We recently reported that the latest issue of WIRED would feature an article about the Transformers Movie and Optimus Prime would be on the cover. Now the article has been posted online at MichaelBay.com. If you cannot find an issue of WIRED click here to read the article.
There is a new article about Hasbro and Transformers in The Seattle Times. This latest article talks about the abundance of movie tie-in toys and including Hasbro's Transformers Movie toy line. Read the article by clicking here.
We just received the following email from CBS Radio. The email is about special live online coverage of the Transformers Movie Premiere. Here is what the email reports:
I work at CBS Radio where we are launching a new exclusive web series called “Live from the Web Carpet”. Check it out here: www.webcarpetlive.com.
The first installation in this series will be a live webcast with full red carpet coverage from The Transformers premiere on Wednesday, June 27th at 6:30 PM PST. In addition to running the live webcast, www.webcarpetlive.com website includes exclusive interviews and behind the scenes footage. Following the live webcast, the red carpet video will be available on demand as well as exclusive photos of the event.
This is a friendly reminder that Activision's Transformers Movie game has been released today for the PC, XBOX 360, PS3, PS2, and Wii. So head over to your favorite retailer and pick it up. Remember the choice is yours to Protect or Destroy!
With GM vehicles being featured in the Transformers Movie it was only a matter of time before commercials featuring the Transformers to sell cars would surface. Chevy has started a new sale and ad campaigne titled "Transform Your Ride." So far there are two commercials. One features Optimus Prime and the other features Blackout.
It seem like Transformers is getting publicity everywhere. Today Transformers Movie director Michael Bay, Hasbro COO Brian Goldner, and Hasbros President and CEO Al Verrecchia were all present at the New York Stock Exchange promoting the film and Hasbro's stock. TheStreet.com caught up with the trio for an interview. View the interview by clicking here.
This morning Shia LaBeouf was a guest on the CBS morning show, the Early Show. LaBeouf brought along a brand new clip that had not been shown before. The scene shows both Sam and Mikeala riding in Bumblebee. Check it out:
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