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Toy Fair 2017 - Transformers: The Last Knight: Megatron, Scorn, Hound, Dragons, Masterpiece Bumblebee, More #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Transformers: The Last Knight: Megatron, Scorn, Hound, Dragons, Masterpiece Bumblebee, More #TFNY #HasbroToyFair
Date: Saturday, February 18th 2017 2:23pm CST
Categories: Live Action Movie News, Toy News, Event News
Posted by: Bronzewolf

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Views: 41,760

Directly from the floor at New York Toy Fair 2017, site owner Seibertron is sending us images of the Hasbro display showroom as we prepare the galleries for the site. In this story, we have a look at the toys on show from the upcoming live-action movie Transformers: The Last Knight - as we caught a glimpse of some of them in the Investor Presentation and heard more about them in the Toy fair presentation. One thing we know now is that the Premier Edition is just a name to distinguish the more complex toys from the simpler and more gimick driven ones. It is not a premium line, as was believed, and all toys will bear this mark, not just the early releases. Meaning that the $30 voyager at Target will be for all voyagers (until they lower the price).

We'll be constantly updating this article so you can see images of:
Steelbane which turns into a Dragon
The Dinobots Slug, Slash, Strafe and Grimlock (all reused molds)
A BRAND NEW Voyager Class Scorn
A new Bumblebee, black and red Drift, Crosshairs, new Voyager AND Leader Megatron as jet, new Voyager Hound (vehicle mode is different than what we've seen, some type of Mercedes truck/vehicle) and Deluxe Sqweeks.

You will also see simpler toys, such as the Allspark Tech Optimus Prime, Bumblebee, Drift, Hound, and Barricade. As well as Dragonstorm, who is the giant three headed dragon.

Check them all out below, and discuss them in our TLK toy thread!
Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!


Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!

Transformers News: Re: The New York Toy Fair 2017 Thread!
Stay tuned to Seibertron.com for more New York Toy Fair news!

Optimus Primal Announced as Winner of "Power of the Primes" Fan Vote #TFNY #Hasbrotoyfair

Transformers News: Optimus Primal Announced as Winner of "Power of the Primes" Fan Vote #TFNY #Hasbrotoyfair
Date: Saturday, February 18th 2017 1:02pm CST
Categories: Toy News, Event News, Press Releases
Posted by: Bronzewolf

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Views: 12,492

We've got some more big news out of the Hasbro Media Event, specifically the final results of the Power of The Prime fan vote! If you remember, the final four candidates in the vote were Ultra Magnus, Star Saber, Optimus Primal, and "Unknown Evil", also known as Deathsaurus, and now, thanks to an announcement at New York Toy Fair, we know that the winner is....

Optimus Primal!


Transformers News: Re: New 'Power of the Primes' Fan Vote Online in January 2017


It's still unclear what this means for Transformers fiction or products, but it's presumed he'll get a new toy released sometime within the next two years.

Express your joy or disappointment in the forums below, and stay tuned to Seibertron.com for more New York Toy Fair coverage!

Toy Fair 2017 - Transformers Fan Media Day: Forged to Fight, Overlord, Optimus Primal, TLK Steelbane, Dragonstorm, More #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Transformers Fan Media Day: Forged to Fight, Overlord, Optimus Primal, TLK Steelbane, Dragonstorm, More #TFNY #HasbroToyFair
Date: Saturday, February 18th 2017 12:37pm CST
Categories: Toy News, Event News, Company News
Posted by: Va'al

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Views: 17,609

Once again Seibertron.com is bringing you the latest / greatest news from Hasbro's New York Toy Fair Fan Media Day event. This news story will continue to be updated as information and images are revealed. Enjoy!


February 18th, 2017

Presentation starts with Ben Montano ...

Mike from Kabam did presentation for Transformers Forged To Fight
First game to bring together the complete history of the Transformers franchise.
Multiple Generations to exist in single Universe
Features G1, Beast Wars and Movie Universe characters
Showed us a pretty awesome trailer that featured characters from those 3 Generations

John Warden and Ashley did Transformers Generations presentation
Prime Wars Trilogy
Power of the Primes ... 3rd chapter debuts in 2018, going to give us one big update

GENERATIONS TITANS RETURN
Titan Master Ramhorn
Legends Class roadburn, Cosmos (reissue), Seaspray
Deluxe Wave 2 (sic) Krok, Perceptor, Topsin, Kup and Quake
Wave 3: Twintwist with Flameout, Windblade with Scorchfire
Voyager Class: Octone (sic) with Murk from Optimus mold, Blitzwing with Hazard from Megatron mold (showed us a pic of all 3 Decepticon Triplechangers together)
Leader Class Overlord with Dreadnaut

Chaos on Velocitron Collection Pack celebrates speed ability
Includes Laser Optimus Prime, Nautica, Fastlane, Quickswitch and diecast Rodimus Prime Titan Master
Prime includes G2 decal on trailer

Siege on Cybertron Collection Pack celebrates strength ability
Pounce, Metalhawk, Tidal Wave from Broadside and Magnus Prime (Ginrai from Takara Tomy), with Titan Master Thunderwing

Titan Class Trypticon - fan vote winner
Showed us an updated Titan Masters commercial featuring the latest figures and Trypticon
In a world ... where only the strongest survive! The Mighty Trypticon!
Showed us the block foam model again that they showed us at Toy Fair 2016
Showed us the design process between Hasbro and Takara Tomy
Lots of layered detail
Includes Full-Tilt with Titan Master Necro
20" tall ... huge!
Eats Titan Masters!!!
Lots of play features with Titan Masters and other figures.

Power of the Primes Sneak Peek!
Talked about the fan vote
And the next Matrix bearer is ... Star Saber was the first to fall, Ultra Magnus didn't get it, left it between Beast Wars Optimus Primal and Deathsaurus ...

which means fans voted OPTIMUS PRIMAL as the next Matrix Bearer!!!


ROBOTS IN DISGUISE
Showed us a new trailer for Robots In Disguise Combiner Force cartoon
Team Bee faces a new Decepticon threat
New threat is Menasor, showed Combiner Force Ultra Bee Combiner
Team Combiners - Wave 1: Grimlock is both legs, Drift, Bumblebee, Strongarm, Sideswipe

Menasor is made up of Motormaster, Dragstrip, Flashmark, Heatseeker, and one more
Galvatronus ... didn't get their names, made up of 5 figures


RESCUE BOTS
Optimus Prime Race Track Trailer ... over 3 feet long

TRANSFORMERS THE LAST KNIGHT
Premier Edition
Steelbane transforms into a dragon
Slug with new deco
Slash
Strafe
Voyager Class Grimlock
Brand new Voyager Class Scorn, very detailed
Premier Edition Deluxe: Bumblebee, looks amazing, new sculpt, black and red Drift, Crosshairs, new Voyager Megatron as jet, new Voyager Hound (vehicle mode is different than what we've seen, some type of Mercedes truck/vehicle)
Leader Class Megatron (jet mode) looks amazing! Lots of great detail, Cybertronian scribblings
Deluxe Sqweeks, looks really cute!

Allspark Tech (kiddie toys)
Allspark Tech Optimus Prime is brought to life with Allspark Cube
Allspark Cube knows which mode you are in, 20+ motion activated lights + sfx, Allspark Cube powers figure
Bumblebee, Drift, Hound, and Barricade
Giant transforming figure: dragon! Unleash Dragonstorm Mega Turbo Changer
Cyberfire reveals hidden messages

10th Anniversary of the Transformers Movie franchise
Global launch event
April 24th will be the day when transformers The Last Knight product officially hits the shelves. Reveal Your Shield campaign! Something new on Snapchat today

Show your alliance and Reveal your shield during 5 days of reveals, news and (something else ...)

That's it for now!

On to Marvel!!!

Guardians of the Galaxy (Transformers related)

and speaking of which, Guardians of the Galaxy 6" Wave 2: Death's Head 2

Toy Fair 2017 - Sneak Peek at Megatron Voice Changer Helmet and Dragon Toy #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Sneak Peek at Megatron Voice Changer Helmet and Dragon Toy #TFNY #HasbroToyFair
Date: Saturday, February 18th 2017 11:59am CST
Categories: Live Action Movie News, Toy News, Event News
Posted by: Va'al

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Views: 17,655

As Seibertron himself is headed for the Hasbro press event at New York Toy Fair 2017, we have a quick shot of the display on the want to the room - featuring some already seen Barricade, Optimus Prime, Grimlock and Bumblebee toys, but also the three headed dragon figure, and a Megatron voice changer helmet! Could the dragon indeed be Megatron after all? Check out the image and let us know in the Energon Pub!

Transformers News: Toy Fair 2017 - Sneak Peek at Megatron Voice Changer Helmet and Dragon Toy

Toy Fair 2017 Sneak Peek at Hasbro Transformers: The Last Knight Showroom #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 Sneak Peek at Hasbro Transformers: The Last Knight Showroom #TFNY #HasbroToyFair
Date: Saturday, February 18th 2017 9:09am CST
Categories: Live Action Movie News, Toy News, Event News
Posted by: Va'al | Credit(s): Hasbro

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Views: 20,794

From the official Hasbro Twitter account, we have a look at the other corner of their showroom set-up at New York Toy Fair 2017, currently at Javits Center - the one pertaining to Transformers: The Last Knight! The image below is meant to be showcasing Sqweeks and the cast and crew of the movie, but look on the right: you'll see the tail end of the toy display, including Drift, Hound, Sqweeks, possibly Megatron and more! Are you excited about the reveals coming through today? Stay tuned for more news as it happens, here at Seibertron.com.

Transformers News: Toy Fair 2017 Sneak Peek at Hasbro Transformers: The Last Knight Showroom

Toy Fair 2017 - Transformers Titans Return Trypticon Diorama Image #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Transformers Titans Return Trypticon Diorama Image #TFNY #HasbroToyFair
Date: Friday, February 17th 2017 2:56pm CST
Categories: Toy News, Event News
Posted by: Va'al | Credit(s): Hasbro

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Views: 34,442

From the official Hasbro account on Twitter, we have another first look at the Titan Class Titans Return figure Trypticon! And along with him, the rest of the diorama from the Hasbro booth at Toy Fair New York 2017, featuring Sky Shadow, Triggerhappy, Fort Max's sword, Gnaw and more - which we'll see tomorrow as we bring you coverage from the floor directly here, on Seibertron.com!

For speculation and discussion on the other Titans Return figures seen in the image, join us in the Titans Return thread!

Transformers News: Toy Fair 2017 - Transformers Titans Return Trypticon Diorama Image #TFNY #HasbroToyFair

Hasbro Unveiling Transformers ‘Trypticon’ at New York Toy Fair 2017 #TFNY #HasbroToyFair

Transformers News: Hasbro Unveiling Transformers ‘Trypticon’ at New York Toy Fair 2017 #TFNY #HasbroToyFair
Date: Friday, February 17th 2017 1:05pm CST
Categories: Toy News, Event News
Posted by: Va'al | Credit(s): Hasbro

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Views: 22,703

Shortly after the IGN preview reveal of the new Trypticon toy in the Transformers Titans Return line, Hasbro has sent us some more information, including price point, bio-blurb, a correction to the Titan Master's name (Necro, not Wipe Out) and the same images we just saw! Check it out below, and let us know what you think in the Energon Pub, as we wait for in-person shots of the Decepticon behemoth.

TRANSFORMERS GENERATIONS TITANS RETURN TRYPTICON Action Figure

(Ages 8 & up/Approx. Retail Price: $149.99/Available: Fall 2017)

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—TITANS—the AUTOBOTS and DECEPTICONS must harness the power of TITAN MASTERS, smaller bots that give bigger bots enhanced abilities in battle. The ultimate Decepticon weapon is joining the Titans Return battle! Trypticon will destroy everything and devour everyone in his path. The Titan Class Trypticon figure is the largest figure in the 2017 Titans Return universe and is also the biggest Decepticon figure ever made. The towering T-Rex converts between 3 different modes: dino, spaceship, and city. When the figure is in city mode, it connects to Titans Return Leader Class figures (each sold separately) to form the giant Nemesis Command. When the figure is in T-Rex mode, it can “eat” Titan Master figures: Trypticon can chomp them down, then you can open his stomach to get them out. Comes with a Deluxe Class Full-Tilt figure and a Titan Master Decepticon Necro figure. Additional Titan Master figures are each sold separately, but with so many to collect, the Titans Return battlefield is a veritable all-you-can-eat bot buffet for Trypticon. Full-Tilt figure attaches to the Trypticon figure's chest. Titan Master figure becomes the head for the Full-Tilt figure and works with all Titans Return Deluxe, Voyager, and Leader Class figures (each sold separately). Also features a storage compartment in the figure's tail.


Transformers News: Hasbro Unveiling Transformers ‘Trypticon’ at New York Toy Fair 2017 #TFNY #HasbroToyFair

Transformers News: Hasbro Unveiling Transformers ‘Trypticon’ at New York Toy Fair 2017 #TFNY #HasbroToyFair

Transformers News: Hasbro Unveiling Transformers ‘Trypticon’ at New York Toy Fair 2017 #TFNY #HasbroToyFair

IDW Artist Kei Zama to Attend TFNation 2017

Transformers News: IDW Artist Kei Zama to Attend TFNation 2017
Date: Friday, February 17th 2017 12:22pm CST
Categories: Comic Book News, Event News, People News
Posted by: Va'al | Credit(s): TFNation

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From TFNation HQ, we have another guest announcement for their second annual event in Birmingham, UK - current artist on the Optimus Prime ongoing series from IDW: Kei Zama! Check out more info below.


Transmission Initiated
Transmission ID:00009
TFNation_2017
Operation: Kei Zama to attend TFNation 2017

With IDW’s universe of Transformers comics going from strength to strength, the depth of talent involved in creating them grows ever greater and now we at TFNation are pleased to bring more of that greatness to you, in the form of Kei Zama, returning for our second year.

Starting with her series of covers for IDW’s Transformer line in September 2015, Kei-sensei has rapidly gained a large fan following, due to her mean and gritty artistic style, as well as her stunning commission work. Following on from her cover work, she is now bringing the continuing adventures of Optimus Prime to life (along with writer John Barber and colourist Josh Burcham) in his current titular series.

Outside of Transformers, Kei-sensei made her Marvel comics art debut with last year’s Scarlet Witch #10, has provided art for Sparklight comics, as well as covers for IDW’s Atomic Robo, and recently achieved a personal dream in working on an ABC Warriors-related piece for Fleetway/2000ad. Her Blackblood-themed story (written by the mighty Patt Mills) is set to show off her undeniable talent for monochrome imagery and prove a perfect fit for the tone of this title.

We advise all our attendees to keep an eye on Kei-sensei’s blog http://steelandstarlight.com/ for details of her commission list, as the event draws closer.

Kei Zama will be signing autographs, discussing classic British rock bands and selling artwork (including her highly-prized sketchbooks) at TFNation 2017 at the Hilton Birmingham Metropole Hotel. We look forward to seeing you there!

Further transmissions to follow.

TFNation

Where All Are One
Transmission_Terminated


Transformers News: IDW Artist Kei Zama to Attend TFNation 2017

Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Bruticus Revealed #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Bruticus Revealed #TFNY #HasbroToyFair
Date: Friday, February 17th 2017 9:03am CST
Categories: Toy News, Event News, Press Releases, Company News
Posted by: william-james88 | Credit(s): Hasbro

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Views: 31,757

The Hasbro Investor Presentation, which takes place before Toy Fair itself, just finished, and we took down notes about what was of interest to Transformers in the company's talk to their investors over webcast! You can find the notes below, including some of the slides - these will be updated once Hasbro sends us the material in full, so do check back!

Hasbro CEO Brian Goldner

- Recap from previous communication about company's growth. (More here.)

- Reminder of Boulder Studios acquisition to work with Allspark Studios, leading to My Little Pony movie.

- Focus on storytelling, with Bumblebee brought up as example: started as comics, brought to life in TV, seen multiple incarnations up to new solo film in 2018.

- Brief glimpse of some new Transformers merchandise in slide.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Video shown in room of TMall and AliBaba 11-11 Singles Day spot in China, featuring Optimus Prime and Bumblebee (as example of international partnerships and licensing).

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Micronauts and MASK franchises briefly shown on slide.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus




Hasbro CFO Deb Thomas

- Discussion on projections on costs, hedging, labor and investments, with an interesting note on what currency are used for markets (mostly USD and HKD) and what the exchange rates might be without the hedging. No speculation involved.
- Highest impact for Hasbro is in first quarter.
- A lot of money talk.

Hasbro President John Frascotti

- Video shown in room about Innovation Award.
- 50% of total revenue comes from Franchise Brands, including Transformers.
- Most numerous users of Hasbro products are over 14 (TF Generations, SW Black Series, Marvel Legends).

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Hasbro was number 1 toy company in US in January.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Focus on Inclusivity: shift from gender categories, TF as example has tripled in sales from female audiences and collectors.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Machinima Combiner Wars 12mln views, currently working on Titans Return sequel.
- Superfans came back into the conversation, committed fans who are loyal to a specific brand.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Samantha Lomow & Brian Chapman
My Little Pony
- first look at the upcoming movie shown in room

Tom Warner
Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- 10th anniversary of live-action movie series

- New movies: Bumblebee on June 8, 2018; next chapter 28 June 2019

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


- Mark Vahradian, Paramount Producer talk (in room only)

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We get our first look at the giant three headed Dragon toy from The Last Knight, which we previously saw here. This appears to be the same kind of simplified toy as the Age of Extinction giant one step Grimlock with very limited articulation and hollow plastic (as can be seen on the legs). Also, a promotional shot of the full extent of the line was shown.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus
Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We also have our fist look at the electronic All Spark tech toys. These are all spark cubes which can recognize the character they are in and if the toy is in alt mode or robot mode.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


The conference then covered all the Transformers related digital gaming coming our way, and how it's part of the storytelling process.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


They also discussed their expansion across China, already in action since Age of Extinction.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Here is a look at the merchandising angle the brand is taking, in terms of officially licensed merch and apparel.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


We also got our first look at Robots in Disguise Combiner Force Bruticus!

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


And they even revealed the Combiner Force Ultra Bee's toy

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


The future of live events was also discussed, though not in any detail.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Then it came to Rescue Bots. It seems the show isn't done yet, but might take on a different form.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


More talk of the RC Sqweeks toy, and the character's presence in the movies.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


They also discuss how Transformers are all across the fashion industry, as seen with the Moschino show and collection in the past year and in catalogs:

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus


And ended with another way of looking at the same image of Trypticon, as the winner of the fan poll from the past years.

Transformers News: Toy Fair 2017 - Hasbro Investor Presentation Report: The Last Knight Dragon Toy and RID Brutcus

Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair

Transformers News: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More #TFNY #HasbroToyFair
Date: Friday, February 17th 2017 6:52am CST
Categories: Live Action Movie News, Toy News, Event News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 27,628

Directly from Hasbro HQ, we have their opening press release for their presence at this weekend's Toy Fair in New York City - which Seibertron.com will be attending and covering - by revealing what lines will be showcased at the event. It also features an image of newcomer to The Last Knight Sqweeks (its RC toy, in any case, as first reported here), and some info on the other media releases in 2017. Check it out below, and stay tuned for more soon!

Transformers News: Toy Fair 2017 - Official Hasbro Press Release, featuring Sqweeks, The Last Knight and More


Hasbro Showcases the World’s Best Play and Entertainment Experiences at the 2017 American International Toy Fair

Company Unveils New Product and Entertainment from TRANSFORMERS, MY LITTLE PONY, HANAZUKI, NERF, PLAY-DOH, HASBRO GAMING and More


PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) will debut its 2017 portfolio of play and entertainment experiences at the American International Toy Fair in New York City.

“2017 is a landmark year for Hasbro, as we’re delivering record innovation, and telling more stories than ever within our brands across toy, game, entertainment and digital experiences,” said John Frascotti, President, Hasbro, Inc. “In addition to releasing two major motion pictures inspired by our globally popular brands, TRANSFORMERS and MY LITTLE PONY, we’re adding exciting innovation into our NERF and HASBRO GAMING brands, as well as introducing entirely new brands such as HANAZUKI to our fans and families around the world.”

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

HAS-PR

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