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Toy Fair US 2015 Coverage Robots in Disguise New Product Updates and Pictures

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Toy Fair US 2015 Coverage - Hasbro Panel: Defensor, Devastator, Robots In Disguise Mini-Cons and more!!!

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Toy Fair US 2015 Coverage Robots in Disguise Product Descriptions and New Images

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TRANSFORMERS: ROBOTS IN DISGUISE – 2015 PRODUCT DESCRIPTIONS



New for 2015, Hasbro’s TRANSFORMERS: ROBOTS IN DISGUISE line features fun play patterns and a fresh new style, based on the hotly anticipated new animated series TRANSFORMERS: ROBOTS IN DISGUISE.

TRANSFORMERS: ROBOTS IN DISGUISE, premiering on Cartoon Network in March 2015, features a brand new chapter in the history of the TRANSFORMERS franchise. Featuring BUMBLEBEE as the leader of a team of young AUTOBOTS, the series features the new team of TRANSFORMERS saving the Earth from the menace of STEELJAW and an all new group of
wild and dangerous DECEPTICONS!

The innovative figures put the action in your hand with 1-Step Changers and 3-Step Changers. You can also download the new TRANSFORMERS: ROBOTS IN DISGUISE mobile game and scan each figure into the app. Each figure is imprinted with a scannable shield that when scanned into the app unlocks that character for battle action!

The 2015 TRANSFORMERS: ROBOTS IN DISGUISE line from Hasbro features the following products:

Action Figures

TRANSFORMERS: ROBOTS IN DISGUISE 3-STEP CHANGERS Assortment
(Ages 5 years & up/Approx. Retail Price: $19.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE THREE-STEP CHANGERS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015 in a fun, larger size with an amazingly fluid conversion. Kids can convert each figure in three steps and get right into the action! Characters include:
BUMBLEBEE and GRIMLOCK. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons
or more!

TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015. Warrior figures feature classic puzzle play for fans that want the traditional TRANSFORMERS experience. These detailed figures are great for collectors and kids as
they convert from robot to vehicle in 10 steps or less and come with a unique weapon accessory. High articulation means more action play, as fans can pose their figures and play out their favorite battles from the new animated series with GRIMLOCK, BUMBLEBEE, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device.
Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE TITAN HEROES Action Figure Assortment
(Ages 4 years & up /Approx. Retail Price: $12.99/Available: Spring 2015)

Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new animated series coming to Cartoon Network in 2015. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Characters include: OPTIMUS PRIME, BUMBLEBEE, and STEELJAW. Each sold separately. Take the
action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE LEGION CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $5.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE LEGION figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015 in a small-scale, collectable figure that converts from robot to vehicle in 10 steps or less! Characters include: BUMBLEBEE, OPTIMUS PRIME, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE 1-STEP CHANGERS Assortment
Ages 5 years & up/Approx. Retail Price: $9.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE ONE-STEP CHANGERS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015, and converts from robot to vehicle and back in one awesome step! Characters include: BUMBLEBEE, UNDERBITE, SIDESWIPE, and STRONGARM. Each sold
separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE Tiny Titans
(Ages 4 years & up/Approx. Retail Price: $2.49/Available: Spring 2015)
Get a bot that’s small but mighty in this Tiny Titans figure pack! Each Blind Bag includes 1 miniature [non-converting?]Transformers figure and a character card for your collection. Which one will you get? There’s only one way to find out! Collect all 12 to start building your Tiny Titans Transformers army today, including all your favorite characters: SIDESWIPE, STRONGARM, GRIMLOCK, OPTIMUS PRIME, BUMBLEBEE and more. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CON DEPLOYERS
(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Fall 2015)
DEPLOYERS figures team with exclusive deployable MINI-CON figures to demolish enemies! Pick a side and choose a warrior: AUTOBOT DRIFT or DECEPTICON FRACTURE. Each DEPLOYERS figure comes with one MINI-CON figure that it can deploy into battle! DEPLOYERS figures convert from robot to vehicle in less than 10 steps. Their MINI-CON teammates convert in just one. AUTOBOT DRIFT figure works with all buzzsaw-shaped MINI-CON figures. DECEPTICON FRACTURE figure works with all torpedo-shaped MINI-CON figures. Collect and deploy! Take the action to your mobile device.
Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MEGA OPTIMUS PRIME
(Ages 5 years & up/Approx. Retail Price: $29.99/Available: Fall 2015)
The heroic AUTOBOT Commander is ready for battle in a flash! This OPTIMUS PRIME figure stands over 11 inches tall and converts from truck to powerful robot in one smooth motion! Simply pull the trailer apart to convert from vehicle to robot, then push the figure's chest and swing the cab down to convert back. The built-in connector ports let kids attach MINI-CON figures (each sold separately) and use them as weapons and armor for battle. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE SUPER BUMBLEBEE
(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2015)
Heroes don't come any bigger than BUMBLEBEE, and BUMBLEBEE figures don't come any bigger than this! At over 19 inches tall, SUPER BUMBLEBEE can stand up to any DECEPTICON threat. The light-up figure recognizes whether it's in vehicle or robot mode and plays unique sounds in each. The figure changes from robot to vehicle in less than 3 steps and it plays the classic TRANSFORMERS conversion sound effect when going from one mode to another. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CONS (SINGLE PACK)
(Ages 5 years & up/Approx. Retail Price: $4.99/Available: Fall 2015)
These bots don't just go on the attack, they are the attack! Based on the MINI-CONS seen in the TRANSFORMERS: ROBOTS IN DISGUISE animated series, MINI-CON figures convert from robot to weapon mode in one simple step. Choose from buzzsaw-shaped AUTOBOT MINI-CONS or torpedo-shaped DECEPTICON MINI-CONS, then customize each figure with the included battle accessories. Team them with DEPLOYERS figures (each sold separately) and deploy each MINI-CON figure into battle. Collect and deploy an entire MINI-CON army! Characters include: SLIPSTREAM, DRAGONUS, DIVEBOMB, and SAWBACK. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

Toy Fair US 2015 Coverage - Transformers Generations Combiner Wars Product Descriptions and Images: Ultra Magnus, Cyclonus and More

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TRANSFORMERS GENERATIONS COMBINER WARS – 2015 PRODUCT DESCRIPTIONS

Hasbro’s TRANSFORMERS GENERATIONS line of action figures features characters and expressions from throughout the more than 30 years of the Transformers brand. In 2015 the GENERATIONS line unites under one big story – COMBINER WARS!
Courage is Stronger Combined! In the COMBINER WARS, giant super robots, formed by teams of AUTOBOTS and DECEPTICONS, battle for the fate of the universe. The evil DECEPTICON STARSCREAM plans to use these giant robots as weapons to lay waste to entire planets, conquering worlds with the might of the powerful but unstable DECEPTICON Combiner: MENASOR. The AUTOBOTS rally their own Combiners to stop them. With the freedom of the universe pushed to the brink, OPTIMUS PRIME must master the power of Combination to defeat the DECEPTICONS!
Fans of all ages can play out this story with key action figure scales with in the line. DELUXE, VOYAGER, and select LEGENDS scale figures can be combined together to create larger scale Combiner robot figures!

The 2015 TRANSFORMERS GENERATIONS line from Hasbro features the following products:

TRANSFORMERS GENERATIONS COMBINER WARS LEGENDS Assortment(Ages 8 & up/Approx. Retail Price: $9.99/Available: Spring 2015)

Courage is Stronger When Combined! TRANSFORMERS GENERATIONS COMBINER WARS LEGENDS assortment includes fan favorite TRANSFORMERS characters, re-imagined for the present day. Featuring the simplest conversion in the TRANSFORMERS GENERATIONS line, these figures are also the perfect introduction for kids ready to move up to the more sophisticated world of TRANSFORMERS GENERATIONS. They're also detailed enough to appeal to the collector. Figure converts in 7 or more steps. Select figures within the assortment can convert into a weapon or accessory for a TRANSFORMERS COMBINER figure (sold separately) and each includes a Collector Card. Figures in 2015 include HUFFER and DECEPTICON BLACKJACK. Each sold separately.

TRANSFORMERS GENERATIONS COMBINER WARS DELUXE Assortment(Ages 8 & up/Approx. Retail Price: $16.99/Available: Spring 2015)

Courage is Stronger When Combined! Each TRANSFORMERS GENERATIONS COMBINER WARS DELUXE figure can be combined with three other DELUXE figures to form the limbs and one VOYAGER figure as the body (each sold separately) to form a gigantic TRANSFORMERS COMBINER robot. Each Deluxe figure is based on a classic TRANSFORMERS character and converts from vehicle to robot form, and has a third mode as a limb of a larger COMBINER robot. Fans can create a large-scale COMBINER figure such as SUPERION or MENASOR and they can also mix and match the limbs to build their own COMBINER figure! Use LEGENDS scale figures to add weapons and accessories! Figure converts in 9 or more steps. Each figure features incredible detail and classic conversion for a premium look and feel. 16 figures will be available in 2015 including PROTECTOBOT STREETWISE, PROTECTOBOT BLADES, Protectobot First Aid, and Protectobot Rook. Each sold separately. Each Deluxe figure includes a full-size, full-length issue of IDW Publishing’s TRANSFORMERS: COMBINER WARS comic book series or a collector card.

TRANSFORMERS GENERATIONS COMBINER WARS VOYAGER Assortment(Ages 8 & up/Approx. Retail Price: $24.99/Available: Spring 2015)

Courage is Stronger When Combined! Each TRANSFORMERS GENERATIONS COMBINER WARS VOYAGER figure converts from robot to vehicle and also in its body mode can be combined with four DELUXE figures, the arms and legs, (each sold separately) to form a gigantic TRANSFORMERS COMBINER robot. Fans can create a large-scale COMBINER figure such as SUPERION or MENASOR and they can also mix and match the limbs to build their own COMBINER figure! Use LEGENDS scale figures to add weapons and accessories! Characters include PROTECTOBOT HOT SPOT, CYCLONUS and more. Figure converts in 10 or more steps. Each VOYAGER scale figure is based on a classic TRANSFORMERS character and includes a Collector Card. Each sold separately.

TRANSFORMERS GENERATIONS COMBINER WARS LEADER Assortment(Ages 8 & up/Approx. Retail Price: $44.99/Available: Spring 2015)

Courage is Stronger When Combined! The TRANSFORMERS Generations Leader class figures include the most powerful and legendary characters rendered in incredible detail and with impressive conversions. Each large, feature-packed LEADER scale action figure is based on a classic TRANSFORMERS character, like ULTRA MAGNUS, and features a firing projectile, massive weaponry and working vehicle features. Figure converts in 15 or more steps. Each figure is sold separately and includes a Collector Card.

TRANSFORMERS GENERATIONS COMBINER WARS CONSTRUCTICON DEVASTATOR(Ages 8 & up/Approx. Retail Price: $149.99/Available: Fall 2015)

TRANSFORMERS GENERATIONS COMBINER WARS figures form some of the largest TRANSFORMERS robots ever seen, and this one tops them all. This mega-pack unites all six of the CONSTRUCTICONS in one place. Each figure is rendered in incredible detail and features impressive conversion from robot to construction vehicle and back. But that's just the beginning — the six Voyager Scale figures combine to form the ultimate DECEPTICON weapon: the mighty CONSTRUCTICON DEVASTATOR, the largest TRANSFORMERS COMBINER robot figure!

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Toy Fair US 2015 Coverage - Hasbro Press Release

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Company Unveils New Introductions from MONOPOLY, MY LITTLE PONY, NERF and More

PAWTUCKET, R.I.--(BUSINESS WIRE)-- Hasbro, Inc. (NASDAQ: HAS) will showcase its 2015 lineup of innovative brand experiences at the American International Toy Fair in New York City.


"Following successful receptions at the Nuremberg, London and Hong Kong Toy Fairs earlier in the year, we look forward to unveiling our latest introductions of our consumer-insights led, storytelling-driven brands in New York City, and engaging with customers and fans," said John Frascotti, President, Hasbro Brands. "In 2015, Hasbro will continue to deliver the world's best play experiences with our robust portfolio of properties including our own franchise brands, LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS and our partner brands including STAR WARS, MARVEL, SESAME STREET and JURASSIC WORLD."


About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World's Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company's Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).

© 2015 Hasbro, Inc. All Rights Reserved.

HAS-PR

Toy Fair US 2015 Coverage - Hasbro Investor Event: Devastator, Rescue Bots, and More

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• General business predictions and recaps, with a projected growth of 25% by 2017.
• A focus on stories and media, leading to Discover Family channel links and ties to other networks for Hasbro programming, and small scale projects with new Allspark pictures.
• Transformers 5 pre-production has officially started. China mentioned as upcoming second largest
  
• My Little Pony is confirmed as the biggest Hasbro franchise at the moment, showing 47% growth since 2014
  
  Transformers news!
• New Rescue Bots toys - High Tide, Salvage and Blurr - which we had seen at Toy Fair UK and in the news in the past months.
• Robots in Disguise, as per the recent press release, is where a lot of Hasbro focus will go.
• Combiner Wars talked of in terms of modular, customisable, swap and change play aspect, with core components.
• Official reveal of Titan Devastator!
• Finally, the Fan Built Combiner will be revealed at San Diego Comic Con 2015.

Wonderfest 2015 - Kubrick Bearbrick Transformers AoE Optimus Prime

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Wonderfest 2015 - Art Storm's Transformers EX Gokin and ES Gokin: Unicron, Elita One, Arcee and More

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Wonderfest 2015 - Sega Genesis Mega Drive Megatron and Playstation X Optimus Prime

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Wonderfest 2015 - Kotobukiya D-Style Transformers Megatron, Optimus, Nemesis Prime and Starscream

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