These legendary warriors will lead with honor and carry on the noble legacy of Optimus Prime.
Function: Autobot Military Scout & Strategist
Traits: Loyal, dependable
Prime Pledge: Hound looks to forge his legacy on a single, straightforward vow: protect all living beings on Cybertron from tyranny.
Quote: “We must remember those that led us here. To turn back now would be to turn our backs on them.”
Function: Autobot City Commander
Traits: Noble, Bold
Prime Pledge: Ultra Magnus has sworn to honor his forefathers and wield the Matrix of Leadership with a sense of duty, justice, and honor worthy of their sacrifice.
Quote: “It is a hero’s duty to continue the fight until the final triumph is won.”
These powerful warlords will stop at nothing to become supreme leader of Cybertron, even if it means creating a chaotic world where only the strongest survive.
Function: To Be Revealed
Traits: Cruel, Menacing
Prime Pledge: This merciless agent of chaos will send the universe spiraling toward an unknown and unforeseen fate. Cybertron will be reborn in the image of this powerful dictator.
Quote: “For empires to rise, that which they are built on must first be destroyed.”
Function: Decepticon Aerial Espionage
Traits: Relentless, Sinister
Prime Pledge: Born with a unique spark that gives him a mysterious connection to the Matrix of Leadership, Thunderwing vows to use his ability to unleash unknown powers that lay dormant within the Matrix of Leadership.
Quote: “The Autobots had their chance and failed. Now the power of the Matrix of Leadership will be mine to hold, and yours to behold!”
Function: Maximal Leader, King of the Beast Planet Eukaris
Traits: Courageous, Unconventional
Prime Pledge: Optimus Primal heralds the coming of a new age of beasts. Those who follow him know he will keep fighting no matter how big the odds are against him.
Quote: “True strength is having the courage to trust that sometimes crazy works.”
"These commanders vow to leave the Autobot and Decepticon factions in the past and unite Cybertron under a new order."
Function: Longtime Decepticon Leader
Traits: Driven, Immensely Powerful
Prime Pledge: Tired of the war between the Autobots and Decepticons, Megatron stakes his claim on a final act of destruction: tear down the old system and usher in a new era of unity…under his rule.
Quote: “The old ways must fall, and only I have the power to strike the final blow.”
Function: Longtime Decepticon Leader
Traits: Calculating, megalomaniacal
Prime Pledge: Shockwave declares that Cybertron can only be saved through the creation of a strict order, and only he is brilliant enough to be the mastermind behind it all.
Quote: "The rashness of action has led us here. Now is the time that clarity of thought shall rule."
We're reaching out today with a reminder that your chance to decide which Transformers character will become the next leader of Cybertron is fast approaching! Starting on January 23rd, fans will be able to visit TRANSFORMERS.COM/vote to cast their vote to help determine which character will join the ranks of Optimus Prime, Rodimus Prime and other Cybertronian legends as the next Prime of Cybertron. The fan-voted Prime will be featured in the Transformers Generations toy line and brand’s Prime Wars Trilogy storytelling in 2018.
The first round of voting will begin on January 23rd, when fans can visit Transformers.com to choose between three groups of candidates – Honor, Chaos and Order.
· Honor: These legendary warriors will lead with honor and carry on the noble legacy of Optimus Prime.
· Chaos: These powerful warlords will stop at nothing to become supreme leader of Cybertron, even if it means creating a chaotic world where only the strongest survive.
· Order: These commanders vow to leave the Autobot and Decepticon factions in the past and unite Cybertron under a new order.
Four finalists will be chosen by the fans and revealed by Hasbro in late January. Fans can then have the final say by returning to Transformers.com to vote between February 1st and February 4th. The winning Prime will be officially unveiled during New York Toy Fair in February.
For additional information on the Power of the Primes fan vote, please visit TRANSFORMERS.COM/vote or the official TRANSFORMERS Facebook page, Facebook.com/Transformers.
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