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Hasbro to Licence Apparel Collection to Steve & Barry's

Transformers News: Hasbro to Licence Apparel Collection to Steve & Barry's
Date: Tuesday, February 13th 2007 11:54am CST
Categories: Press Releases, Collectables
Posted by: Raymond T. | Credit(s): www.hasbro.com

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Views: 20,416

Hasbro has given a press release stating that they have come to an agreement with national retailer Steve & Barry's to launch an extensive apparel collection to feature 12 well-known Hasbro brands, including Transformers. This will include T-shirts, hoodies, casual bottoms, sports hats and outerwear.

"We're delighted to be working with Steve & Barry's to extend Hasbro brands in cool and trend-right ways within the ever changing apparel category," said Jane Ritson-Parsons, president of HPG. "They are revolutionizing the way people shop for clothing and we wanted Hasbro brands to be a part of that phenomenon. Steve & Barry's current and growing retail presence combined with their original in-store merchandising and cross-promotional strategies will put our properties front-and-center among consumers of all ages in a hip and stylish manner and that's a big win for everyone."

Official Press Release from Hasbro's Transformers Press Kit

Transformers News: Official Press Release from Hasbro's Transformers Press Kit
Date: Saturday, February 10th 2007 4:32pm CST
Categories: Movie Related News, Toy News, Event News, Press Releases, Company News
Posted by: Seibertron

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Views: 116,387

HASBRO ROLLS OUT TRANSFORMERS TOYS THAT ARE ‘MORE THAN MEETS THE EYE’
FOR THIS SUMMER’S MUCH ANTICIPATED BLOCKBUSTER MOVIE


Hasbro teams up with DreamWorks and Paramount for first-ever live-action TRANSFORMERS feature film release on July 4, 2007

Pawtucket, RI (February 2007) - On July 4, 2007, the colossal battle between the AUTOBOTS and the DECEPTICONS will invade our world when these aliens make Earth their final battleground in the live-action TRANSFORMERS movie. Produced by DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the film is poised to catapult the legendary characters and storyline -- which have captivated kids since they debuted more than 20 years ago -- even higher into the stratosphere of pop culture.

First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors. Whether fans grew up with the robots or discovered them more recently, they continue to be fascinated by the alien robots from CYBERTRON that live on earth as "Robots in Disguise" and have the ability to change from robot mode to vehicle mode.

The movie, directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg, follows the epic feud between the AUTOBOTS (led by OPTIMUS PRIME) and the DECEPTICONS (led by MEGATRON) as they bring their battle to Earth. In their efforts to help the humans, the AUTOBOTS meet up with an unsuspecting teen (Shia LaBeouf, who starred in Holes and Even Stevens) who finds himself in the middle of an intergalactic war being fought on our planet. The movie also stars Josh Duhamel (Las Vegas), Tyrese Gibson (Annapolis, 2 Fast 2 Furious), Megan Fox (Confessions of a Teenage Drama Queen), John Turturro and Jon Voight.

"Hasbro is thrilled to work with DreamWorks, Paramount and Michael Bay in making the most amazing, larger-than-life version of the TRANSFORMERS saga ever created," said Brian Goldner, Hasbro’s Chief Executive Officer and Executive Producer of the film. "Michael, Steven and the production crew have captured the personality of the TRANSFORMERS characters through ground-breaking visual effects and they have translated the storyline into a film packed with non-stop action and excitement."

To bring the action and adventure into kids’ homes, Hasbro will be releasing a new lineup of toys and games based on the characters and styling of the movie. From the OPTIMUS PRIME VOICE CHANGER HELMET to the ULTIMATE BUMBLEBEE figure, TRANSFORMERS fans of all ages will find something that will help them experience the excitement of the movie.

The TRANSFORMERS 2007 line includes the following:

TRANSFORMERS MOVIE ULTIMATE BUMBLEBEE
(Approximate Retail Price: $89.99; Ages: 5 & up; Available: Fall 2007)
Fans of TRANSFORMERS will love seeing BUMBLEBEE come to life on the big screen and this fall, they can experience the ULTIMATE BUMBLEBEE action figure, which is among the most realistic and technical TRANSFORMERS toys ever. The impressively styled Chevrolet Camaro Concept car changes into the beloved AUTOBOTS character, which stands an imposing 14 inches tall. BUMBLEE will "come to life" with robot animatronics action in both car and robot modes. Working headlights, battle sounds, and music, including Devo’s "Whip It", all add to the interactive experience.

Images from Hasbro's Press Release
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Images from Hasbro's Press Release
Medium | Large


TRANSFORMERS MOVIE DELUXE and VOYAGER assortments
(Approximate Retail Price: $9.99 - $19.99; Ages: 5 & up; Available: June 2007)
The fun and excitement of 2007’s live-action film is placed in kids’ hands with the all-new TRANSFORMERS MOVIE action figures. Not only do the figures feature the authentic TRANSFORMERS action that enables all figures to change from vehicle mode to robot mode, but they also feature new "Automorph Technology" that will allow some parts to "automatically" move. Each figure also includes other action features like firing projectiles. Movie-styled figures in the Deluxe and Voyager scales include: OPTIMUS PRIME, MEGATRON, SCORPONOCK™, BARRICADE™, AUTOBOT JAZZ and BUMBLEBEE™.

TRANSFORMERS MOVIE LEADER assortment
(Approximate Retail Price: $39.99; Ages: 5 & up; Available: June 2007)
It’s Prime time! OPTIMUS PRIME and other popular TRANSFORMERS characters from the movie are represented in Leader scale figures, which feature lights and sounds in vehicle and robot mode. Additionally, the figures feature new "Automorph Technology", a gearing mechanism that allows some parts to move automatically. The Leader scale includes OPTIMUS PRIME and MEGATRON.

Images from Hasbro's Press Release
Medium | Large
Images from Hasbro's Press Release
Medium | Large
Images from Hasbro's Press Release
Medium | Large


TRANSFORMERS OPTIMUS PRIME VOICE CHANGER HELMET
(Approximate Retail Price: $29.99; Ages: 5 & Up; Available: June 2007)
The OPTIMUS PRIME VOICE CHANGER HELMET, authentically detailed to look like the character in the movie, allows kids to imitate OPTIMUS PRIME and sound like a TRANSFORMERS robot for the first time! The OPTIMUS PRIME VOICE CHANGER HELMET features 3 modes:
  • VOICE CHANGER: Make your voice sound like a robot!

  • BATTLE PHRASES: OPTIMUS PRIME speaks iconic phrases

  • CONVERSION SOUNDS: Hear OPTIMUS PRIME change from a truck to a robot and back!


  • Images from Hasbro's Press Release
    Medium | Large
    Images from Hasbro's Press Release
    Medium | Large


    TRANSFORMERS ARM BLASTER assortment
    (Approximate Retail Price: $29.99; Ages: 5 & up; Available: June 2007)
    Quickly changing from either STARSCREAM’S jet or OPTIMUS PRIME’S truck, these powerful TRANSFORMERS ARM BLASTERS offer kids the unique opportunity to role-play the galactic battle which AUTOBOTS and DECEPTICONS have waged for centuries! One pull changes the toy from vehicle mode to blaster mode, unleashing the power of a Nerf dart blaster. OPTIMUS PRIME comes with 3 Nerf darts and STARSCREAM comes with 4 Nerf darts.

    Images from Hasbro's Press Release
    Medium | Large
    Images from Hasbro's Press Release
    Medium | Large


    TRANSFORMERS CYBER STOMPIN’ ROBOT assortments
    (Approximate Retail Price: $19.99; Ages: 4 & up; Available: June 2007)
    The CYBER STOMPIN’ ROBOT features 12-inch robot-only versions of BUMBLEBEE and OPTIMUS PRIME, the heroes of the TRANSFORMERS movie. Designed to enable easy play for younger fans, each of the figures feature robot stomping sounds, battle sounds and phrases and light-up eyes!

    MR. POTATO HEAD OPTIMASH PRIME
    (Approximate retail price: $9.99; Ages: 2 & up; Available: June 2007
    MR. POTATO HEAD, the iconic face-changing potato friend for kids, takes on the role of a lifetime as the spud-ly leader of the AUTOBOTS, OPTIMASH PRIME. Kids will be able to have all kinds of mix 'n match fun with this wacky spud dressed as OPTIMUS PRIME. OPTIMASH PRIME comes with fun parts, including shoes, ears, eyes and helmet.

    RISK: THE TRANSFORMERS EDITION
    (Approximate retail price $ 24.99; Ages: 8 & up; Players: 2 to 4; Available: June 2007)
    The game of Global Domination takes a twist with this version set on CYBERTRON and based on the TRANSFORMERS movie. Fight to gain control of the world on the side of the AUTOBOTS or the DECEPTICON! Choose your side, then play by either classic RISK rules or the TRANSFORMERS variations!

    TRANSFORMERS CHESS SET
    (Approximate retail price $ 29.99; Ages: 7 & up; Players: 2; Available: June 2007)
    This classic game provides an opportunity to pit the AUTOBOTS against the DECEPTICON in a two-player strategy game. The figures are authentically detailed to look like the movie characters.

    TRANSFORMERS FUN FIT PUZZLE
    (Approximate retail price: $15.99 Ages: 7 & up; Available: June 2007) Two puzzles in one. Assemble OPTIMUS PRIME in robot mode and then with the same puzzle pieces, assemble the AUTOBOT leader in truck mode.

    TRANSFORMERS 70PC STICKER PUZZLE
    (Approximate Retail Price: $3.99; Ages: 5 & up; Available: June 2007)

    TRANSFORMERS 100 PC PUZZLES
    (Approximate Retail price: $2.99; Ages: 5 & up; Available: June 2007)

    Images from Hasbro's Press Release
    Medium | Large
    Images from Hasbro's Press Release
    Medium | Large
    Images from Hasbro's Press Release
    Medium | Large


    For more information on Hasbro’s TRANSFORMERS toy line and the live-action feature film, please visit www.transformers.com and www.transformersmovie.com.

    # # #

    Hasbro's Profits Grow 15 Percent in 2006

    Transformers News: Hasbro's Profits Grow 15 Percent in 2006
    Date: Friday, February 9th 2007 6:58pm CST
    Categories: Press Releases, Company News, Digital Media News
    Posted by: Hotrod | Credit(s): Yahoo.com

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    Views: 13,550

    Hasbro has been making all kinds of news today. Hasbro has reported their fourth-quarter finalcial information. Hasbro's fourth-quarter profit climbed 15 percent in 2006. To read more about Hasbro's growth click here.

    Hasbro Issues Press Release About Transformers Movie Toys

    Transformers News: Hasbro Issues Press Release About Transformers Movie Toys
    Date: Friday, February 9th 2007 6:37pm CST
    Categories: Movie Related News, Toy News, Press Releases, Company News, Digital Media News
    Posted by: Hotrod | Credit(s): Hasbro

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    Views: 21,617

    Hasbro has released a second press release today. This second press release is about Transformers Movie toys. Read the entire press release by clicking here.

    Hasbro Press Release About the Timeline of Transformers

    Transformers News: Hasbro Press Release About the Timeline of Transformers
    Date: Friday, February 9th 2007 5:50pm CST
    Categories: Toy News, Press Releases, Company News
    Posted by: Hotrod | Credit(s): Hasbro

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    Views: 15,762

    Hasbro has issued a press release today. There latest press release is titled "Transformers Timeline". The press release is a summer of Transformers event according by year. It starts before 1984 and ends with 2007. Check out the press release by clicking here.

    Hasbro to have Webcast from Toy Fair

    Transformers News: Hasbro to have Webcast from Toy Fair
    Date: Wednesday, February 7th 2007 5:34pm CST
    Categories: Toy News, Event News, Press Releases, Company News
    Posted by: Hotrod | Credit(s): Hasbro and Yahoo.com

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    Views: 22,786

    Toy Fair 2007 is right around the corner. The event is set to begin Friday Feberuary 14, 2007. Hasbro has issued a press release reagrding the event. In the press release Hasbro anounced that they will have a webcast from the event. Here is a copy of the press release:

    "Press Release Source: Hasbro, Inc.


    Hasbro, Inc. Announces Webcast from Toy Fair on February 14, 2007
    Wednesday February 7, 9:46 am ET



    PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE:HAS - News) today announced that it will webcast its management presentation from Toy Fair via the internet on Wednesday, February 14, 2007 at 8:00 am EST. The webcast will be available to investors and the media on Hasbro's Investor Relations home page, at http://www.hasbro.com, click on "Corporate Information" on the bottom of the page and then click on "Investors," then click on the webcast microphone.
    ADVERTISEMENT


    The audio webcast platform is Microsoft's Windows Media Player(TM). To install Windows Media Player prior to the webcast, log on to http://www.microsoft.com/windows/windowsmedia/en/download/default.asp and follow the directions.

    An online playback and podcast of the presentation will be available on February 14, 2007 after 4:00 p.m. on the Hasbro website.

    Hasbro, Inc. is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the United States, its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.



    Contact:
    Hasbro, Inc.
    Investor Relations
    Karen A. Warren, 401-727-5401
    or
    Media
    Wayne S. Charness, 401-727-5983

    --------------------------------------------------------------------------------
    Source: Hasbro, Inc."


    Click here to see the original report by Yahoo.com.

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