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Auto Assembly 2009 script reading coming to Youtube / AA 2010 update

Transformers News: Auto Assembly 2009 script reading coming to Youtube / AA 2010 update
Date: Tuesday, March 2nd 2010 6:40am CST
Categories: Event News, Press Releases
Posted by: Delicon | Credit(s): Auto Assembly 2010

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We'd like to thank Simon Plumbe of Auto Assembly for sending us this extensive update.

For those of you who attended Auto Assembly 2009, you've been waitng for months for the chance to see it again, and for those of you who couldn't make it, you've been wondering what all the fuss was about, but we are now proud to announce that we are releasing the footage of our live script reading from Auto Assembly 2009 on the official Auto Assembly channel on Youtube!

For those of you who don't know, the script reading took place on the Saturday evening of the convention and featured a brand new 25 minute Beast Wars script written exclusively for the convention and was performed by Gregg Berger, Ian James Corlett, comic artists Simon Williams, Nick Roche, and a number of fans who auditioned for additional roles.

Over the coming weeks we will be uploading the Script Reading and a whole host of other clips from Auto Assembly 2009 - interviews, general footage, guest panels and much much more. As well as this, we be be uploading Highlight Reels from our archives from past events dating back to the very first Auto Assembly event in 2000!

The first videos from this archive are online NOW and new videos will be added every day or two so keep coming back to see all the latest updates. Footage from Auto Assembly 2000, 2001 and the first interview from Auto Assembly 2009 are online NOW and Part One of the Script Reading will be available by the time most of you read this! To see these, just visit the channel at https://www.youtube.com/autoassembly and if you want to know about the videos as they become available, why not subscribe to us?!

The channel will also bring you the latest news and developments on Auto Assembly 2010 which is going to be our biggest and best yet. We want to celebrate Auto Assembly's 10th Anniversary in style and give you the best Transformers convention that Europe has ever seen. Over the weekend of Friday 13th - Sunday 15th August 2010 we will be bringing you AT LEAST three guests of honour (Garry Chalk and Derrick J Wyatt are already confirmed), a massive Saturday evening programme with a party, live band, costume competition and loads more, toy and art displays, dealers, comic guests, free autograph sessions, video games area, workshops, dedicated childrens programming, video screenings and so much more!

All this will be taking place at the The Holiday Inn Birmingham City Centre, Birmingham, England. Tickets for the weekend are on sale now through the website for for the weekend for adults and for children, students and senior citizens, with under 5s admitted free. Single day passes will be made available for sale closer to the convention.

For more details on the convention, to see a full list of all the guests and activities taking place over the weekend, or to book your tickets, visit the website at http://www.autoassembly.org.uk

We hope to see you all in August 2010.

The Auto Assembly 2010 Team


For more news on Auto Assembly 2010 and many other exciting upcoming Transformers conventions, stay right here at Seibertron.com, your ultimate Transformers resource!

IDW Transformers Comics - March Release Dates

Transformers News: IDW Transformers Comics - March Release Dates
Date: Monday, March 1st 2010 6:35pm CST
Categories: Comic Book News, Press Releases
Posted by: Blurrz | Credit(s): IDW Publishing

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A new month calls for another round of Transformers Comics from the folks at IDW Publishing. They've updated their website with the release dates for their March comics. Among the ongoing trio of Transformers, Bumblebee, and Last Stand of the Wreckers - the Revenge of the Fallen sequel 'Nefarious' joins the ranks. Check out the release dates below.

March 10th
TRANSFORMERS: Best of UK Prey TPB
Image
TRANSFORMERS: Bumblebee #4
Image

March 17th
TRANSFORMERS: Movie Collection Vol. 1 HC
TRANSFORMERS: Nefarious #1
Image

March 24th
TRANSFORMERS: Last Stand of the WRECKERS #3
Image

March 31st
TRANSFORMERS #5
Image

For previews of these comics, you can see them here. The release date article can be found over at the IDW Publshing website.

Keep it at Seibertron.com for the fastest Transformers news on the net!

Official Hasbro Toy Fair 2010 Transformers Press Release

Transformers News: Official Hasbro Toy Fair 2010 Transformers Press Release
Date: Saturday, February 20th 2010 2:55pm CST
Categories: Movie Related News, Toy News, Event News, Press Releases, Company News
Posted by: Blurrz | Credit(s): Hasbro

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Views: 120,074

The Hasbro website has been updated with their official press release for Toy Fair 2010. What's new are the clear pictures that accompany the article. Thankfully the press release only goes to the tip of the iceberg - if you missed Seibertron.com's outstanding coverage with over hundreds of pictures, you can check that out here.

HASBRO’S TRANSFORMERS BRAND EXPANDS “MORE THAN MEETS THE EYE” UNIVERSE
On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys and two exciting promotions to satisfy and excite the brand’s ever-expanding fan base.


This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By getting the N.E.S.T. ALLIANCE PACK and collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.


If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at http://www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.

BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.

Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.

For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.

And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.

Highlights of new TRANSFORMERS products available in 2010 include:

TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)

For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).

Leader STARSCREAM
Image

Voyager SEASPRAY
Image

Deluxe Battle Blade BUMBLEBEE
Image


TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.
Image


TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.

TRANSFORMERS POWER CORE COMBINERS 2-Pack

(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.

Huffer with Caliburst
Image


TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.

Commander Skyburst with the Aerialbots
Image

TRANSFORMERS ACTIVATORS
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.

BUMBLEBEE
Image

MEGATRON
Image


TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.
Image


SPEEDSTARS TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the SPEEDSTARS TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new SPEEDSTARS TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.
Image


SPEEDSTARS TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the SPEEDSTARS TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.
Image


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IDW Publishing Press Release on Transformers: Ironhide

Transformers News: IDW Publishing Press Release on Transformers: Ironhide
Date: Friday, February 19th 2010 1:16pm CST
Categories: Comic Book News, Press Releases, Company News
Posted by: First Gen | Credit(s): IDW Publishing

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IDW Publishing has issued a press release regarding the recently revealed new mini series that will be produced by the Transformers Comic creators, Transformers: Ironhide. Here's what they had to share:

San Diego, CA (February 19, 2010) - This May, fan-favorite IRONHIDE is back from the dead for his own four-issue series - or is he? Under license from Hasbro, TRANSFORMERS: IRONHIDE explores the history of OPTIMUS PRIME's best friend and the aftermath of his shocking death in TRANSFORMERS #1.

"Just because he's dead, doesn't mean he's not important! This is comics, folks!" said IDW TRANSFORMERS editor Andy Schmidt. "While IRONHIDE's death is extremely important to what's happening in the ongoing TRANSFORMERS series, it turns out it's even more important to the TRANSFORMERS home world of CYBERTRON."




Located on CYBERTRON, TRANSFORMERS: IRONHIDE weaves a rich tale of consequences past and present. Comics mainstay Mike Costa pens this exciting story, with art by the talented Casey Coller. Coller and Marcelo Matere will provide eye-catching covers.

"If you're a TRANSFORMERS comic fan, this is a must-have. The story has huge ramifications for the ongoing TRANSFORMERS comic saga," adds Schmidt.



TRANSFORMERS: IRONHIDE #1 (of 4; $3.99, 32 page; full color) will be available in stores in May. Diamond order code: MAR10 0988.


Visit IDWPublishing.com to learn more about the company and its top-selling books.

About IDW Publishing

IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro's The Transformers and G.I. JOE, Paramount's Star Trek; Fox's Angel; the BBC's Doctor Who; and television's #1 prime time series CBS' CSI: Crime Scene Investigation. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints; Yoe! Books, a partnership with Yoe! Studios; and is the print publisher for ComicMix.

IDW's original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. More information about the company can be found at IDWPublishing.com.


About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

IDW Publishing - May 2010 Transformers Comic Solicitations

Transformers News: IDW Publishing - May 2010 Transformers Comic Solicitations
Date: Wednesday, February 17th 2010 4:20pm CST
Categories: Comic Book News, Press Releases
Posted by: Blurrz | Credit(s): IDW

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Hello fellow Seibertronians! Thought you got your weekly dose of Transformers comics with the release of Bumblebee #3 and Last Stand of the Wreckers #2? Well you thought wrong, as IDW has uploaded their latest solicitations to their website. They're for the month of May, and if you thought you'd be busy that month making your mother the happiest one on Earth, you've also thought wrong!

May 2010 looks to be jam packed with explosions, high flying action, and our favourite Transformers. We've got the continuation of Transformers, Nefarious, and Last Stand of the Wreckers. There's the start of the new Ironhide mini-series, and an issue simply labelled 'Transformers: Best of Optimus Prime'. They all sound exciting, so check out the covers, information and spoilers below!

    Transformers: Ironhide #1
    Image
    Mike Costa (w) • Casey Coller (a) • Marcelo Matere, Coller (c)
    During the Great War on Cybertron, one of the Autobots' fallen heroes was Optimus Prime's best friend-IRONHIDE. What does that have to do with the fate of the planet today? Find out in this all-new miniseries by TRANSFORMERS writer Mike Costa and the phenomenal Casey Coller. You didn't really think his death was just some stunt with no ramifications, did you?
    FC • 32 pages • $3.99

    Transformers #7
    Image
    Mike Costa (w) • Don Figueroa (a) • Figueroa, Andrew Wildman (c)
    As the dust settles down on Earth, we look to the Heavens to ask a burning question: Where have MEGATRON and the retreating DECEPTICONS been all this time? What have they been up to? The answer, of course, is: nothing good. Take a conspicuously infernal single-issue look into the heart of darkness with Costa and Figueroa.

    FC • 32 pages • $3.99

    Transformers: Last Stand of the Wreckers #5
    Image
    Nick Roche, James Roberts (w) • Nick Roche (a) • Trevor Hutchison, Roche (c)
    The endgame begins. Their teammates are dead, their mission is in tatters, and all hope is lost. Time has run out for the last of the Wreckers, who confront the maniac responsible for the atrocities of the last 48 hours. Deaths, betrayals and long-promised revelations-truly, this one has it all!
    FC • 32 pages • $3.99

    Transformers: Nefarious #3
    Image
    Simon Furman (w) • Carlos Magno (a) • Brian Rood, Magno (c)
    Capturing SOUNDWAVE is one thing, holding onto him quite another... as BUMBLEBEE, JOLT, KNOCK OUT and DUNE RUNNER are about to find out! And while the Autobots and Decepticons continue to stumble in the dark, National Security Director Theodore Galloway closes in on the secrets of Project: Nefarious... but his days are numbered!
    FC • 32 pages • $3.99

    Transformers: Best of Optimus Prime
    Image
    Bob Budiansky, Simon Furman (w) • Various Artists (a) • Livio Ramondelli (c)
    OPTIMUS PRIME is leader of the AUTOBOTS. During his time as PRIME he has been challenged both mentally and physically with the responsibilities of leadership. He has at times succeeded and at other times failed. These stories, culled from his datatracks across many timelines, are his finest moments.
    TPB • FC • $19.99 • 144 Pages • ISBN: 978-1-60010-666-8

    Transformers: The IDW Collection, Vol. 1
    Simon Furman, Eric Holmes, Nick Roche, Shane McCarthy (w) • Alex Milne, EJ Su, M.D. Bright, Nick Roche (a) • EJ Su (c)
    It's IDW's TRANSFORMERS, remixed. For the first time ever, the entire IDW TRANSFORMERS UNIVERSE is presented in hardcover, in chronological order! Start at the very beginning and experience each story as its events transpire in the main storyline. Featuring series cover design by E.J. Su, this run is sure to redefine your experience with the Robots in Disguise. Volume 1 contains: MEGATRON ORIGIN #1-4, SPOTLIGHT: BLURR, SPOTLIGHT: CLIFFJUMPER, SPOTLIGHT: SHOCKWAVE, SPOTLIGHT: NIGHTBEAT, SPOTLIGHT: HOTROD, INFILTRATION #0-6.
    HC • FC • $49.99 • 392 Pages • 7" x 11" • ISBN: 978-1-60010-667-5



You can check out the rest of IDW's May Publishing here.

Keep it at Seibertron.com for the fastest Transformers news on the net!

Toy Fair Press Release: Power Core Combiners, Movie and More

Transformers News: Toy Fair Press Release: Power Core Combiners, Movie and More
Date: Saturday, February 13th 2010 12:05am CST
Categories: Movie Related News, Toy News, Press Releases
Posted by: Nekoman

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Views: 69,889

HASBRO’S TRANSFORMERS BRAND EXPANDS “MORE THAN MEETS THE EYE” UNIVERSE IN 2010 WITH NEW TOYS THAT CAPTURE THE EXCITEMENT AND
EXPAND THE ENTERTAINMENT OF THE ICONIC PROPERTY


New BATTLE OPS BUMBLEBEE Action Figure and POWER CORE COMBINER Expression
Lead New Introductions For The Innovative And Popular Toy Line

PAWTUCKET, R.I. (February 12, 2010) — On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. (NYSE: HAS) ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS brand signature play pattern, the 2010 lineup offers dozens of toys, two exciting promotions and an expansive worldwide licensing program across all major categories to satisfy and excite the brand’s ever-expanding fan base.

This spring the AUTOBOTS, the heroic protectors of Earth, need help from their human allies in the N.E.S.T. GLOBAL ALLIANCE as the planet continues to face threats from the evil DECEPTICONS. Hasbro is inviting kids and fans to join the alliance through a special promotion that is currently underway. By collecting three stickers included in specially marked TRANSFORMERS products, kids and fans can join the N.E.S.T. GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14. Then, in the fall, kids can ‘live’ the TRANSFORMERS adventure as the “Hunt for the DECEPTICONS” promotion begins. Look for exciting details about this interactive promotion later in the year.

If fans can’t wait until 2011 for the next TRANSFORMERS movie they can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.
BUMBLEBEE continues to be one of the most popular TRANSFORMERS heroes as he acts as both a defender and a warrior for good. The new BATTLE OPS BUMBLEBEE action figure continues to push the boundaries of TRANSFORMERS toy innovation and showcases two sides of BUMBLEBEE with features unique to each of these roles. For example, when serving as a guardian, BUMBLEBEE features more playful phrases along with authentic engine sounds and lights. Then, when converted into battle mode, BATTLE OPS BUMBLEBEE has missile launchers that pop out, a converting plasma cannon that lights up, and phrases that change to reflect his battle personality.

Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy universe.

For those wanting to engage in heroic AUTOBOT role play, the TRANSFORMERS line offers new items including the OPTIMUS PRIME CYBER SWORD toy which features lights, battle and conversion sounds, as well as key phrases from OPTIMUS PRIME.
And for the youngest AUTOBOT-in-training, the TRANSFORMERS brand unveils the new ACTIVATORS expression of action figures. Designed with the youngest TRANSFORMERS fans in mind, ACTIVATORS toys feature easier conversion from vehicle to robot modes than traditional TRANSFORMERS figures and are available in popular characters such as OPTIMUS PRIME, BUMBLEBEE and MEGATRON.
For more information about TRANSFORMERS promotions and products, consumers can visit www.TRANSFORMERS.com.

Highlights of new TRANSFORMERS products available in 2010 include:
TRANSFORMERS ACTION FIGURES
(Approximate retail price: DELUXE Scale $12.99; VOYAGER Scale $19.99; Leader Scale $44.99; Ages 5 & up; Available: Spring 2010)
For more than 25 years, TRANSFORMERS action figures have been known as “ROBOTS IN DISGUISE,” providing fans with the enjoyment of converting incredibly detailed, realistically styled vehicles into awesome battling alien robots. In 2010, Hasbro is offering a wide variety of all-new versions of fan-favorite characters, including OPTIMUS PRIME, BUMBLEBEE, MEGATRON and STARSCREAM in an array of scales: DELUXE, VOYAGER (larger scale), and LEADER (largest scale and includes lights and sounds).

TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99; Ages 5 & up; Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes – Battle and Guardian – BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

TRANSFORMERS POWER CORE COMBINERS
The TRANSFORMERS POWER CORE COMBINERS introduce fans to an all-new assortment of figures that expand on the classic play pattern of the popular “ROBOTS IN DISGUISE.” This new expression of figures combine with one another, in dozens of variations, to create a wide variety of larger COMBINER robots, with each figure serving as various body parts and weapons. Available in 2-packs and 5-packs.

• TRANSFORMERS POWER CORE COMBINERS 2-Pack
(Approximate retail price: $9.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 2-Pack includes one SCOUT scale TRANSFORMERS figure and one MINI-CON scale figure. The SCOUT scale figure features a ‘robot’ mode and a ‘vehicle’ mode. The MINI-CON scale figure has four modes: ‘robot’ mode, robot weapon, vehicle weapon and Power-up Armor for combining with the central SCOUT scale figure in both robot and vehicle mode. 2-Pack figures are interchangeable with 5-Pack figures.

• TRANSFORMERS POWER CORE COMBINERS 5-Pack
(Approximate retail price: $19.99; Ages 5 & up; Available: Fall 2010)
The TRANSFORMERS POWER CORE COMBINERS 5-Pack features teams of TRANSFORMERS characters that can combine together to form one large TRANSFORMERS figure. Each team consists of one SCOUT scale figure and four LEGENDS scale vehicles. The SCOUT scale figure features one ‘vehicle’ mode and two ‘robot’ modes and each of the LEGENDS scale vehicles can plug into the specially marked ports on the central SCOUT scale figure to instantaneously convert into an arm or leg using auto-conversion technology. All figures can be swapped out with one another to form multiple different combinations and new figures. 5-Pack figures are interchangeable with 2-Pack figures.

TRANSFORMERS ACTIVATORS
(Approximate retail price: $7.99; Ages 4 & up; Available: Spring 2010)
TRANSFORMERS ACTIVATORS toys, a new expression within the TRANSFOMERS toy line, feature conversion from vehicle to robot modes that’s easier than traditional TRANSFORMERS figures. Designed with the younger child in mind, conversion is triggered by pressing the AUTOBOT or DECEPTICON shield located on the figure and require only a few steps to fully change modes. TRANSFORMERS ACTIVATORS figures feature popular characters including BUMBLEBEE, OPTIMUS PRIME and MEGATRON.

TRANSFORMERS OPTIMUS PRIME CYBER SWORD
(Approximate retail price: $19.99; Ages 4 & up; Available: Fall 2010)
The TRANSFORMERS OPTIMUS PRIME CYBER SWORD allows kids to role play just like the fearless leader of the AUTOBOTS and reenact their favorite battle scenes. Kids will enjoy its electronic lights, battle and conversion sounds, as well as key movie phrases.

ACTION FLEET TRANSFORMERS BUMBLEBEE BATTLE TRACK Set
(Ages 4 & Up; Approximate Retail Price: $19.99; Available: Fall 2010)
Created specifically for the ACTION FLEET TRANSFORMERS line of mini-vehicles, kids can join the adventure and help BUMBLEBEE and OPTIMUS PRIME defeat the evil MEGATRON by racing to victory with the new ACTION FLEET TRANSFORMERS BATTLE TRACK set. The glory of winning depends on your skill; launch the BUMBLEBEE mini-vehicle, exclusive to this track set, at the correct time and send it crashing into MEGATRON who will crumble in defeat. Introduced in 2009, TRANSFORMERS mini-vehicles feature the robot version of characters unique to the TRANSFORMERS universe on the underside of each non-converting vehicle for easy identification.

ACTION FLEET TRANSFORMERS STEALTH FORCE OPTIMUS PRIME Vehicle
(Ages 4 & Up; Approximate Retail Price: $24.99; Available: Fall 2010)
Featuring electronic lights and sounds, motorized conversions and firing projectiles, kids can “bring to life” the epic TRANSFORMERS battle with this new vehicle from the ACTION FLEET TRANSFORMERS line. For covert combat, watch as select parts of this OPTIMUS PRIME semi-truck vehicle convert with the touch of a button to reveal stealth mode weaponry hidden inside to battle the evil DECEPTICONS like no other vehicle available.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com . © 2010 Hasbro, Inc. All Rights Reserved.

Hasbro reports 4th quarter and Full-Year 2009 Earnings

Transformers News: Hasbro reports 4th quarter and Full-Year 2009 Earnings
Date: Monday, February 8th 2010 8:54pm CST
Categories: Toy News, Press Releases, Company News
Posted by: Delicon | Credit(s): Hasbro

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Views: 19,925

Hasbro, the company that brings us the wonderful Transformers toys that we love so much has issued a press release regarding their finances for the 4th quarter of 2009 as well as their totals for the entire year.

Here are some highlights.

PAWTUCKET, R.I., Feb 08, 2010 (BUSINESS WIRE) -- Hasbro, Inc. (NYSE: HAS) today reported 2009 fourth quarter and full-year results. For the fourth quarter 2009, the Company reported net revenues of $1.38 billion, an increase of $144.1 million or 12%, compared to $1.23 billion a year ago. 2009 fourth quarter revenues grew 7% excluding a $55.4 million positive impact of foreign exchange. The Company reported net earnings for the quarter of $165.6 million or $1.09 per diluted share, an increase of $72.0 million or 77%, compared to $93.6 million or $0.62 per diluted share in 2008.

For the full year 2009, the Company reported revenues of $4.07 billion, an increase of $46.4 million or 1%, compared to $4.02 billion a year ago. 2009 revenues grew 3% excluding a $65.2 million negative impact of foreign exchange. Net earnings for the full year were $374.9 million, or $2.48 per diluted share, an increase of $68.1 million or 22% from $306.8 million or $2.00 per diluted share in 2008.

"We are extremely pleased with our fourth quarter and full-year results that demonstrate Hasbro's strategy is working," said Brian Goldner, President and Chief Executive Officer. "The Hasbro teams around the globe performed at a high level in 2009, delivering innovation and strong marketing programs to our consumers and retailers. The result is our fifth consecutive year of revenue growth and ninth consecutive year of E.P.S. growth, achieved in a challenging global economy. Continued investments in our business, including the joint venture with Discovery Communications to form The Hub television network, the creation of Hasbro Studios, establishing a local presence in emerging geographies and securing long-term key licenses, position us not only for the success we had in 2009 but over the long term as we execute our branded play strategy globally."

Hasbro, Inc. is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2010 Hasbro, Inc. All Rights Reserved.


To view the entire original press release, you may click here.

Seibertron.com - The best Transformers resource on the web!

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Transformers News: Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee
Date: Friday, February 5th 2010 2:42am CST
Categories: Movie Related News, Toy News, Press Releases, Company News
Posted by: Seibertron | Credit(s): BusinessWire.com

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Views: 92,424

TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99/Ages 5 & up/Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes - Battle and Guardian - BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

Hasbro's Toy Fair 2010 Press Release officially announces Battle Ops Bumblebee

PLEASE NOTE THAT SEIBERTRON.COM WILL BE PROVIDING FULL COVERAGE ON FEBRUARY 13TH, 2010 OF ALL OF THE TRANSFORMERS NEWS ANNOUNCED AT THE ANNUAL TOY FAIR SHOW.

Full Press Release from BusinessWire.com:

Hasbro Toy Fair 2010: Highly Creative Product and Entertainment Portfolio Designed to Deliver Immersive Brand Experiences

Range Will Feature Mix of Classic Products and Brands That Have Been Re-imagined and Re-invented, Together with All New and Innovative Introductions

Toy Fair 2010

February 04, 2010 02:20 PM Eastern Time

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NYSE: HAS) comes to Toy Fair 2010 with a wide range of innovative offerings -- from twists to the most classic board games and toys, to entertainment-based products, and everything in-between. The Company’s diverse and highly creative 2010 product line is packed with entertainment value that can be enjoyed by children and families any time, any where.

"We continue to emphasize innovation at every turn as we re-imagine and re-invent several of our core brands while also creating new brands and experiences that children and families will enjoy again and again."

Highlights include the launch of the BEYBLADE: METAL FUSION line of battling tops; re-imagined versions of the world’s most popular board game, MONOPOLY, as part of the brand’s 75th anniversary celebration; SCRABBLE FLASH CUBES, an innovative new way to play the classic crossword game without a game board as players slide, move and shuffle electronic cubed letter tiles in a race to create new words in 60 seconds; products based on the highly anticipated IRON MAN 2 movie releasing this spring; and the continuation of the Company’s highly successful FAMILY GAME NIGHT initiative, which encourages families to set aside one night per week to play a game together.

"Hasbro remains focused in 2010 on providing our consumers with great value and quality and delivering immersive brand experiences based on our incredible brand portfolio," said John Frascotti, Hasbro’s Global Chief Marketing Officer. "We continue to emphasize innovation at every turn as we re-imagine and re-invent several of our core brands while also creating new brands and experiences that children and families will enjoy again and again."

Highlights of Hasbro’s 2010 product line include:

ALPHIE
(Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
Now more lifelike than ever before, this learning pal boasts an LCD screen to depict facial expressions, a childlike friendly voice and a playful, inquisitive personality making ALPHIE robot not just a learning toy, but a beloved companion. Along with an animated personality that children will adore, this modern ALPHIE pal from PLAYSKOOL features important educational activities that help develop early learning skills in preschoolers. With their playful ALPHIE learning pal leading the way, preschoolers can learn the alphabet, rhyming, counting, color and shape recognition, matching, animal names, instrument sounds and much more! The ALPHIE learning pal has a sleek new look and convenient carrying handle and comes with thirty double-sided cards containing over 350 fun questions and challenges. Requires three "AA" batteries, included

BABY ALIVE BOUNCIN' BABBLES
(Ages 3 years & up/Approx. Retail Price: $24.99 /Available: Fall 2010)
With her big eyes open wide and a loveable smile on her face, BABY ALIVE BOUNCIN' BABBLES doll can't wait to play with her "mommy!" Hold her hands and watch this adorable, energetic tot bounce up and down while giggling and making playful baby sounds. BABY ALIVE BOUNCIN' BABBLES will also "chuckle" and "coo" just like a "real" baby when "mommy" comes near. Requires 2 AA batteries, included.

BEYBLADE: METAL FUSION BATTLE TOP Assortment
(Ages 8 years & up/Approx. Retail Price: $7.99/Available: Fall 2010)
Collect, customize, and compete with the BEYBLADE: METAL FUSION BATTLE TOP assortment! Complete with cast metal fusion wheel, ripcord launcher, and assembly tool you can build your top to suit your battle. Whether you choose to build a defense, attack, balance or stamina top type you can enter competition confident that you will reign supreme. To take your battle to new heights, enter the unique code found in each BEYBLADE: METAL FUSION BATTLE TOP package at BeybladeBattles.com to compete against other Beybladers!

BOP-IT! BOUNCE
(Approximate Retail Price: $19.99/Recommended Age: 8 and up/Available: Fall 2010/ Players: 1 or more)
With BOP-IT! BOUNCE, an impact sensitive trampoline game unit calls the shots and knows your bounces. Players must bounce the foam ball as fast and high as the game instructs, keeping up with the commands to unlock levels to earn the highest score. With five games in one, BOP-IT! BOUNCE will provide non-stop action and entertainment for players of all ages.

CRANIUM SCRIBBLISH
(Approximate Retail Price:$19.99/Ages 8 and up/ Available: Fall 2010/ Players: 4 to 6)
Scribble your way to win in CRANIUM’s hilarious new game SCRIBBLISH, a game that combines drawing with "telephone." During the game, players are invited to draw their best sketch that represents the phrase on the game card. The first player starts by drawing what they read on a statement and passes it to the next player who has to write a statement describing the drawing. The next person turns those words into images. The scrolled-story continues to be passed around the room until all players have a chance to draw. Players read the story created out loud to find out how "this" became "that"!

EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit
(Ages 8 years & up/Approx. Retail Price: $29.99/Available: Fall 2010)
This fall, ordinary kitchens will transform into gourmet bake shops with the introduction of the EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit. Set to debut in October 2010, this deliciously new bake-set offers girls the opportunity to show off their creativity with edible works of EASY-BAKE art. Using the special EASY BAKE DELUXE DELIGHTS dish girls can bake tasty EASY-BAKE treats in the microwave in just thirty seconds. The DELUXE DELIGHTS dish features a heating and cooling sensor so bakers know when it's safe to touch. With the included, exclusive EASY-BAKE tools, girls can decorate their EASY-BAKE mini cakes and cookies with colorful fondant just like a pro! Tween chefs can add intricate designs to their favorite dessert with the fondant mold and stamper or label their tasty treat using the alphabet embosser. Add bakery caliber finishing touches with the special embossing plate. The EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit comes with a microwave container and lid for baking tasty sweets and loads of accessories that a pastry chef in training will need, including: rolling pin, measuring spoons, cake pan, four cookie cutters, fondant mold, fondant stamper, embossing plate and enough mixes to create six decorated cakes and seven cookies. Adult Participation Required.

FURREAL FRIENDS GOGO, MY WALKIN' PUP
(Ages 4 years & up/Approx. Retail Price: $59.99/Available: Fall 2010)
Girls can em-"bark" on their very own adventures this fall with the FURREAL FRIENDS GOGO, MY WALKIN' PUP pet. Attach GOGO's leash and this perky puppy knows you're ready to walk her! She'll wag her tail, pant, and bark just like a real pup to let you know she is excited to get moving. Girls are in charge as they control GOGO's hot pink leash to make her walk left, right or straight ahead - GOGO can even walk in circles or figure eights! GOGO loves to be petted and will respond to your touch. Gently stroke GOGO's right and left side or the top of her head and she'll playfully bark to let you know just how delighted she is to be your friend. Requires four "C" batteries, included.

IRON MAN 2 RC WALKING IRON MAN
(Approximate Retail Price: $49.99/Ages 4 & up/Available: Fall 2010)
An IRON MAN action figure so technologically advanced that even STARK INDUSTRIES is jealous! The IRON MAN 2 RC WALKING IRON MAN figure is nearly as mobile and action-packed as his on-screen counterpart. Operated with a handheld remote control, this figure easily navigates forward across the floor or tabletop and is loaded with electronic lights, movie sounds, and projectiles that shoot from the figure’s arms and shoulder rockets!

LITTLEST PET SHOP ONLINE (LPSO) DANCING PET
(Ages 8 & up/Approximate Retail Price: $24.99/ Available: Fall 2010)
Girls will find themselves bopping and grooving alongside the latest offering from LITTLEST PET SHOP - an LPSO Dancing Pet. The dancing dog, Harmony Groovemore, plugs into most MP3 players or computers so girls can listen to their favorite music and dance along with this adorable friend. The Dancing Pet also comes with a code for virtual rewards and access to LITTLEST PET SHOP ONLINE (LPSO.com), a fun, dynamic virtual world where players can design their own pets, chat with friends, go on adventures with Harmony, explore new neighborhoods, and so much more!

MONOPOLY: REVOLUTION EDITION
(Ages: 8 and up/Approximate Price: $34.99/Available: Fall 2010/Players: 2 to 6)
It is the MONOPOLY game of the future! In 2010, MONOPOLY is 75 years young and in celebration of the game’s anniversary, Hasbro is "amping up" the traditional game play experience by revolutionizing elements of the classic game. MONOPOLY: REVOLUTION Edition is made up of a modern, round game board and an electronic game unit that keeps track of your location on the game board and features exciting song clips and sound effects, including "Celebration" by Kool & The Gang and "Drive My Car" by The Beatles, throughout the game to mark your progress.

MONOPOLY U-BUILD
(Approximate Retail Price: $19.99/Recommended Age: 8 & up/Available: Fall 2010/ Players: 2 to 6)
MONOPOLY is giving players the chance to choose how long they want to enjoy a game with MONOPOLY U-BUILD, a new concept in MONOPOLY game play. Using hexagonal property spaces that snap together, players build a game track that creates a custom game board and determines the length of play. Decide to use the Starter Track for a 30-minute game before dinner, or try the Classic Track for a 60-minute game during family game night for longer-lasting fun. Once you’ve perfected these tracks, move onto the Pro or Freestyle Tracks for the ultimate gaming challenge. In MONOPOLY U-BUILD you choose, you build, you play!

MY LITTLE PONY MERMAID CASTLE Playset
(Ages 4 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
In fall 2010 the MY LITTLE PONY world will expand to include an underwater oasis with the introduction of the MY LITTLE PONY MERMAID PONIES collection. The MERMAID PONIES will receive royal treatment at the MY LITTLE PONY MERMAID CASTLE playset. Located in the heart of the sea, this magical castle is an underwater dream come true for the MERMAID PONIES. Each pony will love to explore this nautical treasure with lights and sounds . Discover PINKIE PIE'S secret shell bedroom that really opens and closes or take a pony for a ride on the "magical" seashells that allow her to "swim" around the castle. The MERMAID ponies will love to "splish and splash" on the waterslide or hang ten on the "real" waves with the tubular surf boards. The MY LITTLE PONY MERMAID CASTLE comes complete with a MERMAID PONY PINKIE PIE figure and numerous accessories including "picnic basket," "treasure chest" and underwater friends.

NAB-IT! From the makers of SCRABBLE
(Ages 8 & up/Approximate Price: $19.99/Availability: Fall 2010/Players: 2 or more)
NAB-IT! is the family game of stolen words. Any surface can become a board game in this fun word game that up to four people can play together. Create words using colored letter tiles in a crossword fashion and then stack tiles on top of each other to form new words. The casual and competitive gamer are on equal footing with NAB-IT because every word is worth just one point. The player with the highest letter built on each word wins the point. Stack wisely!

NERF: "CLEAR THE WAY FOR 9.9.10"
(Ages 8 years & up /Available: September 9, 2010)
Clear the Way for the newest N-STRIKE blaster coming on 9.9.10! First there was the NERF N-STRIKE VULCAN EBF-25 blaster, 25-dart, belt-fed, and fully automatic. Then the NERF N-STRIKE RAIDER RAPID FIRE CS-35 blaster hit the scene with its new, interchangeable drum magazine able to hold 35 darts. Now, continuing the incredible evolution of NERF blaster technology, the brand has created the most impressive NERF N-STRIKE blaster yet. NERF fans around the world will have to wait until 9.9.10 to see the unveiling of one of the most awesome and exciting blasters released in the NERF brand’s 40 year history! Available at most major retailers nationwide and HasbroToyShop.com beginning 9.9.10.

NERF SUPER SOAKER SHOT BLAST Water Blaster
(Ages 6 years & up/Approximate Retail Price: $19.99/ Available: Spring 2010)
For the first time ever, the hydro-powered excitement of Hasbro’s SUPER SOAKER brand and the peak performance and innovation of the company’s NERF brand will come together to form the ultimate in water blaster advancements with the new NERF branded SUPER SOAKER line. The biggest and baddest blaster in the new collection, the NERF SUPER SOAKER SHOT BLAST water blaster can drench your opponents from up to 25 feet away. All you need is a single pump to unleash a huge blast of water and soak them all! The customizable NERF SUPER SOAKER SHOT BLAST water blaster is compatible with the Tactical Rail System accessories and features adjustable and removable shoulder stock for maximum customization. Available in red or blue, each sold separately.

PLAY-DOH MEGA FUN FACTORY
(Ages 3 years & up/Approx. Retail Price: $29.99/Available: Fall 2010)
Fifty years after the launch of the original FUN FACTORY toy, the brand new MEGA FUN FACTORY set takes classic extruding play to a whole new level! A motorized conveyor belt provides nonstop action as kids crank out favorite toys and "treats" in this lively FUN FACTORY world. To start, children push down the purple handle to extrude the colored PLAY-DOH compound of their choice. As the conveyor belt moves the PLAY-DOH compound along, kids select and stamp out a "candy" or toy mold and then push down the "chopper" at the end of the belt to cut their creation loose. To complete the fantastical FUN FACTORY experience, kids can display and "sell" their creations on a colorful playmat featuring a toy shop theme on one side and a candy store theme on the other side. Set includes six 2-ounce cans of PLAY-DOH compound. Requires two "AA" batteries, not included.

POP GOES FROGGIO
(Approximate Retail Price: $16.99/Recommended Age: 3 and up; Available: Fall 2010; Players: 2 to 4)
Hasbro is adding a friend named Froggio to the Elefun and Friends line. This fun-loving character comes to life in the POP GOES FROGGIO game, which takes picture finding to new heights. In this active matching game, preschoolers spread lily pads of Elefun and his friends around the room, spin the spinner and try to find the matching picture. The first preschooler to match the Elefun and Friends character to the right lily pad gets to stomp on the big green lily pad launcher and send Froggio for a triumphant leap!

SCRABBLE FLASH CUBES
(Ages: 8 and up; Approximate Price: $29.99; Availability: Fall 2010; Players: 1)
How many words can you find in a flash? SCRABBLE FLASH CUBES is an innovative new way to play the classic crossword game without a game board as players slide, move and shuffle electronic cubed letter tiles in a race to create new words in 60 seconds. Providing a fast, frantic and addictive play experience, the five SCRABBLE FLASH CUBES letter tiles contain ‘Smart Tile Technology’ which recognizes formed words when the tiles are placed side by side, and keeps score of correctly spelled words. SCRABBLE FLASH CUBES provide an amazingly addictive play experience that you won’t want to put down!

SORRY! SPIN
(Ages: 6 and up; Approximate Price: $24.99; Availability: Fall 2010; Players: 2 to 4)
This Fall, SORRY! fans can experience the exhilarating game of sweet revenge with a wicked spin by sending opponents back to "START" with a quick turn of the SORRY! SPIN wheel. SORRY! SPIN, a new take on the classic game of SORRY!, features an innovative rotating game board that makes getting "HOME" more complicated and unpredictable than ever before. The unique dynamics involved in the game of SORRY! SPIN engage players on every move and make it anyone’s game to win.

STAR WARS AT-AT
(Approximate Retail Value: $99.99; Ages: 5 & up; Available: August 1, 2010)
In space, size does matter, and Hasbro certainly kept that in mind when creating its all-new, highly detailed STAR WARS AT-AT. The AT-AT (All Terrain Armored Transport) played a significant role in the Empire’s military assault in THE EMPIRE STRIKES BACK, and it will play an equally important role in every fan’s toy collection this year! Measuring more than 24 inches tall, nearly 28 inches long, and 12 inches wide, this colossal vehicle holds up to 20 STAR WARS figures - 6 of which can fit in its head alone! - and includes so many play and electronic features true to its on-screen counterpart that it’s hard to believe! From the zip-line in its body and articulated legs for superb poseability, to its LED lights and authentic movie sounds and phrases, this is the must-have addition for STAR WARS fans of all ages. Includes a 3 ¾ inch AT-AT driver action figure and a pop-out speeder bike.

STRAWBERRY SHORTCAKE BERRY SWEET STYLES Playset
(Ages 3 years & up/Approximate Retail Price: $19.99/Available: Fall 2010)
Future fashionistas will love picking out fancy clothes and sparkly accessories inside the STRAWBERRY SHORTCAKE BERRY SWEET STYLES playset! Girls can mix and match party dresses, playful skirts, stylish shirts and more to create any of 40 different possible outfits for their STRAWBERRY SHORTCAKE doll. No look is complete without a trendy hairdo, and girls can style STRAWBERRY SHORTCAKE's hair with butterfly clips and additional accessories. One final look in the wardrobe mirror, and then STRAWBERRY SHORTCAKE is ready for a night on the town! Available at most major toy retailers nationwide and on HasbroToyShop.com.

TONKA CHUCK & FRIENDS CHUCK'S STUNT PARK
(Ages 3 years & up/Approx. Retail Price: $39.99/Available: Fall 2010)
For the first time ever, the popular TONKA CHUCK & FRIENDS product line introduces the POWER PLAYARD Stunt System of motorized playsets to further entertain and engage active preschoolers who will be delighted to see the loveable CHUCK THE DUMP TRUCK vehicle and his friends flip and zoom through the fun filled motorized stunt tracks. The exciting motorized individual sets can be combined to create a customizable hands-on interactive stunt-track system sure to please preschoolers. Preschoolers will be thrilled to accompany their adventuresome friend CHUCK THE DUMP TRUCK as he zips, zooms and flips through this interactive, hands-on stunt set featuring lights, sounds, moveable track pieces and a hand-crank elevator. The easy-to-assemble track lets kids build and rearrange the set however they like to create a variety of cool tricks and tracks. This set is a part of the POWER PLAYARD Stunt System and includes a motorized CHUCK THE DUMP TRUCK vehicle and an all new TONKA CHUCK & FRIENDS storybook. Requires four "AA" batteries, two "AA" included.

TONKA GARAGE RICOCHET RC Vehicle
(Ages 8 years & up/Approx. Retail Price: $79.99/Available: Fall 2010)
This double-sided stunt vehicle can tackle virtually any terrain! The resilient RC can flip and keep on going, offering an unstoppable driving style that allows kids to execute exciting stunts. Push a button to engage the machine's Monsterlift Suspension Technology and lift the vehicle into awesome monster truck mode. The RC vehicle comes with a three channel remote for great steering control and a 9.6V battery charger. Requires one 9.6-volt battery, included, and one 9-volt battery, included.

TRANSFORMERS BATTLE OPS BUMBLEBEE Action Figure
(Approximate retail price: $59.99/Ages 5 & up/Available: Fall 2010)
The all-new BATTLE OPS BUMBLEBEE action figure is ready for battle! This large-scale figure truly shows fans the AUTOBOT hero’s personality, both as a protector of Earth and a warrior against the evil DECEPTICONS. With two distinct modes - Battle and Guardian - BATTLE OPS BUMBLEBEE features a variety of electronic sounds and lights, accompanied by a converting plasma cannon.

TRIVIAL PURSUIT: BET YOU KNOW IT EDITION
(Ages: Adult/Approximate Price: $29.99/Availability: Fall 2010/Players: 2 or more)
In Fall 2010, Hasbro’s TRIVIAL PURSUIT: Bet You Know It Edition introduces a brand new way to play the classic trivia game. Bet You Know It is the most inclusive TRIVIAL PURSUIT game yet and wedges can be earned on each of your turns. TRIVIAL PURSUIT knows we all have categories that we’re not so hot on, so with Bet You Know It if you have earned enough chips you can buy that elusive wedge instead of answering a question! Earning chips depends on how well you know your friends! At the start of each round players bet on whether or not the person answering a question will get the question right. If the players are correct they double the number of chips ‘bet’. With 1,800 fascinating new questions with a new editorial style, and the chance to buy your wedges instead of being stumped with your least favorite category, players can experience TRIVIAL PURSUIT like never before.

TWISTER HOOPLA
(Approximate Retail Price: $19.99/Recommended Age: 6 and up/Available: Fall 2010/ Players: 2 to 4)
This Fall, the classic game that ties players up in knots gets a wacky new twist with Hasbro’s TWISTER HOOPLA. Players become the TWISTER mat in this game, as the iconic TWISTER dots are turned into rings that players use to connect body parts with other players to score points - taking TWISTER to a new level. Score points to win any of the five unique games included in TWISTER HOOPLA and prepare to closely interact with other players in this exciting interpretation of TWISTER.

U-BUILD
With the new line of U-BUILD games, you build the game and then play how you want. U-BUILD games allow kids to customize some of their favorite games, creating a unique experience each time they are played. Based on popular Hasbro games, including BATTLESHIP, CONNECT 4, MOUSE TRAP and SORRY!, players control the action during the game by moving brick-based pieces to different locations around the game board. Kids will have hours of fun constructing, knocking down and rebuilding these ever-changing games.

WEEBLES MUSICAL TREEHOUSE
(Ages 18 months & up/Approx. Retail Price: $29.99/Available: Fall 2010)
WEEBLES WOBBLE, BUT THEY DON'T FALL DOWN! The WEEBLES figures are back in their original egg-shaped, wobbly form. WEEBLES pals can wobble, climb, slide, hide, and dance in and around this captivating MUSICAL TREEHOUSE playset from PLAYSKOOL. Turn the handle on the colorful escalator to bring WEEBLES figures to the top of the slide and send them spiraling down. When the WEEBLES characters land, they are rewarded with fun music and sounds before wobbling off for another ride. Open the door to reveal a secret space inside the tree to hide a playful WEEBLES figure. Have a dance party on the wobbly tree house deck or take a spin on top of the lookout post. The set comes complete with a convenient carrying handle and two exclusive WEEBLES figures. Requires three "AA" batteries, not included.

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About Hasbro, Inc.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, Inc. All Rights Reserved.

IDW Transformers Comics - February Release Dates

Transformers News: IDW Transformers Comics - February Release Dates
Date: Wednesday, February 3rd 2010 2:56am CST
Categories: Press Releases, Company News
Posted by: Blurrz | Credit(s): IDW

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Views: 22,392

For those of you who can't wait to get the latest instalments of Transformers: Ongoing, Transformers: Bumblebee, and Transformers: Last Stand of the Wreckers, you'll have to wait a few more weeks. Ongoing will no longer be early in the month, as it's been moved back to be released on the last Tuesday of February. Check out the schedule for IDW's Transformers comics below.

February 10:
Transformers: Animated Series Vol. 13
Last Stand of the Wreckers #1 (2nd Printing)

February 17:
Bumblebee #3
Last Stand of the Wreckers #2

February 24:
Ongoing #4
War Within Omnibus (reprint)

You can check out IDW's full February schedule here.

Keep it at Seibertron.com for the latest Transformers news on the net!

Press Release: Hasbro Announces the Start of N.E.S.T. GLOBAL ALLIANCE Promotion

Transformers News: Press Release: Hasbro Announces the Start of N.E.S.T. GLOBAL ALLIANCE Promotion
Date: Tuesday, February 2nd 2010 12:18am CST
Categories: Movie Related News, Toy News, Press Releases, Company News
Posted by: Seibertron | Credit(s): Hasbro

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Views: 49,637

Hasbro Announces the Start Of N.E.S.T. GLOBAL ALLIANCE Promotion for Its TRANSFORMERS Toy Line Featuring Special Edition RAVAGE Figure

The Transformers Adventure Continues As Hasbro Invites Kids To Join The AUTOBOTS And The Elite N.E.S.T. Team

February 01, 2010 12:07 PM Eastern Time

PAWTUCKET, R.I.--(EON: Enhanced Online News)--Hasbro, Inc. (NYSE: HAS) announced today the start of a special promotion for its popular TRANSFORMERS toy line and is inviting kids and fans to “Join the N.E.S.T. GLOBAL ALLIANCE.” BUMBLEBEE and the AUTOBOTS, the heroic protectors of Earth, need help from their human allies as the planet continues to face the threat of the evil DECEPTICONS.

N.E.S.T., a secret partnership between the AUTOBOTS and humans dedicated to stopping the DECEPTICONS, was most recently featured in the blockbuster movie TRANSFORMERS: REVENGE OF THE FALLEN. Now, by collecting three different stickers included in specially marked TRANSFORMERS products available this spring, kids and fans can join the N.E.S.T GLOBAL ALLIANCE and mail away for a special edition RAVAGE figure not available anywhere else.

The promotion kicks off with the N.E.S.T. ALLIANCE PACK, a special edition 2-pack of new TRANSFORMERS action figures featuring the popular BUMBLEBEE and SOUNDWAVE characters. In addition to the two figures, the N.E.S.T. ALLIANCE PACK includes a N.E.S.T. GLOBAL ALLIANCE Mission Guide and Redemption Form, one starter sticker, and a N.E.S.T. Agent Patch, officially making them part of the alliance. The N.E.S.T. ALLIANCE PACK is the only product in which the Redemption Form is available and is necessary to participate in the promotion. The ALLIANCE PACK is recommended for ages 5 and up and is available for the approximate retail price of $19.99.

Additional stickers are available in specially marked TRANSFORMERS toys at retailers nationwide. Once the necessary three stickers have been collected and placed onto the N.E.S.T. GLOBAL ALLIANCE Redemption form, consumers mail them away to receive their special edition RAVAGE figure. The promotion requires a payment of $4.95 for shipping and handling charges to receive the special edition figure and the offer is good while supplies last. Requests must be postmarked by April 30 and received by May 14.

For more N.E.S.T. action fans can watch online webisodes of “Cyber Missions,” featuring new TRANSFORMERS adventures. “Cyber Missions” finds the AUTOBOTS working with humans in the N.E.S.T. global alliance to defend Earth against the revenge-seeking DECEPTICONS. There will be 12 webisodes total which began airing online at www.TRANSFORMERS.com in early January and new webisodes will continue to air throughout the year.

To learn more about the special promotion visit www.TRANSFORMERS.com.

About HASBRO

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com . © 2010 Hasbro, Inc. All Rights Reserved.

Contacts

Hasbro, Inc.
Daniel Benkwitt, 401-727-5318
dbenkwitt@hasbro.com

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