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Hasbro Announces Dates for 2019 #HASCON Event

Transformers News: Hasbro Announces Dates for 2019 #HASCON Event
Date: Monday, October 30th 2017 11:19am CDT
Categories: Event News, Press Releases, Company News
Posted by: Va'al | Credit(s): Hasbro

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Views: 10,516

The title is not a typo: the next iteration of the Hasbro-run event that brings together all their franchises under one roof in their own backyard will not be back for another year - but it will be back! Taking place in Providence again, Hascon will return on September, 6-8 2019. You can find out the whole information we have so far in the press release below, and revisit our Hascon 2017 coverage through our galleries and stories!

Hasbro Announces Dates for 2019 HASCON Event

Second-Ever HASCON FANmily Event Scheduled for Sept. 6-8, 2019 in Providence, R.I.


PAWTUCKET, R.I. – Hasbro, Inc. (NASDAQ:HAS) today announced that it will host its second-ever HASCON event Sept. 6 - 8, 2019, in Providence, R.I. at the Rhode Island Convention Center and Dunkin’ Donuts Center.

Hasbro hosted its inaugural HASCON event this past September, offering families and fans of all ages a completely new way to experience its brands, and a behind-the-scenes pass to the world of Hasbro. The event featured three days of hands-on brand experiences, meet-and-greets, sneak peeks, concerts, exclusive reveals, star-studded panels and fan-centric surprises.

"We couldn’t be happier with the feedback we’ve received from our inaugural HASCON event," said John Frascotti, president, Hasbro, Inc. "We’re looking forward to once again delivering immersive entertainment experiences around our brands for fans and families in 2019."

The 2017 event featured dozens of meet-and-greet opportunities with celebrities, athletes and influencers, including Mark Wahlberg, Stan Lee, David Ortiz, James White, Dude Perfect, Maddie Ziegler, James Gunn, Zach King, Peter Cullen, Frank Welker, and Isabela Moner, among others. Concerts by Flo Rida and Daya were included with the purchase of a general admission HASCON ticket. Guests were also invited to audition for a Hasbro video, and to select a toy or game to donate to the Marine Toys for Tots for children impacted by recent hurricanes.

More details about the 2019 HASCON event, including information about ticket packages, will be posted on http://hascon.hasbro.com.
About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2017 Hasbro, Inc. All Rights Reserved.


Transformers News: HASCON 2019 Thread

NYCC 2017: Gallery of Power of the Primes Volcanicus Color Prototype #NYCC17 #hasbronycc

Transformers News: NYCC 2017: Gallery of Power of the Primes Volcanicus Color Prototype #NYCC17 #hasbronycc
Date: Thursday, October 5th 2017 5:00pm CDT
Categories: Toy News, Event News
Posted by: Bronzewolf

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Views: 15,873

Seibertron.com continues it's coverage of the New York Comic Con with a brand new gallery, this time of Volcanicus! This is the first time we've seen the Dinobot combiner in color, as the previous model shown at Hascon was still the greyscale prototype. Check out a selection of images below, and click on any of them to be taken to the full gallery! Keep your optics tunes to Seibertrpn.com for more updates from NYCC!

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More

NYCC 2017: Transformers Titans Return Grotusque revealed and now available! #NYCC17 #hasbronycc

Transformers News: NYCC 2017: Transformers Titans Return Grotusque revealed and now available! #NYCC17 #hasbronycc
Date: Thursday, October 5th 2017 11:04am CDT
Categories: Toy News, Event News
Posted by: Seibertron

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Views: 24,489

During Hasbro's Twitch Live stream at New York Comic-Con 2017, Ben Montano and John Warden from Hasbro's Transformers brand team revealed a brand new product. They unveiled Titans Return Deluxe Class GROTUSQUE, who was one of the original G1 Monsterbot characters from 1987. Grotusque comes in a box similar to the Hascon exclusive Arcee figure which you can currently purchase on ToysRUs.com. Grotusque also comes with a die-cast Titan Master figure ... none other than the evil Scorponok head (Lord Zarak?).

In addition to the product reveal from left field, the toy is actually available to purchase right now while supplies last on HasbroToyShop.com.

Check out the pictures below and click on any of the links to purchase the figure on HasbroToyShop.com.

Transformers News: NYCC 2017: Titans Return Grotusque revealed and now available!

Transformers News: NYCC 2017: Titans Return Grotusque revealed and now available!

Transformers News: NYCC 2017: Titans Return Grotusque revealed and now available!

Transformers News: NYCC 2017: Titans Return Grotusque revealed and now available!

Transformers News: NYCC 2017: Titans Return Grotusque revealed and now available!

Transformers News: NYCC 2017: Titans Return Grotusque revealed and now available!

Seibertron.com interviews Hasbro's Transformers Brand Team at #HASCON 2017

Transformers News: Seibertron.com interviews Hasbro's Transformers Brand Team at #HASCON 2017
Date: Thursday, September 14th 2017 2:40pm CDT
Categories: Toy News, Event News, Interviews
Posted by: william-james88

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Views: 19,562

Seibertron.com was able to speak with Ben Montano (Head of the Transformers Brand) and John Warden (Transformers Design Manager) from Hasbro's Transformers brand team at HASCON. Below is a transcript of the interview. The interview was done by our very own Megatronus and it includes Hasbro staff using "CHUG" as an actual term and them speaking of Machinima as a source of inspiration for their continued stories within the brand, among other neat tidbits. A video of this same interview can be found below for the full experiences and line dissection, enjoy!



Megatronus: A few years ago you guys released news of a design bible, or the brand bible I should say, that kind of guides the entire Transformers Universe. And I know you guys have a very long road map, so can you tell us about any changes that have been made in this brand bible recently or any other content in that repository that you are thinking of using for the road map 3 to 5 years out?

Ben: There's things, there's characters designs, there's stories, continuity that we have mapped out in this bible, but it is an ever living document. There are certain constants that will be there; like certain characters, what they stand for and their roles they play as they get introduced into content. But 100%, as we look into the Bumblebee film, there's new additions to that, and twists to that, that will have a ripple effect on the brand and we are fortunate enough to be part of those and those ripples in our continuity. Some of the fun is we give creative license to Machinima and the great writers there and on the new and upcoming Cyberverse series that we want to bring freshness to the story so we want to bring freshness to the story so we create the canon but the canon flexes and constricts when it's needed but the constants are there and John is one of the stewards as we go forward.

John: Yah, trying to align the continuity as much as we can in a natural feeling way has always been a challenge on Transformers going way back even before my tenure on the brand. It's kind of a rolling stone and as new toys come out and as the spotlight shifts, we adjust accordingly. And honestly, the brand does too as it's affected by pop-culture and things in the world.

Ben: And the fans are helping us write this book too, like with the fan polls.

Megatronus: When can we expect the next fan vote and can we expect anything to happen with the runner-ups to those fan-votes like Omega Supreme, Scorponok, Deathsaurus, etc?

John: Oh, absolutely. I mean, as you guys have witnessed with a lot of the previous fan-votes, I think it's an opportunity for us to kind of just get a consensus from the fan community. Honestly, it's too early at this time to speak in any kind of definites, but we reach out to the fan community, it's a great opportunity to gauge the excitement level. Also kind of test out, you know, is Beast Wars becoming more popular? Like when we put Deathsaurus and Star Saber in a fan-poll, for example, it was actually an opportunity for us to understand the depth of exposure that people had to the Japanese Headmaster series. Like, is that too deep or as it turns out a lot of people know about Deathsaurus and are asking about it. So a lot of times I say "stay tuned", but in this case really we've got some things on the horizon that will make fans happy.

Megatronus: So you're saying we can definitely expect another one in the future sometime soon?

John: Yah, I think we can safely say that.

Ben: For sure. When? To be seen. But yah.

John: Can't say which one or ones.

Megatronus: We can't probe too deeply here, we can just give crumbs and hope for more. After you exhaust the nostalgic G1 type gimmicks, I mean we're getting to Pretenders even, how do you see the brand moving forward? Do you think that we will be looking at brand new concepts and new characters, adding them to the fold in the vein of Windblade, or do you think that you might integrate other Transformers continuities like Unicron Trilogy, Animated or RID, into the Generations line?

Ben: Can we say all of the above?

John: No absolutely, all of the above. And, you know, one of the things is too if you think of the CHUG characters and things like that, its possible to go back and do figures of again and again and again. Once you get removed from Combiner Wars, you could hypothetically do Combiners again in a couple of years. It's about how do you bring that innovation and freshness back while not corrupting the original intent or awesomeness of the character in the first place. I think we've really tried our best to take the essence of the what made the characters cool in the first place and add detail, add articulation, and take the spirit of somebody like Skullcruncher or Highbrow, and do the ultimate version of it. I think as we look to the future, there's a lot more that we haven't even thought about, a lot of awesome anniversaries on the horizon and things like that, so I think fans can rest assure that even though the Prime Wars Trilogy is coming to an end, there's lots of awesome stuff on the horizon.

Megatronus: That's good to hear. Speaking of Prime Wars and Power of the Primes, you mentioned Combiners, can you tell us what inspired you guys to come back to the Combiners concept after Titans Return?

John: Honestly, it's you guys, it's fans. It's coming to events like this, we talk to fans, we listen, we read online, and we just have to kind of always be cognizant of what people are talking about and thinking about. We heard loud and clear that fans wanted the Dinobots, and we wanted to take it to the next level and make it a Combiner. We've heard loud and clear that fans want Terrorcons and things like that and there's lots of things that we're listening to and even Pretenders, we heard, Pretends are on the horizon. There's things out there that fans want. We're always listening and kind of being aware of it, and what the future holds we can't really say but know that there's always excitement to kind of bring back things so if fans of Titans Return are like "Oh man, I didn't get my Apeface or somebody that I really wanted" don't feel like it's the end-all-be-all at the end because as stewards of the toy franchise we are able to weave these things in where they make sense.

Megatronus: So I know there are a couple of people very high up at Seibertron.com that are quite obsessed with Pretenders, so I'm glad to see that some of them are here.

John: Oh, really? [Laughs]

Megatronus: In Power of the Primes, you have both combiners and Titan Masters present so those are both very independent stand-alone concepts. So what kind of play patterns are you looking to inspire by having them included in a single line?

John: [Laughs] Well, Ben and I, early on, when we were talking about this thing, it's kind of like the last act at a really awesome rock-and-roll show so you've got like the first band comes on stage they do an awesome job and the second band, maybe a different music style ...

Ben: Maybe acoustic.

John: Yah, and then in that final act, it's both of those guys with an encore, they come on stage together. In Power of the Primes, we've got Primes Masters which are the physical embodiment of the Power of the Primes, some of them deceased, some of them missing in action, but it's the power and essence that they carry. So in a sense, those guys still fit backwards compatible with Titans Return. We also wanted to bring to life all of those great things or tidbits with Combiners. There's lots of cool things that we can still do, that we can still explore, so if you combine those two things together, I think it's a great final act and it's a great final act in our rock show which is the Prime Wars Trilogy.

Ben: Right, I think a lot of what inspired and motivated us too, to be honest with you, was Machinima and their writers there in the storytelling too, when we really started Combiner Wars, it was totally rooted in G1 and G2 kind of lore, it was character first. But as we progressed with this toy line and the stories, we started to introduce new spins, new twists, bring new characters together and stories that hadn't been told and a lot of it for us was "Hey, wait a second, we didn't see this character and that character back in the 80s but there's a story that wasn't told" so we're gonna show that to them in Titans Return or the Power of the Primes series with Machinima. And that for us, it was a creative license and we can do something that didn't happen exactly as it did in 84 through 87. We have a new story universe, we have a new fan community that are going to be engaged in this new idea. So I think that part of it, I don't want to say that the shackles are off, but if we did we looked at it and said we're creating new continuity and extension of continuity. Let's have some fun with it and not be as precious with exactly what may have been celebrated back in the 80s. So that was kind of the fun we had.

John: Absolutely.

Ben: So having writers in the new series expanded our minds and hopefully will blow yours.

John: And honestly, the same can be said with our great partners at Space Ape and all of our other aligned partners across the franchise. And I'll be speaking to this at the Prime Wars Trilogy panel on Sunday. We actually feed off each other when you think about all of the different stories that are happening at the games and the animation and it gives us, like Ben said, a license to try awesome new stuff.

Megatronus: That's great! I am very excited for Power of the Primes. It sounds like you are really excited about Power of the Primes as a highlights reel of kind of the last couple of years, which is awesome to think about in that way, so we've seen two Autobots leaders. Are we gonna see some Decepticon leaders soon in the Powers of the Primes line?

John: Uh ... hmm ... [Rubs chin] Leader class right? unfortunately I can't comment at this time, I don't want to break any hearts or anything.

Megatronus: So, that's fine, we'll ask about a different product. Since we are at HASCON, what's the potential for future crossover products? Because we are in the Transformers booth right now, Marvel's over there, Star Wars is just a skip away, and there's a huge Nerf play center over there. Do you see a lot of potential future crossover products like a new Transformers Nerf gun, a Transformers My Little Pony, something like that?

Ben: We are always looking at that and the Comic-Con Revolution is one step in that direction. There is a really awesome Rubik's Cube mash up we just did which is super cool which I have not ...

Megatronus: Rubik's Cube!?

Ben: Yah, it's like an 8 piece Optimus' head, and I have not yet solved it. It's absolutely insane. So, that one might be obscure, but that's kind of the fun we're having. As long as it's brand right, brand relevant, then we're open to those types of plays. But I would say we have a lot of great stories that we're telling on our own right now, so we'll be pumping out a lot of toys to support those.

Megatronus: That sounds great. Well, I think I have one last question. One of the big reveals of recent days has been Predaking, Titan Class, so ...

John: Sort of. I'm not sure what was that silhouette? I have no idea what that was.

Ben: Well, there was a really cool silhouette.

Megatronus: I've seen some interesting art that would indicate that there might be a large Predaking on the way.

Seibertron: You meant that's not Elita-One?

Ben: It could have been a winged Optimus Prime.

John: Yah, I think it's Winged Optimus Prime.

Megatronus: So that's all we're going to say about that. For now. Okay, so I'll let you guys off the hook. Well, I really appreciate you guys talking to us over at Seibertron.com. We're big fans of the work you do, we look forward to seeing more at the panels this weekend. And HASCON has been amazing!

John: Thank you. I can say one thing about that crazy silhouette. It's big. It's bad. And it's the most awesome thing Hasui and I have worked on since Devastator.

Megatronus: So, since Devastator, so ... so that silhouette is Titan Class, no?

John: No, I can't say that. I'm just saying he's big, he's bad, and uh ...

Ben: Except for those who made it to the Villains panel, any Villain is big and bad, right, especially in the Transformers universe.

[Banter continues ...]

John: Honestly, it's been an honor to have a chance to meet you guys, to talk to you again, and honestly I hope you have fun here at HASCON. We're having a lot of fun. It's crazy!

Ben: Yah, we're psyched and we've seen you guys and a lot of your fans and a lot of past events, whether it's Botcon, and this is special for us, a chance to share this. What I think is really great is that we're having a lot of fun in this conversation and that we can joke about things and what excites me the most is that we can talk about or not talk about things in the future. The fact that we're able to do that is because you guys share the love for our brand, what we're doing, and people keep asking for more. So we want to do this at the next convention and the next HASCON, and so the more everyone can support our brand and property and have fun like this the more we can share in news.

Megatronus: That's amazing. You know. the last BotCon was my first BotCon. So I got to go to the last BotCon, which was great, it was a cool honor to be there. It's an even more interesting journey to see how that's transitioned to this HASCON.

Seibertron: [directed at Hasbro] Are you accidentally inadvertently confirming a HASCON 2018?

Ben: No, I think, like I said, there's a lot of conventions we'll be part of. You'll see us at New York, hopefully I'll be able to drag this fine gentleman there as well.

Megatronus: Coming to my home turf!

John: It's just a train ride away!

Ben: Plenty of conventions to get to hang with you guys at.

Megatronus: We're very much looking forward to it.

John: Awesome.

Megatronus: Thanks so much guys, really appreciate it.

John: Thanks a lot.

Megatronus: John, Ben [shakes hands] Be good, enjoy the rest of HASCON!

John: Same to you.

Megatronus: See you at the panels! Thanks guys! Thanks everyone at Seibertron.com. We'll catch you later!

Official Images of Transformers Power of the Primes #HASCON 2017 Exclusive Reveals

Transformers News: Official Images of Transformers Power of the Primes #HASCON 2017 Exclusive Reveals
Date: Wednesday, September 13th 2017 5:08pm CDT
Categories: Toy News, Event News
Posted by: Seibertron | Credit(s): Hasbro

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Views: 26,296

Courtesy of our friends at Hasbro, we now have official images of some upcoming Transformers Power of the Primes toys. These figures were all officially revealed during this past weekend's HASCON convention in Providence, RI. Included below are summaries and images of the following characters: Slash, Sludge, Swoop, Slug, Snarl, Grimlock, Optimus Prime and Orion Pax. You can view full galleries of these figures in our HASCON 2017 galleries as well as a video on our YouTube channel.

TRANSFORMERS: GENERATIONS POWER OF THE PRIMES MICRONUS PRIME MASTER
(Ages 8 years & up/Approx. Retail Price: $5.99/Available Fall 2017)
The TRANSFORMERS: GENERATIONS POWER OF THE PRIMES MICRONUS PRIME MASTER figure is a 1.5-inch-scale figure that hides inside the included CLOUDBURST decoy armor (aka Pretender). The Prime Master robot can convert into spark mode and attach to a Power of the Primes Deluxe, Voyager, or Leader Class figure (Not included. each sold separately). The AUTOBOTS and DECEPTICONS use Prime Masters to wield the incredible powers of the legendary bots who shaped the universe: the Primes. The MICRONUS Prime Master gives other bots the ability to link and share powers. How will the AUTOBOTS and DECEPTICONS use this power-link ability? Anything is possible and everything is at stake when the Power of the Primes is unleashed! Available at most major retailers and on HasbroToyShop.com.

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Prime Master Micronus Cloudburst 001

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Prime Master Micronus Cloudburst 002

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Prime Master Micronus Cloudburst 003

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Prime Master Micronus Cloudburst 004


TRANSFORMERS: GENERATIONS POWER OF THE PRIMES DELUXE CLASS DINOBOT SLUDGE
(Ages 8 years & up/Approx. Retail Price: $16.99/Available Fall 2017)
The TRANSFORMERS: GENERATIONS POWER OF THE PRIMES DELUXE CLASS DINOBOT SLUDGE is a 5.5-inch-scale figure that comes with a Prime Armor accessory. Insert a Prime Master figure (Not included. each sold separately) into the accessory, attach it to the figure's chest, and imagine DINOBOT SLUDGE wields the power of a Prime. The AUTOBOTS and DECEPTICONS use Prime Masters to wield the incredible powers of the most legendary bots in the universe: the Primes. Prime Masters carry the spark of a Prime, allowing them to share a Prime's godlike ability with other bots. How will the mighty DINOBOT warrior wield this epic power? Anything is possible and everything is at stake when the Power of the Primes is unleashed! Available at most major retailers and on HasbroToyShop.com.

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Sludge 001

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Sludge 002

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Sludge 003


TRANSFORMERS: GENERATIONS POWER OF THE PRIMES DELUXE CLASS DINOBOT SLUG
(Ages 8 years & up/Approx. Retail Price: $16.99/Available Fall 2017)
Watch out for the horns on this TRANSFORMERS: GENERATIONS POWER OF THE PRIMES DELUXE CLASS DINOBOT SLUG figure. This is a 5.5-inch-scale figure that comes with a Prime Armor accessory. Insert a Prime Master figure (Not included. each sold separately) into the accessory, attach it to the figure's chest, and imagine DINOBOT SLUG wields the power of a Prime. The AUTOBOTS and DECEPTICONS use Prime Masters to wield the incredible powers of the most legendary bots in the universe: the Primes. Prime Masters carry the spark of a Prime, allowing them to share a Prime's godlike ability with other bots. How will the fire-breathing warrior DINOBOT SLUG wield this epic power? Anything is possible and everything is at stake when the Power of the Primes is unleashed! Available at most major retailers and on HasbroToyShop.com.

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Slug 001

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Slug 002

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Slug 003


TRANSFORMERS: GENERATIONS POWER OF THE PRIMES DELUXE CLASS DINOBOT SNARL
(Ages 8 years & up/Approx. Retail Price: $16.99/Available Fall 2017)
There’s no need to snarl at the new TRANSFORMERS: GENERATIONS POWER OF THE PRIMES DELUXE CLASS DINOBOT SNARL figure. This is a 5.5-inch-scale figure that comes with a Prime Armor accessory. Insert a Prime Master figure (Not included. Each sold separately) into the accessory, attach it to the figure's chest, and imagine DINOBOT SNARL wields the power of a Prime. The AUTOBOTS and DECEPTICONS use Prime Masters to wield the incredible powers of the most legendary bots in the universe: the Primes. Prime Masters carry the spark of a Prime, allowing them to share a Prime's godlike ability with other bots. How will the surly DINOBOT SNARL wield this epic power? Anything is possible and everything is at stake when the Power of the Primes is unleashed! Available at most major retailers and on HasbroToyShop.com.

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Snarl 001

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Snarl 002

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Snarl 003


TRANSFORMERS: GENERATIONS POWER OF THE PRIMES DELUXE CLASS DINOBOT SWOOP
(Ages 8 years & up/Approx. Retail Price: $16.99/Available Fall 2017)
Fans can soar through the air with Hasbro’s new TRANSFORMERS: GENERATIONS POWER OF THE PRIMES DELUXE CLASS DINOBOT SWOOP figure. This is a 5.5-inch-scale figure that comes with a Prime Armor accessory. Insert a Prime Master figure (Not included. each sold separately) into the accessory, attach it to the figure's chest, and imagine DINOBOT SWOOP wields the power of a Prime. The AUTOBOTS and DECEPTICONS use Prime Masters to wield the incredible powers of the most legendary bots in the universe: the Primes. Prime Masters carry the spark of a Prime, allowing them to share a Prime's godlike ability with other bots. How will the fearsome bombardier DINOBOT SWOOP wield this epic power? Anything is possible and everything is at stake when the Power of the Primes is unleashed! Available at most major retailers and on HasbroToyShop.com.

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Swoop 001

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Swoop 002

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Deluxe Swoop 003


TRANSFORMERS: GENERATIONS POWER OF THE PRIMES LEGENDS CLASS DINOBOT SLASH
(Ages 8 years & up/Approx. Retail Price: $9.99/Available Fall 2017)
The fearsome SLASH is back with the TRANSFORMERS: GENERATIONS POWER OF THE PRIMES LEGENDS CLASS DINOBOT SLASH figure. This is a 3.75-inch-scale figure. When this LEGENDS CLASS DINOBOT SLASH figure is in raptor mode, Prime Master (Not included. Each sold separately) figures can ride on the figure's back. The AUTOBOTS and DECEPTICONS use Prime Masters to wield the incredible powers of the legendary bots who shaped the universe: the Primes. Prime Masters carry the spark of a Prime, allowing them to share a Prime's godlike ability with other bots. How will the elite DINOBOT tracker wield this epic power? Anything is possible and everything is at stake when the Power of the Primes is unleashed! Available at most major retailers and on HasbroToyShop.com.

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Legends Slash 001

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Legends Slash 002

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Legends Slash 003


TRANSFORMERS: GENERATIONS POWER OF THE PRIMES VOYAGER CLASS GRIMLOCK
(Ages 8 years & up/Approx. Retail Price: $29.99/Available Fall 2017)
The leader of the DINOBOTS returns with Hasbro’s new TRANSFORMERS: GENERATIONS POWER OF THE PRIMES VOYAGER CLASS GRIMLOCK figure. This is a 7-inch-scale figure that comes with 2 Prime Armor accessories. Insert a Prime Master figure (Not included. each sold separately) into one of the accessories, attach it to the figure, and imagine GRIMLOCK wields the power of a Prime. The AUTOBOTS and DECEPTICONS use Prime Masters to wield the godlike powers of the most legendary bots in the universe: the Primes. Prime Masters carry the spark of a Prime, allowing them to share a Prime's godlike ability with other bots. How will the mighty DINOBOT leader GRIMLOCK wield this epic power? Anything is possible and everything is at stake when the Power of the Primes is unleashed! Available at most major retailers and on HasbroToyShop.com.

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Voyager Grimlock 001

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Voyager Grimlock 002

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Dinobot Voyager Grimlock 003


TRANSFORMERS: GENERATIONS POWER OF THE PRIMES LEADER EVOLUTION OPTIMUS PRIME
(Ages 8 years & up/Approx. Retail Price: $49.99/Available Spring 2018)
AUTOBOTS unite around Hasbro’s TRANSFORMERS: GENERATIONS POWER OF THE PRIMES LEADER EVOLUTION OPTIMUS PRIME figure. This 9-inch-scale figure comes with a Matrix of Leadership accessory and converting Evolution Armor. Change the trailer into the Evolution Armor to evolve this figure from ORION PAX OPTIMUS PRIME. With the Prime Masters (Not included. Each sold separately), imagine AUTOBOTS and DECEPTICONS can wield the incredible powers of the most legendary bots in the universe: the Primes. Prime Masters carry the spark of a Prime, allowing them to share a Prime's godlike ability with other bots. Anything is possible and everything is at stake when the Power of the Primes is unleashed! Available at most major retailers and on HasbroToyShop.com.

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Leader Class Optimus Prime 001

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Leader Class Optimus Prime 002

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Leader Class Optimus Prime 003

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Leader Class Optimus Prime 004

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Leader Class Optimus Prime Orion Pax 001

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Leader Class Optimus Prime Orion Pax 002

Transformers News: Re: Transformers Power of the Primes Leaks, Rumours, Reveals, and More
Leader Class Optimus Prime Orion Pax 003

HASCON 2017: Transformers D3+ Race Car based on Radical RXC Sportscar

Transformers News: HASCON 2017: Transformers D3+ Race Car based on Radical RXC Sportscar
Date: Wednesday, September 13th 2017 8:17am CDT
Categories: Event News, Digital Media News
Posted by: Tyrannacon

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Views: 7,241

You may remember we posted a few stories about Dawson Racing and Hasbro's partnership as well as showcasing the car itself in the HasCon Vehicles Photo Gallery. This time we got a video for you to check out below of the car itself!


Video of Transformers Area Walkthrough at #HASCON 2017 plus Vintage and Modern Toys on Display

Transformers News: Video of Transformers Area Walkthrough at #HASCON 2017 plus Vintage and Modern Toys on Display
Date: Wednesday, September 13th 2017 8:03am CDT
Categories: Toy News, Event News, Digital Media News
Posted by: Tyrannacon

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Views: 10,800

Bossbot extraordinaire, Seibertron, posted his walkthrough of the Transformers Area walk through at Hascon, in it there's vintage and modern toys on display, a huge Optimus Prime statue from his Transformers: Prime appearance, showings of the cartoons and movies all weekend for everybody to watch, the vehicles from the live action films, autograph signings from the various voice actors and stars, Rescue Bots play area, The epic The Last Knight diorama, and much, much more. It definitely is worth checking out to see the fantastic sights below!



We'll be showcasing more videos throughout the week from HasCon as they become available, stay tuned!

#HASCON 2017 VIP Transformers Evening: Hall of Fame, Power of the Primes, The Last Knight, More

Transformers News: #HASCON 2017 VIP Transformers Evening: Hall of Fame, Power of the Primes, The Last Knight, More
Date: Wednesday, September 13th 2017 5:11am CDT
Categories: Live Action Movie News, Toy News, Event News, People News
Posted by: Va'al

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Views: 11,759

The other experience you may not have taken part in is the VIP event that took place on the Saturday evening of Hascon, the one that included the Hall of Fame inductions for Susan Blu and Lorenzo di Bonaventura, the Transformers: The Last Knight panel with Mark Wahlberg, Isabela Moner, di Bonaventura, Frank Welker and Peter Cullen, the Power of the Primes reveals of the Terrorcons and more with Takara Tomy and Hasbro designers - such as Shogo Hasui, Takashi Kunihiro, Hideaki Yoke, plus John Warden, and others - and the Toy and Character Hall of Fame reveals!

The Stan Bush concert at the end of the night is not included in this recording, but you can join Hasbro CEO Brian Goldner and the host for the evening, plus site owner Seibertron in the full VIP evening events in the video below!


#HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography
Date: Wednesday, September 13th 2017 4:55am CDT
Categories: Event News, People News
Posted by: Va'al

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Views: 6,364

We know that many Seibertronians had considered attending Hascon, but were not able to actually make it in person, so Seibertron.com has strived to bring you an idea of what the event looked like in first person, with a walkthrough of the floors and the brand experiences laid out by Hasbro - featuring Magic the Gathering, Dungeons & Dragons, My Little Pony, Star Wars, Disney Princess, Marvel, Nerf, and more (but missing GI Joe, Dropmix and Hascade, due to time constraints!) - in a 20 minute clip! Follow our own Seibertron as he takes a look at all the areas, and enjoy the official images provided by Hasbro themselves collected in our gallery below, featuring the likes of James Gunn, Mark Wahlberg, Frank Welker, Peter Cullen, Maddie Ziegler, Isabella Moner, Brandin Cook, and more!



Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

Transformers News: #HASCON 2017 Brand Experiences Walkthrough Video and Official Event Photography

#HASCON 2017 Lorenzo di Bonaventura Transformers Hall of Fame Induction

Transformers News: #HASCON 2017 Lorenzo di Bonaventura Transformers Hall of Fame Induction
Date: Wednesday, September 13th 2017 4:41am CDT
Categories: Live Action Movie News, Event News, People News, Digital Media News
Posted by: Va'al

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Views: 8,596

One other piece of movie-related news from Hascon deals with the second induction for the Transformers Hall of Fame, introduced by Hasbro CEO Brian Goldner - and featuring the producer of the Michael Bay directed movies from Paramount: Lorenzo di Bonaventura!

Starting with Transformers (2007), to Revenge of the Fallen, Dark of the Moon and then the new trilogy with Age of Extinction, The Last Knight and the next movie (plus of course the Transformers Universe: Bumblebee solo spin-off), di Bonaventura has been behind the scenes, helping shape what we have today in the live action universe. Check out the ceremony below, and head back here for the Susan Blu one that preceded it!



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Posted: Monday, November 13th, 2017