Pepsi to Promote the Transformers Movie

Pepsi to Promote the Transformers Movie

Tuesday, April 10th, 2007 5:35pm CDT

Categories: Movie Related News, Company News
Posted by: Hotrod   Views: 21,364

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We have received an email from JR9887 informing us of a new cross promotion between Pepsi and the upcoming Transformers Movie. Here is what JR9887 told us in the email:

"thought id let you guys in on some information i just found out, pepsi inc and transformers are doing a cross promotion for the movie.. a friend of mine is hold a walk for breast cancer and pepsi donated some prizes one which was a t-shirt (black) that has a mountain dew bottle on it that says transform you summer underneath it and on the bottle has an autobot emblem on it with the movie date on the back."

Here are images JR9887 sent us:



Credit(s): JR9887 and Down_Shift


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Re: Pepsi to Promote the Transformers Movie (80340)
Posted by 1337W422102 on April 10th, 2007 @ 5:50pm CDT
Another Pepsi Convoy?
Re: Pepsi to Promote the Transformers Movie (80349)
Posted by Nico on April 10th, 2007 @ 5:57pm CDT
That would be cool....
Re: Pepsi to Promote the Transformers Movie (80355)
Posted by Anonymous on April 10th, 2007 @ 6:04pm CDT
Alright! Mountain Poo.
Re: Pepsi to Promote the Transformers Movie (80367)
Posted by TheMuffin on April 10th, 2007 @ 6:10pm CDT
I'd prefer a Prime in lime green colors. Have him come in a Mountain Dew 12 can case (reinforced with a window of course). Would be cooler if it was the leader class movie Prime as well. But I'm probably really reaching.
Re: Pepsi to Promote the Transformers Movie (80374)
Posted by Hotrod on April 10th, 2007 @ 6:13pm CDT
Nightwatcher wrote:I'd prefer a Prime in lime green colors. Have him come in a Mountain Dew 12 can case (reinforced with a window of course). Would be cooler if it was the leader class movie Prime as well. But I'm probably really reaching.


I would love to see either of those happen.
Re: Pepsi to Promote the Transformers Movie (80375)
Posted by Kayevcee on April 10th, 2007 @ 6:16pm CDT
Since I first saw this story on 2005 a few hours ago, I've seen nothing but disdain for Mountain Dew. What's so bad about it? I thought it was quite well liked over in the States.

-Nick
Re: Pepsi to Promote the Transformers Movie (80392)
Posted by TheMuffin on April 10th, 2007 @ 6:23pm CDT
A select few just hate how sugary it is. And some still cling to the false information that it causes your genitalia to shrink or become useless.
Re: Pepsi to Promote the Transformers Movie (80397)
Posted by Hotrod on April 10th, 2007 @ 6:24pm CDT
Kayevcee wrote:Since I first saw this story on 2005 a few hours ago, I've seen nothing but disdain for Mountain Dew. What's so bad about it? I thought it was quite well liked over in the States.

-Nick


I love the Mountain Dew. I mostly only drink Diet Mountain Dew myself.
Re: Pepsi to Promote the Transformers Movie (80398)
Posted by proximus on April 10th, 2007 @ 6:24pm CDT
Meeting the FDA's legal serving limit of awesome since 1917...
Re: Pepsi to Promote the Transformers Movie (80407)
Posted by TheMuffin on April 10th, 2007 @ 6:31pm CDT
proximus wrote:Meeting the FDA's legal serving limit of awesome since 1917...


I got a lol out of that....And why the Hell did you delete your myspace profile?
Re: Pepsi to Promote the Transformers Movie (80413)
Posted by First-Aid on April 10th, 2007 @ 6:40pm CDT
Just like they did with Superman Returns last year. You latch onto the biggest movie of the year and market the hell out of it. Bay and Co. won't mind...Pepsi probably paid through the nose for the rights. It's nothing but free pub for the movie...this thing continues to impress me with exactly how HUGE it's going to be.
Re: Pepsi to Promote the Transformers Movie (80416)
Posted by Liege Evilmus on April 10th, 2007 @ 6:40pm CDT
Cheap, Optimus carried Pepsi(I'm sure while dreaming of a Coke)for years, and all they do in return is throw back a Mountain Dew.
Re: Pepsi to Promote the Transformers Movie (80436)
Posted by Bartrim on April 10th, 2007 @ 6:53pm CDT
Mountain Dew??? Ewww I'll have a crab juice :P
Re: Pepsi to Promote the Transformers Movie (80470)
Posted by The Shadow on April 10th, 2007 @ 7:43pm CDT
First-Aid wrote:Just like they did with Superman Returns last year. You latch onto the biggest movie of the year and market the hell out of it. Bay and Co. won't mind...Pepsi probably paid through the nose for the rights. It's nothing but free pub for the movie...this thing continues to impress me with exactly how HUGE it's going to be.


I wouldn't call the upcoming Transformers movie the "biggest movie of the year" just yet. Both Spider-Man 3 and Pirates of the Caribbean: At World's End already have stronger claims to the title {with PotC 3 possibly being in the best position to take the honor since PotC earned over a billion dollar's last year}.

But no doubt about it - Paramount is going to make sure TF Live is going to be one of this years "BIG" movies, particularly since it'll have some breathing room between it and PotC 3 and S-M 3.


It'll be interesting to see Pepsi's TF themed commercials when they hit TV. I wonder how they'll incorporate the transforming angle into them...
Re: Pepsi to Promote the Transformers Movie (80488)
Posted by ShGarland_1383 on April 10th, 2007 @ 8:12pm CDT
1337W422102 wrote:Another Pepsi Convoy?

I'd like to see it come out in America. Sure, you could buy it from Action-HQ; I just think it'd be cool if it came out here in the states.
Re: Pepsi to Promote the Transformers Movie (80525)
Posted by featofstrength on April 10th, 2007 @ 8:49pm CDT
Man, i hate Pirates of the Caribbean
Re: Pepsi to Promote the Transformers Movie (80539)
Posted by Robinson on April 10th, 2007 @ 9:07pm CDT
By the way the slogan is "transform your summer" it is probably some form of trip giveaway as well as figures probably
Re: Pepsi to Promote the Transformers Movie (80564)
Posted by Robinson on April 10th, 2007 @ 9:31pm CDT
Bartrim wrote:Mountain Dew??? Ewww I'll have a crab juice :P


http://www.youtube.com/watch?v=Dgi_mWyTqUc
Re: Pepsi to Promote the Transformers Movie (80569)
Posted by UltraPrimal on April 10th, 2007 @ 9:39pm CDT
Yes, I'm hoping this results in a North American Pepsi Prime release on Hasbro's part.
Re: Pepsi to Promote the Transformers Movie (80610)
Posted by Roboto750 on April 10th, 2007 @ 11:00pm CDT
This all sounds good to me. I could see some really unique cross-marketing here, if things are done right. I like Mountain Dew and such, but I have to admit that I'm a Coke fan at heart (hey, I live near Atlanta, give me a break :lol: ).

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