15,000 fans showed up to Opening day of Resorts World TM Sentosa Transformers Cybertron Con

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15 000 FANS SHOWED UP TO OPENING DAY OF RESORTS WORLD TM SENTOSA TRANSFORMERS CYBERTRON CON

Fans queue as earlier as 20 hours before official opening

Singapore, 11 March 2012 – More than 15,000 fans gathered at the first Resorts World Sentosa Singapore TRANSFORMERS 2012 Cybertron Convention 2012 (‘Cybertron Con’) today, marking a successful first day of the four day event, a first of its kind in Southeast Asia.

100 of these enthusiasts, some of whom started queuing as early as the day before, were eager to qualify to meet the godfather of Transformers Toys, Mr. Hideaki Yoke. The creator of the much-loved toy collection also personally autographed 100 of the limited edition sets purchased by the first 100 in the queue. 23-year old Brendan Yip, a marketing student and avid enthusiast, beat the crowds by queuing at 4pm the day before, and was the first to greet Mr. Yoke as doors opened at 11am.

Yip remarked, “It was worth it. I arrived last night and have been queuing for more than 20 hours. I love Transformers and the team that made these toys and franchises happened. I feel extremely honoured to be the first in line and have my Optimus Prime autographed by Mr. Hideaki Yoke.”

The centre-piece of the event is the 22-foot tall Optimus Prime, made up of 3,000 pieces of metal, weighing a staggering 900 kilograms. Elated fans clamoured to have their photos taken with the life-sized Autobot, sharing an indelible memory at Cybertron Con 2012. Convention-goers who were more adventurous even went up to the scaffolding located opposite the Optimus Prime to take a snapshot with the massive figure at a closer proximity.

Another highlight that wowed fans was a display of customised model kits by 50 local designers, hobbyists and celebrities at the ‘Transformers Re-Imagined’ booth. Local film director/producer Eric Khoo, fashion designer, Daniel Boey as well as singing duo Jack & Rai showed convention-goers an alternative interpretation to the 28-year franchise, marking the first of its kind in Hasbro history. Transformers fans can show their support for their favourite designs created by the customisers and hobbyists by voting on http://www.facebook.com/TransformersSingapore. The winners will be announced on the final day of the event, 14 March, Wednesday at 5pm, with the winners from the Hobbyist Category and Designer Category receiving an exclusive golden Optimus Prime, or a unique silver Bumblebee respectively.

Fans also got up close and personal with the representatives from various Transformers franchises, posing questions about the movie, toys and cartoon franchises to the panel that comprised the brand director, producers and Mr. Yoke. The panel sessions attracted close to 300 people as the creatives disclosed the latest news regarding the Transformers. Much of the news delighted die-hard followers of the Transformers brand who were glad to hear of the latest developments to be expected in the coming weeks from Hasbro.

Said Mr. Kenneth Ho, 36, a Research and Design Engineer by profession, “I was surprised to hear so much from the Transformers Brand Team as well as from Hasbro Studios! As a big fan of the new Transformers: Prime animation series, it’s really exciting to hear of what’s in store in the coming series”.

The inaugural Southeast Asian edition of the Cybertron Con provided a great opportunity for families to get together and share an intimate moment on a Sunday. Many parents who were fans of the entertainment franchise growing up, were spotted bringing their children along and explaining to them the various Autobots and the Decepticons, which amounted to over a thousand figurines and toys, sprawled across a retrospective display gallery, showcasing the 28 years of Transformers history.

Fans who wish to get in on the action at the once-in-a-lifetime event at the Resorts World Sentosa, can do so till Wednesday, 14 March 2012, the final day of the event. Enthusiasts who wish to take advantage of the school holiday period to organize a trip down to the biggest Transformers event to hit Singapore shores can visit the convention tomorrow from 10am.

For more information, please visit www.cybertroncon.com or the official Facebook page at www.facebook.com/TransformersSingapore.

Ticketing details are available at www.rwsentosa.com.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.com



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About Resorts World Sentosa

Resorts World Sentosa (RWS), Singapore’s first integrated resort is located on the resort island of Sentosa. Spanning 49 hectares, the resort opened in January 2010 and welcomed 15 million visitors in its opening year. RWS is home to the region’s first-and-only Universal Studios theme park, a Maritime Experiential Museum and Aquarium, a casino, luxurious accommodation in six unique hotels, the Resorts World Convention Center, celebrity chef restaurants as well as specialty retail outlets. The resort also offers entertainment ranging from its resident theatrical circus spectacular Voyage de la Vie, to public attractions such as the Crane Dance and the Lake of Dreams. Still to come are a destination spa and the world’s largest oceanarium, the Marine Life Park. Resorts World Sentosa is wholly owned by Genting Singapore, a company of the Genting Group.



For more information, please visit www.rwsentosa.com.

Credit(s): Cybertron Con