ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series

ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series

Thursday, March 15th, 2012 8:44am CDT

Categories: Cartoon News, Game News, Press Releases
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Transformers: The Fall of Cybetron isn't the only video game Transformers fans can look forward to in the Fall of 2012. Activision will also be releasing Transformers Prime: The Game for the various Nintendo platforms. See the teaser trailer and press release below.



New Action Brawler Game Planned to Launch this Year Exclusively on Nintendo Platforms

SANTA MONICA, Calif., March 15, 2012 /PRNewswire/ -- Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. ATVI, is bringing the ultimate TRANSFORMERS video game experience to kids of all ages with the TRANSFORMERS PRIME video game. Based on the hit animated television show produced by Hasbro Studios and currently airing on The Hub television network in the U.S., the game lets fans play as their favorite AUTOBOT characters and embark on an action-packed adventure to save the earth from the evil MEGATRON and his new secret weapon. Players step into the roles of OPTIMUS PRIME, BUMBLEBEE, ARCEE, AUTOBOT RATCHET, BULKHEAD and more as they explore unique vistas all around the world with brawler-style combat and diverse driving sequences. Along the way, gamers cultivate friendships with Jack, Miko and Raf – the human characters from the show – as Team Prime sets out to protect mankind and eliminate the DECEPTICONS once and for all.

"Hasbro Studios has done a phenomenal job with the TRANSFORMERS PRIME television show," said David Oxford, Executive Vice President at Activision Publishing. "We are collaborating closely with the series creators to capture all the adventure, humor and friendships from the show to create an authentic action experience for TRANSFORMERS fans of all ages to enjoy."

"Hasbro is thrilled to be working with Activision again on an exciting new TRANSFORMERS video game," said Mark Blecher, Senior Vice President of Digital Media and Marketing at Hasbro. "The TRANSFORMERS PRIME animated series has resonated strongly with kids and fans and we're looking forward to delivering this new way to experience the adventure."

TRANSFORMERS PRIME will hit stores later this year and is being developed exclusively for Nintendo's Wii™ system and the Nintendo 3DS™ hand-held system by Now Production (NowPro), and for the Nintendo DS™ hand-held system by Altron Corporation. The game has not yet been rated by the ESRB.

For more information and exclusive updates, fans can visit http://www.TransformersPrimeTheGame.com.

About Hasbro

Hasbro, Inc. HAS is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is http://www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Come see how we inspire play through our brands at http://www.hasbro.com. © 2012 Hasbro, Inc. All Rights Reserved.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, http://www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing's titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

HASBRO and its logo, TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2012 Hasbro. All Rights Reserved. Game © 2012 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. All rights reserved.

All other trademarks and trade names are the properties of their respective owners.

SOURCE Activision Publishing, Inc.

Credit(s): Activision


This article was last modified on Thursday, March 15th, 2012 8:49am CDT

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Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358615)
Posted by Samsonator on March 15th, 2012 @ 8:52am CDT
I can dig it.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358624)
Posted by Erailea on March 15th, 2012 @ 9:40am CDT
Nintendo only? Well I'm out. The latest Nintendo system I have is Game Cube and I bought that two years ago for $35, otherwise I stopped at Color Gameboy. Lol.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358628)
Posted by BeastProwl on March 15th, 2012 @ 9:51am CDT
Yeah, anybody who's played Nintendo only transformers games knows how suck this will be. Unless Activision (shudder) can pull a miracle out of their hats, were screwed, and I mean Royally.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358630)
Posted by Sabrblade on March 15th, 2012 @ 9:55am CDT
What's with the Movie 1 Megatron wireframe at 0:29 in the video? Image
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358634)
Posted by BATTOUSAIXD on March 15th, 2012 @ 10:01am CDT
Too bad it's not on Xbox...
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358641)
Posted by GuyIncognito on March 15th, 2012 @ 10:25am CDT
Nintendo only? Guess I won't be playing this game. It'll probably suck anyway, with Activision assigning the project to some no-name developer. I have a Wii, so I could play it, but I have no desire to play a low-res TF game where I attack by waving my arms frantically. >:oP At least there's still Fall of Cybertron.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358642)
Posted by devil prime on March 15th, 2012 @ 10:27am CDT
Why does movie BB show up at 17 seconds?
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358647)
Posted by tattood-transformer on March 15th, 2012 @ 10:43am CDT
That's kind of lame that it's only for the Nintendo platform. I guess I will be borrowing my son's DS to check it out.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358650)
Posted by UltraPrimal on March 15th, 2012 @ 10:51am CDT
This looks terrible. Especially by the fact that they clearly used images of movie BB and movie Megs to try tie the 2 together. If your game isn't good enough to stand on it's own, so that you have to throw in shots of movie characters to try and pull in some of that audience as well, you must have a pretty shitty game.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358656)
Posted by welcometothedarksyde on March 15th, 2012 @ 11:18am CDT
This is one of the worst teasers I've ever seen. They just used the stock photos of the characters, mixed in with shots of their movie versions. Did anyone else see movie Optimus in there? >:oP
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358684)
Posted by Sodan-1 on March 15th, 2012 @ 1:02pm CDT
I feel for any Transformers fans that only have Nintendo machines that will have to make do with this sub-par game from Z-league studios.

That said, I do like the idea of it being a "brawler". You can't get much more visceral than robots tearing each other apart with their own hands, although I know this game won't be that intense.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358694)
Posted by Megatron Wolf on March 15th, 2012 @ 1:46pm CDT
so hasbro does like losing money, everyone knows cross platform means more money. Oh well one less crappy TF game to worry about now.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358702)
Posted by gantzrunner on March 15th, 2012 @ 2:22pm CDT
Players step into the roles of OPTIMUS PRIME, BUMBLEBEE, ARCEE, AUTOBOT RATCHET, BULKHEAD and more as they explore unique vistas all around the world with brawler-style combat and diverse driving sequences.


Sounds like the Transformers Animated game for ds, and yet another Nintendo Transformers game that seems like you can't transform at will. And the "trailer" reminded me of the flash-animated videos they used for DOTM stealth Force (yes, I played it for three levels, and yes, I cried). I know activision can make a good game under the right conditions, however, anything on a nintendo platform is the wrong conditions when it comes to Transformers (well I'll give Cybertron Stories a pass). Dig up the old atari team that made the PS2 Armada game and let them tackle the nintendo side of things cause that game was awesome. And if it's nintendo's fault somehow (you know by restricting the content and such) then just change the name to just change the name to "Kids who own Intergalactic Robots and talking Cars with Guns". :HEADHURTS:
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358713)
Posted by SlyTF1 on March 15th, 2012 @ 2:44pm CDT
Damn, why do they keep making the games for the stupid ass Nintendo systems? I want to play TF Prime on my PS3. I have a Wii, but I refuse to buy anything for that piece of crap.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358725)
Posted by BeastProwl on March 15th, 2012 @ 3:07pm CDT
SlyTF1 wrote: I have a Wii, but I refuse to buy anything for that piece of crap.
:HEADHURTS: That makes NO sense. However, a suggestion - wii arcade my friend, N64 out the ass in there. I have the original N64 though, so no wii for me. There are also alot of the best SNES games to buy there as well. That's what the wii's good for imo. Oh, and Zelda. and Smash Bros. and gamecube games.:michaelbay:
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358731)
Posted by SlyTF1 on March 15th, 2012 @ 3:25pm CDT
BeastProwl wrote:
SlyTF1 wrote: I have a Wii, but I refuse to buy anything for that piece of crap.
:HEADHURTS: That makes NO sense.


It does make sense. I have a Wii. But i don't want to waste any more money on it than I already have.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358734)
Posted by RazorSlash92 on March 15th, 2012 @ 3:35pm CDT
Yeah- No.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358771)
Posted by Anonymous on March 15th, 2012 @ 5:55pm CDT
Sabrblade wrote:What's with the Movie 1 Megatron wireframe at 0:29 in the video? Image

I also saw a movieverse optimus prime (0:12) & an old camaro bumblebee (0:15). weeeeeeeeirrrrrd :???:
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358775)
Posted by SlyTF1 on March 15th, 2012 @ 6:07pm CDT
Abejorro97 wrote:
Sabrblade wrote:What's with the Movie 1 Megatron wireframe at 0:29 in the video? Image

I also saw a movieverse optimus prime (0:12) & an old camaro bumblebee (0:15). weeeeeeeeirrrrrd :???:


That's not weird, it's just damn cheap production value of this stupid trailer.
Re: ACTIVISION AND HASBRO TEAM UP TO CREATE TRANSFORMERS PRIME VIDEO GAME BASED ON THE HIT TELEVISION Series (1358793)
Posted by Powermaster Jazz on March 15th, 2012 @ 8:01pm CDT
SlyTF1 wrote:
BeastProwl wrote:
SlyTF1 wrote: I have a Wii, but I refuse to buy anything for that piece of crap.
:HEADHURTS: That makes NO sense.


It does make sense. I have a Wii. But i don't want to waste any more money on it than I already have.


I makes perfect sense. Mine is broken and i refuse to pay to get it fixed. I just chucked it in the trash. Wii is dead. Not even Zelda could save it in my eyes.

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