Atari and Universal Join Forces In The Name Of Transformers!

Monday, April 12th, 2004 1:41PM CDT

Category: Site News

Today, Atari and the Universal Motown Records Group announced that they are joining forces to cross-promote the new Transformers PS2 game and the band featured on the game´s soundtrack, Dropbox. So, what does this mean for Transformers fans?

- DROPBOX´S debut single, "Wishbone," as well as the band´s recording of its version of the TRANSFORMERS theme song will be available in the game as un-lockable bonus tracks;

- DROPBOX´S new music video for "Wishbone," shot by award-winning director, Nigel Dick, and produced by Quentin Tarantino´s production company, A Band Apart, will feature TRANSFORMERS game footage;

- A TRANSFORMERS brochure will be included in 1 million Universal Records music CDs;

- Atari´s TRANSFORMERS TV commercial will highlight the "Wishbone" sound track and portions of the band´s music video;

- The DROPBOX multi-city promotional radio tour will include mention of its tie-in with Atari´s TRANSFORMERS video game;

- Atari´s in-store TRANSFORMERS videos will feature DROPBOX´s "Wishbone" single and its version of the TRANSFORMERS theme song;

- Universal will develop and produce key account radio commercials which will include a TRANSFORMERS tag;

On this evidence, it certainly seems that Atari are doing their best to promote the game - here´s hoping it´s a huge success!

Credit(s): businesswire.com