Breakdown of the Price Increases Hasbro Said were Coming

Breakdown of the Price Increases Hasbro Said were Coming

Thursday, May 20th, 2021 1:52pm CDT

Category: Toy News
Posted by: william-james88   Views: 28,239

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Like many of you, I had assumed that when Hasbro announced price increases, they were simply referring to the increases we were already seeing. Like deluxes going from 19.99 to 22.99. But nope, there are more increases coming, as they warned. Canadian toy retailer, Toy Snowman, broke down the increases for all Hasbro collectible products. These are Canadian prices, so while it may not be the same increase for US MSRP, there is a good chance that the same dollar increase is mirrored in the US MSRP, especially since this increase has nothing to do with a change in exchange rates with the US dollar actually being rather weak right now in comparison to the Canadian dollar. These new MSRP Prices are effective August 2021.

Star Wars
Black Series 32.99 - 33.99 (1$ increase)
Vintage 17.99-19.99 (2$ increase)
Helmets 149.99-174.99 (25$ increase)

Marvel Legends 32.99-33.99 (1$ increase)

GI Joe 32.99-33.99 (1$ increase)

Power Rangers 32.99-33.99 (1$ increase)

Transformers
Core 14.99-15.99 (1$ increase)
Deluxe 32.99-33.99 (1$ increase)
Voyager 39.99-44.99 (5$ increase)
Leader 69.99-72.99 (3$ increase)
Commander 120-125 (5$ increase)

No change for other classes within the same lines so far.


This article was last modified on Friday, May 21st, 2021 9:22am CDT

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Re: Breakdown of the Price Increases Hasbro Said were Coming (2105049)
Posted by TF-fan kev777 on May 20th, 2021 @ 2:50pm CDT
It will be interesting to see which retailers follow suit and which ones hold steady.

I have a number of August or later releases on pre-order from Amazon using the wish list trick, and while the deluxes are at $22.99 already, the Voyagers and Leaders are still at $29.99 and $49.99 respectively.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105053)
Posted by TAAO on May 20th, 2021 @ 3:05pm CDT
I guess Hasbro thinks that the same volume of product will move no matter what the cost is. I, for one, think that they are kind of "shooting themselves in the foot" over their offerings, and that many of us will be a bit more choosing in our purchases. I get the whole "best version of a character" mind frame, but with the versions we have already, Hasbro is really going to have to knock it out of the pack on their future products. Between the blatant QC issues, hollowness, distribution and availability issues, and seemingly inferior plastics used as of late, the "fun-factor" of collecting is starting to go by the way-side.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105057)
Posted by william-james88 on May 20th, 2021 @ 3:32pm CDT
TF-fan kev777 wrote:It will be interesting to see which retailers follow suit and which ones hold steady.

I have a number of August or later releases on pre-order from Amazon using the wish list trick, and while the deluxes are at $22.99 already, the Voyagers and Leaders are still at $29.99 and $49.99 respectively.


Interesting, we'll see what happens with those prices.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105061)
Posted by griftimus prime on May 20th, 2021 @ 4:14pm CDT
increases for joes you cant find
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105065)
Posted by DeathReviews on May 20th, 2021 @ 4:33pm CDT
Oh don't worry, mortals! According to certain of your politicians, who shall remain nameless, all of this 'inflation' isn't real! And even if it is real, it's only 'transitory'! They're politicians - we can trust them, right?
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105066)
Posted by autobot00 on May 20th, 2021 @ 4:42pm CDT
DeathReviews wrote:Oh don't worry, mortals! According to certain of your politicians, who shall remain nameless, all of this 'inflation' isn't real! And even if it is real, it's only 'transitory'! They're politicians - we can trust them, right?


come on man!
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105067)
Posted by william-james88 on May 20th, 2021 @ 4:43pm CDT
DeathReviews wrote:Oh don't worry, mortals! According to certain of your politicians, who shall remain nameless, all of this 'inflation' isn't real! And even if it is real, it's only 'transitory'! They're politicians - we can trust them, right?


Since when does Death care about inflation?
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105071)
Posted by Jelze Bunnycat on May 20th, 2021 @ 5:04pm CDT
william-james88 wrote:
DeathReviews wrote:Oh don't worry, mortals! According to certain of your politicians, who shall remain nameless, all of this 'inflation' isn't real! And even if it is real, it's only 'transitory'! They're politicians - we can trust them, right?


Since when does Death care about inflation?


And why is everyone linking inflation to politicians? Just asking, but it seems a whole lot like scapegoating :???:
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105073)
Posted by ZeroWolf on May 20th, 2021 @ 5:24pm CDT
Jelze Bunnycat wrote:
william-james88 wrote:
DeathReviews wrote:Oh don't worry, mortals! According to certain of your politicians, who shall remain nameless, all of this 'inflation' isn't real! And even if it is real, it's only 'transitory'! They're politicians - we can trust them, right?


Since when does Death care about inflation?


And why is everyone linking inflation to politicians? Just asking, but it seems a whole lot like scapegoating :???:

Scapegoating? That strawman over there told me to trust him!

All jokes aside, I was expecting worse hikes to be fair
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105087)
Posted by King Kuuga on May 20th, 2021 @ 8:19pm CDT
I know this isn't really the point but what is that Power Rangers price point? Is that for the morphers? I can't think of anything else at a $30 price point. Lightning Collection figures are $20, basic action figures are $10, megazords are non-existent at the moment.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105089)
Posted by Jelze Bunnycat on May 20th, 2021 @ 8:45pm CDT
King Kuuga wrote:I know this isn't really the point but what is that Power Rangers price point? Is that for the morphers? I can't think of anything else at a $30 price point. Lightning Collection figures are $20, basic action figures are $10, megazords are non-existent at the moment.


Going by the Beast Morphers Price Points, it's either the Deluxe Zords (T-Rex Standalone, the rest in 2-packs) or the larger Role Play Weapons. The former are set for a Fall release.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105091)
Posted by First-Aid on May 20th, 2021 @ 8:51pm CDT
I stand by my previous post. Demand has not gone anywhere, but supplies are drastically reduced because suppliers have been shut down. That's a large reason of why the new NextGen gaming systems are hard to find; as non-essential suppliers (you know, like makers of metformin were designated) they had been shuttered. Now there is a massive backlog of supplier orders, meaning increased costs (partially from demand and partially because of re-startup costs, rehiring costs vs sustained employment which is always more expensive, and some new tax hikes). I am expecting a cost rise across the board (ALL products with the possible exception of perishables/food) of between 15-40% before the end of 2022. I hope it doesn't happen, but signs are pointing that way.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105092)
Posted by william-james88 on May 20th, 2021 @ 8:59pm CDT
King Kuuga wrote:I know this isn't really the point but what is that Power Rangers price point?


Lightning collection; it's the same price point as black series, tf deluxes, marvel legends, ect


https://www.toysrus.ca/en/Power-Rangers ... 5480F.html

Also, come one guys, there's a short video there with all your answers. If something is unclear, just give it a look, it will answer all your questions.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105093)
Posted by Jelze Bunnycat on May 20th, 2021 @ 9:03pm CDT
Jelze Bunnycat wrote:
King Kuuga wrote:I know this isn't really the point but what is that Power Rangers price point? Is that for the morphers? I can't think of anything else at a $30 price point. Lightning Collection figures are $20, basic action figures are $10, megazords are non-existent at the moment.


Going by the Beast Morphers Price Points, it's either the Deluxe Zords (T-Rex Standalone, the rest in 2-packs) or the larger Role Play Weapons. The former are set for a Fall release.


Didn't realise the prices were in Canadian dollars. Wasn't that clear on first sight, maybe add CND?
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105097)
Posted by Solrac333 on May 20th, 2021 @ 9:47pm CDT
I can easily stop buying these and end my Transformers collecting.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105098)
Posted by King Kuuga on May 20th, 2021 @ 10:05pm CDT
william-james88 wrote:
King Kuuga wrote:I know this isn't really the point but what is that Power Rangers price point?


Lightning collection; it's the same price point as black series, tf deluxes, marvel legends, ect


https://www.toysrus.ca/en/Power-Rangers ... 5480F.html

Also, come one guys, there's a short video there with all your answers. If something is unclear, just give it a look, it will answer all your questions.

That's too much work. :P
Also I was naively thinking that a $20 USD toy wouldn't be $30 CAD, because even if they were shooting for a round number, $25 CAD is the closest equivalent.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105101)
Posted by william-james88 on May 21st, 2021 @ 12:01am CDT
King Kuuga wrote:Also I was naively thinking that a $20 USD toy wouldn't be $30 CAD, because even if they were shooting for a round number, $25 CAD is the closest equivalent.


Yeah that makes sense, since you knew the others were Canadian prices. Just comes to show that the prices outside the US are pretty damn unfair. Alas, out lighting series toys will now be $34 CAD. Honestly, it doesn't make sense. The basic figures are one third the price but are as big and have decent enough articulation.

In general, the lighting collection should not be the same price point as the licenced figures. Star Wars and Marvel figures both have that extra heavy licencing fee Hasbro has to keep paying (passing off that cost to us), but they don't have that for Transformers or Power Rangers. That's why a Transformers toys sells for as much as the licenced lines and yet has more than double the parts plus an entire additional phase based in Japan (so double the design cost as any other action figure toyline).

But Power Rangers? the only explanation is that this is the line used to generate the biggest margins to sustain the same prices for all Hasbro figures of the same size/class as a whole.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105107)
Posted by King Kuuga on May 21st, 2021 @ 2:17am CDT
william-james88 wrote:
King Kuuga wrote:Also I was naively thinking that a $20 USD toy wouldn't be $30 CAD, because even if they were shooting for a round number, $25 CAD is the closest equivalent.


Yeah that makes sense, since you knew the others were Canadian prices. Just comes to show that the prices outside the US are pretty damn unfair. Alas, out lighting series toys will now be $34 CAD. Honestly, it doesn't make sense. The basic figures are one third the price but are as big and have decent enough articulation.

In general, the lighting collection should not be the same price point as the licenced figures. Star Wars and Marvel figures both have that extra heavy licencing fee Hasbro has to keep paying (passing off that cost to us), but they don't have that for Transformers or Power Rangers. That's why a Transformers toys sells for as much as the licenced lines and yet has more than double the parts plus an entire additional phase based in Japan (so double the design cost as any other action figure toyline).

But Power Rangers? the only explanation is that this is the line used to generate the biggest margins to sustain the same prices for all Hasbro figures of the same size/class as a whole.

Well even though PR actors aren't exactly A-listers, they still have to pay them for the rights to their likenesses when those figures come with a face sculpt. Also, as I've remarked on some Facebook TF groups, $20 (USD) has become the de facto price point for collector-targeted action figures. Star Wars, Marvel, DC, Ghostbusters, He-Man, even Jurassic Park is starting to get in on it. That's why I think TF deluxes and PR Lightning Collection settled there. It's a proven price point that signals that it's similar to these other higher quality lines. As you said, maybe the margins are better, but that's just the icing on the cake.
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105108)
Posted by -Kanrabat- on May 21st, 2021 @ 4:58am CDT
Some of these prices increases are already in effect. But many are still at the old prices like 40$CAN voyagers and 30$CAN deluxes.

Better buy the things NOW at the old prices while we still can. If there's something you even just kinda want and it's at "full price" but that price is the old one, consider the thing on sale and get it NAO!
Re: Breakdown of the Price Increases Hasbro Said were Coming (2105110)
Posted by khrome on May 21st, 2021 @ 7:53am CDT
Maybe if they stocked the shelves of Walmart and Target more, they'd sell more figures and make more money..

I know I'm not alone when I say -The aisles around here are pretty empty of the good figures.
There's not enough for kids to buy.. let alone all us more adult fans .

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