Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release

Tuesday, October 7th, 2014 10:48am CDT

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Cartoon Network Becomes the Home of Hasbro Studios' Newest Series, Transformers: Robots in Disguise

Latest Installment of Hasbro Studios' Top-Rated Series to Debut On Its New U.S. Network Home in First Quarter of 2015


LOS ANGELES--(BUSINESS WIRE)-- Hasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS), announced today that Cartoon Network, the regularly top-rated primetime network for boys' ages 6-11 and 9-14, will become the U.S home of the brand new series, Transformers: Robots in Disguise.

The latest installment in the Transformers franchise - a global phenomenon across TV, film, consumer products and digital media - will debut in the first quarter of 2015 and is written and directed by top Hollywood talent and influenced creatively with feedback from its avid fan base, which is reflected in the tone and style of the new series.

"Robots in Disguise begins a brand new chapter in storytelling, filled with great humor, lots of fun adventure and animated in a cooler, lighter, brighter style that we know kids are going to really love," said Stephen Davis, president of Hasbro Studios and global entertainment & licensing for Hasbro, Inc. "We have spent a lot of time listening to what kids like about Transformers and they haven't been shy about giving us their opinions. And we have listened! Robots in Disguise is reflective of all that we have learned in our conversations with kids. It has the most relatable Autobot and Decepticon characters we have ever ‘Rolled Out' in a Transformers animated series."

The mission begins as Bumblebee must step up to be leader in the years after we left the Autobots in Transformers Prime. Summoned by Optimus Prime to save Earth from a new faction of Decepticons, Bumblebee puts his light-hearted mettle to the test after assembling a rouge team of young Autobots action heroes. Bumblebee must balance his job fighting off evil with being equal parts squad leader and coach to a rascally band that needs constant coaxing to learn how to work together. The results are comical when the cool rebel, elite guard cadet, bombastic dinobot and exciteable mini-con must balance team-building with chasing and capturing their new enemies in every episode packed full of action, fun and adventure.

Finn Arnesen, senior VP of global distribution and development for Hasbro Studios, commented, "As the regularly top-rated U.S. TV network in prime among Transformers' core audience of boys ages 6-11 and 9-14, our beloved Autobots and Decepticons will feel very much at home on Cartoon Network. And to seal our new partnership with Cartoon Network on the 30th anniversary of the Transformers franchise makes this a truly iconic event."

The highly innovative Transformers franchise is one of the biggest brands in the world, spanning television, film and digital entertainment (including the 2014 global blockbuster, TRANSFORMERS: AGE OF EXTINCTION, the fourth in the hit film series); gaming; apps; publishing; transmedia events; toys, games and licensing.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

© 2014 Hasbro, Inc. All Rights Reserved.

HAS-S

Credit(s): Hasbro


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Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611581)
Posted by Shockwave7 on October 7th, 2014 @ 11:09am CDT
Cartoon network? Pffft. That pretty much guarantees it'll only have 1.75 'seasons' worth of episodes then. TFA was a great series and they gave up on it when things were really starting to roll.

And shall we bring up 'Young Justice', 'Thundercats' and other series they ditched prematurely...?
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611584)
Posted by paul053 on October 7th, 2014 @ 11:16am CDT
Hope the Animated season 4 thing won't happen again.

Well, I don't even have cable at home. So go back to wait for Netflix or DVD as usual. >:oP
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611587)
Posted by reluctantyouth on October 7th, 2014 @ 11:19am CDT
Yahoo. I'm glad for the switch as cable is so expensive here that anything above basic is out of my monthly price range and too many bs channels included. I somehow have Cartoon Network in my basic package...will be nice to actually watch the show rather than waiting for someone to upload episodes to Youtube.com or having to buy seasons like I did with Transformers Prime. :BOT:
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611591)
Posted by Deadput on October 7th, 2014 @ 11:26am CDT
Whelp goodbye RID


hope this ends the cluster**** known as the Aligned Universe and move on into something new.





(Hopefully I'm allowed to swear if its censored if not i'll take the word down)
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611592)
Posted by OptimalOptimus2 on October 7th, 2014 @ 11:27am CDT
Shockwave7 wrote:Cartoon network? Pffft. That pretty much guarantees it'll only have 1.75 'seasons' worth of episodes then. TFA was a great series and they gave up on it when things were really starting to roll.

And shall we bring up 'Young Justice', 'Thundercats' and other series they ditched prematurely...?

NOOOOOOOOOOOO! You are giving me bad memories!!!
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611595)
Posted by Dead Metal on October 7th, 2014 @ 11:42am CDT
Wow, so Hasbro has no faith in the show as it seams, otherwise they wouldn't have put it on CN to die. Nope, not getting invested in it then.

Nerdimus Maximus wrote:It may end up on Cartoon Network, But with the recent news that
DISNEY has just signed a deal with HASBRO to produce its new MARVEL
Toys and has renewed a deal also with HASBRO to continue making Star Wars
toys... Transformers series may now be shown on DISNEY XD instead of Cartoon Network... The Mouse House has been interested in buying HASBRO in the past anyway, so it might make sense to keep any new TF title on a Disney owned network.

Hasbro has been producing Marvel toys way before Disney bought Marvel.

And no Disney did not have interest in buying Hasbro before, that was a stupid click bate article posted just after Disney bought Marvel.

What they did sign a deal over was to produce Disney toys now, which goes along nicely with Hasbro already producing the Star Wars and Marvel toys.
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611596)
Posted by griftimus prime on October 7th, 2014 @ 11:44am CDT
did not watch the hub. and i wont watch this.
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611599)
Posted by Skyfire77 on October 7th, 2014 @ 11:57am CDT
"Robots in Disguise begins a brand new chapter in storytelling, filled with great humor, lots of fun adventure and animated in a cooler, lighter, brighter style that we know kids are going to really love,"


Yeah, my interest waned when they released teaser art, now it's completely gone. Pass.

Bumblebee puts his light-hearted mettle to the test after assembling a rouge team of young Autobots action heroes.


"Rouge"? Really? :michaelbay: :HEADHURTS: :BANG_HEAD:
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611604)
Posted by Bleak5170 on October 7th, 2014 @ 12:24pm CDT
Loved Prime so much but I have ZERO interest in this.
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611612)
Posted by Megatron Wolf on October 7th, 2014 @ 12:47pm CDT
not surprising since CN has more viewers and is available in more areas. But they are notorious for killing shows early so i wont be at all surprised if this only gets 1 or 2 seasons then completely ends on a cliffhanger. Still pissed about thundercats, they could've at least ordered one more episode to give an actual ending. But i had no interest in this show from the start & this just makes me care even less.
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611613)
Posted by Noideaforaname on October 7th, 2014 @ 12:49pm CDT
Welp, guess we better prepare for the inevitable 3-month summer break, 2 weeks of new episodes, then suddenly being pulled off the air without any reason (and late enough the guide still thinks it's supposed to be on), and eventually a note from CN promising it will be back next spring, which of course it won't... all just when the show finally finds its footing.

And of course no TV ads telling you the show even exists. Meanwhile Uncle Grandpa and junk get one every frigging commercial break...

Meanwhile meanwhile, Nick is signing up Turtles for more and more seasons (which it totally should, TMNT rocks!) despite being 90% utter garbage, making you wonder "how the heck is CN failing at this?"



... man, that kinda went on and on. Sorry, I'm just awfully jaded after Thundercats, Green Lantern, Young Justice, Beware the Batman...
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611618)
Posted by ishigoto on October 7th, 2014 @ 12:57pm CDT
Shockwave7 wrote:Cartoon network? Pffft. That pretty much guarantees it'll only have 1.75 'seasons' worth of episodes then. TFA was a great series and they gave up on it when things were really starting to roll.

And shall we bring up 'Young Justice', 'Thundercats' and other series they ditched prematurely...?


Nobody's perfect man. I mean, Disney canned Motorcity and Tron: Uprising...rest in peace.
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611674)
Posted by Va'al on October 7th, 2014 @ 3:10pm CDT
Following the earlier announcement that the upcoming Transformers: Robots in Disguise animated series will find its way to Cartoon Network, we finally get an actual look at an actual trailer for its first season! Check it out below, courtesy of the Transformers Facebook page.

The first official trailer for Transformers: Robots in Disguise is now online! Get your first look at the story and characters from 2015's brand new Transformers animated series. And keep your eyes peeled, because there's even more Robots in Disguise goodness headed your way this week!


Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611677)
Posted by Sabrblade on October 7th, 2014 @ 3:16pm CDT
This show looks way more exciting than Prime ever was, and almost as fun as Rescue Bots is.
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611684)
Posted by dreadwing95 on October 7th, 2014 @ 3:24pm CDT
it looks better than i had anticipated. animation looks smoother, villains look more interesting albeit a bit wacky (decepticon with antlers lmao). looks like the decepticons are now predacons. dont really know how thats gonna work considering we already have them in the same universe as something completely different.
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611685)
Posted by Sabrblade on October 7th, 2014 @ 3:27pm CDT
dreadwing95 wrote:it looks better than i had anticipated. animation looks smoother, villains look more interesting albeit a bit wacky (decepticon with antlers lmao). looks like the decepticons are now predacons. dont really know how thats gonna work considering we already have them in the same universe as something completely different.
Nowhere was it said that Decepticons in this continuity can't have beast-based altmodes. Plus, the toy for Underbite shows that his beast form is his robot mode, while his altmode is vehicular.
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611687)
Posted by dreadwing95 on October 7th, 2014 @ 3:32pm CDT
Sabrblade wrote:
dreadwing95 wrote:it looks better than i had anticipated. animation looks smoother, villains look more interesting albeit a bit wacky (decepticon with antlers lmao). looks like the decepticons are now predacons. dont really know how thats gonna work considering we already have them in the same universe as something completely different.
Nowhere was it said that Decepticons in this continuity can't have beast-based altmodes. Plus, the toy for Underbite shows that his beast form is his robot mode, while his altmode is vehicular.

im just not used to the change. the only cons i remember with beast forms was arachnid the insecticons, and the predaking. its not really a bad thing. i love the ideas of beast modes
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611691)
Posted by steve2275 on October 7th, 2014 @ 3:45pm CDT
sweet
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611692)
Posted by SlyTF1 on October 7th, 2014 @ 3:48pm CDT
Not looking forward to this, at all. The dialogue. The animation. I just can't.
Re: Cartoon Network Becomes the Home of Hasbro Studios' Transformers: Robots In Disguise - Official Press Release (1611701)
Posted by Optimum Supreme on October 7th, 2014 @ 4:02pm CDT
I can never keep track of shows when they're on Cartoon Network, I hate the way that channel schedules things.

Wish the Hub wasn't getting canned.

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