GM Slashes Marketing Budget

GM Slashes Marketing Budget

Saturday, February 28th, 2009 10:07am CST

Categories: Movie Related News, Company News
Posted by: Nekoman   Views: 11,052

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Autoblog reports that car manufacturer General Motors plans to cut their North American marketing budget by $800 million dollars.

What this means is that there will be no big marketing push for Transformers Revenge of The Fallen like we saw with the original movie. General Motors is said to have spent in the tens of millions on advertising related initiatives in 2007 for just Transformers alone and now will no longer be able to afford such actions.

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Credit(s): Autoblog


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Re: GM Slashes Marketing Budget (891488)
Posted by Scaleface on February 28th, 2009 @ 11:25am CST
Maybe they should focus on getting the cars that appear in the film on the market so that when people see the film they can decide to go out and buy the car they saw.

I mean look at the first movie. It was a giant GM car commercial, and the biggest car tie-ins were Jazz and Bumblebee, high end cars that were not available in the form they appeared in the film (The Camaro wasn't released and the Solstice wasn't available in hard top!)

How about they make sure a couple of the medium end cars appearing in the film are on the show room floor with a "for sale" sign on the window this time? Preferable with a special edition "Autobot" insignia on the hubcaps or front license plate. People would eat that up.
Re: GM Slashes Marketing Budget (891504)
Posted by Deszaras on February 28th, 2009 @ 12:07pm CST
G1 was a 22 min toy commercial, or at least is what some people say. I don't think so. But this movies ARE a 2 hours gm car commercial. Maybe this time, Sam talk about the cars, something like "Quick!!! Mikaela, get in this brand new 2009 Camaro, with the luxurious retro-style interior, leather seats, independent suspension, a powerful V6 with 300+ hp just for $$$$$$$!!!!!"
Re: GM Slashes Marketing Budget (891507)
Posted by TheMuffin on February 28th, 2009 @ 12:11pm CST
Scaleface wrote:Maybe they should focus on getting the cars that appear in the film on the market so that when people see the film they can decide to go out and buy the car they saw.

I mean look at the first movie. It was a giant GM car commercial, and the biggest car tie-ins were Jazz and Bumblebee, high end cars that were not available in the form they appeared in the film (The Camaro wasn't released and the Solstice wasn't available in hard top!)

How about they make sure a couple of the medium end cars appearing in the film are on the show room floor with a "for sale" sign on the window this time? Preferable with a special edition "Autobot" insignia on the hubcaps or front license plate. People would eat that up.

Ahhhh! My brain! The sheer lunacy of solid logic is overloading it!
Re: GM Slashes Marketing Budget (891515)
Posted by Bumblebeast on February 28th, 2009 @ 12:29pm CST
I WOULD definately eat that up.
Re: GM Slashes Marketing Budget (891630)
Posted by BATTLEMASTER IIC on February 28th, 2009 @ 6:01pm CST
They ought to put those funds to getting that Chevy Volt out! That's what we really need!
Re: GM Slashes Marketing Budget (891688)
Posted by Sherade on February 28th, 2009 @ 8:52pm CST
Oh well.
As long as Ford is still doing better.
:grin:
Re: GM Slashes Marketing Budget (891706)
Posted by Transfaner on February 28th, 2009 @ 9:49pm CST
To hell with GM and Ford, and chrysler for that matter. It's time to pay for your sins Detroit. Auto assembly workers making 30/hr + to make sure bolts are tight, the UAW makes me sick to my stomach. Making sub-par products at over-par prices to boot. It's a wonder they stayed afloat as long as they did.
Re: GM Slashes Marketing Budget (891739)
Posted by Scaleface on February 28th, 2009 @ 11:12pm CST
Funny things is I work in an auto related field in Detroit. Not one of those high paying union jobs, we make slightly more than a guy working at a fast food restaurant, and compete globally. Most of us in the Detroit auto industry are NOT the old style union jobs. They do exist, but they are getting rare these days.
Re: GM Slashes Marketing Budget (891752)
Posted by Bumblebeast on February 28th, 2009 @ 11:55pm CST
However, the transformersmovie.com site has a lot of info relating to the GM cars.

I like the Volt too, and i'm saving to get one of those when they come out.
Re: GM Slashes Marketing Budget (891905)
Posted by First-Aid on March 1st, 2009 @ 10:32am CST
I suspect that the logic behind this decision is as follows: let the movie advertising do it for us, rather than advertising our cars ON TOP OF the ads for the movie. It makes more sense to me that way anyways; they obviously ponied out some serious jack to get their product in the movie...why pay for ADDITIONAL advertising and seperate commercials when the cars are going to be in most of the commercials for the movie anyways? So they cut the budget there.

I hope I explained that the way I meant it... :-?

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