Hasbro Addresses Transformers Prime First Editions
Tuesday, February 7th, 2012 2:41pm CSTCategories: Toy News, Company News
Posted by: GetRightRobot Views: 55,899
As we greatly value our TRANSFORMERS fans and consumers, we appreciate the opportunity to clarify and explain the current situation with TRANSFORMERS PRIME First Edition figure availability in the U.S.
We very much apologize for the miscommunication with our great retailers in the U.S. Regrettably, as a result, the TRANSFORMERS PRIME First Edition Wave 2 Deluxe, Wave 1 Voyager and Entertainment Pack figures were posted for pre-sale in error. Final product was not produced for these figures to ship within the U.S. As such, any consumer who placed a pre-sale order with Big Bad Toy Store or Entertainment Earth in the U.S. received a note that their order had been cancelled and these orders will not be fulfilled. While it is common for Hasbro to cancel production and/or shipment of collectible figures prior to being listed for pre-sale, this particular situation was unique. We deeply regret this circumstance and understand your frustration.
We would also like to express that we hear the fan community in the U.S. loud and clear – you want these specific TRANSFORMERS PRIME First Edition figures. While we can’t confirm anything at this time, and the format in which these figures are packaged and distributed may change, the team is looking into ways to make these available at a later date in the U.S. and will keep the fan community and our retailers posted as opportunities develop. We want to make this right, and making these figures available to the U.S. fans is a top priority for the team. We greatly appreciate your understanding and ongoing enthusiasm for the brand and hope in the mean time, you enjoy the TRANSFORMERS PRIME figures that are hitting shelves now and in the coming weeks.
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Posted by DrLegend on February 7th, 2012 @ 2:45pm CST
Wait... That was for FoC Bruticus. This? Well, I'll believe it when I see it.
Like FoC Bruticus.
Posted by Autobot_Benz on February 7th, 2012 @ 2:45pm CST
Posted by BeastProwl on February 7th, 2012 @ 2:46pm CST
Your listening. More availability? A Combiner? Am I Dreaming? Come on guys, pinch me please!
Posted by funeralthirst7 on February 7th, 2012 @ 2:50pm CST
Posted by DISCHARGE on February 7th, 2012 @ 2:52pm CST
funeralthirst7 wrote:What would make them not produce these toys for America?
That was my thought. Kind of strange.
Posted by Omnicron2200 on February 7th, 2012 @ 2:53pm CST
Posted by NicholasPrime on February 7th, 2012 @ 3:03pm CST
So what Hasbro really said was, "WalMart told us to stick our collector friendly toyline up our exhaust pipe, in favor of a more gimicky, kid friendly toyline (Robots in Disguise) that will sell to soccer moms and minivan dads throughout America. And we had to listen because if you want to sell toys in the US you have to blow WalMart's crankshaft pretty hard."
And that is the sad reality of toy retail. All of the other toy outlets don't even come close to Walmart's purchasing power, and it's only made worse in this economy. They will continue to dictate what makes it to production as long as there is no serious competition. And there may never be again. Toys R Us did it for a long time in the late 80's and 90's, until the government stepped in and broke up some of their shadier dealings. Not that that should/could happen in this case, but...
It kills me that larger toy manufacturers only see that bigger picture, and don't work with smaller retailers on some level to produce content and projects through alternative channels. Not putting all their eggs in one basket, as it were. Something more along the lines of DC Direct in partnership with comic/specialty shops. Somehow, the collector market is able to support itself in Japan so much that they get an endless array of repaints, variants, and all around better paint jobs at higher price points. Things like eHobby seemingly flourish.
Why is it that these things sell in foreign markets but not here?
Posted by Xephon0930 on February 7th, 2012 @ 3:08pm CST
Posted by 1111111222233333 on February 7th, 2012 @ 3:12pm CST
Posted by Ominous Prime-Evil on February 7th, 2012 @ 3:13pm CST
Posted by AutobotTrainer on February 7th, 2012 @ 3:19pm CST
Now, you want to color me satisfied? I need dates and locations. Thanks.
Posted by AutobotCliffjumper on February 7th, 2012 @ 3:22pm CST
Edit: Still lame though because I already paid for a FE CJ.
Posted by necr0blivion on February 7th, 2012 @ 3:24pm CST
Hasbro, the United States fans are here, and we are waiting... to buy these 1st edition figures!
Arcee, Bumblebee, and Starscream flew off the shelves at my TRU. Well, both TRUs in my area. I'm sure the rest of these figures would do the same if you keep the volume lower than DOTM volumes. Otherwise, fill those preorders from Entertainment Earth and Big Bad, sell the rest on the HTS site.
Posted by Doubledealer93 on February 7th, 2012 @ 3:24pm CST
Posted by craggy on February 7th, 2012 @ 3:28pm CST
Posted by Rodimus Prime on February 7th, 2012 @ 3:29pm CST
Hasbro wrote:We would also like to express that we hear the fan community in the U.S. loud and clear
That was a good one...
Posted by cannonfodder4000 on February 7th, 2012 @ 3:36pm CST
craggy wrote:I eagerly await news of the FE molds being repainted into g2 colours.
I'd kill a man for a bright purple TFP Megatron, seriously.
Posted by Sideswipe501 on February 7th, 2012 @ 3:39pm CST
Posted by Sideswipe501 on February 7th, 2012 @ 3:39pm CST
Posted by hpfabe on February 7th, 2012 @ 3:40pm CST