Hasbro and DMG Opening 'Transformers Live' Attraction in China

Tuesday, January 26th, 2016 7:23am CST

Categories: Company News, Digital Media News
Posted by: Va'al   Views: 23,139

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Via a piece in The Hollywood Reporter, we have some news concerning the creation of a new live Transformers attraction/show, set to arrive in China by 2017. Transformers Live will be a 'cross between an action-adventure spectacle, a theme park attraction and a theatrical show' - you can read more about it below, or head here for the full article!

Optimus Prime and his band of Autobots are set to assemble in the real world — in China.

DMG Entertainment, the China-U.S.-based movie studio and co-producer of Point Break and Iron Man 3, has reached a deal with Hasbro to create Transformers Live. The robotics spectacle, expected to debut in an undisclosed Chinese city in 2017, will be the world's first live-action attraction featuring the toy brand's iconic characters.

The show will be produced by S2BN Entertainment, the live entertainment company behind Spider-Man: Turn Off the Dark, The Marvel Experience and Rock of Ages.

“Transformers Live will be a cross between an action-adventure spectacle, a theme park attraction and a theatrical show," said Michael Cohl, chairman of S2BN Entertainment, in a statement.

The partners will build a semi-permanent 4,500-capacity venue to house the spectacle, which will deploy a fusion of proprietary robotics technologies, high-tech projection systems and aerial stunt sequences. Sources close to the deal say Beijing is the most likely destination for the show.

"Fans will experience intense action, beautiful visual moments, an emotionally engaging story, lots of humor and rousing music," Cohl added.

Credit(s): THR


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Re: Hasbro and DMG Opening 'Transformers Live' Attraction in China (1759559)
Posted by Microraptor on January 26th, 2016 @ 7:46am CST
But..but..I can't afford a trip to China on a fifteen-year-old's budget!
Re: Hasbro and DMG Opening 'Transformers Live' Attraction in China (1759594)
Posted by Sabrblade on January 26th, 2016 @ 10:23am CST
The show will be produced by S2BN Entertainment, the live entertainment company behind Spider-Man: Turn Off the Dark,
Oh dear.
Re: Hasbro and DMG Opening 'Transformers Live' Attraction in China (1759598)
Posted by Va'al on January 26th, 2016 @ 10:27am CST
Sabrblade wrote:
The show will be produced by S2BN Entertainment, the live entertainment company behind Spider-Man: Turn Off the Dark,
Oh dear.


Yup.
Re: Hasbro and DMG Opening 'Transformers Live' Attraction in China (1759777)
Posted by Carnivius_Prime on January 27th, 2016 @ 1:49am CST
I don't live in China, nor can afford to go to China. :/
Re: Hasbro and DMG Opening 'Transformers Live' Attraction in China (1759894)
Posted by Sabrblade on January 27th, 2016 @ 10:55am CST
As of now, the best TF live performance shows that have happened at theme parks have been the opening ceremonies for the TF ride in both Hollywood and Orlando.

The latter one even got an air stunt squadron, the Black Diamond Jet Team, to take part in the performance as a N.E.S.T. squadron in the "battle" against the unseen Decepticons that took part during the Orlando opening ceremony.

Which reminds me, I need to get around making Wiki articles for those two performances.
Re: Hasbro and DMG Opening 'Transformers Live' Attraction in China (1760418)
Posted by LegendaryAntiHero on January 28th, 2016 @ 4:39pm CST
Cool. I don't live in China but this sounds great. And I look forward to that other event at universal studios
Re: Hasbro and DMG Opening 'Transformers Live' Attraction in China (1760510)
Posted by Sabrblade on January 28th, 2016 @ 10:46pm CST
LegendaryAntiHero wrote:And I look forward to that other event at universal studios
Which other event? Image

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