Hasbro and DMG Opening 'Transformers Live' Attraction in China
Tuesday, January 26th, 2016 7:23am CSTCategories: Company News, Digital Media News
Posted by: Va'al Views: 23,139
Optimus Prime and his band of Autobots are set to assemble in the real world — in China.
DMG Entertainment, the China-U.S.-based movie studio and co-producer of Point Break and Iron Man 3, has reached a deal with Hasbro to create Transformers Live. The robotics spectacle, expected to debut in an undisclosed Chinese city in 2017, will be the world's first live-action attraction featuring the toy brand's iconic characters.
The show will be produced by S2BN Entertainment, the live entertainment company behind Spider-Man: Turn Off the Dark, The Marvel Experience and Rock of Ages.
“Transformers Live will be a cross between an action-adventure spectacle, a theme park attraction and a theatrical show," said Michael Cohl, chairman of S2BN Entertainment, in a statement.
The partners will build a semi-permanent 4,500-capacity venue to house the spectacle, which will deploy a fusion of proprietary robotics technologies, high-tech projection systems and aerial stunt sequences. Sources close to the deal say Beijing is the most likely destination for the show.
"Fans will experience intense action, beautiful visual moments, an emotionally engaging story, lots of humor and rousing music," Cohl added.
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Posted by Microraptor on January 26th, 2016 @ 7:46am CST
Posted by Sabrblade on January 26th, 2016 @ 10:23am CST
Oh dear.The show will be produced by S2BN Entertainment, the live entertainment company behind Spider-Man: Turn Off the Dark,
Posted by Va'al on January 26th, 2016 @ 10:27am CST
Sabrblade wrote:Oh dear.The show will be produced by S2BN Entertainment, the live entertainment company behind Spider-Man: Turn Off the Dark,
Posted by Carnivius_Prime on January 27th, 2016 @ 1:49am CST
Posted by Sabrblade on January 27th, 2016 @ 10:55am CST
The latter one even got an air stunt squadron, the Black Diamond Jet Team, to take part in the performance as a N.E.S.T. squadron in the "battle" against the unseen Decepticons that took part during the Orlando opening ceremony.
Which reminds me, I need to get around making Wiki articles for those two performances.
Posted by LegendaryAntiHero on January 28th, 2016 @ 4:39pm CST