Hasbro and Mattel Talk Possible Merger

Thursday, February 4th, 2016 3:13pm CST

Categories: Toy News, Rumors, Company News
Posted by: carytheone   Views: 50,179

Topic Options: View Discussion · Sign in or Join to reply

Fellow Seibertronian philswitch engage has alerted us to a Bloomberg Business article reporting a possible merger of Hasbro and Mattel.

There has been reports in the past of a Hasbro / Mattel deal and details of this potential merger are scarce.

Here are the highlights of the Bloomberg Article:

Hasbro's and Mattel's stocks are on the rise with Hasbro leading the charge. Hasbro is projected to have a strong year with the release of a new Star Wars movie. Both companies are facing fierce competition from fellow toy manufacturer LEGO.

Transformers News: Rumor - Possible Hasbro and Mattel Merger

The entire article can be read here.

What do you think of this possible merger? Is it a good or bad thing for our favorite hobby? Hit the jump and sound off in the discussion below.

Remember to keep your browsers pointed to Seibertron.com for the latest Transformer news, the largest Transformers galleries and the liveliest Transformers discussions you can have this side of a space bridge.

Credit(s): BloombergBusiness


This article was last modified on Friday, February 5th, 2016 11:58am CST

News Search

Got Transformers News? Let us know here!

Re: Hasbro and Mattel Talk Possible Merger (1763023)
Posted by Amelie on February 4th, 2016 @ 3:27pm CST
As long as they don't screw up Monster High Dolls :BOOM:
Re: Hasbro and Mattel Talk Possible Merger (1763028)
Posted by Ironhidensh on February 4th, 2016 @ 3:30pm CST
Just in case you had ever wanted an Optimus Prime Barbie.
Re: Hasbro and Mattel Talk Possible Merger (1763029)
Posted by ZeroWolf on February 4th, 2016 @ 3:30pm CST
This is interesting, if the rumours pan out into actual action by the companies. In terms of tfs though, I'm not sure what it means apart from them not disappearing any time soon.
Re: Hasbro and Mattel Talk Possible Merger (1763033)
Posted by RAR on February 4th, 2016 @ 3:34pm CST
Not the first time this has popped up though last time it was Mattel wanting to buy Hasbro in reality this time Hasbro is the stronger of the two.

I expect they will do what they always do shut down the bits they don't want and keep the bits they do - so Micromachines stays the rest of Galoob gets killed. same here - Hotwheels and Barbie would survive - DC brands would be looped into Hasbro and most of Boys Brands would likewise or simply die off

So things like MOTU would be dead for good.
I can't see Hasbro rebooting Starcom either (which Mattel own and just sit on).

I expect board room egos will stop a merger though - it might even be a scam to boost share price short term.

Hasbro would only buy mattel to get it's hands on the Doll Dept and the Hotwheels brand - the rest they would care about much - though they might decide to monetise MOTU possibly with more enthusiasm than Mattel show via their Movie devision. heck it might even be worth begging Hasbro to make Modern MOTU season 3 if they do buy Mattel out.

I expect things like Ghostbusters toys would taper off once they reach their natrual life and the rest of Mattel than isn't dolls or Hotwheels would be shut - however Hasbro's own girls toy division might suffer job losses as they have always been pretty poor at that - unless it's doing something like distributing Bratz internationally.

it's a toss up either way who is better at plush toys though. or who is better Playskool or Fisher price - that might be the dirtiest fight and it might also be what saves some more of Mattel if Hasbro sees there is Money to be made in Imaginenext still.

As if anyone will be in charge it will be Hasbro as they have more buying power and can get the loans they'd need Mattel wouldn't be able to borrow enough to buy out Hasbro it lacks the collateral to do it.
Re: Hasbro and Mattel Talk Possible Merger (1763035)
Posted by Amelie on February 4th, 2016 @ 3:36pm CST
Ironhidensh wrote:Just in case you had ever wanted an Optimus Prime Barbie.


OR how about a MotU cross over with TFs?

Transforming Battlecat would be ace.

Monster High Arcee would be better
Re: Hasbro and Mattel Talk Possible Merger (1763037)
Posted by philswitch engage on February 4th, 2016 @ 3:40pm CST
The new company name could be Hasmat.

My biggest concern here is not so much around transformers as it is the potential for increase toy prices, especially around the 6 inch collectible toys.

Marvel Legends, DC heroes, WWE, Star Wars would all be under one company and we could see even greater price hikes.
Re: Hasbro and Mattel Talk Possible Merger (1763040)
Posted by carytheone on February 4th, 2016 @ 3:43pm CST
Transforming anything is always better. I have a bro-in-law that collects scale model cars, hot wheels and such; for the life of me I can't wrap my head around the fact that they don't transform.

These kind of things can go either way, but we might see some interesting cross overs.
Re: Hasbro and Mattel Talk Possible Merger (1763050)
Posted by Noideaforaname on February 4th, 2016 @ 3:56pm CST
*looking at chart*
What happened in '99 that set Hasbro apart from Mattel, and what in '02 nearly pulled them under?
*quickly checks Star Wars prequels release dates*
Episode II wasn't that bad, was it?



But if this merger happens, what toy companies will there even be anymore? This one, Lego, and... ??
Re: Hasbro and Mattel Talk Possible Merger (1763052)
Posted by Amelie on February 4th, 2016 @ 3:59pm CST
Noideaforaname wrote:But if this merger happens, what toy companies will there even be anymore? This one, Lego, and... ??


Lego
Bandai
Takara
Zapf Creation

few others that I can't name off the top of my head.
Re: Hasbro and Mattel Talk Possible Merger (1763074)
Posted by Ultra Markus on February 4th, 2016 @ 4:41pm CST
probably be like when hasbro bought kenner
Re: Hasbro and Mattel Talk Possible Merger (1763077)
Posted by .... on February 4th, 2016 @ 4:46pm CST
I wonder if Hotwheels Transformers will become a reality again? Maybe Transformers will finally have diecast again. =P~
Re: Hasbro and Mattel Talk Possible Merger (1763079)
Posted by DeathReviews on February 4th, 2016 @ 4:59pm CST
So will that make the new company that emerges "Hastel" or "Matbro"?
Re: Hasbro and Mattel Talk Possible Merger (1763084)
Posted by Amelie on February 4th, 2016 @ 5:10pm CST
Ultra Markus wrote:probably be like when hasbro bought kenner


The word you are looking for is swallowed. Hasbro swallowed Kenner like an entrée. :P
Re: Hasbro and Mattel Talk Possible Merger (1763088)
Posted by Ultra Markus on February 4th, 2016 @ 5:18pm CST
DeathReviews wrote:So will that make the new company that emerges "Hastel" or "Matbro"?

just hasbro, because everything hasbro acquires gets absorbed like the Borg assimilating worlds
Re: Hasbro and Mattel Talk Possible Merger (1763089)
Posted by Nemesis Maximo on February 4th, 2016 @ 5:19pm CST
This wouldn't necessarily affect those of us mostly interested in Hasbro brands, but Mattel brands (MOTU, lookin atchoo) would probably see this as a God-send. Just Think, MOTU could be cool again, and be available with the superior sculpting of The Four Horsemen in the updated bodies instead of the puffy, Pat-Lee-Drew-Him-in-a-rubber-suit look of the vintage collections. I'd be happy.

Of course, until this actually happens, it's not happening.
Re: Hasbro and Mattel Talk Possible Merger (1763090)
Posted by Va'al on February 4th, 2016 @ 5:20pm CST
Hmmmmmmmmmmmmmmmmmmmmmmmmnot impressed by this.
Re: Hasbro and Mattel Talk Possible Merger (1763091)
Posted by Amelie on February 4th, 2016 @ 5:26pm CST
Nemesis Maximo wrote:This wouldn't necessarily affect those of us mostly interested in Hasbro brands, but Mattel brands (MOTU, lookin atchoo) would probably see this as a God-send.


As a doll collector - I beg to differ. I have this feeling all the clothes will suddenly be cheaply printed one or two piece things without much detail (ala how TF detailing in terms of paint or tampographing has gone)
Re: Hasbro and Mattel Talk Possible Merger (1763093)
Posted by Nemesis Maximo on February 4th, 2016 @ 5:38pm CST
Amelie wrote:
Nemesis Maximo wrote:This wouldn't necessarily affect those of us mostly interested in Hasbro brands, but Mattel brands (MOTU, lookin atchoo) would probably see this as a God-send.


As a doll collector - I beg to differ. I have this feeling all the clothes will suddenly be cheaply printed one or two piece things without much detail (ala how TF detailing in terms of paint or tampographing has gone)

Hm, good point. But the cloth goods on TFs and MOTU figures never existed. So technically, what I said could still be true. And even in the wake of lacking paint apps, we are seeing some of the best sculpting ever on TF figures. And also look at the 3 3/4 inch G.I. Joe and the 6 Star Wars and Marvel Legends lines: if those kinds of philosophies were applied to MOTU...
Va'al wrote:Hmmmmmmmmmmmmmmmmmmmmmmmmnot impressed by this.

Perhaps thou would liketh to impart a motivation for thine emotional alignment toward this interesting and apparently divisive rumor?
Re: Hasbro and Mattel Talk Possible Merger (1763101)
Posted by Black Bumblebee on February 4th, 2016 @ 6:40pm CST
If I remember right, Hot Wheels owns the right to the name "Hot Rod," so buying Mattel might mean that Rodimus can finally get his name back lol
Re: Hasbro and Mattel Talk Possible Merger (1763104)
Posted by Railbomb on February 4th, 2016 @ 6:46pm CST
Black Bumblebee wrote:If I remember right, Hot Wheels owns the right to the name "Hot Rod," so buying Mattel might mean that Rodimus can finally get his name back lol


I think Hot Rod's name has the same problem as Bumblebee- it's too generic and can't be trademarked- except Hasbro for whatever reason doesn't care about Bumblebee's name.

Featured Products on Amazon.com

Buy "Transformers Authentics Starscream" on AMAZON
Buy "Transformers Generations Power of The Primes Deluxe Class Dinobot Snarl" on AMAZON
Buy "Transformers: Generations Power of The Primes Deluxe Class Dinobot Slug" on AMAZON
Buy "Transformers Studio Series 13 Voyager Class Movie 2 Megatron" on AMAZON
Buy "Transformers Studio Series 11 Deluxe Class Movie 4 Lockdown" on AMAZON
Buy "Transformers Studio Series 08 Leader Class Movie 1 Decepticon Blackout" on AMAZON
Buy "Transformers Deluxe Stryker 1 Action Figure" on AMAZON
Buy "Cyberverse Warrior Class Windblade" on AMAZON
Buy "Transformers Generations Combiner Wars Deluxe Class Decepticon Dragstrip Figure" on AMAZON
Buy "Transformers Generations Voyager Class Roadbuster Figure" on AMAZON
Buy "Transformers: Generations Power of The Primes Deluxe Class Dreadwind" on AMAZON
Buy "Transformers Generations Combiner Wars - MEGATRON Figure" on AMAZON
Transformers Podcast: Twincast / Podcast #270 - An Ox, a Seagull and a Monster
Twincast / Podcast #270:
"An Ox, a Seagull and a Monster"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Sunday, February 14th, 2021

New Items on eBay

Buy "Transformers Highbrow XORT Headmaster  Walmart exclusive wave 2 heroic autobot!" on EBAY
Buy "Transformers monxo Headmaster Weirdwolf Wave 2 evil decepticon sealed new!!!" on EBAY
Buy "TRANSFORMERS G1 DECEPTICON HEADMASTER SKULLCRUNCHER MISB! US SELLER RARE!" on EBAY
Buy "Transformers G1 Headmasters Chromedome & Stylor" on EBAY
Buy "Transformers Generations Selects God Neptune Combiner Wars Coelagon Gulf Skalor" on EBAY
Buy "Transformers G1 Headmasters Hardhead & Duros" on EBAY
Buy "Transformers Go! G15 Hunter Bulkhead Takara Tomy Japan" on EBAY
Buy "Transformers Generations Selects TT-GS02 KRAKEN (Seawing) / Seacons / In Hand" on EBAY