Hasbro Applies for Allspark Animation Trademark
Monday, August 28th, 2017 5:32AM CDTCategories: Company News, Digital Media News
Posted by: Va'al Views: 12,020
“Entertainment services, namely, production and distribution of movies, television series, online series, webisodes and digital content; entertainment media production services for motion pictures, television and internet”
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Hasbro has hired seasoned veteran Greg Mooradian to oversee the company’s film division, Allspark Pictures, as it attempts to create a full-fledged movie studio. As president of Allspark, he will oversee film and television production starting in January. Sources say the company has been making an effort to raise money to start its own studio for some time, and is trying to attract funding in the nine-figure range in order to properly develop its own slate of films. The hope is to transform itself into an industry player to rival Marvel Studios.
Mooradian is currently a production executive at Fox 2000. It’s a homecoming of sorts for Mooradian, who previously worked at Paramount, helping guide “Teenage Mutant Ninja Turtles” to the big screen, as well as Hasbro hits like “G.I. Joe” and “Transformers.” He left Paramount in 2013.