Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology

Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology

Wednesday, May 14th, 2014 4:32pm CDT

Categories: Toy News, Company News
Posted by: El Duque   Views: 17,697

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Remember back in February when we reported that Hasbro had announced a new partnership with 3D Systems, a company specializing in 3D printing technology? Based a recent Hasbro trademark application it appears they are moving forward with this venture. On May 9th they applied for ALLSPARK under the following identifications:

International Class 009: Computer software for creating, designing, modifying, customizing, sharing and saving computer generated representations capable of being printed by a three dimensional printer to create physical objects, namely, jewelry, ornaments, arts objects, artifacts, household goods, toys, games, hobby models, accessories, office products, and various other consumer products
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

International Class 028: Toys, games and playthings
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

International Class 040: Custom prototype fabrication via three dimensional printing for others of new parts, components and models for others, namely, jewelry, ornaments, arts objects, artifacts, household goods, toys, games, hobby models, accessories, office products, and various other consumer products
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

International Class 042: Providing a website featuring technology that enables users to download, modify, and share three-dimensional designs on the Internet for use with computer driven machines for making three-dimensional embodiments of the designs; providing online computer games and interactive multiplayer online games via global networks
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

Credit(s): USPTO


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Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1573947)
Posted by Peridot on May 14th, 2014 @ 4:35pm CDT
I would love to have an Allspark that actually creates Transformers.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1573953)
Posted by Seibertron on May 14th, 2014 @ 4:41pm CDT
Wow ... this is happening much faster than I had anticipated.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1573965)
Posted by ILL-Star on May 14th, 2014 @ 5:28pm CDT
My brother preordered a 3D printer some time ago and still hasn't gotten it. I'll be darned if this is released first let alone turns out to be just as good. I'd much rather have something called an Allspark. It would be cool if this included exclusive designs that could be downloaded. If that's how it works. My brain isn't much wired for technology.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1573979)
Posted by Fires_Of_Inferno on May 14th, 2014 @ 6:03pm CDT
Ooohhhh, I like this idea!
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1573984)
Posted by welcometothedarksyde on May 14th, 2014 @ 6:08pm CDT
Metro Prime wrote:I would love to have an Allspark that actually creates Transformers.

:lol: If it's actually a good quality product I'd love to get one and create an evil army with it
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1573991)
Posted by craggy on May 14th, 2014 @ 6:44pm CDT
very cool. at the very least we should be able to use it to create new heads for some bots, weapons too. At most, whole custom bots could be assembled.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1573995)
Posted by Bumblevivisector on May 14th, 2014 @ 7:03pm CDT
Cool idea, but I've just got a bad feeling this was greenlit for the purposes of giving Hasbro some sort of legal edge to beat back 3rd party and KO companies, and possibly even dictate what customs fans are allowed to make.

I hope I'm wrong and there will be no trouble in Transtopia, but I'm still pissed about the KOTOYS crackdown, and even moreso by Impossible Toys going out of business, so that's just the lens I see this through.

Or is there no way any I.P. owners could prevent these printers from doing any design in particular? Or sue a person creating an I.P. violation for themselves with no intention of selling it?

For that matter, do these things have built in scanners, or would you have to buy that separately or just program a design into it? Getting back to Impossible toys, it'd be neat to take a TRNS apart and reproduce it in some Arcee variants they never got around to (Orange like the Blurr remold proto, purple like Marvel), maybe tweaking some improvements into the design along the way.

And perhaps best of all, considering how often these printers have been used to make actual gun parts, these things could surely crank out a few Megatrons that Hasbro will never consider selling themselves.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1573998)
Posted by Burn on May 14th, 2014 @ 7:34pm CDT
Hasbro NEED to do this for the simple fact, 3D printers are becoming more and more affordable and will soon become common place in households.

When they do, people will be hitting up sites like Shapeway more often and "printing" off their own toys.

We've discussed it here at work (one aspect of our business is engineering design) and this IS the future and a lot of kids that are starting school will be more focused on design.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1573999)
Posted by OptimalOptimus2 on May 14th, 2014 @ 7:38pm CDT
craggy wrote:very cool. at the very least we should be able to use it to create new heads for some bots, weapons too. At most, whole custom bots could be assembled.

Also to mention that you could photoshop the picture and make your own comic book. Then I'll be able to make something better for the Creative Roundup than a boring, Revenge of the Evil AOE Grimlock. :lol:
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1600098)
Posted by El Duque on August 17th, 2014 @ 11:12pm CDT
Shapeways has released a press release regarding their partnership with Hasbro. The initial launch featured five artist working with the My Little Pony franchise, which seems to have a success. They are now moving forward and expanding into other properties including Transformers! See the full press release below:

An Invite to Submit Your Designs to SuperFanArt


Shapeways is super excited to be working with Hasbro to help bring more 3D printed awesomeness to the masses via SuperFanArt. The first wave of the groundbreaking Intellectual Property and 3D Printing partnership was a huge success, and now we are ready for you to help take it to the next level. Following is an open letter inviting the Shapeways community to participate.

Image

As you may have heard, Hasbro and Shapeways are working together to encourage artists to create and sell 3D designs based on Hasbro’s iconic brands. Our July launch of SuperFanArt.com featured five artists and their My Little Pony-based designs. We’ve generated substantial press and attention for the artists, Shapeways and Hasbro with our story of a major entertainment company empowering fans to engage with their brands. Given this early success, we want to expand this opportunity to include more artists, more Hasbro brands and more 3D printed awesomeness.
This letter is an invitation for you to become part of SuperFanArt and the broader Hasbro and Shapeways communities, so we can help you promote and sell your designs to other fans. If you have a passion to develop 3D-printable art based on any of the following brands, we’d like to hear from you:

• Dragonvale
• Dungeons & Dragons
• Monopoly
• My Little Pony
• Scrabble (to be sold in US and Canada only)
• Transformers

Get your designs ready and visit SuperFanArt.com on August 22 for instructions on how to upload your work for promotion and sale. We hope you’ll join us in expanding the power of 3D printing by becoming a part of this exciting movement!
Your friends at Hasbro & Shapeways.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1600107)
Posted by Mkall on August 18th, 2014 @ 12:29am CDT
I would be more interested if Shapeways better quality materials were cheaper. As of right now, I ain't interested, but I'm keen to see where it goes.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1600128)
Posted by Rated X on August 18th, 2014 @ 6:37am CDT
All I see from this is the prices of shapeways going up. Other than an endorsement, does shapeways really need hasbro to sell new heads and weapons ? On the other hand, hasbro is probally trying to buy into the biggest potential future competiter before it becomes a threat. The technology is still at its infancy, but if it could be refined to a point where you dont have to sand and paint the pieces, I could see it being a potential threat. I think Hasbro wants to establish an "IP" presence in the industry. That would mean any future printable figures would cost as much as store bought figures. This would place assembling these figures more as a craft hobby than a way of saving money. Just my opinion here.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1600139)
Posted by Burn on August 18th, 2014 @ 8:01am CDT
I'd actually be okay with printing and assembling my own figures.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1600210)
Posted by Bumblevivisector on August 18th, 2014 @ 12:41pm CDT
Looking through the list of other brands, I can understand Monopoly: making the custom player token you've always wanted, be it a particular make of car, a Cobra Trouble Bubble, Donald Trump...a single piece far easier to produce than the myriad of interlocking parts necessary for a TF.

Scrabble, on the other hand...would the point be printing extra Qs and Zs to stack the bag? Seems a bit unsporting. Or can some printers create objects in candy instead of resin, allowing Chocolate Scrabble enthusiasts to expand into other flavors?

I'd be OK with printing some of my own toys, but I'd personally get bogged down in troop-building.

It'd be nice if cheaper printers reduced sweatshop labor, but the majority of that is still probably geared towards the garment industry. I'd also like to know just how closely the price of the resin is tied to the price of oil.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1600217)
Posted by rpetras on August 18th, 2014 @ 1:08pm CDT
But, look at it this way; if I can officially license that my 3d printed shapeways gun is for the new Generations Skrapnel, instead of calling it "Insect Robot Gun #1", I am more likely to generate traffic to my item.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1600234)
Posted by SentinelA on August 18th, 2014 @ 2:44pm CDT
Is this why I was able to order fists for my G1 Ultra Magnus (inner bot) today?
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1600329)
Posted by TulioDude on August 18th, 2014 @ 11:08pm CDT
Holy heck! :shock:
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1602089)
Posted by Va'al on August 26th, 2014 @ 1:00pm CDT
A small but significant update on the collaboration between Hasbro and 3D printing company Shapeways, thanks to a tip from fellow Seibertron.com user Autobot Genocide. It appears as though the initial licensing agreement worked better than expected, and Makezine reports the new initiative of allowing fan-made material to be designed and printed for a fee - check out more here and below!

Hasbro and Shapeways want you to profit from your fan-made artwork based on Hasbro toys.

The announcement is an expansion of the two companies’ new partnership; last month they launched a joint venture to allow select independent artists to post and sell their My Little Pony creations on their new collaboration site superfanart.com. The companies would split the revenue from art sales based on the kitschy, popular colorful horses.

[...]

"It was clear to me when we were only doing original work that the next big step is derivative work,” says Shapeways’ cofounder and CEO Peter Weijmarshausen, explaining the movement into a new area for the company. He also explains that the project came together relatively quickly, moving forward in just the last few months after some initial discussions with Hasbro at Maker Faire earlier this year. “Hasbro has the attitude to enable rather than disable,” he says.


Image
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1602092)
Posted by Flashwave on August 26th, 2014 @ 1:05pm CDT
I was waiting on this to come up. Glad to see its beign handled tastefully,although I imnagine a lot of hurt feelings over raised licensing costs.
Re: Hasbro Applies for ALLSPARK Trademark for 3D Printing Technology (1602096)
Posted by Convoy on August 26th, 2014 @ 1:15pm CDT
I misread that first line as, 'Hasbro and Shapeways want to profit from your fan-made artwork based on Hasbro toys.' twice!
:ic$:

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