Hasbro Attending Brand Licensing Europe 2018 with Bumblebee, Cyberverse & More #JoinTheBuzz
Tuesday, October 9th, 2018 2:58AM CDTCategories: Event News, Company News
Posted by: Va'al Views: 13,419
The 'Hasbro Advantage', as they call it, shows the prime position of Hasbro in the current market as both a toy company, a brand owner, and entertainment producer, meaning they have control over an IP from start to finish - including with licenses, the main offering at the show, of course. Included in the licensees we have costume makers Rubies Masquerade, United Colors of Benetton, Original Marines, Deichmann, Dickie Toys, Ravensburger, and partnerships with The Entertainer, Amazon UK, Debenhams, Argos for the 1:24 RC Beetle Bumblebee, plus ASDA, for the 1:12 RC transforming Camaro Ultimate Bumblebee. Find out more here and below!