Hasbro Has Made an Offer to Buy Mattel
Friday, November 10th, 2017 9:01PM CSTCategory: Company News
Posted by: william-james88 Views: 12,454
What is interesting is that whatever talks of a merger that we may have had are now evolved into a talk of a takeover which could possibly mean that the end goal would be less about keeping both brands, ala Takara Tomy, but instead absorbing Mattel as a part of Hasbro, like what they eventually did with Kenner before. For those curious, Mattel has a market value of about $5 billion, while Hasbro is worth about $11 billion, so more than double. Hasbro's stock has jumped slightly since the news. Below is a quote from the Wall Street Journal regarding these talks.
Hasbro Inc. has made a takeover offer for rival Mattel Inc., according to people familiar with the matter, a potential combination that would unite the two biggest U.S. toy makers and put Barbie and G.I. Joe under the same roof.
Hasbro’s approach to Mattel was made recently, one of the people said. The terms of any possible deal couldn’t be learned, and the approach may go nowhere.
To read more, you can find the article here. While you need a subscrition to read the full article, this CNBC article is free to read and is based on said Wall Street Journal article.
Let us know what you think can come of this potential takeover and what opportunities for cross branding you see.
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Posted by william-james88 on November 17th, 2017 @ 12:18am CST
Mattel has informed Hasbro its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns, the sources said.
The sources are, of course, anonymous and the details of Hasbro's offer was never disclosed.
What is interesting is that while the offer was rejected, talks of acquisition have not ceased (they haven't for a decade now) and Mattel would still be up for selling if the offer was right, according to reuters:
Mattel’s rebuttal indicates that Margaret Georgiadis, who took over as the company’s chief executive in February, is seeking to drive a hard bargain in negotiations with Hasbro, even though Mattel’s stock has significantly underperformed that of Hasbro in the last year.
Mattel's stock is expected to lower from the rise it incurred after the news of a potential purchasing agreement.
Posted by Coptur on November 17th, 2017 @ 3:10am CST
Hasbro can sell Monopoly but not be a monopoly
Posted by Blackstreak on November 17th, 2017 @ 4:17am CST
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Posted by Rated X on November 17th, 2017 @ 9:26am CST
Posted by kurthy on November 17th, 2017 @ 10:28am CST
Rated X wrote:Our governments anti-trust laws are flawed. I get that a "monopoly" has been considered a bad thing since the industrial revolution. But on the other hand, when your dealing with that kind of money, the buyers are very limited. If someone whats to sell, that should be their right. Imagine the government told you you couldnt sell your house because the ONLY guy willing to buy it already owns 100 houses. Thats not my concern if I NEED to sell. The government should have to find you a buyer if they are going to reject a sale. Forcing someone to keep a company that they dont want to own anymore seems a bit un-American in my opinion.
I'm going to go with antitrust laws as a good thing. Hasbro having a good 75% of all the toy aisles is not something I want to see. Who else would compete with them, Bandai and Lego? Hasbro would be able to do what they want with TRU and they'd have a really strong bargaining position with Walmart and Target to set prices.
Posted by Black Hat on November 17th, 2017 @ 12:41pm CST