Hasbro Has Made an Offer to Buy Mattel

Transformers News: Hasbro Has Made an Offer to Buy Mattel

Friday, November 10th, 2017 9:01PM CST

Category: Company News
Posted by: william-james88   Views: 10,949

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Back in February 2016, we posted an article about a possible merger between Hasbro and Mattel. Now, a year and a half later, the Wall Street Journal reports that sources familiar with the matter have told them that Hasbro has recently approached Mattel regarding a takeover offer. Very little else is said apart from that since any detail regarding the offer has not been divulged by these anonymous sources.

What is interesting is that whatever talks of a merger that we may have had are now evolved into a talk of a takeover which could possibly mean that the end goal would be less about keeping both brands, ala Takara Tomy, but instead absorbing Mattel as a part of Hasbro, like what they eventually did with Kenner before. For those curious, Mattel has a market value of about $5 billion, while Hasbro is worth about $11 billion, so more than double. Hasbro's stock has jumped slightly since the news. Below is a quote from the Wall Street Journal regarding these talks.

Hasbro Inc. has made a takeover offer for rival Mattel Inc., according to people familiar with the matter, a potential combination that would unite the two biggest U.S. toy makers and put Barbie and G.I. Joe under the same roof.

Hasbro’s approach to Mattel was made recently, one of the people said. The terms of any possible deal couldn’t be learned, and the approach may go nowhere.


To read more, you can find the article here. While you need a subscrition to read the full article, this CNBC article is free to read and is based on said Wall Street Journal article.

Let us know what you think can come of this potential takeover and what opportunities for cross branding you see.

Transformers News: Hasbro Has Made an Offer to Buy Mattel
Credit(s): wall street journal
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Re: Hasbro Has Made an Offer to Buy Mattel (1920900)
Posted by Microraptor on November 10th, 2017 @ 9:42pm CST
TF Mega Bloks anyone?
Re: Hasbro Has Made an Offer to Buy Mattel (1920902)
Posted by MegaX Master on November 10th, 2017 @ 9:46pm CST
Hopefully this will make Hasbro a little more money that can be put to the TF budget. Or, it'll just make Hasbro more greedy with the amount of money being generated, that or Hasbro will have more products to manufacture and keep up on.
Re: Hasbro Has Made an Offer to Buy Mattel (1920903)
Posted by Mechastrike on November 10th, 2017 @ 9:50pm CST
ummmm He-Man reboot?
Re: Hasbro Has Made an Offer to Buy Mattel (1920904)
Posted by TulioDude on November 10th, 2017 @ 9:51pm CST
The first thing that comes to mind is He-man being a part of the Hasbro-Aligned-Universe.Though I would wait the release of the Justice League movie before saying that Mattel is in trouble.
Re: Hasbro Has Made an Offer to Buy Mattel (1920905)
Posted by Flashwave on November 10th, 2017 @ 9:58pm CST
Nah, if Hasbro goes after Mattel, my money on the first crossover is Transformers Hotwheels cars
Re: Hasbro Has Made an Offer to Buy Mattel (1920907)
Posted by Alpha Weltall on November 10th, 2017 @ 10:08pm CST
It would be interesting if they get to keep the licencing deals. DC Legends and Thundercats Legends would be amazing. I keep looking at those DCU figures but I just can't bring myself to buy any of them after having seen them in reviews. They just don't really look all that good and those weird articulation points they use is a huge turn off.
Re: Hasbro Has Made an Offer to Buy Mattel (1920914)
Posted by Ultimate Weapon1 on November 10th, 2017 @ 10:58pm CST
I don't know how to feel about this, it could either be good or bad. If Hasbro does take over I just hope they wouldn't ruin brands like Hot wheels, as that is one of my favorite brands from Mattel. But personally I want them to stay separate.
Re: Hasbro Has Made an Offer to Buy Mattel (1920957)
Posted by Prime Nova on November 11th, 2017 @ 8:03am CST
Surely Hasbro want to buy out bandi then they don't need any toy designers & can make plastic blocks like power rangers & charge lots for them
Re: Hasbro Has Made an Offer to Buy Mattel (1920966)
Posted by Dude Gatsby on November 11th, 2017 @ 9:49am CST
Flashwave wrote:Nah, if Hasbro goes after Mattel, my money on the first crossover is Transformers Hotwheels cars




Lockdown transforming into a Bone Shaker would be fun.
Re: Hasbro Has Made an Offer to Buy Mattel (1920970)
Posted by Aimless Misfire on November 11th, 2017 @ 10:34am CST
I'll laugh my ass off at Hotwheels collectors when the stores never restock anymore. They'll lose their friggin minds. Welcome to my world guys. You see that totally empty Transformers Generations section? You see those empty pegs that have been that way all year? Better get used to it! Only Hasbro product you'll ever see restocked is Nerf.
Re: Hasbro Has Made an Offer to Buy Mattel (1920999)
Posted by Ultimate Weapon1 on November 11th, 2017 @ 12:44pm CST
Oh no I forgot Hasbro's distribution of product sucks, and Mattel's is pretty on point.
Re: Hasbro Has Made an Offer to Buy Mattel (1921082)
Posted by Nemesis Maximo on November 11th, 2017 @ 9:19pm CST
Oh my God, I can see it now: Master of the Universe Infinite Black Diamond Legends Series!

:ic$: :ic$: :ic$:

DOOOO WAAAAAAANT
Re: Hasbro Has Made an Offer to Buy Mattel (1922101)
Posted by william-james88 on November 17th, 2017 @ 12:18am CST
It looks like it is back to the drawing board for any possibility of Hasbro purchasing Mattel. According to the latest from Reuters, Mattel has flat out rejected Hasbro's offer to purchase the company, which we reported on a week ago. Here a quote saying exactly why the offer was rebuffed:

[quote]Mattel has informed Hasbro its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns, the sources said.[/quote]

The sources are, of course, anonymous and the details of Hasbro's offer was never disclosed.
What is interesting is that while the offer was rejected, talks of acquisition have not ceased (they haven't for a decade now) and Mattel would still be up for selling if the offer was right, according to reuters:

[quote]Mattel’s rebuttal indicates that Margaret Georgiadis, who took over as the company’s chief executive in February, is seeking to drive a hard bargain in negotiations with Hasbro, even though Mattel’s stock has significantly underperformed that of Hasbro in the last year.[/quote]

Mattel's stock is expected to lower from the rise it incurred after the news of a potential purchasing agreement.

Re: Hasbro Has Made an Offer to Buy Mattel (1922119)
Posted by Coptur on November 17th, 2017 @ 3:10am CST
Good !!

Hasbro can sell Monopoly but not be a monopoly
Re: Hasbro Has Made an Offer to Buy Mattel (1922121)
Posted by Blackstreak on November 17th, 2017 @ 4:17am CST
Good! Hasbro doesn't need to buy another toy maker out of business anyways.
Re: Hasbro Has Made an Offer to Buy Mattel (1922125)
Posted by Decepticon Stryker on November 17th, 2017 @ 5:53am CST
And there go our chances of an official GiJoe and Barbie crossover. Glad the offer was rejected though.
Re: Hasbro Has Made an Offer to Buy Mattel (1922145)
Posted by Clockwork Animations on November 17th, 2017 @ 9:21am CST
Why do I find this so funny?

REJECTED
Re: Hasbro Has Made an Offer to Buy Mattel (1922148)
Posted by Rated X on November 17th, 2017 @ 9:26am CST
Our governments anti-trust laws are flawed. I get that a "monopoly" has been considered a bad thing since the industrial revolution. But on the other hand, when your dealing with that kind of money, the buyers are very limited. If someone whats to sell, that should be their right. Imagine the government told you you couldnt sell your house because the ONLY guy willing to buy it already owns 100 houses. Thats not my concern if I NEED to sell. The government should have to find you a buyer if they are going to reject a sale. Forcing someone to keep a company that they dont want to own anymore seems a bit un-American in my opinion.
Re: Hasbro Has Made an Offer to Buy Mattel (1922158)
Posted by kurthy on November 17th, 2017 @ 10:28am CST
Rated X wrote:Our governments anti-trust laws are flawed. I get that a "monopoly" has been considered a bad thing since the industrial revolution. But on the other hand, when your dealing with that kind of money, the buyers are very limited. If someone whats to sell, that should be their right. Imagine the government told you you couldnt sell your house because the ONLY guy willing to buy it already owns 100 houses. Thats not my concern if I NEED to sell. The government should have to find you a buyer if they are going to reject a sale. Forcing someone to keep a company that they dont want to own anymore seems a bit un-American in my opinion.


I'm going to go with antitrust laws as a good thing. Hasbro having a good 75% of all the toy aisles is not something I want to see. Who else would compete with them, Bandai and Lego? Hasbro would be able to do what they want with TRU and they'd have a really strong bargaining position with Walmart and Target to set prices.
Re: Hasbro Has Made an Offer to Buy Mattel (1922176)
Posted by Black Hat on November 17th, 2017 @ 12:41pm CST
Well thank god for that. The last thing we need is one company having a monopoly on most of the Western toy market. Especially given Di$ney's large amount of control over Hasbro these days.

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