Hasbro Press Release Details of 30th Anniversary Celebration

Monday, February 17th, 2014 9:08am CST

Categories: Movie Related News, Toy News
Posted by: ScoutBumblebee   Views: 36,892

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At the New York Toy Fair 2014, as we know, Hasbro has revealed details of what the 30th Anniversary celebration this year will look like. Between Transformers: Age of Extinction and the variety of new items in the brand, including games, Kre-O figures, Constructbots, and more.

Says Eric Nyman, Senior Vice President of Global Marketing for Hasbro, Inc:
TRANSFORMERS is one of the biggest brands in the world, and we’re thrilled to be celebrating its 30th Anniversary with a year of tremendous innovation and excitement from our entertainment, our toys and our partners, with the most exciting big-screen installment yet, great programs from our publishing and digital partners and fantastic toys for TRANSFORMERS fans of every generation, we’re looking forward to the next 30 years of our favorite AUTOBOTS and DECEPTICONS.


Age of Extinction, due out in theaters in the US on June 27, will include a new case of human characters and brings in a case of new and returning robot characters; bringing back Optimus Prime and Bumblebee while debuting exciting new robot characters like Grimlock and the Dinobots.

In addition to the movie, there will also be the release of 73 fan-targeted Generations figures, with classic conversions and detailed and accurate figures from both the upcoming movie and from throughout the Transformers history.

From the press release:
… in celebration of The 30th Anniversary, a non-movie TRANSFORMERS GENERATIONS line features the launch of a new scale, GENERATIONS LEADER CLASS, with the release of an incredible new JETFIRE figure. And the TRANSFORMERS GENERATIONS DELUXE scale line will include the “Fan Built Bot” WINDBLADE, a new character who was designed with the help of TRANSFORMERS fans around the world! WINDBLADE will be the 30th figure in the “THRILLING 30” program, which features 30 limited-edition TRANSFORMERS figures in celebration of the 30th Anniversary.


About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at http://www.hasbro.com

Credit(s): Hasbro Press Release


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Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551539)
Posted by welcometothedarksyde on February 17th, 2014 @ 9:23am CST
Those Dinobots and the riders are just too cute. $5.99 is actually not a bad price considering their size. I think that if a really good customizer got their hands on those guys, they could really look sharp. Most of them are largely different sculpts, but it's hard to tell without a lot of paint
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551542)
Posted by ScoutBumblebee on February 17th, 2014 @ 9:46am CST
We all know that Hasbro is gearing up for both Age of Extinction and the 30th Anniversary of the Transformers brand in 2014. As a result, there is so much to look forward to! Aside from just the movie, there will be the Generations figures, with classic conversions and highly detailed and accurate figures from both the movie and also throughout the Transformers franchise history.

In addition to the Generations line, we can look forward to the Robots in Disguise line for 2014, which will feature one-step changers and flip-to-change figures, which can make the Transformers line even more appealing for kids than ever before.

Here’s the information on the Generations line, straight from Hasbro’s press release:

TRANSFORMERS: AGE OF EXTINCTION GENERATIONS DELUXE Assortment
(Ages: 8 & up /Approx. Retail Price: $14.99/Available: May 2014)
The TRANSFORMERS: AGE OF EXTINCTION GENERATIONS DELUXE assortment features the characters from the hotly anticipated new film in these detailed action figures available to Transformers fans! Each GENERATIONS DELUXE figure features a movie-accurate design and converts from robot to alternate mode. Choose from characters like BUMBLEBEE, CROSSHAIRS, DINOBOT SLUG and more—there will be 10 figures available in 2014, each sold separately

TRANSFORMERS: AGE OF EXTINCTION GENERATIONS VOYAGER Assortment
(Ages: 8& up /Approx. Retail Price: $24.99/Available: May 2014)
The TRANSFORMERS: AGE OF EXTINCTION GENERATIONS VOYAGER assortment features larger characters from the hotly anticipated new film in the detailed action figures available to TRANSFORMERS fans! Each GENERATIONS VOYAGER figure features a large-scale movie-accurate design and converts from robot to alternate mode. Choose from characters like OPTIMUS PRIME, AUTOBOT HOUND, GRIMLOCK and more—there will be six figures available in 2014, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION GENERATIONS LEADER Assortment
(Ages: 8 & up /Approx. Retail Price: $44.99/Available: May 2014)
The TRANSFORMERS: AGE OF EXTINCTION GENERATIONS LEADER assortment features large, feature-packed action figures available to TRANSFORMERS fans based on the hotly anticipated new film! Each GENERATIONS LEADER figure features a large-scale, movie-accurate design and weapons and accessories and converts from robot to alternate mode. Choose from OPTIMUS PRIME and GRIMLOCK, each sold separately.

TRANSFORMERS GENERATIONS 30TH ANNIVERSARY LEGENDS 2-PACK Assortment
(Ages: 5 & up /Approx. Retail Price: $9.99/Available: Spring 2014)
The TRANSFORMERS GENERATIONS LEGENDS 2-PACK Assortment features two great TRANSFORMERS characters, each with a special feature! Choose from some of the greatest characters in the TRANSFORMERS brand’s 30-year history, including ACID STORM, GEARS and CLIFFJUMPER, each coupled with a smaller partner. Both the large and small figures convert from vehicle mode to robot mode, plus, the smaller figures can assemble onto their larger partner as weapons and armor! Each two-figure set sold separately.

TRANSFORMERS GENERATIONS 30TH ANNIVERSARY DELUXE Assortment
(Ages: 5 & up /Approx. Retail Price: $14.99/Available: January 2014)
The TRANSFORMERS GENERATIONS DELUXE Assortment features characters and designs from throughout the 30-year history of the TRANSFORMERS brand, each including a special edition comic book from IDW Publishing featuring that character! Characters available in 2014 include RATTRAP, ARCEE, NIGHTBEAT and the “Fan Built Bot” WINDBLADE, a new character who was designed with the help of TRANSFORMERS fans around the world! Each sold separately.


TRANSFORMERS GENERATIONS 30TH ANNIVERSARY VOYAGER Assortment
(Ages: 5 & up /Approx. Retail Price: $24.99/Available: January 2014)
The TRANSFORMERS GENERATIONS VOYAGER Assortment features larger scale action figures that celebrate the 30th Anniversary of the TRANSFORMERS brand, including characters from throughout the brand’s history. Characters available in 2014 include WHIRL, SKY BYTE, ROADBUSTER and BRAINSTORM, each sold separately.

TRANSFORMERS GENERATIONS 30TH ANNIVERSARY LEADER Class
(Ages: 5 & up /Approx. Retail Price: $44.99/Available: Fall 2014)
The TRANSFORMERS GENERATIONS LEADER class celebrates the 30th anniversary of the TRANSFORMERS brand with large, feature-packed action figures available for Transformers fans! This popular scale arrives in the Generations segment with the introduction of an all-new version of JETFIRE. The Autobots’ aerial commander features a large and detailed sculpt with snap-on armor, battle helmet, weapons and accessories, and converts from robot to armored jet mode.

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If you’re more excited to see what the Robots in Disguise line has to offer you, read on (also from a Hasbro Press Release):

Action Figures

TRANSFORMERS: AGE OF EXTINCTION ROBOTS IN DISGUISE ONE-STEP CHANGERS Assortment
(Ages: 5 & up /Approx. Retail Price: $9.99/Available: May 2014)
It’s quicker and easier for kids to get into the action of TRANSFORMERS! The greatest AUTOBOT, DECEPTICON and DINO-BOT characters from the new film TRANSFORMERS: AGE OF EXTINCTION can convert from a great robot action figure into a vehicle or dino-mode and back—in just one step! Kids will have a blast converting characters like OPTIMUS PRIME, GRIMLOCK, BUMBLEBEE, DRIFT, LOCKDOWN, each with their own unique method of converting inspired by the film—flip it, pop it, pull it and more! There are 18 figures to collect in 2014, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION DINO SPARKERS Assortment
(Ages: 4 & up /Approx. Retail Price: $12.99/Available: May 2014)
Capture the DINOBOT riding excitement of the new movie TRANSFORMERS: AGE OF EXTINCTION with these amazing light-up DINO SPARKERS! Each DINOBOT has an AUTOBOT rider mini-figure—just pull back on the DINOBOT to charge them up and release to send them racing towards each other for battle action, as kids can try to knock each other’s mini-figures off their dinos. Plus, the DINOBOTS light up with real sparks as they race! Choose from OPTIMUS PRIME with GRIMLOCK, BUMBLEBEE with STRAFE, AUTOBOT DRIFT and DINOBOT SLUG, each sold separately. Does not convert.

TRANSFORMERS: AGE OF EXTINCTION POWER BATTLERS Assortment
(Ages: 6 & up /Approx. Retail Price: $12.99/Available: May 2014)
TRANSFORMERS POWER BATTLERS features cool characters from the new film TRANSFORMERS: AGE OF EXTINCTION and let kids unleash awesome, easy-to-activate battle action! With a simple squeeze of the leg or twist of the torso, each figure unleashes its own signature attack. Watch out for BUMBLEBEE’s Power Punch! Plus, each figure also converts from robot mode to alternate mode in less than ten steps. Choose from characters like BUMBLEBEE, HOUND, CROSSHAIRS and more. There are 15 figures to collect in 2014, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION TITAN HEROES Action Figure Assortment
(Ages: 4 & up /Approx. Retail Price: $9.99/Available: May 2014)
Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new movie TRANSFORMERS: AGE OF EXTINCTION. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Choose from BUMBLEBEE, OPTIMUS PRIME, AUTOBOT DRIFT and LOCKDOWN, each sold separately.


TRANSFORMERS: AGE OF EXTINCTION FLIP & CHANGE Assortment
(Ages: 5 & up /Approx. Retail Price: $19.99/Available: May 2014)
Flip and covert in one awesome step! Kids can flip each TRANSFORMERS action figure around to smoothly and easily convert it from robot to alternate mode…then flip it the other way to convert it back. Just open the doors, hold them like handles and spin the figure forwards or backwards for an instant conversion! Choose from characters inspired by the film TRANSFORMERS: AGE OF EXTINCTION, like OPTIMUS PRIME, GRIMLOCK, BUMBLEBEE and more, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION TITAN GUARDIANS Action Figure Assortment
(Ages: 4 & up /Approx. Retail Price: $19.99/Available: May 2014)
The huge heroes of the new movie TRANSFORMERS: AGE OF EXTINCTION just got even bigger with these 16-inch action figures! Each non-converting figure features five points of articulation and packs a lot of play at a great price! Choose from OPTIMUS PRIME and GRIMLOCK, each sold separately.

TRANSFORMERS: AGE OF EXTINCTION CHOMP AND STOMP GRIMLOCK Action Figure
(Ages: 5 & up /Approx. Retail Price: $79.99/Available: August 2014)
TRANSFORMERS adventures just got a whole lot bigger with the CHOMP AND STOMP GRIMLOCK Action Figure! The CHOMP AND STOMP GRIMLOCK figure can convert to dino-mode mode – with a chomping jaw and light-up eyes – in one easy step! Plus, the included non-converting OPTIMUS PRIME figure can ride GRIMLOCK into battle and unlock electronic lights, sounds and pop-out weapons! Kids can also use GRIMLOCK with any TRANSFORMERS: AGE OF EXTINCTION ROBOTS IN DISGUISE ONE-STEP CHANGERS figure or TRANSFORMERS: AGE OF EXTINCTION POWER BATTLERS figure, sold separately—GRIMLOCK has different lights and sounds depending on whether he’s riding into battle with an AUTOBOT or a DECEPTICON. Figure comes with a non-converting Optimus Prime robot figure. Requires two AAA batteries (demo batteries included).

TRANSFORMERS: AGE OF EXTINCTION MEGA ONE-STEP BUMBLEBEE Action Figure
(Ages: 5 & up /Approx. Retail Price: $29.99/Available: August 2014)
BUMBLEBEE is back and he’s badder than ever! Kids can flip this powerful robot hero to change from robot mode to sports car mode and back! The MEGA ONE-STEP BUMBLEBEE action figure is ready for battle with a disc launcher kids can pull to fire discs at the enemy. Get ready for big-time TRANSFORMERS battles and fun!


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Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551543)
Posted by Grimlock Predaking on February 17th, 2014 @ 9:56am CST
I hope the gnaw, nosedive, hangnail, roughneck and wide load get released as a different toy and i hope that it gets released for cyberverse and is the transformers showcase already over cause i have not seen the beast hunters or the cyberverse line for age of extinction but the movie generation toys are awesome.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551551)
Posted by Ravage XK on February 17th, 2014 @ 10:42am CST
Im finding the AOE/Generations thing a little confusing. What is the point of crossing the lines over?
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551554)
Posted by Va'al on February 17th, 2014 @ 10:53am CST
Generations is the catch-all term for more complex, collector-aimed toys.

Robots in Disguise is the simpler version of toys.

Age of Extinction, being a temporary event and line, falls under either of the two accordingly.

That's how I read it at least! :D
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551555)
Posted by Ravage XK on February 17th, 2014 @ 11:01am CST
Va'al wrote:Generations is the catch-all term for more complex, collector-aimed toys.


Ok, that will do me. Thanks.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551574)
Posted by #Sideways# on February 17th, 2014 @ 1:19pm CST
OP wrote:Image


Image

This interests me greatly... Hopefully not another shell-former.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551575)
Posted by noctorro on February 17th, 2014 @ 1:23pm CST
Va'al wrote:Generations is the catch-all term for more complex, collector-aimed toys.

Robots in Disguise is the simpler version of toys.

Age of Extinction, being a temporary event and line, falls under either of the two accordingly.

That's how I read it at least! :D


That's an accurate explanation I think.

Still can't wait to see what Arcee looks like, hope she's WFC designed :BOT:
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551582)
Posted by craggy on February 17th, 2014 @ 1:49pm CST
#Sideways# wrote:
OP wrote:Image


Image

This interests me greatly... Hopefully not another shell-former.

pretty sure that's the same one as turns into the G1-esque flatnose cab. There are pics of it from the show, but it's in godawful plastic colours with little paint apps on the bot. Evasion Mode Optimus Prime. If they put it on shelves with the Toy Fair deco it'll be evading me buying it.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551584)
Posted by noctorro on February 17th, 2014 @ 1:56pm CST
Wow, there's just no pleasing some people.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551585)
Posted by Wolfman Jake on February 17th, 2014 @ 1:59pm CST
noctorro wrote:Still can't wait to see what Arcee looks like, hope she's WFC designed :BOT:


More likely, Arcee will resemble her current IDW design.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551597)
Posted by Dr. Caelus on February 17th, 2014 @ 3:36pm CST
I'm concerned that generations is going to become Transformers: Black Label, with prices to match...
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551604)
Posted by TimothyR on February 17th, 2014 @ 3:46pm CST
noctorro wrote:Wow, there's just no pleasing some people.


it's truly sad if you can be pleased be this.

hasbro has royal screwed the fans on this one. before, you could tell that they care a bit about money.. now, it's CLEARLY the only thing they care about. . screw quality products, screw people who have been with the brand for thirty years, screw people who aren't so dumb they need a button to transform a toy, and screw people who don't want their dinobots looking like fruit loops with elf shoes.

again.. if you think that this shit should please people.. that's sad.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551618)
Posted by Va'al on February 17th, 2014 @ 4:49pm CST
Please, everyone, refrain from attacking other users when expressing your disappointment.

It's fine not to be impressed, annoyed or even angry, but we will not tolerate offensive behaviour.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551627)
Posted by Bouncy X on February 17th, 2014 @ 5:11pm CST
i've noticed Grimlock is covered in orange in all of the recent toy pics across the internet. is this a change that happens in the movie because unless its just REALLY subtle, he doesn't look orange anywhere in the trailer. just looks full on gray/metal colored.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551630)
Posted by Sabrblade on February 17th, 2014 @ 5:34pm CST
Wolfman Jake wrote:
noctorro wrote:Still can't wait to see what Arcee looks like, hope she's WFC designed :BOT:


More likely, Arcee will resemble her current IDW design.
...which is the design of WFC Arcee. ;)
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551660)
Posted by durroth on February 17th, 2014 @ 7:37pm CST
I wonder which is going to be better: MMC's or Hasbro's Arcee
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551673)
Posted by T-Macksimus on February 17th, 2014 @ 8:30pm CST
I take back SOME of what I have said about the new releases now that I have gotten more info about all of the lines and the rest of the pics have been revealed but I still hold with being underwhelmed by every single line and have zero faith in Hasbro and the retailers carrying the lines that we are going to have any decent kind of availability in my area or that Hasbro will actually follow through with the release of all of the figures they have presented us with at these shows thus far.

That having been said I have to admit that there are a few more Generations figures that look appealing and barely a handful of movie toys that almost look good. I'm still reserving judgement since I have discovered recently that a lot of the Generations figures look good in the pictures on here but once you get the package in hand they leave a lot to be desired. If the same holds true for the movie line I see picking up exactly one figure out of all that have been shown. Generations... I may pick up a total of a half dozen more of the upcoming ones by years end and spend time tracking down previous ones I've missed. Grand total being maybe 15 figures added to my collection from the start of the year till the end of 2014. Hasbro really isn't working that hard at getting my money if that's all the more they can get out of me over the course of 1 year.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551681)
Posted by MINDVVIPE on February 17th, 2014 @ 8:48pm CST
The only good thing about these pieces of crap is the head that could maybe be used for modding purposes, and the solid emblems which can also be used for modding or sticking onto other TFs.
Re: Hasbro Press Release Details of 30th Anniversary Celebration (1551892)
Posted by Henry921 on February 18th, 2014 @ 9:12pm CST
Well, the Generations line has a lot of figures I want to buy, and it seems at least one version of AoE Grimlock will be decent.

All is well.

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