Hasbro Registers Possible Transformers-Related Trademarks

Hasbro Registers Possible Transformers-Related Trademarks

Sunday, July 10th, 2016 4:24am CDT

Category: Toy News
Posted by: Bronzewolf   Views: 24,910

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As the website TF@TM reported, it looks like Hasbro has registered two trademarks that seem to relate to the TF brand:

1. PLAYSKOOL HEROES, (a trademark already being used by the Rescue Bots line)
and
2. HEROES AT PLAY (a completely new trademark)

Both trademarks have been filed under this category:
“Toy vehicles and accessories for use therewith; toy action figures and accessories for use therewith; toy action figures, toy vehicles and toy robots convertible into other visual toy forms”

What are your thoughts? Is the "Heroes at Play" Trademark a potential new sub-line for Rescue Bots? Discuss below!

And as always, keep your optics and audio sensors tuned to Seibertron.com, your best source on the net for Transformers news!

Credit(s): USPTO


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Re: Hasbro Registers Possible Transformers-Related Trademarks (1804447)
Posted by Emerje on July 10th, 2016 @ 6:18pm CDT
"Heroes at Play" sounds more like a slogan than a toy line. Either that or I'm picturing superheroes as kids on a playground.

Emerje
Re: Hasbro Registers Possible Transformers-Related Trademarks (1804615)
Posted by Glarryg on July 11th, 2016 @ 1:08pm CDT
"Heroes At Play" almost sounds like it might be a name for a line of role-play toys, like costumes and Nerf-type guns.

Glarryg
Re: Hasbro Registers Possible Transformers-Related Trademarks (1807013)
Posted by WreckerJack on July 20th, 2016 @ 4:12am CDT
Glarryg wrote:"Heroes At Play" almost sounds like it might be a name for a line of role-play toys, like costumes and Nerf-type guns.

Glarryg

When I search for "heroes at play" + hasbro I get a bunch of kiddie looking super heroes.

This was the only TF looking thing I could find - which looks old to me so I think that what we are getting is not exactly this pic.

Image

It's probably something similar to "Play skool heroes". I do hope it is a nerf gun rather than bad looking mini figs that don't do anything.
Re: Hasbro Registers Possible Transformers-Related Trademarks (1807257)
Posted by D-Maximal_Primal on July 20th, 2016 @ 11:08pm CDT
Continuing with the galleries from opening night of San Diego Comic Con, we give to you our new gallery featuring the Rescue bots. These rescue bots show off the new High Tide and Salvage molds, which are newly upscaled. Also seen are Quickshadow, Morbot, and the vehicle mode for the new Chase. Now, these are all figures that have been revealed before, and tomorrow night is when the new reveals shall be shown off, so stay tuned and check out some of the images below.

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Re: Hasbro Registers Possible Transformers-Related Trademarks (1807263)
Posted by Decepticon Stryker on July 20th, 2016 @ 11:16pm CDT
I am actually surprised that a line without Decepticons has gone on this long. Not that I'm complaining, of the few episodes I've seen they actually come up with some pretty creative disasters.
Re: Hasbro Registers Possible Transformers-Related Trademarks (1807265)
Posted by Sabrblade on July 20th, 2016 @ 11:19pm CDT
Decepticon Stryker wrote:I am actually surprised that a line without Decepticons has gone on this long.
Well, it is over in the Playskool aisle with all the toys that don't need bad guys. Preschool toys in general seem to get along well enough if they prove fun enough for the young'uns. ;)
Re: Hasbro Registers Possible Transformers-Related Trademarks (1807277)
Posted by Decepticon Stryker on July 20th, 2016 @ 11:37pm CDT
Sabrblade wrote:
Decepticon Stryker wrote:I am actually surprised that a line without Decepticons has gone on this long.
Well, it is over in the Playskool aisle with all the toys that don't need bad guys. Preschool toys in general seem to get along well enough if they prove fun enough for the young'uns. ;)

Yeah. Can't really argue with that.
Re: Hasbro Registers Possible Transformers-Related Trademarks (1807322)
Posted by ScottyP on July 21st, 2016 @ 7:20am CDT
I got that Fire Station on Prime Day not realizing how big it was. Had assumed it'd come with a cool new animal Targetmaster but it didn't. That said, it's actually super fun, and worth it just for the ground bridge.
Re: Hasbro Registers Possible Transformers-Related Trademarks (1807335)
Posted by D-Maximal_Primal on July 21st, 2016 @ 8:02am CDT
ScottyP wrote:I got that Fire Station on Prime Day not realizing how big it was. Had assumed it'd come with a cool new animal Targetmaster but it didn't. That said, it's actually super fun, and worth it just for the ground bridge.

Hod up here:

ScottyP wrote:it's actually super fun, and worth it just for the ground bridge.


Hold it, hold it...

ScottyP wrote:ground bridge.


Ok, now that is very cool. Now I want one
Re: Hasbro Registers Possible Transformers-Related Trademarks (1807342)
Posted by Sabrblade on July 21st, 2016 @ 8:10am CDT
D-Maximus_Primal wrote:
ScottyP wrote:ground bridge.


Ok, now that is very cool.
Yep, just like in the show.

And like we saw in the Toy Fair pics:

Image
Re: Hasbro Registers Possible Transformers-Related Trademarks (1807345)
Posted by D-Maximal_Primal on July 21st, 2016 @ 8:14am CDT
I want the Groudbridge. That is awesome.
Re: Hasbro Registers Possible Transformers-Related Trademarks (1807720)
Posted by Bronzewolf on July 21st, 2016 @ 3:07pm CDT
Seibertronians, we have new footage of the Hasbro San Diego Comic Con Rescue Bots display, thanks to Seibertron! Check it out embedded below and tell us your thoughts below! What do you think about this line? Have the new included characters changed your opinion?

And, as always, keep it right here, on Seibertron.com, for the latest and greatest Transformers news on the net!
Re: Hasbro Registers Possible Transformers-Related Trademarks (1809303)
Posted by Va'al on July 26th, 2016 @ 11:49am CDT
Fellow Seibertronian and one of my ancestors Tigertrack has just sent us a sighting for the Playskool Heroes Transformers: Rescue Bots line, as spotted in his Toys'R'Us in Westland, MI. The round-up includes the Optimus Prime Racing Trailer with Blurr for $29.99, and Rescue Racers Bumblebee and Sideswipe for $14.99 each. Check out photo proof below, and make sure to mark up any new sighting in our database and regional boards!

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Re: Hasbro Registers Possible Transformers-Related Trademarks (1809308)
Posted by Tigertrack on July 26th, 2016 @ 12:26pm CDT
Your ancestor? Damn, I'm old. And proud of my lineage. Are you just waiting for the inheritance?
Re: Hasbro Registers Possible Transformers-Related Trademarks (1812274)
Posted by Bronzewolf on August 4th, 2016 @ 11:03pm CDT
Hey Seibertronians! A bit of Rescue Bots news for you tonight. We saw it at Comic Con, we saw it online, but for some reason no one had seen the Rescue Bots Griffin Rock Fire House Playset at a brick and mortar store!. But wait no longer! It's been spotted by Yours truly at the Council Tree Target in Fort Collins, Colorado. Check it out below!
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What are your thoughts on this plays at? Does that cool spacebridge sway your opinion one way or another? Have you already seems this at retail? Let us know below!
Re: Hasbro Registers Possible Transformers-Related Trademarks (1812443)
Posted by D-Maximal_Primal on August 5th, 2016 @ 11:50am CDT
I just want the Spacebridge
Re: Hasbro Registers Possible Transformers-Related Trademarks (1812930)
Posted by RAR on August 7th, 2016 @ 12:58am CDT
The Fire House is in the new UK Argos catalogue and a few other UK online listings too. but as it costs £50.00 i'll wait for a sale since the boat got reduced to £15.00 I'll wait a bit.

I'm very disappointed that the large Playsets do not come with more articulated figures and and Transforming pet-figure just to make them more appealing.

I think adding articulation is a good reason to make people buy the characters again. and the lack of joints does limit them a bit compared to the previous (pre-cartoon) stuff
Re: Hasbro Registers Possible Transformers-Related Trademarks (1818778)
Posted by Va'al on August 26th, 2016 @ 3:15am CDT
Fellow Seibertronian Scottimus sends us a sighting notification from the fine city of Centereach, Long Island, and its Walmart store - featuring the Transformers Playskool adventure playset Rescue Bots Starter Pack (Griffin Rock Rescue Team), with two-step converting Blades, Heatwave, Chase and Boulder! Check out photo proof below, and make sure to use our Sightings database and boards to help out other fans across the community, too.

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Re: Hasbro Registers Possible Transformers-Related Trademarks (1818797)
Posted by RAR on August 26th, 2016 @ 5:04am CDT
Does anyone remember one of the toy shows they showed a reissue of the previous larger Rescue bots (not the smaller ones) I remember noticing as it was the 1st time there had been chase that size with the blue colouring that didn't have the clear pieces as well.

Did they ever get released at retail. ?

Though i'd ask as this boxed set reminded me.

-----------

As for the above set if they are just repacks it's likely cheaper to buy the Rescue bots in the two for £15.00 deals for a UKSTER
Re: Hasbro Registers Possible Transformers-Related Trademarks (1818831)
Posted by Targetmaster Kup on August 26th, 2016 @ 9:00am CDT
I saw this at Target probably a month ago in Dallas, TX.

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