Hasbro says 'Sayonara' to CAA

Hasbro says 'Sayonara' to CAA

Tuesday, June 12th, 2007 6:57pm CDT

Categories: Movie Related News, Company News
Posted by: Stormrider   Views: 11,328

Topic Options: View Discussion · Sign in or Join to reply

Hasbro has done something a bit strange. With a major motion picture about to appear in three weeks, Hasbro has said ‘sayonara’ to Creative Artists Agency, which is the agency that brought together and helped broker the deal for the Transformers Movie with Paramount, DreamWorks, Hasbro, and Spielberg.

Creative Artists Agency (CAA) is one of the most powerful talent and literary agencies in American show business. Previously headquartered in a I.M. Pei-designed building in Beverly Hills, the agency represents a vast array of actors, writers, directors, and athletes, as well as a variety of companies and their products.

So what does this all mean? It means that something is not going right between Hasbro, Paramount, DreamWorks, CAA, and possibly the movie. This is a bold move for Hasbro to do several weeks before the movie’s debut.

For the powers at the Creative Artists Agency, Hollywood’s pre-eminent talent representative, the coming blockbuster “Transformers” has already brought a lesson in the cold-hearted ways of corporate entertainment.

The outsize robot adventure movie was born when the talent agency connected Hasbro — a client, and owner of the Transformers toy line — with DreamWorks, Paramount and another longtime associate, Steven Spielberg, among others. As the project grew, at least 10 Creative Artists clients picked up credits, including the writers, several stars and both Mr. Spielberg and Brian Goldner, Hasbro’s chief operating officer, who are executive producers.

But a scant month before the picture’s release on July 4, Hasbro decided to jettison Creative Artists and jump to the rival William Morris, which represents the director of “Transformers,” Michael Bay.

So it goes in the new Hollywood. Loyalty stops at the bottom line, and even the most powerful of agencies is finding it can be tougher to meet the needs of a corporate customer than to baby-sit for a temperamental star.

Wayne Charness, Hasbro’s senior vice president for corporate communications, credited Creative Artists for its “invaluable assistance” in hooking it up with DreamWorks and Paramount. “For that, we’ll certainly be eternally grateful.”

But, in explaining the corporate kiss-off, Mr. Charness added, “William Morris, from an entertainment point of view, is best able to deliver something for us now.”

For Creative Artists, the loss of Hasbro is hardly a show-stopper. But the embarrassment comes just as it is trying to prove that it can mirror, if not exactly match, the intricacy and reach of the media conglomerates and consumer and technology companies that have come to define the entertainment world.


You can read more about this break up here and here.

Credit(s): New York Times, CNBC.com, Wikipedia.com


This article was last modified on Tuesday, June 12th, 2007 7:02pm CDT

News Search

Got Transformers News? Let us know here!

Re: Hasbro says 'Sayonara' to CAA (161358)
Posted by Flashwave on June 12th, 2007 @ 7:00pm CDT
Shouldn't affecty the originall, theaters should be getting the film already. I hope...
Re: Hasbro says 'Sayonara' to CAA (161359)
Posted by Cyber-Kun on June 12th, 2007 @ 7:00pm CDT
Very strange move indeed...
Re: Hasbro says 'Sayonara' to CAA (161363)
Posted by Supreme Convoy on June 12th, 2007 @ 7:02pm CDT
Wasn't this posted last week? I remember reading it on Variety.
Re: Hasbro says 'Sayonara' to CAA (161388)
Posted by i_amtrunks on June 12th, 2007 @ 7:23pm CDT
Maybe it has something to do with letting Paramount do all the design work for the transformers movie. We all know Hasbro cannot match the detail and intracity of the movie designs in transformable figures. (they do alright in the unleashed line though)
Re: Hasbro says 'Sayonara' to CAA (161399)
Posted by Ultra Magnus on June 12th, 2007 @ 7:28pm CDT
Hm. I wonder what this means? Can't be good, but then again, it might not be all that bad, either.
Re: Hasbro says 'Sayonara' to CAA (161443)
Posted by Blozor on June 12th, 2007 @ 7:52pm CDT
Probably that Hasbro already knows Paramount / Dreamworks has signed on for three movies, so they have no more need of a corporate liason anymore. However, they want to stay connected to Bay so they went with his company.

I doubt it has anything to do with the designs as both Bay and Goldner not only approved them, but were enthusiastic about them as well. I wouldn't believe it has to do with the movie designs unless Hasbro unexpectedly canned Brian Goldner.
Re: Hasbro says 'Sayonara' to CAA (161483)
Posted by 1337W422102 on June 12th, 2007 @ 8:34pm CDT
Wow, I never knew Hasbro had a deal with the Canadian Automobile Association!

...oh wait. I just read the article. Nevermind.
Re: Hasbro says 'Sayonara' to CAA (161515)
Posted by Canned Pasta on June 12th, 2007 @ 8:55pm CDT
"Hasbro decided to jettison Creative Artists and jump to the rival William Morris, which represents the director of “Transformers,” Michael Bay."

Everything is still good there
Re: Hasbro says 'Sayonara' to CAA (161600)
Posted by Powermaster Jazz on June 12th, 2007 @ 9:58pm CDT
I don't see this as a bad thing. CAA outlived their usefulness. Them's the breaks. It's Hollywood, baby.
Re: Hasbro says 'Sayonara' to CAA (161634)
Posted by Arcadius-Prime on June 12th, 2007 @ 10:21pm CDT
UH... say what now? I hope this has something to do over the craptacular movie designs.
Re: Hasbro says 'Sayonara' to CAA (161656)
Posted by Shadowman on June 12th, 2007 @ 10:43pm CDT
Arcadius-Prime wrote:UH... say what now? I hope this has something to do over the craptacular movie designs.


There were bad designs? I haven't seen one yet.

(Beauty is in the eye of the beholder)

But, no, this isn't over the kickass designs. They're just not necessary anymore. You don't need a liaison for a company you've already signed for a whole trilogy.
Re: Hasbro says 'Sayonara' to CAA (161835)
Posted by Arcadius-Prime on June 13th, 2007 @ 2:07am CDT
Shadowman wrote:
Arcadius-Prime wrote:UH... say what now? I hope this has something to do over the craptacular movie designs.


There were bad designs? I haven't seen one yet.

(Beauty is in the eye of the beholder)

But, no, this isn't over the kickass designs. They're just not necessary anymore. You don't need a liaison for a company you've already signed for a whole trilogy.


:-? I guess you must have missed the pics of Megatron and Monkeyscream :D
Re: Hasbro says 'Sayonara' to CAA (162150)
Posted by Phenotype on June 13th, 2007 @ 8:29am CDT
Wow, their press release was a little bitter and snarky, not very professional.
Re: Hasbro says 'Sayonara' to CAA (162314)
Posted by XEN0 on June 13th, 2007 @ 10:37am CDT
its all for the money hasbro thought they could save some by doing this
Re: Hasbro says 'Sayonara' to CAA (162329)
Posted by Shadowman on June 13th, 2007 @ 10:53am CDT
Arcadius-Prime wrote:
Shadowman wrote:
Arcadius-Prime wrote:UH... say what now? I hope this has something to do over the craptacular movie designs.


There were bad designs? I haven't seen one yet.

(Beauty is in the eye of the beholder)

But, no, this isn't over the kickass designs. They're just not necessary anymore. You don't need a liaison for a company you've already signed for a whole trilogy.


:-? I guess you must have missed the pics of Megatron and Monkeyscream :D


Nope, I saw when they came out. Megatron and Starscream look awesome. ;)^
Re: Hasbro says 'Sayonara' to CAA (162557)
Posted by Robinson on June 13th, 2007 @ 1:23pm CDT
Arcadius-Prime wrote:
Shadowman wrote:
Arcadius-Prime wrote:UH... say what now? I hope this has something to do over the craptacular movie designs.


There were bad designs? I haven't seen one yet.

(Beauty is in the eye of the beholder)

But, no, this isn't over the kickass designs. They're just not necessary anymore. You don't need a liaison for a company you've already signed for a whole trilogy.


:-? I guess you must have missed the pics of Megatron and Monkeyscream :D


I dodnt know that there was a monkeyscream in the movie.
Re: Hasbro says 'Sayonara' to CAA (162561)
Posted by Shadowman on June 13th, 2007 @ 1:28pm CDT
Robinson wrote:
Arcadius-Prime wrote:
Shadowman wrote:
Arcadius-Prime wrote:UH... say what now? I hope this has something to do over the craptacular movie designs.


There were bad designs? I haven't seen one yet.

(Beauty is in the eye of the beholder)

But, no, this isn't over the kickass designs. They're just not necessary anymore. You don't need a liaison for a company you've already signed for a whole trilogy.


:-? I guess you must have missed the pics of Megatron and Monkeyscream :D


I dodnt know that there was a monkeyscream in the movie.


Yeah, who's Monkeyscream? Starscream isn't a monkey, he's a badass looking robot.

Must be a secret design for the sequel, where they introduce Maximals.
Re: Hasbro says 'Sayonara' to CAA (162657)
Posted by Robinson on June 13th, 2007 @ 2:27pm CDT
Shadowman wrote:
Robinson wrote:
Arcadius-Prime wrote:
Shadowman wrote:
Arcadius-Prime wrote:UH... say what now? I hope this has something to do over the craptacular movie designs.


There were bad designs? I haven't seen one yet.

(Beauty is in the eye of the beholder)

But, no, this isn't over the kickass designs. They're just not necessary anymore. You don't need a liaison for a company you've already signed for a whole trilogy.


:-? I guess you must have missed the pics of Megatron and Monkeyscream :D


I dodnt know that there was a monkeyscream in the movie.


Yeah, who's Monkeyscream? Starscream isn't a monkey, he's a badass looking robot.

Must be a secret design for the sequel, where they introduce Maximals.


So he's a good guy then?
Re: Hasbro says 'Sayonara' to CAA (162660)
Posted by Shadowman on June 13th, 2007 @ 2:32pm CDT
Robinson wrote:
Shadowman wrote:
Robinson wrote:
Arcadius-Prime wrote:
Shadowman wrote:
Arcadius-Prime wrote:UH... say what now? I hope this has something to do over the craptacular movie designs.


There were bad designs? I haven't seen one yet.

(Beauty is in the eye of the beholder)

But, no, this isn't over the kickass designs. They're just not necessary anymore. You don't need a liaison for a company you've already signed for a whole trilogy.


:-? I guess you must have missed the pics of Megatron and Monkeyscream :D


I dodnt know that there was a monkeyscream in the movie.


Yeah, who's Monkeyscream? Starscream isn't a monkey, he's a badass looking robot.

Must be a secret design for the sequel, where they introduce Maximals.


So he's a good guy then?


Perhaps it's a nickname for Optimal Optimus? He turned into a jet, so maybe that's where the "Scream" part comes in.

The monkey part would be for his beast mode, which is a gorilla.
Re: Hasbro says 'Sayonara' to CAA (162682)
Posted by Robinson on June 13th, 2007 @ 2:47pm CDT
Shadowman wrote:
Robinson wrote:
Shadowman wrote:
Robinson wrote:
Arcadius-Prime wrote:
Shadowman wrote:
Arcadius-Prime wrote:UH... say what now? I hope this has something to do over the craptacular movie designs.


There were bad designs? I haven't seen one yet.

(Beauty is in the eye of the beholder)

But, no, this isn't over the kickass designs. They're just not necessary anymore. You don't need a liaison for a company you've already signed for a whole trilogy.


:-? I guess you must have missed the pics of Megatron and Monkeyscream :D


I dodnt know that there was a monkeyscream in the movie.


Yeah, who's Monkeyscream? Starscream isn't a monkey, he's a badass looking robot.

Must be a secret design for the sequel, where they introduce Maximals.


So he's a good guy then?


Perhaps it's a nickname for Optimal Optimus? He turned into a jet, so maybe that's where the "Scream" part comes in.

The monkey part would be for his beast mode, which is a gorilla.


Ohhhh O.k. I can see it now.

Featured Products on Amazon.com

Buy "Transformers: Bumblebee -- Energon Igniters Nitro Series Barricade" on AMAZON
Buy "Transformers Titans Return Arcee Action Figure Set" on AMAZON
Buy "Transformers Studio Series 10 Deluxe Class Movie 1 Autobot Jazz" on AMAZON
Buy "Transformers Generations Power of The Primes Deluxe Class Dinobot Snarl" on AMAZON
Buy "Transformers: Bumblebee -- Energon Igniters Nitro Series Optimus Prime" on AMAZON
Buy "Transformers: Generations Power of The Primes Voyager Terrorcon Hun-Gurrr" on AMAZON
Buy "Transformers Generations Combiner Wars Computron Collection Pack" on AMAZON
Buy "Transformers: Bumblebee Movie Toys, Power Charge Bumblebee Action Figure - Spinning Core, Lights and Sounds - Toys for Kids 6 and Up, 10.5-inch" on AMAZON
Buy "Transformers Generations Titans Return Legends Class Laserbeak" on AMAZON
Buy "Transformers Generations Combiner Wars Voyager Class Battle Core Optimus Prime Figure" on AMAZON
Buy "Transformers Generations Titans Return Titan Master Hyperfire and Blurr" on AMAZON
Buy "Transformers Robots in Disguise Warrior Class Steeljaw Figure" on AMAZON
Transformers Podcast: Twincast / Podcast #274 - Pulse Fan Fest 2021
Twincast / Podcast #274:
"Pulse Fan Fest 2021"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Sunday, April 18th, 2021

New Items on eBay

Buy "Transformers generations Combiner wars Starscream" on EBAY
Buy "Kidrobot Transformers vs. GI Joe Vinyl Lot Snake Eyes, Destro, Scarlet +++" on EBAY
Buy "Transformers Cyberverse: Turbine Thrash Windblade Scout Class New in Package" on EBAY
Buy "Transformers WFC Hasbro Pulse Exclusive Centurion Drone" on EBAY
Buy "Vintage 1986 Transformers G1 Aerialbot AIR RAID TORQUE RIFLE Weapon Nice Shape" on EBAY
Buy "Transformers Alternity Suzuki Swift Sport Gold Bug A-03 Goldbug USEd=D" on EBAY
Buy "4 Transformers Figurines Megatron Optimus Prime Autobot Alpha Trion (0023)" on EBAY
Buy "FLAME TOYS Transformers Kkk Tarn Af Action Figure" on EBAY