Hasbro Seeking New Transformers Global Brand Marketing Manager

Hasbro Seeking New Transformers Global Brand Marketing Manager

Sunday, February 26th, 2017 8:59am CST

Category: Company News
Posted by: Va'al   Views: 26,917

Topic Options: View Discussion · Sign in or Join to reply

Via the Hasbro website, we have some exciting news for those of you Transformers fans who might have an interest in promoting the brand in an official capacity - the company is hiring!

The position is 'Global Brand Franchise Marketing Manager' and there seems to be no required location (though probably expected to move to Rhode Island) but some requirements are indeed listed below - mostly marketing, MBA, economics and , along with the duties and descriptions of the various functions you will be taking on if you are successful. Check out more info below, and head here to apply!

Manager, Global Brand Franchise Marketing - Transformers Job

Date: Feb 25, 2017

Location: Pawtucket, RI, US

Company: Hasbro

Manager, Global Brand Franchise Marketing - Transformers

Location: RI - Pawtucket
Employment Type: Regular
ID: 11886
Job Category: Marketing


Description

We have an immediate need for a creative, detail- oriented, innovative global franchise marketer to support our high-profile Transformers brand. In conjunction with the objectives set in the global brand strategy, the successful candidate will support to build a cohesive and actionable franchise marketing plan for the brand, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, franchise plans, entertainment, digital gaming, promotions, public relations, etc. You will ensure the brand expressions and essence are consistent across the globe and across all platforms. You will confirm that category plans are consistent and relevant to the region at any stage of brand development (launch through licensing). Finally, the successful candidate will collaborate with internal departments relative to the global entertainment and licensing strategy.

Primary Duties and Responsibilities::

• Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with internal and external partners.

• Assist with analysis of brand, entertainment, and category performance.

• Develop primary communication vehicles in advertising, PR, online, etc.

• Create go-to-market template to deliver global marketing materials to regional level:

• Provide timely and consistent communication of brand activity and key information to internal business partners

• Oversee regional merchandising activities relative to category plan.

• Assist in management of multi-faceted campaigns and entertainment content initiatives

• Partner with Hasbro Studios developing new entertainment and merchandise programs

• Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide strategic guidance on localization of entertainment and marketing plans

• Work with cross-functional teams to develop and execute marketing plans and toolkit development including TV & Digital, advertising, short-form entertainment content, point-of-sale materials, fan and trade event and PR initiatives.

• Lead all global marketing events and activities such as Global Sales & Marketing Meeting and Global Toy Fairs.

Requirements::

• Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.

• Bachelor’s Degree in Marketing, Advertising or related field.

• MBA Preferred.

• Expertise at implementation of a fully integrated marketing program.

• International experience and global perspective preferred

• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.

• Strong communication and presentation skills

• Expertise in transforming a strategy and vision into actionable plans.

• Expertise in developing world class, leading edge media, licensing, advertising and promotional campaigns.

• Experience in managing external agency relationships.

• Intermediate to advanced proficiency with Microsoft Office applications.

• Well developed, verbal, written and presentation skills.

ABOUT HASBRO

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

For more information about careers at Hasbro become a fan on Facebook, follow us on Twitter and join our careers group on LinkedIn.


Business Unit: Global Marketing


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island
Job Segment: Branding, Brand Manager, Franchise, Marketing, Retail

Credit(s): Hasbro


This article was last modified on Sunday, February 26th, 2017 9:01am CST

News Search

Got Transformers News? Let us know here!

Featured Products on Amazon.com

Buy "Transformers Authentics Megatron" on AMAZON
Buy "Transformers Attacker 15 Bania Action Figure" on AMAZON
Buy "Transformers: Generations Power of The Primes Legends Class Cindersaur" on AMAZON
Buy "Transformers Generations Power of The Primes Deluxe Class Autobot Moonracer" on AMAZON
Buy "Transformers: Generations Power of The Primes Voyager Terrorcon Hun-Gurrr" on AMAZON
Buy "Transformers Studio Series 13 Voyager Class Movie 2 Megatron" on AMAZON
Buy "Transformers Generations Power of The Primes Evolution Nemesis Prime (Amazon Exclusive)" on AMAZON
Buy "Masterpiece MPM-7 Bumblebee" on AMAZON
Buy "Transformers Generations Combiner Wars Deluxe Class Alpha Bravo Figure" on AMAZON
Buy "Transformers Generations Titans Return Megatron and Doomshot" on AMAZON
Buy "Transformers Robots in Disguise Warrior Class Steeljaw Figure" on AMAZON
Buy "Transformers: Generations Power of The Primes Deluxe Class Dreadwind" on AMAZON
Transformers Podcast: Twincast / Podcast #274 - Pulse Fan Fest 2021
Twincast / Podcast #274:
"Pulse Fan Fest 2021"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Sunday, April 18th, 2021

New Items on eBay

Buy "Takara Transformers Legends Ultra Magnus Complete w/ Alpha Trion Combiner Wars" on EBAY
Buy "Transformers Takara Legends LG17 Blackarachnia complete" on EBAY
Buy "Hasbro Transformers Dark of the Moon Cyberverse Battle Steel Optimus Prime!!" on EBAY
Buy "Transformers Legends series LG15 Night Bird shadow" on EBAY
Buy "Transformers BLAST OFF and MEGATRONUS Amazon Exclusive Combiner Wars Prime" on EBAY
Buy "TRANSFORMERS Titans Return Wheelie Generations Legends Rare Complete" on EBAY
Buy "Transformers Onslaught Combaticons Leader Combiner Wars In Box" on EBAY
Buy "?? Transformers Titans Return Legends COSMOS & SEASPRAY figure Lot Authentic" on EBAY