Hasbro to Licence Apparel Collection to Steve & Barry's

Tuesday, February 13th, 2007 11:54AM CST

Categories: Press Releases, Collectables
Posted by: Raymond T.   Views: 20,298

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Hasbro has given a press release stating that they have come to an agreement with national retailer Steve & Barry's to launch an extensive apparel collection to feature 12 well-known Hasbro brands, including Transformers. This will include T-shirts, hoodies, casual bottoms, sports hats and outerwear.

"We're delighted to be working with Steve & Barry's to extend Hasbro brands in cool and trend-right ways within the ever changing apparel category," said Jane Ritson-Parsons, president of HPG. "They are revolutionizing the way people shop for clothing and we wanted Hasbro brands to be a part of that phenomenon. Steve & Barry's current and growing retail presence combined with their original in-store merchandising and cross-promotional strategies will put our properties front-and-center among consumers of all ages in a hip and stylish manner and that's a big win for everyone."
Credit(s): www.hasbro.com
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Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20417)
Posted by hot rod 907 on February 13th, 2007 @ 11:59am CST
Okay then.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20430)
Posted by physucks on February 13th, 2007 @ 12:09pm CST
Sweet! S&B has super cheap clothes, so we can get TF clothes that are not the $25 shirts from Hot Topic. Woo Hoo!! Of course, that means so will everyone else, but I'm willing to take that risk.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20431)
Posted by Kayevcee on February 13th, 2007 @ 12:10pm CST
Damn! For a second I thought it said "underwear" at the end.

-Nick
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20446)
Posted by Zeds on February 13th, 2007 @ 12:28pm CST
Never heard of them. Must be a US thing...
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20521)
Posted by LuckytheWonderLlama on February 13th, 2007 @ 1:10pm CST
Yay! There is no local store for me and no online ordering!!

Way to go Hasbro!
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20524)
Posted by 1337W422102 on February 13th, 2007 @ 1:11pm CST
So basically, these'll never hit Canada, or more specifically Quebec. Well that's just prime.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20540)
Posted by Wheeljack35 on February 13th, 2007 @ 1:32pm CST
ok whoever they are
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20543)
Posted by Overloaded on February 13th, 2007 @ 1:34pm CST
83457W422102 wrote:So basically, these'll never hit Canada, or more specifically Quebec. Well that's just prime.


Or Europe
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20544)
Posted by Agamemnon on February 13th, 2007 @ 1:35pm CST
The Steve and Berry's here advertises everything under $7.95. At least they used to. I guess it's been a while since I've been there. Last time I went I spent about $60 and walked away with some very nice college t-shirts, a faux leather jacket and a nice cotton p-coat. The kakis didn't last a year, but at eight bucks, I'll take them for as long as they did. Still lasted almost as long as my $35 name brand.

If I can get some decent looking TF's wear for less than eight bucks a pop, great.

Still, I kinda wonder about those kids in Honduras. I know the money's better than what they're used to, but I still feel a little guilty...

(I have no idea how S&B are able to sell for so cheap)
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20590)
Posted by Bed Bugs on February 13th, 2007 @ 2:15pm CST
Sweet, I have 2 Steve and Barry's here in Madison, and one just opened up in my hometown of Marshfield. :D
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20609)
Posted by Barricade on February 13th, 2007 @ 2:31pm CST
talk about milking a franchise
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20621)
Posted by Cyber-Kun on February 13th, 2007 @ 2:42pm CST
remember, it started as a 30-minute long toy commercial
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20686)
Posted by Windracer on February 13th, 2007 @ 3:45pm CST
YES!

There's a Steve and Barry's at the mall I usually make bus transfers at! Guess I know what I'll be doing during my layovers! :grin:
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20702)
Posted by shocktrain on February 13th, 2007 @ 4:01pm CST
Awesome, I live in NJ and theres a S&B's wthin 5 miles of me. I swear to you nothing more than $25 in the whole store, and thats a faux leather jacket. $5 shirts galore
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20729)
Posted by TheMuffin on February 13th, 2007 @ 4:21pm CST
What the hell? S and B doesn't sell anything but sport team apparel. At least around here.

Not to mention that if they do sell Transformers stuff I doubt I'll see it in 2x since most stores seem to think people are no bigger than a large.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20752)
Posted by Swerve on February 13th, 2007 @ 4:50pm CST
Kayevcee wrote:Damn! For a second I thought it said "underwear" at the end.

-Nick


I thought so too. Nothing says cool like having Starscream on your butt! Better yet, telling everyone you have Sideswipe and Skids all over your briefs.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20758)
Posted by BingoBrown on February 13th, 2007 @ 4:55pm CST
Zuko wrote:What the hell? S and B doesn't sell anything but sport team apparel. At least around here.


I've seen Marvel character items in the store before. And there is plenty of other stuff that isn't sports-related (i.e. Chrysler, General Motors, etc.).
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20768)
Posted by Swerve on February 13th, 2007 @ 5:00pm CST
Kayevcee wrote:Damn! For a second I thought it said "underwear" at the end.

-Nick


I thought so too. Nothing says cool like having Starscream on your butt! Better yet, telling everyone you have Sideswipe and Skids all over your briefs.
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20775)
Posted by demarcusgd on February 13th, 2007 @ 5:07pm CST
Wow, this is awesome news...for those who actually have a S&B in their area. GREAT prices on all of their merchandise. Now I might actually have a shot at getting an Autobot or Decepticon emblem hoodie and not be screwed out of $40-60. The added bonus of not having to go into another Hot Topic for TF gear makes this a sweet deal!
Re: Hasbro to Licence Apparel Collection to Steve & Barry's (20776)
Posted by TheMuffin on February 13th, 2007 @ 5:07pm CST
BingoBrown wrote:
Zuko wrote:What the hell? S and B doesn't sell anything but sport team apparel. At least around here.


I've seen Marvel character items in the store before. And there is plenty of other stuff that isn't sports-related (i.e. Chrysler, General Motors, etc.).


The one near me must be in the minority. It's been here for about a year and seriously has nothing but college and pro sports stuff in it. And only football and baseball at that.

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