Hasbro Will Expand Transformers Brand

Hasbro Will Expand Transformers Brand

Sunday, February 18th, 2007 7:15pm CST

Categories: Movie Related News, Toy News, Company News, Digital Media News
Posted by: Hotrod   Views: 19,682

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We report here that this past year Hasbro it's highest earning ever this past year. The company is looking to increase earnings even more this year. According to an article in the Providence Journal Hasbro will focus more on core brands such as Transformers. They will ramp up the marketing based around the upcoming Transformers Movie. To read the article click here.

Credit(s): The Providence Journal


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Re: Hasbro Will Expand Transformers Brand (27026)
Posted by Dclone Soundwave on February 18th, 2007 @ 7:23pm CST
Wonders never cease. Is there any time of the day you do sleep Hot Rod?
Re: Hasbro Will Expand Transformers Brand (27061)
Posted by ShGarland_1383 on February 18th, 2007 @ 7:30pm CST
Hot Rod? Sleep? I dunno.....

This is kinda good news I suppose. Hasbro owns Transformers, though? I thought Takara/Tomy did.

I wish to God they'd expand with Classics though. I feel its the best line they've done since I don't even remember when.
Re: Hasbro Will Expand Transformers Brand (27074)
Posted by Anonymous on February 18th, 2007 @ 7:32pm CST
ShGarland_1383 wrote:Hot Rod? Sleep? I dunno.....

This is kinda good news I suppose. Hasbro owns Transformers, though? I thought Takara/Tomy did.

I wish to God they'd expand with Classics though. I feel its the best line they've done since I don't even remember when.

RID? Beast Wars?
Re: Hasbro Will Expand Transformers Brand (27077)
Posted by Greed on February 18th, 2007 @ 7:32pm CST
Hurrah, a crapload of, for the most part, unwanted movie toys are on their way.
Re: Hasbro Will Expand Transformers Brand (27078)
Posted by Hotrod on February 18th, 2007 @ 7:33pm CST
ShGarland_1383 wrote:Hot Rod? Sleep? I dunno.....

This is kinda good news I suppose. Hasbro owns Transformers, though? I thought Takara/Tomy did.

I wish to God they'd expand with Classics though. I feel its the best line they've done since I don't even remember when.


Sleep in over rated :P
Re: Hasbro Will Expand Transformers Brand (27101)
Posted by Ninja Sixshot on February 18th, 2007 @ 7:37pm CST
heres something ive always wondered since the sw tf: gi joe transformers :-? . the hing about that would be finding the right vehicle form
Re: Hasbro Will Expand Transformers Brand (27145)
Posted by Liege Evilmus on February 18th, 2007 @ 7:45pm CST
Well, with Star Wars rounding the drain with no new material at the moment, they need a good name to tack whatever they can onto!

Transformers, Spider-Man, the call for mass marketing is upon you! Be prepaired to have anything and everything get your good names put on them!
Re: Hasbro Will Expand Transformers Brand (27198)
Posted by Dclone Soundwave on February 18th, 2007 @ 8:11pm CST
Hotrod wrote:
ShGarland_1383 wrote:Hot Rod? Sleep? I dunno.....

This is kinda good news I suppose. Hasbro owns Transformers, though? I thought Takara/Tomy did.

I wish to God they'd expand with Classics though. I feel its the best line they've done since I don't even remember when.


Sleep in over rated :P


Well, that would explain a lot.........lol
Re: Hasbro Will Expand Transformers Brand (27212)
Posted by Lorekeeper on February 18th, 2007 @ 8:20pm CST
it's certainly smaller than I imagined it would be... TF's often are.
Re: Hasbro Will Expand Transformers Brand (27251)
Posted by jgilkinson on February 18th, 2007 @ 9:04pm CST
More classics perhaps?
Re: Hasbro Will Expand Transformers Brand (27259)
Posted by MaikeruSama on February 18th, 2007 @ 9:06pm CST
SEACONS!!!!!!!!!!
Re: Hasbro Will Expand Transformers Brand (27267)
Posted by i_amtrunks on February 18th, 2007 @ 9:11pm CST
Is it such a surprise?

But what happens if the movie tanks? Will Hasbro still pump out more Transformers? I guess if they change their designs to some "less realistic" They could still sell a lot of stuff.
Re: Hasbro Will Expand Transformers Brand (27275)
Posted by UltraPrimal on February 18th, 2007 @ 9:16pm CST
When I read the title I was expecting to read they're coming out with a new line. But hey, more TF stuff is always good. Isn't it?
Re: Hasbro Will Expand Transformers Brand (27310)
Posted by Kimmer on February 18th, 2007 @ 9:41pm CST
Greed wrote:Hurrah, a crapload of, for the most part, unwanted movie toys are on their way.


take the "for the most part" out and you're right on the money greed.
Re: Hasbro Will Expand Transformers Brand (27344)
Posted by on February 18th, 2007 @ 10:18pm CST
Well, well, well... Is it any coincidence that as soon as they revisit the original Transformers (G1) with the classics line they have their most profitable year ever?

I've been saying it all along... go back to your roots and give your consumers what they want.
Re: Hasbro Will Expand Transformers Brand (27442)
Posted by NightFall on February 19th, 2007 @ 12:15am CST
Gee, I really don't want to see more movie toys in the future, espeacially monkey scream. I hope they still make more of old TFs, along with more lines like Armanda, Cybertron, Beast Wars, etc, and with the new lines that don't look like creepy metal things that morph, but who knows maybe that will grow on me.
Re: Hasbro Will Expand Transformers Brand (27462)
Posted by Alex Kingdom on February 19th, 2007 @ 1:16am CST
Hasbro will expand the Transformers brand? With a big budget Hollywood movie on the way? No shit Sherlock.

Yours AK
Re: Hasbro Will Expand Transformers Brand (27500)
Posted by Kayevcee on February 19th, 2007 @ 4:01am CST
"Is it any coincidence that as soon as they revisit the original Transformers (G1) with the classics line they have their most profitable year ever?"

Is Classics really setting the world on fire in the US? They're doing okay over here (in Toys'r'us in the UK), selling about as well as Cybertron. What they lose in "only associated media being nostalgia-market DVDs" they gain in "not being repaints". Cybertron was a much wider range of better advertised stuff a with similar standard of engineering to the Classics- I would have expected them to have a lot more to with the big sales, myself.

Calling the movie toys "unwanted" seems unduly pessimistic given they're the main characters in a feature film with an associated ad campaign of what can only be described as "biblical proportions".

-"Nick"
Re: Hasbro Will Expand Transformers Brand (27623)
Posted by Brakethrough on February 19th, 2007 @ 9:47am CST
With any luck, this means more Classics. With any luck, Classics won't stop until every character from seasons 1-3 of G1 gets a facelift.
Re: Hasbro Will Expand Transformers Brand (27637)
Posted by DISCHARGE on February 19th, 2007 @ 10:05am CST
This actually sounds like they are going to rely less on movie toys, which ebb and flow to the tides of consumers, and rely more on what customers want toy wise.
I'm sure they're not going to stop making movie toys, but hopefully less of them and more of their own non-licensed toys.
That would increase their sales making the lessened availability increase the want(like the classics),driving their sales. Also there would be less back stock in the warehouses.
It also costs a lot to buy those licenses from the licenser, which, if Hasbro can eliminate that buy making successful lines, would make a bigger profit by not paying royalties.

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