Hasbro's San Diego Comicon Transformers Press Release

TRANSFORMERS is one of the most popular brands in the toy and entertainment industry and Hasbro Consumer Products Worldwide, the licensing arm of Hasbro, Inc. (NYSE:HAS), is working with leading publishing companies to bring fans innovative ways to experience the saga of the AUTOBOTS versus the DECEPTICONS. Many published works, including a best-selling comic book series from Dreamwave, Cine-Manga(TM) from TOKYOPOP, a new video game from Atari and trading cards from Fleer, are among the items being showcased along with Hasbro's action figure line at Comic-Con International, the world's largest comic book convention, happening here from July 17-20 at the San Diego Convention Center.

"We have an incredibly devoted fan base for TRANSFORMERS and are fortunate to be working with some of the world's leading companies in expanding the ways that fans can experience the TRANSFORMERS saga," said Tom Klusaritz, Vice President of Publishing for Hasbro Consumer Products Worldwide. "The depth of the property has enabled us to develop compelling characters and storylines that lend themselves to a variety of publishing platforms, from comic books and other illustrated works to video games."

Since Dreamwave Productions' TRANSFORMERS comic book series was introduced last year, it has consistently been a best seller. Next month, Dreamwave will release a special six-issue TRANSFORMERS/G.I. JOE "crossover" comic book series that teams up the evil DECEPTICON forces and COBRA COMMANDER to battle the AUTOBOT warriors and G.I. JOE team. This series complements Dreamwave's continuing collections based on TRANSFORMERS ARMADA, TRANSFORMERS: Generation 1, TRANSFORMERS: MORE THAN MEETS THE EYE and TRANSFORMER: THE WAR WITHIN.

Manga is one of the hottest trends in publishing and Hasbro Consumer Products has reached an agreement in principle with TOKYOPOP Inc., the leading U.S. manga publisher, to release a Cine-Manga(TM) series, based on the TRANSFORMERS ARMADA saga, which is expected to be available beginning in October.

Atari, Inc. announced plans to develop a game exclusively for the PlayStation(R)2 computer entertainment system. TRANSFORMERS ARMADA: PRELUDE TO ENERGON, which is slated for a spring 2004 release, is a revolutionary third-person 3-D action/adventure game.

Hasbro Consumer Products has also signed on Fleer Trading Cards to design and manufacture a line of traditional and 3-Dimensional trading cards, which are expected to be available at retail beginning this fall. The initial line will focus on the the TRANSFORMERS ARMADA television show currently airing on Cartoon Network, with subsequent lines to feature the rich, 20-year history of the TRANSFORMERS brand, as well as future programs and comic book offerings.

Hasbro will also display its best-selling 2003 action figure line at booth #3515, which will feature UNICRON, the newest TRANSFORMERS figure to reach retail. The highly anticipated figure marks the return of the most evil TRANSFORMERS characters ever. UNICRON will also be featured in new episodes of the animated program on Cartoon Network, "TRANSFORMERS ARMADA: THE UNICRON BATTLES."

Hasbro Consumer Products Worldwide is the licensing and promotions arm of the Hasbro Properties Group, which develops and expands Hasbro, Inc.'s core brands, such as G.I. JOE, TRANSFORMERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, into a wide variety of entertainment and consumer categories.

Hasbro is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.