HasbroToyShop SDCC 2013 Press Release - Transformers and More

HASBRO AGAIN DELIVERS COVETED SPECIAL EDITION TOYS AT COMIC-CON INTERNATIONAL,
FEATURING TRANSFORMERS, MY LITTLE PONY, G.I. JOE AND MORE

Pawtucket, R.I. – July 15, 2013 — Continuing a highly anticipated annual tradition, Hasbro, Inc. (NASDAQ:HAS) is coming to Comic-Con International in San Diego, California, with a wide selection of special edition action figures and toys that are set to be some of the most coveted items available at the show. The special edition figures are drawn from the lore of some of Hasbro’s most popular brands, as well as comics, animated series and video games. Fans can expect special edition figures from Hasbro’s G.I. JOE, JEM, MY LITTLE PONY and TRANSFORMERS brands as well as from its licensed properties, ANGRY BIRDS, STAR WARS, MARVEL and STAR WARS at Comic-Con International.

The special edition items will be available at the HasbroToyShop booth (#3329) at Comic-Con
International starting on Preview Night, July 17 (while supplies last), as well as in very limited quantities after the show at HasbroToyShop.com. Highlights of the range of special edition toys include the TITAN CLASS METROPLEX SDCC Edition figure, the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30 Anniversary. For all the MY LITTLE PONY fans at Comic-Con, Hasbro is excited to offer the DJ PON-3 figure, standing six inches tall, with music notes for a cutie mark, SWAROVSKI® ELEMENTS on her glasses and horn, and a case that lights up!

The comprehensive list of Hasbro’s 2013 Comic-Con International Special Edition Figures features:

G.I. JOE

G.I. JOE SKYSTRIKER VEHICLE WITH JETFIRE DECO AND V.A.M.P. WITH AUTOBOT HOUND DECO AND 3.75-Inch SNAKE EYES & BARONESS & DECEPTICON BLUDGEON Special Edition Pack
(Approximate Retail Price: $99.99; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The third and final installment of G.I. JOE meets the TRANSFORMERS 2013 SDCC special edition toys! The fan-favorite line goes out in grand style, with two iconic G.I. JOE vehicles—the SKYSTRIKER Jet and the V.A.M.P. Ground Transport—given AUTOBOT decos as the heroic JETFIRE and AUTOBOT HOUND! The set also comes with a 3.75-inch BARONESS action figure with a special edition RAVAGE robotic panther, a 3.75-inch SNAKE EYES figure with special edition AUTOBOT deco and a 3.75-inch figure based on DECEPTICON BLUDGEON. Additionally, the set includes a small boom box with three cassette tapes—better known to TRANSFORMERS fans as the classic alt-mode of AUTOBOT BLASTER along with his AUTOBOT CASSETTES. Figures and vehicles do not convert. Following the convention, a limited number will be available on HasbroToyShop.com. Yo, Joe AND Roll Out!

JEM AND THE HOLOGRAMS

JEM AND THE HOLOGRAMS Glitter ‘N Gold JEM/JERRICA BENTON Doll
(Integrity Toys/Approximate Retail Price $140.00/Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Under license from Hasbro, fans will be dazzled by Glitter ‘N Gold JEM/JERRICA BENTON from Integrity Toys! This fully articulated 12-inch fashion doll features hand-applied eyelashes and pink and golden blond accented rooted hair, styled in the JEM signature look. As a tribute to the original doll from 1986, this themed mini-giftset includes two complete looks! The first look, allows JERRICA BENTON to attend the Glitter ‘N Gold Award ceremony in style while the second truly outrageous look completely transforms JERRICA into JEM, the rock 'n roll star with a heart of gold! Set includes doll, two outfits, two pairs of shoes, Jemstar earrings, Glitter ‘N Gold Award (with removable gold album), wireless microphone
accessory, limited edition Glitter ‘N Gold doll display stand and exclusive certificate of
authenticity. Following the convention, a limited number will be available on HasbroToyShop.com.

MARVEL

MARVEL LEGENDS SPECIAL EDITION MARVEL’S THUNDERBOLTS Collector Pack
(Approximate retail price: $89.99; Ages: 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Justice...like lightning! For the first time, collectors will be able to capture the reformed super-criminals known as MARVEL’S THUNDERBOLTS in the fan-favorite 6-inch MARVEL LEGENDS scale! Featuring team leader LUKE CAGE, GHOST, CROSSBONES, MARVEL’S MOONSTONE and JUDITH CHAMBERS, this set comes in a collectible display box with exclusive art by well-known comic artist Kev Walker! Following the convention, a limited number will be available on HasbroToyShop.com.

MARVEL UNIVERSE 3.75-Inch DEADPOOL CORPS Special Edition Figure Set
(Approximate Retail Price $49.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
“Any evil that threatens the universe can eat lead. For the rest of us...tacos!” The Merc with a Mouth teams up with his favorite allies — alternate universe versions of himself — in this highly collectible and unique action figure set. The 3.75-inch MARVEL UNIVERSE figures of DEADPOOL, LADY DEADPOOL and CHAMPION OF THE UNIVERSE, along with figurines of KIDPOOL, DOGPOOL and SQUIRRELPOOL come packaged in individual “taco shells,” all inside a collectible taco truck package! Following the convention, a limited number will be available on HasbroToyShop.com.

MY LITTLE PONY

MY LITTLE PONY 2013 Special Edition Pony
(Approximate Retail Price $49.99; Available through HasbroToyShop.com, MY LITTLE PONY Fair & Convention, and Booth #3329 at Comic-Con International in San Diego)
Turn the tables with this year’s special edition MY LITTLE PONY figure, sure to be a cherished fan favorite in 2013! Inspired by the popular DJ PON-3 character from the animated series “My Little Pony Friendship is Magic,” this white unicorn stands six inches tall and ready to rock, featuring music notes for a cutie mark. The DJ PON-3 figure will make a shining addition to any pony collection as she’s embellished with SWAROVSKI ®ELEMENTS on her glasses and horn, and glittery accents that shimmer across her molded blue mane. The special edition MY LITTLE PONY figure will be available this year at the MY LITTLE PONY Fair and Convention and San Diego Comic-Con. Following both conventions, a
limited number will be available on HasbroToyShop.com.

STAR WARS

STAR WARS THE BLACK SERIES 6-INCH BOBA FETT ACTION FIGURE WITH HAN SOLO IN
CARBONITE ACCESSORY
(Approximate Retail Price: $44.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
In 2013, Hasbro takes collectible STAR WARS action figures to the next level with the introduction of THE BLACK SERIES action figure line! For the first time ever, Hasbro is introducing a 6-inch scale of the greatest characters from the STAR WARS universe, and fans will have their first opportunity to start their BLACK SERIES 6-inch figure collection at San Diego Comic-Con with the BOBA FETT action figure which comes with HAN SOLO IN CARBONITE accessory. Following the convention, a limited number will be available on HasbroToyShop.com.

ANGRY BIRDS STAR WARS SPECIAL ACTION FIGURE SET
(Approximate Retail Price: $24.99; Ages 4 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The original 12 STAR WARS action figures are re-imagined for San Diego Comic-Con with a twist based on the mega-hit mobile game ANGRY BIRDS STAR WARS from Rovio Entertainment! LUKE
SKYWALKER, PRINCESS LEIA, HAN SOLO, OBI-WAN KENOBI, CHEWBACCA, R2-D2, C-3PO, DARTH VADER, STORMTROOPER, SAND PEOPLE, IMPERIAL NAVY COMMANDER and a JAWA are all re-imagined as heroic birds or evil pigs in this set, with each figure in a unique vintage-style blister card featuring ANGRY BIRDS homage to the classic Kenner artwork! The individual blister cards are all packaged together in a collectible package!

TRANSFORMERS

TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX SDCC EDITION
(Approximate Retail Price: $149.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
The TRANSFORMERS GENERATIONS TITAN CLASS METROPLEX is the largest converting
TRANSFORMERS toy at over two feet tall, and San Diego Comic-Con will be the fans’ first opportunity to feast their optics on him! METROPLEX converts from robot mode to rolling battle platform mode, and also converts into an AUTOBOT city! This special edition version of METROPLEX features two giant blasters, metallic coated armor, chrome foil stickers, as well as 12 miniature AUTOBOT and DECEPTICONS figures to inhabit his AUTOBOT city mode! TITAN CLASS METROPLEX SDCC Edition is the official figure #1 in the TRANSFORMERS Thrilling 30 line of toys celebrating TRANSFORMERS 30th Anniversary.

TRANSFORMERS PRIME BEAST HUNTERS SHOCKWAVE’S LABORATORY
(Approximate Retail Price: $49.99; Ages 5 & up; Available through HasbroToyShop.com, Booth #3329 at Comic-Con International in San Diego)
Where do PREDACONS come from? Why, SHOCKWAVE’S Lab, of course! The evil DECEPTICON
scientist and his cloning chamber are featured in this SDCC special edition figure set, featuring a VOYAGER CLASS SHOCKWAVE with a special G1-inspired paint scheme, as well as a COMMANDER CLASS PREDAKING figure with an ENERGON-infused translucent design. Sold in special collectible “Laboratory” packaging based on the hit TV series, TRANSFORMERS PRIME: BEAST HUNTERS, this set is an official part of the TRANSFORMERS 30th Anniversary celebration!

TRANSFORMERS TITAN GUARDIANS Action Figure Set
(Approximate Retail Price: $39.99; Ages 5 & up; Available through HasbroToyShop.com #3329 at Comic-Con International in San Diego)
Featuring five classic TRANSFORMERS characters — OPTIMUS PRIME, MEGATRON, STARSCREAM,
SOUNDWAVE and GRIMLOCK — this set of five non-converting figures delivers classic G1 styles that fans will love!


About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and
entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best
Corporate Citizens." Learn more at http://www.hasbro.com.