How Transformers Transformed the Toy Biz
Sunday, February 10th, 2008 12:28pm CSTCategories: Toy News, Company News, Digital Media News
Posted by: Raymond T. Views: 17,491
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Posted by Liege Evilmus on February 10th, 2008 @ 1:16pm CST
Mattel however has a strange way of milking relatable product with no real story lines though. Barbie is a friendly girl with comon place playsets, girls can relate to that. Hot Wheels/MatchBox or whatever they make are both comon and uncomon cars, Boys can relate
Neither need a backround, and in past lines like say, Wheele Warriors(which I realy do love), trying to force content into an existing product is easier said than dome as one won't relate to another.
Transformers, GIJoe, and so on pulled this off with character bios on the packaging, which reflected directly in the shows comics and what have you.
The shows, where not forced content, just an elaboration on what you already knew.
So good luck Mattel! I hope this works out for you so you can dig up whatever you can find and bring back Wheeled Warriors and Captain Power!
Posted by Jeysie on February 10th, 2008 @ 2:07pm CST
Still, guess we'll wait and see. I will say at least that if they brought back Captain Power with J. Michael Straczynski writing again, I'd be all over it, well, again.
Posted by First-Aid on February 10th, 2008 @ 2:07pm CST
Posted by Bouncy X on February 10th, 2008 @ 2:09pm CST
Posted by Bouncy X on February 10th, 2008 @ 2:12pm CST
but yeah, with how good visual effects have gotten for tv these days and if they treated it properly, it could be a cool show.
Posted by TinglingSensation on February 10th, 2008 @ 3:49pm CST
First-Aid wrote:What other properties does Mattel have to market? I always thought they were more into board games and the like...
We're going to see "The Intellivision Chronicles". Not too farfetched, since there were those Atari Force comics...
Hmm, I guess that shows what an old fogey I am.
Posted by glazer on February 16th, 2008 @ 2:55pm CST