Lego Optimus Prime Announcement Video Starring Jon Bailey + Order Details
Saturday, May 14th, 2022 9:15AM CDT
Category: Toy NewsPosted by: william-james88 Views: 36,098
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Firstly, Lego released an announcement video and it stars the voice of Jon Bailey, who has played Optimus Prime several times now.
Also, we now know that this Lego set is designed by a former Transformer designer Joe Kyde. And we have a US listing on the Lego store site. This item is NOT available for preorder. It is simply being released June 1st where you can order it on the site or buy it in a Lego store. The site labels this as an exclusive. The price is $169.99 USD which is standard for a licensed product made of this many pieces.
Here is the link https://www.lego.com/en-us/product/optimus-prime-10302
We also have more video reviews to share with you followed by the product info from the site.
Optimus Prime. Leader of the heroic Autobots. And now an impressive 2-in-1 LEGO® build for Transformers fans. Awaken your passion for the Transformers universe with this rewarding building project for adults as you craft all the details of an iconic robot.
Hiding in plain sight
Just like the beloved original, this Optimus Prime model converts from a robot to a truck and back again. Admire the 19 points of articulation in robot mode and open the chest chamber to store the Autobot Matrix of Leadership. Attach the jetpack in robot mode and place the ion blaster and Energon axe in the Autobot’s hands. Other authentic accessories include an Energon cube and optional waist panel. Add the plaque to display your passion for Transformers with pride.
Welcome to your zone
Spend quality time with premium LEGO buildable model sets for adults. This set makes an immersive project for you or a top gift idea for anyone who loves Transformers collectibles.
Build a Transformers icon – Enjoy quality time crafting all the details of this LEGO® Optimus Prime (10302) model
Converts from robot to vehicle – Just like the much-loved original, this LEGO® Optimus Prime replica switches between a robot and a truck
Authentic accessories – Relive Transformers sagas with accessories that include the ion blaster, Autobot Matrix of Leadership, an Energon axe, Energon cube and jetpack
For Transformers fans – This LEGO® Optimus Prime collectible model is designed especially for adults looking for their next immersive project
Display with pride – Includes a display plaque so you can pay tribute to your passion for Transformers
19 points of articulation – Explore all of Optimus Prime’s movements. Open the chest chamber to store the Autobot Matrix of Leadership
Dimensions – In truck mode, the model measures over 5.5 in. (15 cm) high, 10.5 in. (27 cm) long and 4.5 in. (12 cm) wide. In robot mode, the model stands over 13.5 in. (35 cm) tall
A project for adults – This LEGO® set is part of a range designed for adult building fans who love stunning design, intricate details and elegant architecture
Quality materials – LEGO® building bricks are manufactured from high-quality materials. They’re consistent, compatible and connect and pull apart easily every time: it’s been that way since 1958
Safety ensured – With LEGO® pieces, safety and quality come first. That’s why they’re rigorously tested, so you can be sure that this model is robust
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Posted by Emerje on May 15th, 2022 @ 8:59am CDT
Emerje
Posted by primalxconvoy on May 15th, 2022 @ 3:14pm CDT
Emerje wrote:Dan at Toy Galaxy said he'll likely be live streaming a build since he got a sample as well.
Emerje
I take it he was given one by Lego/Hasbro?
I wonder if "I'm close friends with Hasbro" CrimevsCrime and chums were given one to review?

Anyway, if Dan and other legit YouTubers get them, we'll probably be able to see how legit they are as they will announce that they received a review/promotional copy.
Posted by chuckdawg1999 on May 15th, 2022 @ 11:27pm CDT
Posted by Emerje on May 16th, 2022 @ 9:05am CDT
primalxconvoy wrote:Emerje wrote:Dan at Toy Galaxy said he'll likely be live streaming a build since he got a sample as well.
Emerje
I take it he was given one by Lego/Hasbro?
He said on his most recent Friday Twitch live stream he got it from Hasbro and he's unboxed Hasbro's promotional boxes before (not just Transformers though he did get a box of Legacy stuff from Pulse a few weeks ago). He also isn't a reviewer, he's a collector and figure photographer and part time toy adjacent pop-culture historian. A couple years ago he turned his Toy Galaxy channel into a place where he uploads videos on the history of various movies, TV shows, comics, cartoons and other things that got toy lines or were so bad their toys were never released. Meanwhile his Toy Galaxy Too channel is where he now does figure stuff, usually unboxings or his quarterly 10 favorite figure purchases. Why Hasbro would send him free swag probably has a lot to do with him having over 324K subscribers TG (plus another 25K on TGT) making him one of the bigger independent toy channels on YouTube if not the biggest, not to mention nearly 37K followers on Instagram.
Emerje
Posted by ZeroWolf on May 16th, 2022 @ 9:44am CDT
Emerje wrote:primalxconvoy wrote:Emerje wrote:Dan at Toy Galaxy said he'll likely be live streaming a build since he got a sample as well.
Emerje
I take it he was given one by Lego/Hasbro?
He said on his most recent Friday Twitch live stream he got it from Hasbro and he's unboxed Hasbro's promotional boxes before (not just Transformers though he did get a box of Legacy stuff from Pulse a few weeks ago). He also isn't a reviewer, he's a collector and figure photographer and part time toy adjacent pop-culture historian. A couple years ago he turned his Toy Galaxy channel into a place where he uploads videos on the history of various movies, TV shows, comics, cartoons and other things that got toy lines or were so bad their toys were never released. Meanwhile his Toy Galaxy Too channel is where he now does figure stuff, usually unboxings or his quarterly 10 favorite figure purchases. Why Hasbro would send him free swag probably has a lot to do with him having over 324K subscribers TG (plus another 25K on TGT) making him one of the bigger independent toy channels on YouTube if not the biggest, not to mention nearly 37K followers on Instagram.
Emerje
Ironically I've just subbed to him and started diving into his videos. Managed to resurface some old toy memories thanks to hom

Posted by chuckdawg1999 on May 16th, 2022 @ 12:15pm CDT
ZeroWolf wrote:Emerje wrote:primalxconvoy wrote:Emerje wrote:Dan at Toy Galaxy said he'll likely be live streaming a build since he got a sample as well.
Emerje
I take it he was given one by Lego/Hasbro?
He said on his most recent Friday Twitch live stream he got it from Hasbro and he's unboxed Hasbro's promotional boxes before (not just Transformers though he did get a box of Legacy stuff from Pulse a few weeks ago). He also isn't a reviewer, he's a collector and figure photographer and part time toy adjacent pop-culture historian. A couple years ago he turned his Toy Galaxy channel into a place where he uploads videos on the history of various movies, TV shows, comics, cartoons and other things that got toy lines or were so bad their toys were never released. Meanwhile his Toy Galaxy Too channel is where he now does figure stuff, usually unboxings or his quarterly 10 favorite figure purchases. Why Hasbro would send him free swag probably has a lot to do with him having over 324K subscribers TG (plus another 25K on TGT) making him one of the bigger independent toy channels on YouTube if not the biggest, not to mention nearly 37K followers on Instagram.
Emerje
Ironically I've just subbed to him and started diving into his videos. Managed to resurface some old toy memories thanks to hom
He's caused me to have a flashback or two. Really good stuff and fairly well researched.
Posted by sol magnus on May 23rd, 2022 @ 6:56pm CDT

Posted by D-Maximal_Primal on May 23rd, 2022 @ 7:54pm CDT
sol magnus wrote:PvP has a video of Lego Optimus Prime up. In it he states that Hasbro gave him a first look at it.Does that make sense?
Not even remotely
Posted by sol magnus on May 23rd, 2022 @ 7:57pm CDT
D-Maximal_Primal wrote:sol magnus wrote:PvP has a video of Lego Optimus Prime up. In it he states that Hasbro gave him a first look at it.Does that make sense?
Not even remotely
Yet that's what he implicitly claims when he thanks Lego and Hasbro 'for an early look.' Doesn't pass muster.
Posted by D-Maximal_Primal on May 23rd, 2022 @ 8:00pm CDT
sol magnus wrote:D-Maximal_Primal wrote:sol magnus wrote:PvP has a video of Lego Optimus Prime up. In it he states that Hasbro gave him a first look at it.Does that make sense?
Not even remotely
Yet that's what he implicitly claims when he thanks Lego and Hasbro 'for an early look.' Doesn't pass muster.
Pretty sure he is using the fact that others got the set officially early to justify his other works, if he's above board this time, surely his others are above board too, right?
Either way, I am excited for this and plan to try to get him
Posted by Emerje on May 23rd, 2022 @ 8:23pm CDT
What Hasbro's PR team cares about is view counts and subs, factory theft isn't their department.
Emerje
Posted by william-james88 on May 23rd, 2022 @ 9:31pm CDT
sol magnus wrote:PvP has a video of Lego Optimus Prime up. In it he states that Hasbro gave him a first look at it.Does that make sense?
Yes, he has the most views for Transformers content on YouTube and is already on influencer lists for these topics, which is why he also got a sneak peak by Paramount for their Rise of the Beasts unveiling.
Also, this isn't a stolen copy, and the toy isn't out, so there are less options as to how he may have gotten it.
Posted by sol magnus on May 23rd, 2022 @ 9:42pm CDT
william-james88 wrote:sol magnus wrote:PvP has a video of Lego Optimus Prime up. In it he states that Hasbro gave him a first look at it.Does that make sense?
Yes, he has the most views for Transformers content on YouTube and is already on influencer lists for these topics, which is why he also got a sneak peak by Paramount for their Rise of the Beasts unveiling.
Also, this isn't a stolen copy, and the toy isn't out, so there are less options as to how he may have gotten it.
I get that, but the other stuff is supposedly stolen. So, are we to believe he's legit with Hasbro who would have to have some inkling of how he's getting his stuff?
Posted by william-james88 on May 23rd, 2022 @ 10:28pm CDT
sol magnus wrote:william-james88 wrote:sol magnus wrote:PvP has a video of Lego Optimus Prime up. In it he states that Hasbro gave him a first look at it.Does that make sense?
Yes, he has the most views for Transformers content on YouTube and is already on influencer lists for these topics, which is why he also got a sneak peak by Paramount for their Rise of the Beasts unveiling.
Also, this isn't a stolen copy, and the toy isn't out, so there are less options as to how he may have gotten it.
I get that, but the other stuff is supposedly stolen. So, are we to believe he's legit with Hasbro who would have to have some inkling of how he's getting his stuff?
I think we have to take it as a case by case basis and just stick with the facts. let's not assume anything other than what we know.
Remember, so far, his legitmacy with new stuff is only linked to licenced content and he gets contacted by PR firms, so he's twice removed from Hasbro with this particular Lego set.
He probably gets similar e-mails to the ones we (Seibertron) gets. While we get official behind the scenes look at stuff, it isn't form Hasbro proper but from an independent PR company Hasbro's own marketting team outsourced. Some folks at Hasbro may be aware of what PVP does, but the third party PR firm is not. They are paid to get the most buzz for certain things and will do that assignment. If it means contacting PVP, then that's what they will do.
If you want, I can make it simple. If it's stuff others get at the same time, then odds are it's legit. If it's stuff no one else gets and there is no proper documentation (I.E. a box) then it isn't.
Posted by Sabrblade on May 23rd, 2022 @ 11:54pm CDT
Posted by sol magnus on May 24th, 2022 @ 5:42am CDT
Sabrblade wrote:We could just wait for Dan Larson of Toy Galaxy to put up his own livestream build of the set, since he got a sample early too.
There's plenty of folks with it, have been for at least a week. But, none of them are as funny as Dan and Toy Galaxy. I'd wager it's their production values that's holding them up.
Posted by scootdcook on May 24th, 2022 @ 6:05am CDT
Posted by chuckdawg1999 on May 24th, 2022 @ 6:46pm CDT
Posted by D-Maximal_Primal on May 24th, 2022 @ 8:02pm CDT
william-james88 wrote:sol magnus wrote:william-james88 wrote:sol magnus wrote:PvP has a video of Lego Optimus Prime up. In it he states that Hasbro gave him a first look at it.Does that make sense?
Yes, he has the most views for Transformers content on YouTube and is already on influencer lists for these topics, which is why he also got a sneak peak by Paramount for their Rise of the Beasts unveiling.
Also, this isn't a stolen copy, and the toy isn't out, so there are less options as to how he may have gotten it.
I get that, but the other stuff is supposedly stolen. So, are we to believe he's legit with Hasbro who would have to have some inkling of how he's getting his stuff?
I think we have to take it as a case by case basis and just stick with the facts. let's not assume anything other than what we know.
Remember, so far, his legitmacy with new stuff is only linked to licenced content and he gets contacted by PR firms, so he's twice removed from Hasbro with this particular Lego set.
He probably gets similar e-mails to the ones we (Seibertron) gets. While we get official behind the scenes look at stuff, it isn't form Hasbro proper but from an independent PR company Hasbro's own marketting team outsourced. Some folks at Hasbro may be aware of what PVP does, but the third party PR firm is not. They are paid to get the most buzz for certain things and will do that assignment. If it means contacting PVP, then that's what they will do.
If you want, I can make it simple. If it's stuff others get at the same time, then odds are it's legit. If it's stuff no one else gets and there is no proper documentation (I.E. a box) then it isn't.
Not to derail this any further, because I do so tire of these PvP conversations, but these seem pertinent.



Posted by Emerje on May 24th, 2022 @ 8:54pm CDT
chuckdawg1999 wrote:Everybody is getting a free early Lego Prime but me. WHAT'SUPWITDAT??!!!! Come on Hasbro, 40+ years of loyalty and this is what happens? Knowing my luck I'm gonna miss out on pre-orders.
Have you ever contacted their PR team? Gotta be proactive about this sort of thing sometimes. Send them an email every time you upload a review, eventually they'll catch on. At my old job with Tomopop we would always send our review links to the companies that made them, even if they didn't send them to us. At our height we were even getting free stuff from BBTS and HLJ (which is how I got my TT Titan Metroplex). Then our sister site Destructoid got sold and we were shut down by the new parent company, I really miss those days.
If you are a blogger and are interested in any of our Hasbro brands or products, please send your request in writing to hasbrobrandpr@hasbro.com.
Emerje
Posted by william-james88 on May 24th, 2022 @ 9:34pm CDT
chuckdawg1999 wrote: Knowing my luck I'm gonna miss out on pre-orders.
I wrote it in news posts a few times now: there are no preorders.
Posted by chuckdawg1999 on May 25th, 2022 @ 5:24pm CDT
Emerje wrote:chuckdawg1999 wrote:Everybody is getting a free early Lego Prime but me. WHAT'SUPWITDAT??!!!! Come on Hasbro, 40+ years of loyalty and this is what happens? Knowing my luck I'm gonna miss out on pre-orders.
Have you ever contacted their PR team? Gotta be proactive about this sort of thing sometimes. Send them an email every time you upload a review, eventually they'll catch on. At my old job with Tomopop we would always send our review links to the companies that made them, even if they didn't send them to us. At our height we were even getting free stuff from BBTS and HLJ (which is how I got my TT Titan Metroplex). Then our sister site Destructoid got sold and we were shut down by the new parent company, I really miss those days.If you are a blogger and are interested in any of our Hasbro brands or products, please send your request in writing to hasbrobrandpr@hasbro.com.
Emerje
I was going to ask for an address and you read my mind. Thanks bro.
william-james88 wrote:chuckdawg1999 wrote: Knowing my luck I'm gonna miss out on pre-orders.
I wrote it in news posts a few times now: there are no preorders.
See! It already happened without happening! I actually mistyped, I meant I'll probably miss out on the regular orders.
Posted by RodimusPrimeUkraine1 on May 26th, 2022 @ 1:42pm CDT

Posted by AcademyofDrX on May 26th, 2022 @ 2:13pm CDT
chuckdawg1999 wrote:Emerje wrote:chuckdawg1999 wrote:Everybody is getting a free early Lego Prime but me. WHAT'SUPWITDAT??!!!! Come on Hasbro, 40+ years of loyalty and this is what happens? Knowing my luck I'm gonna miss out on pre-orders.
Have you ever contacted their PR team? Gotta be proactive about this sort of thing sometimes. Send them an email every time you upload a review, eventually they'll catch on. At my old job with Tomopop we would always send our review links to the companies that made them, even if they didn't send them to us. At our height we were even getting free stuff from BBTS and HLJ (which is how I got my TT Titan Metroplex). Then our sister site Destructoid got sold and we were shut down by the new parent company, I really miss those days.If you are a blogger and are interested in any of our Hasbro brands or products, please send your request in writing to hasbrobrandpr@hasbro.com.
Emerje
I was going to ask for an address and you read my mind. Thanks bro.william-james88 wrote:chuckdawg1999 wrote: Knowing my luck I'm gonna miss out on pre-orders.
I wrote it in news posts a few times now: there are no preorders.
See! It already happened without happening! I actually mistyped, I meant I'll probably miss out on the regular orders.
It should be in production and generally available for two to three years, so that shouldn't happen. The initial stock will probably sell out online overnight and in-store early the following day, so missing that is easy enough to do.
Posted by chuckdawg1999 on May 31st, 2022 @ 12:58pm CDT
Posted by AcademyofDrX on May 31st, 2022 @ 1:20pm CDT
Posted by sol magnus on May 31st, 2022 @ 1:24pm CDT
AcademyofDrX wrote:Midnight ET for the US site. I'm going to be camping out, virtually speaking. Only time I haven't been able to get a set was a convention exclusive, but the demand for this is going to be wild.
Which hopefully bodes well for future Lego Transformers projects.
Posted by Burn on May 31st, 2022 @ 2:05pm CDT
And by bed I mean go sit on the couch and watch dodgy renovation shows and play Pokemon Go until the sun comes up in an hour.
Posted by chuckdawg1999 on May 31st, 2022 @ 3:48pm CDT
Burn wrote:Got my order in. Time to go back to bed I think.
And by bed I mean go sit on the couch and watch dodgy renovation shows and play Pokemon Go until the sun comes up in an hour.
Alright Burn! First blood.
Posted by Burn on May 31st, 2022 @ 5:15pm CDT
chuckdawg1999 wrote:Burn wrote:Got my order in. Time to go back to bed I think.
And by bed I mean go sit on the couch and watch dodgy renovation shows and play Pokemon Go until the sun comes up in an hour.
Alright Burn! First blood.
Heck no. Some people stayed up until midnight, I'm too old for that shit. I just got up at 4:30 because the old man bladder demanded it.

Posted by chuckdawg1999 on May 31st, 2022 @ 6:42pm CDT
Burn wrote:chuckdawg1999 wrote:Burn wrote:Got my order in. Time to go back to bed I think.
And by bed I mean go sit on the couch and watch dodgy renovation shows and play Pokemon Go until the sun comes up in an hour.
Alright Burn! First blood.
Heck no. Some people stayed up until midnight, I'm too old for that ****. I just got up at 4:30 because the old man bladder demanded it.
Heh, I got you beat, I still sleep through the night. The sheets are wet when I wake up but I sleep like a baby.
Posted by RodimusPrimeUkraine1 on May 31st, 2022 @ 10:08pm CDT
sol magnus wrote:AcademyofDrX wrote:Midnight ET for the US site. I'm going to be camping out, virtually speaking. Only time I haven't been able to get a set was a convention exclusive, but the demand for this is going to be wild.
Which hopefully bodes well for future Lego Transformers projects.
Indeed
Posted by AcademyofDrX on May 31st, 2022 @ 11:03pm CDT
Posted by chuckdawg1999 on May 31st, 2022 @ 11:05pm CDT
AcademyofDrX wrote:They're using a queueing system tonight. I think I've gone through this before when big Star Wars UCS sets have dropped. It's late, hopefully I get in sooner than later.
This is usual for them?
Posted by AcademyofDrX on May 31st, 2022 @ 11:14pm CDT
chuckdawg1999 wrote:AcademyofDrX wrote:They're using a queueing system tonight. I think I've gone through this before when big Star Wars UCS sets have dropped. It's late, hopefully I get in sooner than later.
This is usual for them?
Not usual, but not unprecedented. Consistently happens for certain high profile events like May the Fourth, when UCS sets go on sale and there are limited numbers of GWP sets. I've been waiting for fifteen minutes though, that's a long time. I would have tried to access the site even sooner if I knew I was going to be dropped into a queue.
Posted by AcademyofDrX on May 31st, 2022 @ 11:22pm CDT
Posted by AcademyofDrX on June 1st, 2022 @ 6:34am CDT
Posted by william-james88 on June 1st, 2022 @ 8:59am CDT
Let us know what you think of this set and if you will be getting one.
Here is the link: https://www.lego.com/en-us/product/opti ... 4BVMMA473M

Posted by RodimusPrimeUkraine1 on June 1st, 2022 @ 9:18am CDT
Im not poor, but I will be if I buy this! Probably will have to skip

Posted by Rodimus Knight on June 1st, 2022 @ 11:01am CDT
Posted by AcademyofDrX on June 1st, 2022 @ 11:19am CDT
Posted by MeGrimlock78 on June 1st, 2022 @ 11:47am CDT
Posted by AcademyofDrX on June 1st, 2022 @ 11:53am CDT
MeGrimlock78 wrote:I'm afraid the Free Gift promo ended May 31st. I was surprised that it was still listed on the website at midnight last night...I thought maybe the promotion was extended. The gift was even automatically added to my order. But it wasn't listed in my email confirmation, nor is the promo listed on the site anymore. I think it was just a case of bad timing that led some to think they could still get the bonus set.
Lego fansites said the promotion had been extended. The Brick Fan is part of their promotional network, so their updates usually come directly from Lego's marketing partners.
https://www.thebrickfan.com/lego-ideas- ... o-june-14/
Not definitive, though, possible there was a mixup somewhere.
Posted by MeGrimlock78 on June 1st, 2022 @ 12:01pm CDT
AcademyofDrX wrote:MeGrimlock78 wrote:I'm afraid the Free Gift promo ended May 31st. I was surprised that it was still listed on the website at midnight last night...I thought maybe the promotion was extended. The gift was even automatically added to my order. But it wasn't listed in my email confirmation, nor is the promo listed on the site anymore. I think it was just a case of bad timing that led some to think they could still get the bonus set.
Lego fansites said the promotion had been extended. The Brick Fan is part of their promotional network, so their updates usually come directly from Lego's marketing partners.
https://www.thebrickfan.com/lego-ideas- ... o-june-14/
Not definitive, though, possible there was a mixup somewhere.
So there's hope yet? Excellent! Got my order in at like 12:05 am, so if the promo is missing now because they sold out, hopefully my order got through before that!
Posted by chuckdawg1999 on June 1st, 2022 @ 6:05pm CDT
Posted by D-Maximal_Primal on June 2nd, 2022 @ 7:44pm CDT
Posted by MaximalNui on June 4th, 2022 @ 2:26pm CDT

Suddently lack of knees doesn't sound so bad anymore!
Posted by chuckdawg1999 on June 4th, 2022 @ 6:48pm CDT
MaximalNui wrote:So, the page about the set has an example of and early design, and well...
Suddenly lack of knees doesn't sound so bad anymore!
I'll be honest, that doesn't look THAT bad.
Posted by RodimusPrimeUkraine1 on June 4th, 2022 @ 7:28pm CDT
chuckdawg1999 wrote:MaximalNui wrote:So, the page about the set has an example of and early design, and well...
Suddenly lack of knees doesn't sound so bad anymore!
I'll be honest, that doesn't look THAT bad.
This would be much cheaper for sure though this was probably back when they couldn't decide how expensive they could make it or the budget.
Posted by Sabrblade on June 4th, 2022 @ 7:46pm CDT
It reminds me of Classics "The Ultimate Battle" Deluxe class Optimus Prime.RodimusPrimeUkraine1 wrote:chuckdawg1999 wrote:MaximalNui wrote:So, the page about the set has an example of and early design, and well...
Suddenly lack of knees doesn't sound so bad anymore!
I'll be honest, that doesn't look THAT bad.
This would be much cheaper for sure though this was probably back when they couldn't decide how expensive they could make it or the budget.
It also feels like what we would have gotten had we gotten an official LEGO G1 Optimus Prime back in the Unicron Trilogy/Movie Trilogy years.