New Italian Book on 1976-86 GIG Toys, including Diaclone, Micronauts, Transformers

Monday, November 14th, 2016 5:44am CST

Categories: Toy News, Book News
Posted by: Va'al   Views: 35,159

Topic Options: View Discussion · Sign in or Join to reply

From Italian agency Phasar, we have news of a new book that fleshes out some more of the weird history of toys released in Italy pre-dating the anglophone world's arrival onto the scene: the Ferrareses' Dieci Anni nel Paese delle Meraviglie ('Ten Years in Wonderland'). If you don't know of the various claims to fame from different companies as to 'who had Transformers first', if you think the whole thing was hilarious, if you just want to find out more - and if you can read Italian - this is probably the book for you! Check out the blurb and its English translation (from yours truly) below, including the salty contents about Hasbro.

Un volume che ripercorre la realizzazione delle pubblicità per i giocattoli GIG nel periodo 1976-1986: l’esperienza umana e professionale di Alberto Ferrarese, socio e titolare dell’agenzia Phasar di Firenze; aneddoti, ricordi e retroscena dei protagonisti dell’epoca e della nascita delle varie campagne pubblicitarie; tutte le immagini degli spot televisivi e delle uscite sul settimanale Topolino dei prodotti GIG più importanti e conosciuti.

[...]

• Micronauti, GIG e Jeeg Robot: correlazioni e assonanze vincenti.
• L’inedito retroscena dietro la realizzazione dei Micronauti magnetici verdi e rossi (Green Baron e King Atlas).
• Dai Micronauti a Diaclone a Trasformer: l’evoluzione del concetto di “trasformazione”.
• Trasformer: l’origine del nome della linea e perché non fu GIG a copiare Hasbro.


A book that follows the path that led to the creation of adverts for the GIG toys, during 1976-86: the human and professional experience of Alberto Ferrarese, owner and associate of the Florence-based Phasar agency; anecdotes, memories and backstage stories on the main players of the time and the birth of the various advertising campaigns; all the images from the TV spots and the weekly Topolino [Mickey Mouse] appearances of the more important and famous GIG products.

[...]

• Micronauts, GIG and Jeeg Robot: winning correlations and associations.
• The never-seen-before story behind the creation of the magnetic green and red Micronauts (Green Baron and King Atlas).
• From Micronauts to Diaclone and Trasformer [not a typo!]: the evolution of the notion of 'transformation'.
• Trasformer: the origin of the toyline's name and why it wasn't GIG who copied Hasbro.


Transformers News: New Italian Book on 1976-86 GIG Toys, including Diaclone, Micronauts, Transformers

Transformers News: New Italian Book on 1976-86 GIG Toys, including Diaclone, Micronauts, Transformers

Transformers News: New Italian Book on 1976-86 GIG Toys, including Diaclone, Micronauts, Transformers

Credit(s): Phasar


News Search

Got Transformers News? Let us know here!

Re: New Italian Book on 1976-86 GIG Toys, including Diaclone, Micronauts, Transformers (1841042)
Posted by frogbat on November 14th, 2016 @ 8:13am CST
thnx for this.. i grew up with italian transformers - my first were the gig "trasformer" and i recall lots of the tv spots and some of the printed ones too (The "topolino" referenced in the blurb is a children's disney comics magazine). To this day I'm still fascinated by the lancia stratos robot mode in the the GIG catalogue...
Re: New Italian Book on 1976-86 GIG Toys, including Diaclone, Micronauts, Transformers (1841058)
Posted by Sabrblade on November 14th, 2016 @ 9:14am CST
I see some Playmobil on that cover. :D

On the page with the gold and green bots, I chuckle at seeing use of the names "King Atlas" and "Floron", which are two names that would eventually go on to be used in Transformers stuff (albeit, most likely coincidentally).
Re: New Italian Book on 1976-86 GIG Toys, including Diaclone, Micronauts, Transformers (1841062)
Posted by Va'al on November 14th, 2016 @ 9:36am CST
frogbat wrote:thnx for this.. i grew up with italian transformers - my first were the gig "trasformer" and i recall lots of the tv spots and some of the printed ones too (The "topolino" referenced in the blurb is a children's disney comics magazine). To this day I'm still fascinated by the lancia stratos robot mode in the the GIG catalogue...


Oh I know, I had a subscription to Topolino until the age of 19! :D

I'm considering buying the book to provide a review/translation of relevant parts.. :-?
Re: New Italian Book on 1976-86 GIG Toys, including Diaclone, Micronauts, Transformers (1841153)
Posted by frogbat on November 14th, 2016 @ 3:03pm CST
That would be awesome if you manage :D
Re: New Italian Book on 1976-86 GIG Toys, including Diaclone, Micronauts, Transformers (1841391)
Posted by Emerje on November 15th, 2016 @ 9:13pm CST
I didn't realize how much stuff GIG did. I see Gargo on the cover from Blackstar, and what's the deal with those remolded Micronauts? I guess Baron Karza wasn't far enough from looking like Jeeg. :lol:

Emerje
Re: New Italian Book on 1976-86 GIG Toys, including Diaclone, Micronauts, Transformers (1841603)
Posted by Ultra Markus on November 16th, 2016 @ 9:35pm CST
the dia train looks cool but the weird horse things are little creepy

Featured Products on Amazon.com

Buy "Transformers Titans Return Arcee Action Figure Set" on AMAZON
Buy "Transformers Studio Series 10 Deluxe Class Movie 1 Autobot Jazz" on AMAZON
Buy "Transformers: Generations Power of the Primes Voyager Class Starscream" on AMAZON
Buy "Transformers: Bumblebee Movie Toys, Power Charge Bumblebee Action Figure - Spinning Core, Lights and Sounds - Toys for Kids 6 and Up, 10.5-inch" on AMAZON
Buy "Transformers: Bumblebee Movie Toys, Energon Igniters Nitro Bumblebee Action Figure - Included Core Powers Driving Action - Toys for Kids 6 and Up, 7-inch" on AMAZON
Buy "Transformers: Generations Power of The Primes Megatronus Prime Master" on AMAZON
Buy "Transformers Masterpiece Movie Series Barricade MPM-5" on AMAZON
Buy "Cyberverse Warrior Class Megatron" on AMAZON
Buy "Transformers Generations Titans Return Sky Shadow and  Ominus" on AMAZON
Buy "Hasbro Transformers Generations Titans Return Soundwave and Soundblaster" on AMAZON
Buy "Transformers Generations Titans Return Legends Class Autobot Rewind" on AMAZON
Buy "Transformers Generations Titans Return Megatron and Doomshot" on AMAZON
Transformers Podcast: Twincast / Podcast #270 - An Ox, a Seagull and a Monster
Twincast / Podcast #270:
"An Ox, a Seagull and a Monster"
MP3 · iTunes · RSS · View · Discuss · Ask
Posted: Sunday, February 14th, 2021

New Items on eBay

Buy "Transformers Generations War for Cybertron Earthrise Leader Sky Lynx" on EBAY
Buy "Takara TOMY Transformers Legends LG 53 Broadside no box" on EBAY
Buy "TRANSFORMERS: Blitzwing Titans Return Voyager Class Action Figure" on EBAY
Buy "Transformers Legends series LG23 Galvatron" on EBAY
Buy "Transformers Generations War for Cybertron Skylynx Earthrise" on EBAY
Buy "TRANSFORMERS LEGENDS HASBRO TAKARA TOMY TARGETMASTER HEADMASTER HOT ROD LG 45" on EBAY
Buy "Transformers Titan Returns Blurr #A54 No Weapons Included." on EBAY
Buy "Transformers Reissue Titan Return Hardhead Walmart Exclusive US Seller in Hand" on EBAY