Pepsi to Promote the Transformers Movie

Tuesday, April 10th, 2007 5:35PM CDT

Categories: Movie News, Company News
Posted by: Hotrod Views: 23,414

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We have received an email from JR9887 informing us of a new cross promotion between Pepsi and the upcoming Transformers Movie. Here is what JR9887 told us in the email:

"thought id let you guys in on some information i just found out, pepsi inc and transformers are doing a cross promotion for the movie.. a friend of mine is hold a walk for breast cancer and pepsi donated some prizes one which was a t-shirt (black) that has a mountain dew bottle on it that says transform you summer underneath it and on the bottle has an autobot emblem on it with the movie date on the back."

Here are images JR9887 sent us:

Transformers News: Pepsi to Promote the Transformers Movie

Credit(s): JR9887 and Down_Shift

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Re: Pepsi to Promote the Transformers Movie (80340)
Posted by 1337W422102 on April 10th, 2007 @ 5:50pm CDT

Another Pepsi Convoy?

Re: Pepsi to Promote the Transformers Movie (80349)
Posted by Nico on April 10th, 2007 @ 5:57pm CDT

That would be cool....

Re: Pepsi to Promote the Transformers Movie (80355)
Posted by Anonymous on April 10th, 2007 @ 6:04pm CDT

Alright! Mountain Poo.

Re: Pepsi to Promote the Transformers Movie (80367)
Posted by TheMuffin on April 10th, 2007 @ 6:10pm CDT

I'd prefer a Prime in lime green colors. Have him come in a Mountain Dew 12 can case (reinforced with a window of course). Would be cooler if it was the leader class movie Prime as well. But I'm probably really reaching.

Re: Pepsi to Promote the Transformers Movie (80374)
Posted by Hotrod on April 10th, 2007 @ 6:13pm CDT

Nightwatcher wrote:I'd prefer a Prime in lime green colors. Have him come in a Mountain Dew 12 can case (reinforced with a window of course). Would be cooler if it was the leader class movie Prime as well. But I'm probably really reaching.

I would love to see either of those happen.

Re: Pepsi to Promote the Transformers Movie (80375)
Posted by Kayevcee on April 10th, 2007 @ 6:16pm CDT

Since I first saw this story on 2005 a few hours ago, I've seen nothing but disdain for Mountain Dew. What's so bad about it? I thought it was quite well liked over in the States.

-Nick

Re: Pepsi to Promote the Transformers Movie (80392)
Posted by TheMuffin on April 10th, 2007 @ 6:23pm CDT

A select few just hate how sugary it is. And some still cling to the false information that it causes your genitalia to shrink or become useless.

Re: Pepsi to Promote the Transformers Movie (80397)
Posted by Hotrod on April 10th, 2007 @ 6:24pm CDT

Kayevcee wrote:Since I first saw this story on 2005 a few hours ago, I've seen nothing but disdain for Mountain Dew. What's so bad about it? I thought it was quite well liked over in the States.

-Nick

I love the Mountain Dew. I mostly only drink Diet Mountain Dew myself.

Re: Pepsi to Promote the Transformers Movie (80398)
Posted by proximus on April 10th, 2007 @ 6:24pm CDT

Meeting the FDA's legal serving limit of awesome since 1917...

Re: Pepsi to Promote the Transformers Movie (80407)
Posted by TheMuffin on April 10th, 2007 @ 6:31pm CDT

proximus wrote:Meeting the FDA's legal serving limit of awesome since 1917...

I got a lol out of that....And why the Hell did you delete your myspace profile?

Re: Pepsi to Promote the Transformers Movie (80413)
Posted by First-Aid on April 10th, 2007 @ 6:40pm CDT

Just like they did with Superman Returns last year. You latch onto the biggest movie of the year and market the hell out of it. Bay and Co. won't mind...Pepsi probably paid through the nose for the rights. It's nothing but free pub for the movie...this thing continues to impress me with exactly how HUGE it's going to be.

Re: Pepsi to Promote the Transformers Movie (80416)
Posted by Liege Evilmus on April 10th, 2007 @ 6:40pm CDT

Cheap, Optimus carried Pepsi(I'm sure while dreaming of a Coke)for years, and all they do in return is throw back a Mountain Dew.

Re: Pepsi to Promote the Transformers Movie (80436)
Posted by Bartrim on April 10th, 2007 @ 6:53pm CDT

Mountain Dew??? Ewww I'll have a crab juice

Re: Pepsi to Promote the Transformers Movie (80470)
Posted by The Shadow on April 10th, 2007 @ 7:43pm CDT

First-Aid wrote:Just like they did with Superman Returns last year. You latch onto the biggest movie of the year and market the hell out of it. Bay and Co. won't mind...Pepsi probably paid through the nose for the rights. It's nothing but free pub for the movie...this thing continues to impress me with exactly how HUGE it's going to be.

I wouldn't call the upcoming Transformers movie the "biggest movie of the year" just yet. Both Spider-Man 3 and Pirates of the Caribbean: At World's End already have stronger claims to the title {with PotC 3 possibly being in the best position to take the honor since PotC earned over a billion dollar's last year}.

But no doubt about it - Paramount is going to make sure TF Live is going to be one of this years "BIG" movies, particularly since it'll have some breathing room between it and PotC 3 and S-M 3.

It'll be interesting to see Pepsi's TF themed commercials when they hit TV. I wonder how they'll incorporate the transforming angle into them...[/i]

Re: Pepsi to Promote the Transformers Movie (80488)
Posted by ShGarland_1383 on April 10th, 2007 @ 8:12pm CDT

1337W422102 wrote:Another Pepsi Convoy?

I'd like to see it come out in America. Sure, you could buy it from Action-HQ; I just think it'd be cool if it came out here in the states.

Re: Pepsi to Promote the Transformers Movie (80525)
Posted by featofstrength on April 10th, 2007 @ 8:49pm CDT

Man, i hate Pirates of the Caribbean

Re: Pepsi to Promote the Transformers Movie (80539)
Posted by Robinson on April 10th, 2007 @ 9:07pm CDT

By the way the slogan is "transform your summer" it is probably some form of trip giveaway as well as figures probably

Re: Pepsi to Promote the Transformers Movie (80564)
Posted by Robinson on April 10th, 2007 @ 9:31pm CDT

Bartrim wrote:Mountain Dew??? Ewww I'll have a crab juice

http://www.youtube.com/watch?v=Dgi_mWyTqUc

Re: Pepsi to Promote the Transformers Movie (80569)
Posted by UltraPrimal on April 10th, 2007 @ 9:39pm CDT

Yes, I'm hoping this results in a North American Pepsi Prime release on Hasbro's part.

Re: Pepsi to Promote the Transformers Movie (80610)
Posted by Roboto750 on April 10th, 2007 @ 11:00pm CDT

This all sounds good to me. I could see some really unique cross-marketing here, if things are done right. I like Mountain Dew and such, but I have to admit that I'm a Coke fan at heart (hey, I live near Atlanta, give me a break :lol:

Re: Pepsi to Promote the Transformers Movie (80626)
Posted by Nemesis Cyberplex on April 10th, 2007 @ 11:17pm CDT

To quote Eago from Aladdin:

"Now there's a big suprise!! That's incredib....I think I'm going to have a heart attack & die from *not* suprise!"

Re: Pepsi to Promote the Transformers Movie (80648)
Posted by atatcommander on April 10th, 2007 @ 11:42pm CDT

Cool, Transfroming soda cans. And i love Mountain Dew, I drink a 2-liter at work everynight.

Re: Pepsi to Promote the Transformers Movie (81109)
Posted by Hairball178 on April 11th, 2007 @ 12:23pm CDT

I'm like Wreck-Gar...that being a Pepper. Wouldn't you like to be a Pepper too?

Re: Pepsi to Promote the Transformers Movie (81123)
Posted by Wheeljack35 on April 11th, 2007 @ 12:40pm CDT

Each soda might have a different character on the label

Re: Pepsi to Promote the Transformers Movie (81164)
Posted by Gaijin on April 11th, 2007 @ 1:41pm CDT

Alright! More Pepsi cans with a movie theme. Only, unlike the Star Wars and Lord of the Rings cans/bottles, Transformers will indeed be for my collection.

Re: Pepsi to Promote the Transformers Movie (81168)
Posted by Gaijin on April 11th, 2007 @ 1:43pm CDT

My only concern is that everytime something gets overly promoted, it usually bombs badly. Here is to hoping that the TF movie will be the exception to the rule. *bottoms up a Mountain Dew.

Re: Pepsi to Promote the Transformers Movie (81240)
Posted by Mechanurgist on April 11th, 2007 @ 2:33pm CDT

Hairball178 wrote:I'm like Wreck-Gar...that being a Pepper. Wouldn't you like to be a Pepper too?

"Offer expires while you wait, operators are standing by."

Love that stuff. Maybe they should have had junkions in this movie. Oh, wait, they do; they're called decepticons.

Re: Pepsi to Promote the Transformers Movie (81278)
Posted by Roboto750 on April 11th, 2007 @ 3:12pm CDT

Wheeljack35 wrote:Each soda might have a different character on the label

I would love to see that! It would give me something unique (and affordable) to collect come movie time!

Re: Pepsi to Promote the Transformers Movie (81298)
Posted by The Shadow on April 11th, 2007 @ 3:29pm CDT

It'd be cool if Pepsi finally brought over one of their common Japanese cross promotion techniques - specifically the bottle cap figures. Providing they don't over do it with total number of different collectible figures {EG not much more than say a dozen}.

Re: Pepsi to Promote the Transformers Movie (81398)
Posted by Scaleface on April 11th, 2007 @ 5:13pm CDT

Any chance of them reshowing the old Pepsi generation commercial with the pepsi and coke machines who turn into robots from the 1980s? I can't even find that on youtube!

Re: Pepsi to Promote the Transformers Movie (81720)
Posted by Roboto750 on April 11th, 2007 @ 11:03pm CDT

Scaleface wrote:Any chance of them reshowing the old Pepsi generation commercial with the pepsi and coke machines who turn into robots from the 1980s? I can't even find that on youtube!

Sounds cool! I'd love to see that sometime, since I can't quite bring it to mind.

Re: Pepsi to Promote the Transformers Movie (82039)
Posted by Brakethrough on April 12th, 2007 @ 8:55am CDT

StarsCreamSoda, anyone?

Re: Pepsi to Promote the Transformers Movie (82041)
Posted by Leonardo on April 12th, 2007 @ 8:58am CDT

Brakethrough wrote:StarsCreamSoda, anyone?

Sector7-Up?

Re: Pepsi to Promote the Transformers Movie (82056)
Posted by Brakethrough on April 12th, 2007 @ 9:11am CDT

Leonardo wrote:
Brakethrough wrote:StarsCreamSoda, anyone?

Sector7-Up?

Wow, I just got out-punned.

Umm...

Root Bumblebeer?

Re: Pepsi to Promote the Transformers Movie (82093)
Posted by Leonardo on April 12th, 2007 @ 9:46am CDT

Brakethrough wrote:
Leonardo wrote:
Brakethrough wrote:StarsCreamSoda, anyone?

Sector7-Up?

Wow, I just got out-punned.

Umm...

Root Bumblebeer?

Irnhide-Bru?

Re: Pepsi to Promote the Transformers Movie (82572)
Posted by Roboto750 on April 12th, 2007 @ 4:58pm CDT

Leonardo wrote:
Brakethrough wrote:
Leonardo wrote:
Brakethrough wrote:StarsCreamSoda, anyone?

Sector7-Up?

Wow, I just got out-punned.

Umm...

Root Bumblebeer?

Irnhide-Bru?