Possible Optimus Prime Lego Set Coming Soon

That MSRP is insane, Lego really has lost all touch with reality when it comes to pricing
Still cool to see an offical Lego Transformers set tho, but I don't expect this to be worth buying

xMXUx wrote:That MSRP is insane, Lego really has lost all touch with reality when it comes to pricing
Still cool to see an offical Lego Transformers set tho, but I don't expect this to be worth buying

There's a lot behind that pricing: the number of pieces it will have (and therefore the plastic it will consume), the licensing, probably being a relatively complex build - especially if it can transform without dissassembly - for adult collectors...

Personally, if this is true - and that's a HUGE "if" - I'm very happy for three reasons:
1) I'm a huge fan of both LEGO and Transformers, so this is a dream come true;
2) as a constraction fan - and yes, even if it's System I count it as constraction - it's refreshing to see a new LEGO action figure that's not a Marvel mech (even if it's still a licensed robot series);
3) it's a cooperation between two usually competing companies, in similar veins to Marvel and DC having their very first crossover between Superman and Spider-Man and deciding to do something similar every year or Disney and Warner sharing characters in Who Framed Roger Rabbit, something I wish I was alive to have witnessed first hand and find far better than usually trying to one-up each other.

MaximalNui wrote:

xMXUx wrote:That MSRP is insane, Lego really has lost all touch with reality when it comes to pricing
Still cool to see an offical Lego Transformers set tho, but I don't expect this to be worth buying

There's a lot behind that pricing: the number of pieces it will have (and therefore the plastic it will consume), the licensing, probably being a relatively complex build - especially if it can transform without dissassembly - for adult collectors...

Personally, if this is true - and that's a HUGE "if" - I'm very happy for three reasons:
1) I'm a huge fan of both LEGO and Transformers, so this is a dream come true;
2) as a constraction fan - and yes, even if it's System I count it as constraction - it's refreshing to see a new LEGO action figure that's not a Marvel mech (even if it's still a licensed robot series);
3) it's a cooperation between two usually competing companies, in similar veins to Marvel and DC having their very first crossover between Superman and Spider-Man and deciding to do something similar every year or Disney and Warner sharing characters in Who Framed Roger Rabbit, something I wish I was alive to have witnessed first hand and find far better than usually trying to one-up each other.

This^

I think it's also an evolution of Hasbro's current strategy if licensing their brands out more, lego give Hasbro money either way here while it's up to lego to actually sell the product.

I know this is a loooong jump however.... while this set itself dosen't excite me, the prospect of an entire line does, especially if they get into minifigs again. I mean I tried to collect every Kreon minifig there is, last count was around 400, and I still never got the canceled wave 3 Kreon Warriors, though some did make it into production.

A whole line of official Lego TF minifigs would definitely reignite the collector spark that has been dimming for the past few years with minimal mainline generations purchases

MaximalNui wrote:

xMXUx wrote:That MSRP is insane, Lego really has lost all touch with reality when it comes to pricing
Still cool to see an offical Lego Transformers set tho, but I don't expect this to be worth buying

There's a lot behind that pricing: the number of pieces it will have (and therefore the plastic it will consume), the licensing, probably being a relatively complex build - especially if it can transform without dissassembly - for adult collectors...

Personally, if this is true - and that's a HUGE "if" - I'm very happy for three reasons:
1) I'm a huge fan of both LEGO and Transformers, so this is a dream come true;
2) as a constraction fan - and yes, even if it's System I count it as constraction - it's refreshing to see a new LEGO action figure that's not a Marvel mech (even if it's still a licensed robot series);
3) it's a cooperation between two usually competing companies, in similar veins to Marvel and DC having their very first crossover between Superman and Spider-Man and deciding to do something similar every year or Disney and Warner sharing characters in Who Framed Roger Rabbit, something I wish I was alive to have witnessed first hand and find far better than usually trying to one-up each other.

I've been a long time Lego (and Lego compatible brands) fan, so I know how all of this works. To me it's just ridiculous how Lego pricing just keeps going up while quality keeps going down. When you see what other brands deliver and how their pricing works, it really puts into perspective how insane Lego's pricing has become.

But other than the insane price of this set (and Lego in general), I'm really looking forward to seeing how this turns out.
If it turns out good, I'll definitely be picking it up once it inevitably becomes available at the usual 30% discounted price

o.supreme wrote:I know this is a loooong jump however.... while this set itself dosen't excite me, the prospect of an entire line does, especially if they get into minifigs again. I mean I tried to collect every Kreon minifig there is, last count was around 400, and I still never got the canceled wave 3 Kreon Warriors, though some did make it into production.

A whole line of official Lego TF minifigs would definitely reignite the collector spark that has been dimming for the past few years with minimal mainline generations purchases

I don't think that's gonna happen. Lego likes doing one of licensed stuff (Sonic, Winnie The Pooh, Stranger Things, etc.). However I really like your idea, and would definitely be onboard with that, as it sounds much more interesting than just a one off set

xMXUx wrote:

MaximalNui wrote:

xMXUx wrote:That MSRP is insane, Lego really has lost all touch with reality when it comes to pricing
Still cool to see an offical Lego Transformers set tho, but I don't expect this to be worth buying

There's a lot behind that pricing: the number of pieces it will have (and therefore the plastic it will consume), the licensing, probably being a relatively complex build - especially if it can transform without dissassembly - for adult collectors...

Personally, if this is true - and that's a HUGE "if" - I'm very happy for three reasons:
1) I'm a huge fan of both LEGO and Transformers, so this is a dream come true;
2) as a constraction fan - and yes, even if it's System I count it as constraction - it's refreshing to see a new LEGO action figure that's not a Marvel mech (even if it's still a licensed robot series);
3) it's a cooperation between two usually competing companies, in similar veins to Marvel and DC having their very first crossover between Superman and Spider-Man and deciding to do something similar every year or Disney and Warner sharing characters in Who Framed Roger Rabbit, something I wish I was alive to have witnessed first hand and find far better than usually trying to one-up each other.

I've been a long time Lego (and Lego compatible brands) fan, so I know how all of this works. To me it's just ridiculous how Lego pricing just keeps going up while quality keeps going down. When you see what other brands deliver and how their pricing works, it really puts into perspective how insane Lego's pricing has become.

But other than the insane price of this set (and Lego in general), I'm really looking forward to seeing how this turns out.
If it turns out good, I'll definitely be picking it up once it inevitably becomes available at the usual 30% discounted price

Not to get off topic, but I've seen comments like this a lot (like every news article) on brickset.com and it's always people from Europe, so I'm wondering if this is a regional thing b/c every set that I've bought has been the pinnacle of quality (living in the states)

Back on topic, this is listed as being a part of the creator expert line, and they are almost always a one off, so to get a series (like the creator expert cars) would probably take a lot of sales

Hellscream9999 wrote:Not to get off topic, but I've seen comments like this a lot (like every news article) on brickset.com and it's always people from Europe, so I'm wondering if this is a regional thing b/c every set that I've bought has been the pinnacle of quality (living in the states)

Odd, until you mentioned that, I thought all Lego were manufactured at their headquarters in Denmark, which I know has the highest of QC standards in recent years. Even a few years back, when I was ordering Lego in bulk to build the display base for my Kreon display,website orders were coming straight from Billund.

But I see more recently they have manufacturing now in Hungary, Mexico, and China. Maybe there are QC issues with the product coming from Hungary? Who knows.

I would think Mexico would probably service most of North America now being geographically closer, but I haven't purchased any Lego in about 6 years, so I'm not sure if the quality has diminished. Next time I go to Walmart or Target, I'm going to give a thorough look at some Lego packaging.

Yeah there are a lot of "one-and-done" license Lego sets, (Voltron that came out a couple years ago looks awesome!, and awesomely expensive)lets just hope this is the start of something, and not just a one off.

I don't wanna derail this further, but I'd be more than happy to discuss about general Lego stuff and my experience with the brand in recent years somewhere else

o.supreme wrote:

Hellscream9999 wrote:Not to get off topic, but I've seen comments like this a lot (like every news article) on brickset.com and it's always people from Europe, so I'm wondering if this is a regional thing b/c every set that I've bought has been the pinnacle of quality (living in the states)

Odd, until you mentioned that, I thought all Lego were manufactured at their headquarters in Denmark, which I know has the highest of QC standards in recent years. Even a few years back, when I was ordering Lego in bulk to build the display base for my Kreon display,website orders were coming straight from Billund.

But I see more recently they have manufacturing now in Hungary, Mexico, and China. Maybe there are QC issues with the product coming from Hungary? Who knows.

I would think Mexico would probably service most of North America now being geographically closer, but I haven't purchased any Lego in about 6 years, so I'm not sure if the quality has diminished. Next time I go to Walmart or Target, I'm going to give a thorough look at some Lego packaging.

Yeah there are a lot of "one-and-done" license Lego sets, (Voltron that came out a couple years ago looks awesome!, and awesomely expensive)lets just hope this is the start of something, and not just a one off.

Mexico does produce Lego for all of the America's, this is why there was such a massive shortage of lego during the pandemic.

I think the best comparison for this is the Voltron set from a while ago. Big, fully changing and really expensive.

I'm curious about this, but probably wouldn't buy it. If I did buy it it would be purely as an investment knowing what some of these things go for on the aftermarket. I look at Lego on the shelves, but I just don't have the time.

Emerje

Personally I am hopeful, if this is indicative of a possible partnership between Lego and Hasbro over the Transformers brand.

Hopefully if they do start doing sets based on transformers they'll take a cue from this guy https://www.youtube.com/channel/UCAAn31 ... -Qg/videos

I watch a Lego Building YT channel, and the price is not the highest I've seen, just saying. I will also say that this type of set as high priced as it is will not be sold in regular stores like Walmart and Target, but rather through specialty stores (Lego has a dedicated store in one of my local malls) and online. Lego has a lot of themes and one-offs that are unknown to the uninitiated, including some high-end ones for ages 18+ (seen that Super Mario 64 ?-Block set? Mamma Mia!), which this set falls under.

And keep in mind if it is for the upcoming movie we got a triple-whammy of licensing plus his size and detail to consider.

Jelze Bunnycat wrote:I watch a Lego Building YT channel, and the price is not the highest I've seen

The price isn't high at all by any standards. The brick price is still 10 cents per brick + license premium.

It was rumoured for a good while but Lego has now officially announced that an Optimus Prime lego set is coming.

You can see their anouncement video here: https://www.facebook.com/LEGO/videos/52 ... _tn__=%2CO

We also have images from an upcoming review that were posted by Sixo on Twitter, which you can see below. This is a G1 Optimus prime that can also transform, as you can see in the images.

Below is the product info:

Set number: 10302
Designation: Optimus Prime
Number of parts: 1508
Release date: June 2022
Availability: LEGO
Recommended age: 18+
UVP: 169,99 Euro

This looks great! As a huge Lego fan I love this!

I wonder how fast pre-orders will sell out.

FYI multiple Lego reviewers broke the embargo date and took down their reviews. My preferred Lego site said their review will go up later this week. If Lego opens up preorders, they will probably go up at the same time.

I'm sure this set will need multiple production runs but it should remain available periodically and with occasional backorders for the next couple years. This set will also probably be available at other retailers including Amazon and Target. Point being: if you want it immediately, watch Lego's and fansites' social media for the formal launch. If time isn't critical, you can be confident it'll be available at list price sooner than later and that it will sell out only temporarily.

Kyleor wrote:I wonder how fast pre-orders will sell out.

From hat I read, it will simply be out June 1st. You go to the Lego store and pick it up or buy it on their website.

It would be great to stand this one next to my old Kre-O POS one...

It is huge!
Take my money, Lego

It’s big, it transforms with what appears to be no partsforming, I get to build it from scratch… I could really just sit here and go on with the positives.

Hopefully this does well enough for future sets, I’d love a brick Megatron.

Wow that looks way worse than expected, especially for that price. Money saved I guess

I never thought in a million years they could pull off a transforming Optimus Prime in LEGO! Super impressive!

Damn!...

That's a sight to behold. But also an eye searing price tag.

FINALLY! Someone actually made an Optimus Prime that transforms like the CGI Optimus seen in the main menu of the Rhino DVD releases of G1 Season 2!

And, wow, it's as big as a Supreme class toy. Like, Armada Unicron-sized!

Looks nice.I like how managed to keep the transformation accurate to the G1 toy while giving him nice proportions and how the truck grill in robot mode isn't fake kibble.

Day 862 of waiting for Transformers Armada Masterpiece news.

Lego announced the Transformers Optimus Prime Lego Set 10302 today and many reviews were ready to go. Below we have more images of the set showing the new pieces made for it (most are simply in colours we did not get before). There is no US listing yet but the word on the street says this toy will be available in Lego Stores June 1st for $170 USD. With there being 1508 pieces, this price comes out to the standard 10 cents per piece + licensing premium, the same we see with Star Wars sets. We also found a video review that we are sharing with you below.

While many Lego fans have expressed anticipation for the novelty of this set both in terms of it being the first Transformers Lego set and this being transformable, Transformers fans are mixed on the toy due to lack of knee articulation and headsculpt. You will let us know what you thinK!

Review: https://fb.watch/cXUaesLpIk/

Will this lead to Transformers mini figures? This is why they discontinued the Kre-o line??

Zordon wrote:Will this lead to Transformers mini figures? This is why they discontinued the Kre-o line??

No and no

Me likey a lot! This is far better than anything I imagined.

Wow, this is great! A real dream come true for a fan of LEGO constraction and Transformers.

Also:


Are these new pieces?

AcademyofDrX wrote:

Zordon wrote:Will this lead to Transformers mini figures? This is why they discontinued the Kre-o line??

No and no

Pretty sure this is a one-and-done deal. Though I certainly wouldn't mind future collaborations between the two companies, even outside Transformers! I love when companies stop competing against each other and actually cooperate to give us something awesome.

Man,he is huge,I don't hink there many lego sets he can interact with,but as a stand alone toy he looks great.

MaximalNui wrote:Wow, this is great! A real dream come true for a fan of LEGO constraction and Transformers.

Also:


Are these new pieces?

Yes, the socket brick is debuting with the tallneck lego set, and the mouth plate part may be entirely new - I don't keep up with new parts and parts in new colors very strictly though

Hellscream9999 wrote:

MaximalNui wrote:Wow, this is great! A real dream come true for a fan of LEGO constraction and Transformers.

Also:


Are these new pieces?

Yes, the socket brick is debuting with the tallneck lego set, and the mouth plate part may be entirely new - I don't keep up with new parts and parts in new colors very strictly though

The Brothers Brick and other Lego review sites routinely photograph new part and color availability.

Also apparently the mouthplate part is in the new succulents set.

AcademyofDrX wrote:

Hellscream9999 wrote:

MaximalNui wrote:Wow, this is great! A real dream come true for a fan of LEGO constraction and Transformers.

Also:


Are these new pieces?

Yes, the socket brick is debuting with the tallneck lego set, and the mouth plate part may be entirely new - I don't keep up with new parts and parts in new colors very strictly though

The Brothers Brick and other Lego review sites routinely photograph new part and color availability.

Also apparently the mouthplate part is in the new succulents set.

Is it? Got'cha, I don't think Brickset mentioned it in their review, thats good to know. I know one new part is that dark grey ratchet part in the thigh assembly that I'm really excited for, I only MOC large robots, and I am thriving with the new ratchet parts that have debuted this year

Hellscream9999 wrote:

AcademyofDrX wrote:

Hellscream9999 wrote:

MaximalNui wrote:Wow, this is great! A real dream come true for a fan of LEGO constraction and Transformers.

Also:


Are these new pieces?

Yes, the socket brick is debuting with the tallneck lego set, and the mouth plate part may be entirely new - I don't keep up with new parts and parts in new colors very strictly though

The Brothers Brick and other Lego review sites routinely photograph new part and color availability.

Also apparently the mouthplate part is in the new succulents set.

Is it? Got'cha, I don't think Brickset mentioned it in their review, thats good to know. I know one new part is that dark grey ratchet part in the thigh assembly that I'm really excited for, I only MOC large robots, and I am thriving with the new ratchet parts that have debuted this year

It looks like it's this design, only in flame orange so far:
https://brickset.com/parts/design-1762

And I was curious, so I checked up on you, and they did mention it in their review and photographed the new part. I didn't take much note of it at the time since there are a lot of unusual parts and colors in the Botanicals Collection.
https://brickset.com/article/74004/revi ... succulents


Transformers and Lego are in a race to see who can bankrupt me, and Brickset is very helpful in that regard.

AcademyofDrX wrote:

Hellscream9999 wrote:

AcademyofDrX wrote:

Hellscream9999 wrote:

MaximalNui wrote:Wow, this is great! A real dream come true for a fan of LEGO constraction and Transformers.

Also:


Are these new pieces?

Yes, the socket brick is debuting with the tallneck lego set, and the mouth plate part may be entirely new - I don't keep up with new parts and parts in new colors very strictly though

The Brothers Brick and other Lego review sites routinely photograph new part and color availability.

Also apparently the mouthplate part is in the new succulents set.

Is it? Got'cha, I don't think Brickset mentioned it in their review, thats good to know. I know one new part is that dark grey ratchet part in the thigh assembly that I'm really excited for, I only MOC large robots, and I am thriving with the new ratchet parts that have debuted this year

It looks like it's this design, only in flame orange so far:
https://brickset.com/parts/design-1762

And I was curious, so I checked up on you, and they did mention it in their review and photographed the new part. I didn't take much note of it at the time since there are a lot of unusual parts and colors in the Botanicals Collection.
https://brickset.com/article/74004/revi ... succulents


Transformers and Lego are in a race to see who can bankrupt me, and Brickset is very helpful in that regard.

That's cool, thanks. I don;t really buy much lego unless it can further my mecha moc's (which meant double dipping on the ninjago megazord for more of those new ratchet joints) but I fully intend to grab this and see if i can upgrade it

I wish i could afford one. He looks fantastic!!

Hellscream9999 wrote:tallneck lego set

Wow, I had no idea this was even a thing! Looks like it just come out a little over a week ago and already sold out everywhere but eBay for double the price. I'll have to check a few local stores and see if ones around, I don't exactly trust store local stock checkers online.

I might get Optimus, not sure, maybe just as an investment.

Emerje

Emerje wrote:

Hellscream9999 wrote:tallneck lego set

Wow, I had no idea this was even a thing! Looks like it just come out a little over a week ago and already sold out everywhere but eBay for double the price. I'll have to check a few local stores and see if ones around, I don't exactly trust store local stock checkers online.

I might get Optimus, not sure, maybe just as an investment.

Emerje

it was sold out in the first 30 mins. I believe they are both exclusive to lego stores and the site.

Hellscream9999 wrote:

Emerje wrote:

Hellscream9999 wrote:tallneck lego set

Wow, I had no idea this was even a thing! Looks like it just come out a little over a week ago and already sold out everywhere but eBay for double the price. I'll have to check a few local stores and see if ones around, I don't exactly trust store local stock checkers online.

I might get Optimus, not sure, maybe just as an investment.

Emerje

it was sold out in the first 30 mins. I believe they are both exclusive to lego stores and the site.

I found regular retail listings for the Tallneck at Walmart, Target, Amazon and B&N, all sold out. I haven't seen anything suggesting it's an exclusive.

Emerje

Emerje wrote:

Hellscream9999 wrote:

Emerje wrote:

Hellscream9999 wrote:tallneck lego set

Wow, I had no idea this was even a thing! Looks like it just come out a little over a week ago and already sold out everywhere but eBay for double the price. I'll have to check a few local stores and see if ones around, I don't exactly trust store local stock checkers online.

I might get Optimus, not sure, maybe just as an investment.

Emerje

it was sold out in the first 30 mins. I believe they are both exclusive to lego stores and the site.

I found regular retail listings for the Tallneck at Walmart, Target, Amazon and B&N, all sold out. I haven't seen anything suggesting it's an exclusive.

Emerje

Did you? That's cool, I didn't see anything on target when I went looking, will have to double check.

I wasn't expecting much when this rumor started...
But I'm interested for sure.
This is a pretty cool looking set.
it's a little unfortunate that the print for the eyes is a bit too high on that tile.
But still, I'm definitely interested in this.

Sowndwave76 wrote:I wasn't expecting much when this rumor started...
But I'm interested for sure.
This is a pretty cool looking set.
it's a little unfortunate that the print for the eyes is a bit too high on that tile.
But still, I'm definitely interested in this.

The problem is that it's sitting on a special plate that raises it a little, the print actually take up the entire height of the plate. I dislike it too, but its something that I can easily swap out, just not sure is that'll look any better though

Hellscream9999 wrote:

Emerje wrote:

Hellscream9999 wrote:tallneck lego set

Wow, I had no idea this was even a thing! Looks like it just come out a little over a week ago and already sold out everywhere but eBay for double the price. I'll have to check a few local stores and see if ones around, I don't exactly trust store local stock checkers online.

I might get Optimus, not sure, maybe just as an investment.

Emerje

it was sold out in the first 30 mins. I believe they are both exclusive to lego stores and the site.

Tailneck is not an exclusive. And we don't know about Optimus yet.

william-james88 wrote:

Hellscream9999 wrote:

Emerje wrote:

Hellscream9999 wrote:tallneck lego set

Wow, I had no idea this was even a thing! Looks like it just come out a little over a week ago and already sold out everywhere but eBay for double the price. I'll have to check a few local stores and see if ones around, I don't exactly trust store local stock checkers online.

I might get Optimus, not sure, maybe just as an investment.

Emerje

it was sold out in the first 30 mins. I believe they are both exclusive to lego stores and the site.

Tailneck is not an exclusive. And we don't know about Optimus yet.

Well I knew target stores stock random 18+ sets, but I didn't want people to think it was gonna get a wider release than it is, seems tallneck is being stocked by retailers online, but is not being sold in stores (save lego stores) just yet, if ever. But you are right

Oh man this is awesome... Do a combiner team!

I love Transformers and Lego. Imagine if TF became a full time Lego theme with sets of all sizes and characters?!?!?!?

Lego put up a video on Facebook:

https://fb.watch/cYJS3Yxc99/

Is it just me, or does that sound like John Bailey?

~ Grim

Product page is up, doesn't look like it'll have a pre-order.

https://www.lego.com/en-us/product/opti ... 2-115554-1

Target and Amazon both stock 18+ sets, so they'll probably have this, but we will have to check after the release date.