SDCC 2017: Transformers: The Last Knight Toy Concepts and Schematics #HasbroSDCC

Carnivius_Prime wrote:Love this sorta of stuff but I feel slightly spoiled by the Deluxe Bumblebee instructions cos part of my enjoyment is figuring out the toy without the instructions, only using them when I've got stuck. Damn my curiosity.

Kotori_Sonoda wrote:

Carnivius_Prime wrote:Love this sorta of stuff but I feel slightly spoiled by the Deluxe Bumblebee instructions cos part of my enjoyment is figuring out the toy without the instructions, only using them when I've got stuck. Damn my curiosity.

Same here. Even when I watch video reviews I don't look at the vid when it comes to them showing the transformation, just to make it more fun.
Of course i use the instructions as as a last resort if I'm stumped and I'm not sure if this part should move or not.

Bronzewolf wrote:Our very own Seibertron has received info that the Transformers The Last Knight Deluxe Skullitron and Megatron are both in stock on the Toys R Us website! While these are starting to appear at physical stores, this is a nice option for people who don't want to go out and search their area.
Let us know down below if you'll be grabbing either of these figures!

Bronzewolf wrote:Our very own Seibertron has received info that the Transformers The Last Knight Deluxe Skullitron and Megatron are both in stock on the Toys R Us website! While these are starting to appear at physical stores, this is a nice option for people who don't want to go out and search their area.
Let us know down below if you'll be grabbing either of these figures!

Silverwing wrote:Is it just me or does MPM Prime looks way better in the gray model?

Bronzewolf wrote:

Silverwing wrote:Is it just me or does MPM Prime looks way better in the gray model?

So does Cogman, TBH.

Starscreams Ghost wrote:I like the toy of Steelbane, and I've been checking stores fairly often over the last two months to try and find him. I cannot seem to find him anywhere yet. Is this toy rare, or is it being sniped by the online sales community before I can get my hands on one?

Decepticon Stryker wrote:Cool! But I probably won't see any of these for a while. My nearest TRU has a very tiny space for Transformers. Most of the aisle taken up by WWE and leftover Jurassic World toys.

WreckerJack wrote:Thanks to our very own Carytheone we now know that All Spark Tech CUBE Powers Figures have been spotted at ToysRus in Baton Rouge, Louisiana. They cost 39.99 each. Carytheone was nice enough to photograph both the front and back of the packaging so we can see what these figures do. If you are a fan of The Last Knight, you will be happy to know that even more TLK toys are showing up at retail in the us!

If you see any brand new figures in your area, feel free to let us know!

william-james88 wrote:Steelbane and that entire wave 2 has yet to be released in full in the US. It's not rare, just not fully released yet. Your best bet is to go on the sightings forum and check out your state's thread where people will tell you if they find it.

MGrotusque wrote:I like the concept and execution of this fig for the most part but i'd like it to be a deluxe size with some more detailing or paint apps. Step it up a notch because it has potential to be a pretty cool figure.

Va'al wrote:Courtesy of Dengeki Hobby, we have a single stock shot of the minifigure of Quintessa from Transformer: The Last Knight, that is included with the Infernocus set box. The tiny deceiver is in light blue see-through plastic, and can be seen below!

mesh wrote:(TLK Quintessa) looks like beast machines botanica.

MaverickPrime wrote:Has it been officially said that they do not have individual dragon modes as it was first said or do we just assume it?

Kurona wrote:On a completely different note, I find it funny that after avoiding the concept of Duocons for years; Hasbro pulls off a Leader-class one in Titans Return and a a Leader-class opposite Duocon in TLK

Swoop77 wrote:Forgive my ignorance, but is Dragonstorm 2 Leaders? or 2 Voyagers making a Leader? He/They look awesome regardless.

Swoop77 wrote:Forgive my ignorance, but is Dragonstorm 2 Leaders? or 2 Voyagers making a Leader? He/They look awesome regardless.

MaverickPrime wrote:Has it been officially said that they do not have individual dragon modes as it was first said or do we just assume it?

Swoop77 wrote:Forgive my ignorance, but is Dragonstorm 2 Leaders? or 2 Voyagers making a Leader? He/They look awesome regardless.

Question 1: There seems to be a narrative that movie properties did not perform to expectations during this quarter, which seems to be at odds with your commentary on the Transformers franchise. Could you address how you see the company position for the second half in terms of inventory level, shelf space and retailers dedicate to your brand?

Brian Goldner: Of course, Drew. Entertainment continues to drive our business through and if you look at Transformers, we now have entertainment across multiple screens and in fact we are targeting and presenting stories to an infinite number of demographics around the brand. Certainly Transformers: The Last Knight products sold very well and point of sales was very strong. The brand is up considerably. And then of course we also have Robots In Disguise products that’s around the television. We also have Universe product that’s focused on our fans.

That is also selling incredibly well and then there is of course preschool product Rescue Bots which is also selling quite well. So we are seeing a great sell-through around the brand, recognize that this is a brand that’s becoming Increasingly Global, Increasingly International. We’re seeing great growth in places like China around the brand and around our international market.

Question 2: Can we go back to Transformers for a moment Brian because you mentioned the strength of Global POS and that is up significantly and against the last movie (2014). Would it be fair to assume that The Last Knight could generate revenue higher than the 2014 movie, which you said at the time was kind of in-line with the 2011 movie?

Brian Goldner: Yeah, I think Transformers is in fact emblematic of what we’re doing across the company over the last three years; we have developed digital capabilities for stream content and putting content on a multitude of screens. That capability is really being born out in the Transformers business. So the overall brand is performing at a much higher level than it was in 2014, and in part that’s because the movie product is performing at a higher level than the prior year but also because we are seeing great growth in the Transformers: Generations products for the fan-economy. The Robots In Disguise product that’s been around the television. Television viewership is strong, our streaming on Netflix is very strong, and then of course the fan-oriented stream product that goes, our on content that streams with Machinima and MCM. That’s how I look at it as an expansion of storytelling. The brand did perform quite strongly in ’14 but also performed strongly in ’15 and ’16. This is clearly more in line with the movie year performance being up for the brand.

So to understand: movie-to-movie it seems like this movie is better and then you layer on kind of everything you do with your brand blueprint and how you kind of expand brands and then kind of putting it all together. The franchise in general has grown but the movie also seems better?

Brian Goldner: Yeah, it is. The performance is good. Remember that that movie has continued to perform incredibly well globally outside the US. We just surpassed 225 million dollars in China, the movie’s done more than 550 million dollars so far. And also with all of our entertainment globally, yes we are over POS compared to the last movie year. It’s coming from a number of new areas of our capabilities that we’ve developed over the last three years.

Brian Goldner: Royalty expense increased 14% to 8.1% of revenue. Higher royalty expense was the result of higher Partner Brand revenues, but also a strong contribution from Transformers: The Last Knight movie product which carries some external royalties. Our investment in product development remained flat year-over-year but declined as a percentage of revenues. We continue to invest in innovation at an industry-leading level.

Brian Goldner wrote:this is a brand that’s becoming Increasingly Global, Increasingly International.

Qwan wrote:

Brian Goldner wrote:this is a brand that’s becoming Increasingly Global, Increasingly International.

I don't know why exactly, but the capitalization here just really gets me. It'd make a great tagline, or a position title for someone important. "Seibertron: Increasingly Global, Increasingly International".