Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan

Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan

Friday, June 20th, 2014 10:44am CDT

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Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan



HONG KONG, June 20, 2014

The global premiere of Transformers 4, anxiously awaited by millions of fans, takes place in Hong Kong today (June 19). The director, the leading stars, and Imagine Dragons are all huge draws of the film, yet, as uniquely Chinese elements in the epic masterpiece - several models of GAC MOTOR have attracted the attention of film goers and fans across the world.

GAC MOTOR, a 100% China-proprietary brand, chosen for Transformers 4
Several models of the GAC MOTOR, an automotive brand owned by Chinese automaker Guangzhou Automobile Group (GAC), made their appearance in the sci-fi film, highlighting the brand's cool and fashionable look: the avant-garde E-jet concept car, driven by the world's richest man, projects a powerful and heady aura; the black, sedate GAC MOTOR GA5, as representative of the Chinese government and military, has aroused enormous interest; the white and light-footed GAC MOTOR GA5 is the vehicle of choice for starring Chinese actress Li Bingbing, who, together with the world's richest man, is filmed in a car race with several of the world's other renowned luxury cars. The excellent sense of road control when at the wheel of the GAC MOTOR GA5 enables the two starring actors to escape while being chased by the Decepticons and arrive in Hong Kong safely.

It is well-known that any element in any Hollywood blockbuster must undergo rigorous review. A 100% China-proprietary brand vehicle, has, for the first time ever, been selected by a universally known filmmaker, a signal of international recognition of the quality of Chinese brands and a vivid manifestation of the transformation of Chinese products into ones that can go toe-to-toe with any of the world's most well-known luxury brands with the GAC MOTOR as a representative.

With "Building a car for families" as the concept, Trumpchi has been making breakthrough after breakthrough in research and development, technology, manufacturing and quality, allowing Trumpchi to achieve rapid growth in the Chinese market. From its market launch in 2010 up to today, the sales volume has jumped to 85,000 units from an original 17,000 units, becoming a money earner with a profit of RMB250 million from being a money losing proposition at the outset. The sales volume of GAC MOTOR has tripled in a short period of time, well exceeding the compounded annual growth rate of the vast majority of Chinese proprietary brands.

As a Chinese proprietary brand with a focus on forward development in China's auto industry, GAC MOTOR has received many professional certifications. To cite an example, in a report on the quality of China-made new cars in J.D.Power 2013, GAC MOTOR scored 97 points (the lower the scores the better the quality), far better than the industry average of 119 points, paving the way for the brand to gain the reputation of a car with world-class quality, and become the first China-owned brand with an above-average score. Even when compared with wholly imported cars or cars made by joint ventures, GAC MOTOR's 97 points is less than their overage average for all such vehicles of 104 points. GAC MOTOR has broken the J.D. Power record of never having have any Chinese proprietary brand achieve a point score less than average, demonstrating that the quality of a Chinese proprietary brand is, for the first time, as good as an international one. J.D. Power 's certification had prompted Trumpchi to seek and obtain the Xuanyuan Award - the only award recognizing the outstanding contributions in China's automotive industry. Further, the car has been awarded by the most authoritative media organization in China, CCTV, as an only car brand for the year of 2013.

Forward development has laid the solid foundation for an internationalization strategy
Michael Bay, director of Transformers 4, paid a visit to the GAC R&D institute and GAC MOTOR manufacturing plant in Guanzhou after he completed the shooting of Transformers 4 in Beijing, and planted a Hainan scented wood (the most valuable and famous tree in China) in the plant with Wu Song. The trust and level of cooperation between two parties from the GAC MOTOR-featuring Transformers 4 and the tree-planting event is evident. Word had it that Michael Bay is greatly satisfied with the manufacturing strength of the vehicle and looks forward to there being a new model of GAC MOTOR one day named the Michael Bay.

"We chose to be partner with Transformers 4 as GAC MOTOR and Transformers share the same definition of heroism and sense of culture by emphasizing justice, power, fortitude and wisdom, and more importantly, GAC wants to bring China's high-quality models to the world through an internationally acclaimed movie, providing overseas buyers with an insight into products with uniquely Chinese characteristics," Wu Song, general manager of GAC MOTOR, commented on their strategic goal of brand enhancement and overseas expansion at the debut ceremony.

GAC MOTOR has already established a global presence. GAC Passenger Vehicle has expanded into 18 countries with a focus on major global markets that provide an opening to neighboring regions. GAC MOTOR showrooms will also open in prime locations across Dubai.
The increasingly perfected overseas brand system also enriches GAC Motor's overall brand planning. GAC MOTOR is not only the sole Chinese auto manufacturing representative to exhibit at large domestic and overseas auto shows, but also the official vehicle of many major international competitions and conferences, including the Guangzhou Asian Games, World Tour Grand Finals, China-ASEAN Expo and the China International Fair for Investment and Trade.

The latest international move for GAC MOTOR is appearing in Transformers: Age of Extinction. GAC MOTOR, the vehicle of choice for Chinese government officials as well as the world's wealthiest person and famous movie star Li Bingbing, has appeared on-screen multiple times, attracting the attention of hundreds of millions of people worldwide. A case in point, when, in the movie, Hong Kong was attacked, the black GAC MOTOR GA5, is selected as the Chinese military vehicle, highlighting Chinese military's resolute strength in keeping cool, calm and collected in the face of danger and, at the same time, being ever-victorious.

"We have developed a step-by-step strategy of 'Introducing' and 'Going Out', adhering to the principle of being self-sufficient as we constantly strive for self-improvement," said Wu Song when commenting on the development path for GAC MOTOR. "We at first adopted the principle of 'Introducing,' which means integrating world-leading suppliers and R&D organizations to form a global R&D network as the means to create the unique gene sequence for Trumpchi. We also adhere to the principle of self-improvement and target the medium- and high-end market, building a brand with quality."

Matching the quality of joint-venture brands, GAC MOTOR is accelerating its overseas expansion. The "Going Out" strategy means entering the international market as a high-end model. South America, the Middle East as well as Central and Western Asia are the breakthrough points, followed by entry into North America and Europe at the right time. "Export sales of GAC MOTOR are expected to account for 20% of our total in the future, and we expect that percentage to already reach 10% during the first 5 years. We hope GAC MOTOR will go global faster with its appearance in the international blockbuster," said Wu Song with confidence.

Credit(s): Business Wire


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Re: Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan (1584082)
Posted by Sideshow Sideswipe on June 20th, 2014 @ 11:15am CDT
This is a great article about GAC MOTOR GA5 I hope to learn more about the GAC MOTOR GA5 as the new spectacular summer blockbuster transformers movie/international automobile advertisement approaches and the GAC MOTOR GA5 is discussed in greater detail. I am sure the GAC MOTOR GA5 will be a prominent product and very popular as the GAC MOTOR GA5 is clearly a very interesting item to learn about. I hope to one day own a GAC MOTOR GA5 so that I can show to my friends and neighbors what a smart and successful business man I am and drive my GAC MOTOR GA5 down the main streets of my american home town and listen for the whispered voices saying "oh look, the GAC MOTOR GA5! I have heard of this GAC MOTOR GA5 in popular movie and print advertisement".

WHAT?
Re: Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan (1584229)
Posted by Bumblevivisector on June 20th, 2014 @ 9:23pm CDT
Yeah, and maybe those awesome GUNS we heard about a few months back will get their product placement in the same scene as the GAC MOTOR GA5!

Waitaminute, GAC...is this a Nickelodeon tie-in?
Re: Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan (1584251)
Posted by El Duque on June 20th, 2014 @ 10:48pm CDT
Remember Junkheap from a couple of months back? He's a Transformers: Age of Extinction Power Battler garbage truck with Waste Management logos. Waste Management has also announced that customers signing up for new service can receive two free Transformers: Age of Extinction movie tickets. See additional details below:



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TRANSFORMATION IS OUR SPECIALTY


Turn new waste or recycling service into two movie tickets to TRANSFORMERS™: AGE OF EXTINCTION.

Waste Management is a force for positive change – whether it's converting waste into energy, or recyclables into new products. Now you can turn waste or recycling service into two movie tickets to see TRANSFORMERS: AGE OF EXTINCTION. Get in on the action and sign up now!

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© 2014 Waste Management, Inc.
All trademarks mentioned herein are the property of their respective owners.

TRANSFORMERS™ and all related characters are trademarks of Hasbro and are used with permission. © 2014 Hasbro. MOTION PICTURE ARTWORK™ 2014 PARAMOUNT PICTURES. ALL RIGHTS RESERVED.

To create a new account, call 877 606 4009 to speak with a representative to set up new waste collection services or recycling services for your eligible company. You can also sign up online by visiting https://www.wm.com/store/dumpster-renta ... anding.jsp. Enter Promo Code "110-TRANS1" to complete and activate your new account in order to receive your movie certificates, while supplies last. Some restrictions apply. Offer does not include Waste Management Recycle by Mail or LampTracker® services including LampTracker® , eScrapTrackerSM, BatteryTracker™ and MercuryTracker™. Movie certificate supplies are limited. Offer valid while quantities last beginning on June 9, 2014. Void where prohibited.

Each new Waste Management National Services, Inc. ("WM") customer who sign up for service (some restrictions apply) using promo code "110-TRANS1" will receive two (2) reward codes, while supplies last. Each reward code is valid for one (1) movie certificate redeemable for one admission (up to $13 total value) to see Transformers: Age of Extinction or any other movie at participating theaters in the U.S. (Approximate Retail Value ("ARV"): $26 USD). Reward code is void if not activated by 12/31/14 and movie certificate is void if not used within 12 months from the date of activation.

In the United States, go to http://www.activaterewards.com/paramount to redeem code. If lost or stolen, cannot be replaced. No reproductions will be accepted. No cash value. If cost of movie admission is more than the maximum value of the movie certificate then winner must pay the difference. No change will be provided. Internet access and printer required, and winner must bring printed certificate to the participating theater box office to redeem. Not valid with any other offer. Offer valid only in U.S. and valid for one-time use only. Ticket recipient must comply with all terms and conditions specified by the issuer. This program is powered by Fandango Loyalty Solutions, LLC. Not for resale; void if sold or exchanged.

New WM customers in Canada will receive the Canadian equivalent of $26 USD as a gift card/voucher/gift certificate to be used at a movie theater. Gift Cards/vouchers/gift certificates/reward codes are subject to the restrictions, terms and conditions set by their respective issuer. Gift Cards/voucher/gift certificates will be determined by Sponsor in its sole discretion.

Lost or stolen reward codes or gift card/voucher/certificate (as applicable) will not be replaced. Reproduction of the reward codes or gift card/voucher/certificate is expressly prohibited, and any other use constitutes fraud. Admission subject to enforcement of the movie rating system guidelines sponsored by the Motion Picture Association of America. Use in violation of the foregoing restrictions will render the reward codes void. Other restrictions may apply. Not valid in combination with any other discount, coupon or offer. Rewards available hereunder are nontransferable and no cash redemption or prize substitutions will be permitted, except in the sole discretion of WM. If a reward, or any portion thereof, cannot be awarded for any reason, WM reserves the right in its sole discretion to substitute a reward in whole or in part with one of comparable or greater value. All costs and expenses associated with reward acceptance and use, not specifically provided herein, are the responsibility of the customer.

Paramount Pictures Corporation ("Paramount") is not responsible for the administration of the promotion or the fulfillment of rewards.

© 2014 Waste Management. All rights reserved. This email was sent by: Waste Management, 1001 Fannin St, Suite #4000, Houston, TX, 77002. In addition, http://www.wm.com is available 24 hours a day, seven days a week, as a communication and information tool for your use. Waste Management respects your privacy. To review our Privacy Policy, click here. If you've received this message in error, or if you prefer not to receive email messages offering services from Waste Management, click here to unsubscribe.
Re: Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan (1584272)
Posted by Bumblevivisector on June 21st, 2014 @ 12:44am CDT
A GARBAGE service offering tickets to the next Bay movie?

Oh come on now, that's just hater-entrapment!
Re: Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan (1584357)
Posted by Convoy on June 21st, 2014 @ 11:32am CDT
Nah, you got it all wrong. See, they're RECYCLING the first live action movie.
Weird ads are weird.
Re: Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan (1590959)
Posted by Va'al on July 15th, 2014 @ 2:19pm CDT
There are still pieces of news from various Transformers: Age of Extinction promotions around the world! This one comes from Twitter user tf__tf, who contacted us to share the plastic robot-themed gifts included with Tender Juicy hotdogs in the Philippines, in the form of flip badges and ID tags, in Drift, Bumblebee and Optimus Prime variants. Check out the images below.

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Re: Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan (1590978)
Posted by Peridot on July 15th, 2014 @ 3:44pm CDT
Va'al wrote:There are still pieces of news from various Transformers: Age of Extinction promotions around the world! This one comes from Twitter user tf__tf, who contacted us to share the plastic robot-themed gifts included with Tender Juicy hotdogs in the Philippines, in the form of flip badges and ID tags, in Drift, Bumblebee and Optimus Prime variants. Check out the images below.

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Wasn't there a Lunchables promotion almost exactly like this one for the first movie?
Re: Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan (1590987)
Posted by RhA on July 15th, 2014 @ 4:09pm CDT
Bumblevivisector wrote:A GARBAGE service offering tickets to the next Bay movie?

Oh come on now, that's just hater-entrapment!

:lol:
Re: Several Models of the GAC MOTOR Shine in Transformers 4, Highlighting GAC Group's Aggressive International Expansion Plan (1591302)
Posted by Rated X on July 17th, 2014 @ 1:06am CDT
Ugh....I hate those nasty red Filipino hot dogs. When I went out there, it was a mission to find some good ol american style beef hot dogs without the red coating. When I finally found them and made my ex cook them for her family, they didnt like them and wanted the red crap...ughhhh :SICK:

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