Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland

Transformers News: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland

Sunday, April 22nd, 2018 11:29PM CDT

Category: Company News
Posted by: william-james88   Views: 6,168

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Here's a fun fact. Did you know that there were 93 Toysrus stores in Germany, Austria and Switzerland combined? That's quite a bit of stores for such a small landmass. Other fun fact, all these toys are now owned by Ireland's very own toy chain Smyth's Toys. That's right, the family owned chain which only had 110 stores yesterday will now add these 93 to their tally of owned stores. They also inherit 4 Toysrus websites and will take on all current staff and management.

This is great news since that means it is business as usual for fans, and more importantly Toysrus employees, in Germany, Austria and Switzerland. It also brings Toysrus back to its routes of being a family entreprise.

Here is what Smyth's Toys co-founder Tony Smyth said about the deal: “We are convinced that multi-channel toy retailing will develop positively and that we can successfully introduce and expand our brand in Europe.”

This news was reported by Reuters and sent our way thanks westjames/notirish.

Transformers News: Re: The Toys R Us Troubles Thread
Credit(s): Reuters
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Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955340)
Posted by Rated X on April 23rd, 2018 @ 1:06am CDT
And yet another TRU article that has nothing to actually do with Transformers. This obsession with TRUs demise is getting ridiculous. Its a toy store. Someone else will rise from their ashes to sell Transformers. Hello...Transformers anyone? #-o
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955348)
Posted by ZeroWolf on April 23rd, 2018 @ 1:31am CDT
Actually this is good news for tf fans in those regions as it means that they can continue to have more choice in where to buy the toys.
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955357)
Posted by leokearon on April 23rd, 2018 @ 2:07am CDT
Maybe this will lead to SMYTHS Exclusives
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955358)
Posted by Qwan on April 23rd, 2018 @ 2:17am CDT
Rated X wrote:And yet another TRU article that has nothing to actually do with Transformers. This obsession with TRUs demise is getting ridiculous. Its a toy store. Someone else will rise from their ashes to sell Transformers. Hello...Transformers anyone? #-o

Or maybe some people live in one of those countries, used to get their Transformers from Toys R Us and will be very interested to know about this. Toys R Us is/was a huge juggernaut among toy retailers; Transformers, surprisingly, are toys; it stands to reason that ongoing information about a shake-up as big as this (that does affect at least some Transformers fans, believe it or not) would be worth sharing.
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955363)
Posted by Carnivius_Prime on April 23rd, 2018 @ 2:48am CDT
I'd like it if a Smyths took over the building where the Cambridge Toys R Us was. It's been rumoured but not seen any confirmation of such so I'm hoping it becomes true.
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955367)
Posted by Rated X on April 23rd, 2018 @ 3:10am CDT
Qwan wrote:
Rated X wrote:And yet another TRU article that has nothing to actually do with Transformers. This obsession with TRUs demise is getting ridiculous. Its a toy store. Someone else will rise from their ashes to sell Transformers. Hello...Transformers anyone? #-o

Or maybe some people live in one of those countries, used to get their Transformers from Toys R Us and will be very interested to know about this. Toys R Us is/was a huge juggernaut among toy retailers; Transformers, surprisingly, are toys; it stands to reason that ongoing information about a shake-up as big as this (that does affect at least some Transformers fans, believe it or not) would be worth sharing.


Basically Smyths is buying up real estate. Those stores are not going to be a TRUs anymore. Theyre going to take those big stupid giraffe signs and toss them in the dumpster and replace them with Smyths signs. So in essence the site is front paging the grand opening of new locations of an existing toy chain. Hardly Transformers news. Its just a bizzare fetish the news guys seem to have with TRU. They wont let it go. We all poured out some liquor and told our childhood memories like a month ago. Its time to move on already. The news guys are beating this dead giraffe so hard, its blood is starting to bleed. Im sure Hasbro already has plans on what chain will carry the next exclusives, titan class figures, MP releases, etc. We just need to be patient.
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955369)
Posted by ZeroWolf on April 23rd, 2018 @ 3:26am CDT
Carnivius_Prime wrote:I'd like it if a Smyths took over the building where the Cambridge Toys R Us was. It's been rumoured but not seen any confirmation of such so I'm hoping it becomes true.

I thought they might in some locations, doubt it would happen to the now closed tru near me as we have a symths not too far away already.

Rated X@ as I said this news is important to those countries where it happened, you may be sick of the news about tru and what happens to some of its stores in other countries but you don't decide what news is, but you can just ignore it :-) I mean looking at the right this is posted above four other tf related news pieces. :-)
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955371)
Posted by Qwan on April 23rd, 2018 @ 3:42am CDT
Rated X wrote:
Qwan wrote:
Rated X wrote:And yet another TRU article that has nothing to actually do with Transformers. This obsession with TRUs demise is getting ridiculous. Its a toy store. Someone else will rise from their ashes to sell Transformers. Hello...Transformers anyone? #-o

Or maybe some people live in one of those countries, used to get their Transformers from Toys R Us and will be very interested to know about this. Toys R Us is/was a huge juggernaut among toy retailers; Transformers, surprisingly, are toys; it stands to reason that ongoing information about a shake-up as big as this (that does affect at least some Transformers fans, believe it or not) would be worth sharing.


Basically Smyths is buying up real estate. Those stores are not going to be a TRUs anymore. Theyre going to take those big stupid giraffe signs and toss them in the dumpster and replace them with Smyths signs. So in essence the site is front paging the grand opening of new locations of an existing toy chain. Hardly Transformers news. Its just a bizzare fetish the news guys seem to have with TRU. They wont let it go. We all poured out some liquor and told our childhood memories like a month ago. Its time to move on already. The news guys are beating this dead giraffe so hard, its blood is starting to bleed. Im sure Hasbro already has plans on what chain will carry the next exclusives, titan class figures, MP releases, etc. We just need to be patient.

Our bizarre fetishes are our own business, thank you very much [-(
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955377)
Posted by g2jazz on April 23rd, 2018 @ 5:01am CDT
I visit toysrus germany regualry but online and in stores i can never find any reference what is gonna happen to the stores in germany. And this news gives us atleast some inform whaft is gonna happen to t

Because there is not allot of stores for transformers in germany
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955381)
Posted by Ironhidensh on April 23rd, 2018 @ 5:43am CDT
Rated X wrote:And yet another TRU article that has nothing to actually do with Transformers. This obsession with TRUs demise is getting ridiculous. Its a toy store. Someone else will rise from their ashes to sell Transformers. Hello...Transformers anyone? #-o



Was it frightening when the bad man stormed your home, put a gun to your head, and forced you to click on this thread?
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955383)
Posted by xMXUx on April 23rd, 2018 @ 5:59am CDT
For people living in countries that already have Smyth's Toys, how does their stock of Transformers compare to Toys'R'Us? Cause the Toys'R'Us closest to me here in Switzerland always had an absolutely terrible selection of Transformers, usually only stocking the kiddie lines of movie toys. Therefore I don't really care about them disappearing. But with Smyth's taking them over, buying Transformers in stores might actually become a viable option now
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955389)
Posted by MemphisR56 on April 23rd, 2018 @ 6:17am CDT
xMXUx wrote:For people living in countries that already have Smyth's Toys, how does their stock of Transformers compare to Toys'R'Us? Cause the Toys'R'Us closest to me here in Switzerland always had an absolutely terrible selection of Transformers, usually only stocking the kiddie lines of movie toys. Therefore I don't really care about them disappearing. But with Smyth's taking them over, buying Transformers in stores might actually become a viable option now


Smyths are fantastic in the UK. Since combiner wars, they have consistently been the first store to mass release every new generations toyline and have it well stocked constantly. Everything I've been looking for a single trip to smyths has always been rewarding. Combiner wars, titans return, Kreo blind bags, RID figures, etc. I've talked at length about how bad TRU UK have been for transformers (holding on to dead stock on pegs for over 10 years) so I'll not go into how bad they are when held side by side with Smyths. Their staff are polite, the stores are vibrant, everyone seems to have their finger on the pulse of what the hot toys currently are. And most importantly they don't have a killer TRU mark-up. Their prices always seem spot on to what most people are 'willing to pay' for the various size classes.

Honestly, walking into a Smyths feels exactly what walking into Toys R Us felt like in the 80's & early 90's. My only criticism of them is that they are too far away from me, and you can't order from their website. (yet, presuming if they're picking up toys r us's staff they may be expanding their online presence in coming days too.)

I'm praying quite hard that they make the same decision with buying up TRU UK and turning my local TRU ghosttown into a smyths which is actually within a sensible distance for public transport.
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955391)
Posted by carytheone on April 23rd, 2018 @ 6:19am CDT
Ironhidensh wrote:
Rated X wrote:And yet another TRU article that has nothing to actually do with Transformers. This obsession with TRUs demise is getting ridiculous. Its a toy store. Someone else will rise from their ashes to sell Transformers. Hello...Transformers anyone? #-o
Was it frightening when the bad man stormed your home, put a gun to your head, and forced you to click on this thread?
"Bad touch" is better than "no touch".
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955426)
Posted by Rated X on April 23rd, 2018 @ 9:09am CDT
Ironhidensh wrote:
Rated X wrote:And yet another TRU article that has nothing to actually do with Transformers. This obsession with TRUs demise is getting ridiculous. Its a toy store. Someone else will rise from their ashes to sell Transformers. Hello...Transformers anyone? #-o



Was it frightening when the bad man stormed your home, put a gun to your head, and forced you to click on this thread?


Its ironic how such a traditionally educated group gobbles up all this fake news.

TRU is not Disneyworld, Universal Studios, or any other type of "attraction". Its not a shrine to Transformers, Star Wars, or any other brand of toys. Its a store. A store that made crappy decisions that led to its demise. They failed in the US because capitalism takes no prisoners. As other countries around the world discover their own versions of Walmart and Amazon, their TRUs will collapse as well. While it may force some toy collectors to expand their horizon, that doesnt make it Transformers related. Time to let TRU go and move on buddy.
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955427)
Posted by Qwan on April 23rd, 2018 @ 9:20am CDT
Rated X wrote:While it may force some toy collectors to expand their horizon, that doesnt make it Transformers related.

What you are describing is pretty much the closest you could get to a definition of Transformers-related news, without it actually being solely about Transformers. Not to mention you skipped over every response telling you why they find these articles useful, as Transformers collectors, so you could go for the throat on the facetious post instead. Come on now.
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955437)
Posted by Carnivius_Prime on April 23rd, 2018 @ 10:22am CDT
I'm confused as to why all the arguing. Toys R Us was one of the primary stores that sold Transformers toys. Smyths also sells Transformers toys. My nearest Toys R Us was one of the few places I could walk in and see Transformers toys on the shelves and pegs and now it is gone. I'd very much like to know if Smyths would take over that building so that there would still be a toy store situated there that sells Transformers toys and Smyths tends to be better at stocking Transformers toys than the Toys R Us was at stocking Transformers toys so I'm really hoping that it'll happen and I'll again have a nice big place to go visit and potentially purchase Transformers toys. So I don't an issue about discussing stores that sell or sold Transformers toys on a forum devoted to Transformers toys. Stop arguing and go play with or admire your Transformers toys. That's why we all come here?
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955441)
Posted by ZeroWolf on April 23rd, 2018 @ 10:36am CDT
Carnivius_Prime wrote:I'm confused as to why all the arguing. Toys R Us was one of the primary stores that sold Transformers toys. Smyths also sells Transformers toys. My nearest Toys R Us was one of the few places I could walk in and see Transformers toys on the shelves and pegs and now it is gone. I'd very much like to know if Smyths would take over that building so that there would still be a toy store situated there that sells Transformers toys and Smyths tends to be better at stocking Transformers toys than the Toys R Us was at stocking Transformers toys so I'm really hoping that it'll happen and I'll again have a nice big place to go visit and potentially purchase Transformers toys. So I don't an issue about discussing stores that sell or sold Transformers toys on a forum devoted to Transformers toys. Stop arguing and go play with or admire your Transformers toys. That's why we all come here?

The arguing is more about one poster not liking how the news staff is doing things relating to the death of toys r us, so he's venting here. As far as everyone else is concerned, symths taking over those tru is good news :-) and like you I would like the same to happen here.
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955442)
Posted by ZeroWolf on April 23rd, 2018 @ 10:36am CDT
Carnivius_Prime wrote:I'm confused as to why all the arguing. Toys R Us was one of the primary stores that sold Transformers toys. Smyths also sells Transformers toys. My nearest Toys R Us was one of the few places I could walk in and see Transformers toys on the shelves and pegs and now it is gone. I'd very much like to know if Smyths would take over that building so that there would still be a toy store situated there that sells Transformers toys and Smyths tends to be better at stocking Transformers toys than the Toys R Us was at stocking Transformers toys so I'm really hoping that it'll happen and I'll again have a nice big place to go visit and potentially purchase Transformers toys. So I don't an issue about discussing stores that sell or sold Transformers toys on a forum devoted to Transformers toys. Stop arguing and go play with or admire your Transformers toys. That's why we all come here?

The arguing is more about one poster not liking how the news staff is doing things relating to the death of toys r us, so he's venting here. As far as everyone else is concerned, symths taking over those tru is good news :-) and like you I would like the same to happen here.
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955446)
Posted by Carnivius_Prime on April 23rd, 2018 @ 10:45am CDT
ZeroWolf wrote:
The arguing is more about one poster not liking how the news staff is doing things relating to the death of toys r us, so he's venting here. As far as everyone else is concerned, symths taking over those tru is good news :-) and like you I would like the same to happen here.


Yeah that's what i couldn't understand. Info about big well known toy stores is totally relevant here. :)
Re: Smyth's Toys Buys Every Toys R Us Store in Germany, Austria and Switzerland (1955451)
Posted by Rated X on April 23rd, 2018 @ 11:22am CDT
Qwan wrote:
Rated X wrote:While it may force some toy collectors to expand their horizon, that doesnt make it Transformers related.

What you are describing is pretty much the closest you could get to a definition of Transformers-related news, without it actually being solely about Transformers. Not to mention you skipped over every response telling you why they find these articles useful, as Transformers collectors, so you could go for the throat on the facetious post instead. Come on now.


Finding an article "useful" doesnt make it Transformers related. These news guys have enshrined TRU like it is the holy mecca of all things Transformers. Sheesh its a freaking store...and an overpriced, out of touch with reality store at that. Im not venting as another poster suggested. All the love this failure of a corporation is getting just makes me wanna puke. The TRU saga is becoming like Donald Trumps twitter account. Every stupid post he makes becomes instant "news".
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