Summary of Toy Fair 2011 - Transformers Announcements

Saturday, February 12th, 2011 8:32pm CST

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Seibertron staff members - Seibertron & Counterpunch are at Toy Fair 2011, New York to bring you the latest updates regarding Transformers toys as well as related products information.

Transformers Dark Of The Moon Live Action Movie
- TF3 has a much deeper Transformers / robot story
- Much more serious tone, slapstick humor gone/reduced
- Filmed in 3d, tailor made for 3D

Transformers Dark of the Moon Movie Toys launch May 16th
Mechtech (regular line) - Cyberverse (expanded world Scouts / Legends) - Robo Power
Mechtech weapons are interchangeable across all core figures, combination play for more power
- Cyberverse - Collect the World!
- Cyberverse Legion wave 1 - Topsin, Sideswipe, Bumblebee, Crankcase
Commander wave (similar to scouts) - Ironhide and Optimus Prime, Megatron, Sentinel Prime (over 30 figures to collect in the Cyberverse world)
Starscream with triple changing vehicle

- Deluxe - Ratchet, Starscream, Roadbuster (Nascar car), Crankcase (SUV), wave 2 Autobot Topspin (nascar)

- Voyager Megatron mack truck, new Ironhide, new Voyager Optimus Prime, wave 2 Shockwave

- Leader class Sentinel Prime (firetruck), Leader Bumblebee w/ lights and sounds, Leader Class Ironhide

- Ultimate Optimus Prime stands over 22" tall, Peter Cullen voice

- Human Alliance Stealth Bumblebee (black) with Sam
Skids with Elita-1 and Sgt Epps
HA Basic Spike Witwicky & Backfire, Ice Pick (snowmobile) with Sgt. Chaos

- Bumblebee with triple changing vehicle

- Autobot Ark with Roller - Ark converts into Battle Station playset (fall launch)

Kre-o Transformers (building blocks)
* product innovation
* quality bricks
* Hasbro's best brands
* what better brand to launch with than Transformers?
* 2 IN 1 PLAY robot and vehicle, action figure innovation to mini-figure design (looks like an Optimus Prime and Megatron mini-figures), 28 "Kreons" to collect
‎* Bumblebee 300 pieces comes with Bumblebee, Red Alert and Spike Witwicky
* Starscream 300 pieces
* Optimus Prime - Optimus Prime, Bluestreak, Skywarp and 2 additional Kreons.

Transformers Rescue Bots (part of Playskool Heroes)
- Blades (helicopter), Chase (police car), Heatwave (firetruck), Boulder (constructicon vehicle), Bumblebee, and Optimus Prime
Helps kids

Transformers DOTM - Activision Video Game
- High Moon Studios is developing DOTM game
Showed us a sneak peak, looks pretty good

Robo Power segment
- Activators and Go-Bots
- Robo Fighters - Starscream, Ironhide with flip up armor
- Revving Robots Optimus Prime

Transformers Role Play products
- Energon shock sword
- Optimus Prime Cyber Blaster
- Real D 3D Bumblebee and Optimus Prime masks

Speed Stars and Stealth Force
- Stealth Mini Chargers
- Stealth Force Bumblebee

Transformers Prime toys
- Prime deluxe wave 1 - Bumblebee, Arcee, Starscream
- Entertainment Pack with deluxe Prime and Megatron with 3 kids from show - includes DVD w/ episode

Transformers Prime Animation
- Female Decepticon going to be in TF Prime (didn't specify who)

Important Dates
- May 16th Movie Toys launch worldwide
- June 2 - 5th BotCon
- July 1st TF:DOTM
- July 21 - 24th San Diego Comic-Con
- Prime First Edition toys launch late fall

Stay tuned to Seibertron as we will upload photos and videos of Toy Fair 2011 pretty soon.

Credit(s): Seibertron, Counterpunch

This article was last modified on Saturday, February 12th, 2011 8:37pm CST

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Re: Summary of Toy Fair 2011 - Transformers Announcements (1181462)
Posted by Bumblevivisector on February 12th, 2011 @ 8:45pm CST

Commander Wave is similar to scouts? Unlikely as it seems, "scout" and "commander" together scream PowerCore Combiner, no? Probably a coincidence.

And...BUILDING BLOCKS!?! Sweet Primus, has Hasbro already forgotten the the tragedy of Built to Rule? Is this gonna' be another wretched curse returning to haunt the franchise at the beginning of every decade?

The rest sounds interesting enough. Only other oddity is that they announce the first TF Prime toys, which are apparently to be buried in Generations instead of having their own line. And a fem-con on the show? Could THIS be our first Slipstream toy?! Or anything other than giving the Arcee mold a bad-girl repaint and calling her Flamewar?

Re: Summary of Toy Fair 2011 - Transformers Announcements (1181464)
Posted by Starparu on February 12th, 2011 @ 8:46pm CST

Awesome. I can't wait for some pics ( Ive seen a few already)

Is there any chance for any pics other than the ones mentioned ( Mainly Dotm)

Re: Summary of Toy Fair 2011 - Transformers Announcements (1181467)
Posted by WarGraver on February 12th, 2011 @ 8:49pm CST

Cyberverse was the only thing I was hopeful about, but this reduces that hope greatly.

Re: Summary of Toy Fair 2011 - Transformers Announcements (1181472)
Posted by Jaw Crusher on February 12th, 2011 @ 9:01pm CST

Eh, outside of Shockwave, really the only thing about the DOTM toyline that interests me at this point is Cyberverse, if for no other reason than the Ark.

I sincerely hope that Hasbro has learned from the mistakes of BTR with this new block line. The figures at least look decent IMO (though why exactly they have movie-styled bodies and Classics-styled heads seems a bit odd [never mind the G1 TF minifigs that come with them] - Photoshopped, maybe?), and they sound like they're properly transformable this time. I guess we'll see.

Other than that...in as much as I don't really care about the 'kiddy' lines, I am somewhat tempted by Rescue Bots Optimus, 'Bee and Blades.

Re: Summary of Toy Fair 2011 - Transformers Announcements (1181476)
Posted by Pontimax 01 on February 12th, 2011 @ 9:19pm CST

- Ultimate Optimus Prime stands over 22" tall, Peter Cullen voice

Please tell me this is something other then the Prime trailer combo we've already seen. Because I want a nearly 2 foot tall Prime.... I really do.

Re: Summary of Toy Fair 2011 - Transformers Announcements (1181481)
Posted by T-Macksimus on February 12th, 2011 @ 9:29pm CST

Leader Class Ironhide is something that actually has me almost excited enough to break my "No Leader Class Movie Toy Purchases" rule. The rest, no biggie for me.

Oh, there is supposed to be a capital "M" on Mack Truck under Megatrons description. Yeah, I know, that sounds anal but hey, that's MY last name were talking about.

Re: Summary of Toy Fair 2011 - Transformers Announcements (1181486)
Posted by chrisc4 on February 12th, 2011 @ 9:33pm CST

Bumblevivisector wrote:Commander Wave is similar to scouts? Unlikely as it seems, "scout" and "commander" together scream PowerCore Combiner, no? Probably a coincidence.

And...BUILDING BLOCKS!?! Sweet Primus, has Hasbro already forgotten the the tragedy of Built to Rule? Is this gonna' be another wretched curse returning to haunt the franchise at the beginning of every decade?

The rest sounds interesting enough. Only other oddity is that they announce the first TF Prime toys, which are apparently to be buried in Generations instead of having their own line. And a fem-con on the show? Could THIS be our first Slipstream toy?! Or anything other than giving the Arcee mold a bad-girl repaint and calling her Flamewar?

hey i loved BTR as a kid!!

anyways i cannot wait til may! is wave one coming out may 16th or just preview figs?

Re: Summary of Toy Fair 2011 - Transformers Announcements (1181490)
Posted by BATTOUSAIXD on February 12th, 2011 @ 9:39pm CST

Leader Ironhide sounds good; been waiting for this. I don't know why they are wasting a leader on Bumblebee... I like hearing the DOTM plot will be more Transformer based as well. And looking foward to the Transformers Prime toyline.

Re: Summary of Toy Fair 2011 - Transformers Announcements (1181629)
Posted by Pr1meSuspect on February 13th, 2011 @ 3:30am CST

WOW. There is so too much coming out that I want!!!

Re: Summary of Toy Fair 2011 - Transformers Announcements (1181780)
Posted by Swiftknife24 on February 13th, 2011 @ 1:21pm CST

By Sentinel's Beard! Amazing stuff featured!

I know what I'm getting! *Relaxes with list*

Re: Summary of Toy Fair 2011 - Transformers Announcements (1182056)
Posted by --B-- on February 14th, 2011 @ 7:26am CST

No more Generations/Reveal the Shield shown. Sad for my collection, great for my wallet!

Re: Summary of Toy Fair 2011 - Transformers Announcements (1182064)
Posted by JokerFC on February 14th, 2011 @ 7:53am CST

Strict onscreen only rule as always........if Skyhammer isnt the movie I will be sorely tested though!!

from what I have seen Sentinel Prime,Roadbuster and Topspin will be mine for sure.is Crankcase in the movie?if so Ill get him.also Voyager Megatron and Skyhammer(so cool)

I see nothing to make me want to upgrade any of my existing onscreen bots though...except maybe Ultimate Prime

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