Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More!

Transformers News: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More!

Monday, February 14th, 2011 3:37pm CST

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The ever so elegant site moderator and super hero, Counterpunch took the opportunity to speak with the gracious folks at Hasbro during Toy Fair. He was able to get answers to several questions. While these things are likely going to change over time or as circumstances change, it's still good information to take in right now.

General info from Hasbro Reps
-MP Rodimus is not immediately forthcoming-
So, there is real interest in bringing it over. However, don't expect to see anything soon. Essentially, this will depend on a retailer coming through with an exclusive. From the tone of the conversation, it seemed as if that was not going well. Remember though that it took around a year to get Grimlock from Japan to the Western markets. However, we also got info on that at Botcon and SDCC. So, I would look to that as your answer on if we'll see Rodimus in this year or next.

-Powercore Combiners appear to be done...ish-
There was no trace of the line at Toy Fair. The rep seemed surprised that Undertow wasn't at market yet and that the Dinobots were hard to find.

Info from Greg Lombardo, Senior Director of Global Marketing for the Transformers brand at Hasbro
-Those Wal Mart SKUs for Arcee and Starscream-
Those were meant to be the Prime toys. They are NOT Classics style figures. Originally, the Prime toys were going to be fit into the Generations line. Now they are getting their own 4th quarter 2011 line. What we have seen so far is a pre-cursor wave, kind of to avoid the whole Animated show/toy debacle. We will get a new Prime and Megatron in larger sizes. Starscream will not necessarily get a larger toy.

-Mechtech-
The figures are smaller due to the Mechtech toys. It's not a cost of oil/production issue.

-Generations/RtS/United Decos-
How Takara gets the decos they do, is by individual pricing of their figures. For Hasbro, a wave has a cost to it that is split up amongst the figures in the wave. They have to ration out who gets what and how many paint apps. Takara is able to price a figure individually and as such, the budgets are different per figure. They aren't bound internally by wave. So, instead of Jazz costing $12 or 1500Y at retail, they can give him the appropriate deco and charge $13.42 or 1572Y...whatever it takes to cover the cost. It's a matter of flexibility.

-DotM-
Many or most of the toy decisions were made such that the toys would not be a rehashing of what they've already done. There was an effort to ensure that figures were fundamentally different.

Counterpunch can clarify any of these points, but he can't tell you anything about stuff he didn't ask about.

Other things that he took away from the show:
-DotM voyagers are SMALL.
-Hasbro really seems to be taking the product back to kids, perhaps leveling it down by 2 years in the age bracket.
-The Star Wars team really knows their shit.
-The GI Joe collectors are getting really, really, really nice 3 3/4 inch figures. Really.
-Mechtech looks dumb, but it is probably fun for kids.
-Ultimate Optimus Prime is kind of cool looking. Much better than the pics.
-Legends figures have really come into their own. (They're just not coming into Counterpunch's house!)

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Credit(s): Counterpunch


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Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182187)
Posted by --B-- on February 14th, 2011 @ 3:47pm CST
Flux Convoy wrote:
Counterpunch wrote:
No, I didn't. I don't know if I'd say PCC is done either. But it might seem that new molds may be done. They were really non commital about it all except for acknowledging that it had no presence here and no new product to show off.

See, I kinda take that in stride. People either don't realize or forget that Toyfair isn't the fan event people think it should be. It's to market toymakers new product lines and wares to stores looking to buy what they're offering. It's to hype the NEW lines and not so much the products that are already spoken for. It's why I expected to not see any info about PCC or Generations. I'm okay with PCC continuing or ending either way. I really dig em though. They're fun to keep around and fidget with. At least the 3 I've got anyway.
:BOT:



And it's not just marketing to who you think. Walmart, Target, TRU and the other "big" retailers had their version of Toy Fair back in November, so this stuff is aimed more to the small fish in the pond. A good portion of Toy Fair is devoted to the "emerging channel" items in a certain line that are not carried by Target or Walmart, just by smaller retailers (and sometimes TRU) to give them a chance against the big boys. A good example of this is Disney Pixar Cars 2 merch, where "emerging channel" stores can carry cars 2 packs that Target can not order.

I really feel bad for the small vendors who are trying to get their life's work out there to be carried by toy stores, some of them put so much into that one item.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182189)
Posted by Slashercon on February 14th, 2011 @ 3:51pm CST
Wait, if the DOTM toys are simply smaller than before because of the Mech Tech gimmick, WHY THE HECK DID THE REUSE THE SAME D@#N VOYAGER RATCHET FOR ALL THREE MOVIES??!! I WANTED A NEWLY MOLDED VOYAGER RATCHET THAT WAS SIMPLY SMALLER, AND WHEN HASBRO HAD THAT OPPORTUNITY, THEY DIDN'T CAPITALIZE ON IT!! WHAT THE HECK??!! (Ugh!! Anyway, I'm just glad I passed on HFTD Bumblebee so I could get the better looking DOTM deluxe Bumblebee. At least he's the same size.) One major upside the DOTM toys being smaller though is that Skids and Mudflap can be in better scale with ma collection.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182190)
Posted by Counterpunch on February 14th, 2011 @ 3:53pm CST
Slashercon wrote:Wait, if the DOTM toys are simply smaller than before because of the Mech Tech gimmick, WHY THE HECK DID THE REUSE THE SAME D@#N VOYAGER RATCHET FOR ALL THREE MOVIES??!! I WANTED A NEWLY MOLDED VOYAGER RATCHET THAT WAS SIMPLY SMALLER, AND WHEN HASBRO HAD THAT OPPORTUNITY, THEY DIDN'T CAPITALIZE ON IT!! WHAT THE HECK??!! (Ugh!! Anyway, I'm just glad I passed on HFTD Bumblebee so I could get the better looking DOTM deluxe Bumblebee. At least he's the same size.) One major upside the DOTM toys being smaller though is that Skids and Mudflap can be in better scale with ma collection.


The DotM Deluxe Ratchet is entirely new.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182192)
Posted by kirbenvost on February 14th, 2011 @ 3:56pm CST
Thanks for the investigative journalism, CP! It's nice to hear some actual answers for once. Good to know about Rodimus & Arcee, even if it's a little disappointing. Also some of the reasoning behind the paint app and figure sizing issues.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182193)
Posted by WarGraver on February 14th, 2011 @ 3:57pm CST
Despite most of the drones being terrible, I am really disappointed that PCC seems to be over. Grimstrone still needs a predcon-based buddy.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182197)
Posted by Samurai Bludgeon on February 14th, 2011 @ 4:07pm CST
I have a big question that i apologize if I scrolled over the answer:

How big is the Ultimate OP? I'm very curious to the total length (with trailer) and height in his armor-mode(at head cuz the panel are adjustable)-thanks!
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182199)
Posted by Megatron Wolf on February 14th, 2011 @ 4:15pm CST
The entire wave 2 set of the PCCs was and still is hard to find along with most figures that were suppose to be released at the same time. Hell there are still no RTS figures released over here except for the Battle in Space pack. Since hasbro seems to know this hopefully they'll fix the problem. Kinda upset that theres not going to be a Generations Arcee, it would've been epic.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182201)
Posted by Vicalliose on February 14th, 2011 @ 4:20pm CST
[quote=Greg Lombardo]Those were meant to be the Prime toys. They are NOT Classics style figures.[/quote]
*Expletive deleted* and *Expletive deleted* son of a *Expletive deleted* God forsaken *Expletive deleted* piece of unholy *Expletive deleted* kebab loving *Expletive deleted* sucking, pie eating *Expletive deleted* pile of horse *Expletive deleted* they always *Expletive deleted* are!

Bull...

[quote=Greg Lombardo]We will get a new Prime and Megatron in larger sizes.[/quote]
Thank Primus for that at least. The deluxe figures REALLY suck.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182204)
Posted by Blurrz on February 14th, 2011 @ 4:36pm CST
Vicalliose wrote:*Expletive deleted* and *Expletive deleted* son of a *Expletive deleted* God forsaken *Expletive deleted* piece of unholy *Expletive deleted* kebab loving *Expletive deleted* sucking, pie eating *Expletive deleted* pile of horse *Expletive deleted* they always *Expletive deleted* are!


Yay, Mad Libs!

Elita-1 and Hot Shot Prime, her son of a legend, the great Optimus Prime, but sadly a bastard Autobot and certainly God forsaken. Hot Shot Prime ate a piece of unholy energon. A trick from Megatron, Hot Shot Prime continued matrix sucking, pie eating, and team killing fellow Autobots, hiding them in a pile of horse meat. Optimus was not impressed but saw it coming, as Autobots named Hot Shot, and certainly any character with flames, always disappoint him.... they always do. Thus Hot Shot was sent into another dimension. Little did Optimus know that it would be the Shattered Glass dimension, where Hot Shot Prime would serve with the Good Megatron, defying Optimus in yet another dimension. How silly the fates are!
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182205)
Posted by Galvatron X on February 14th, 2011 @ 4:36pm CST
Counterpunch wrote:-Powercore Combiners appear to be done...ish-
There was no trace of the line at Toy Fair.


Man, I don't mean to be a hater, but I hope this line fades away QUICKLY.


Counterpunch wrote:-The GI Joe collectors are getting really, really, really nice 3 3/4 inch figures. Really.


Ooooh yeah, man. I'm still salivating over all those Joe pics. I think I'll definitely be shifting some cash from TFs to Joes this year.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182207)
Posted by Requiem Prime on February 14th, 2011 @ 4:39pm CST
PCC -
I could have told them PCC was going downhill. They SHOULD have sold the limb drones separately. Instead they forced them into bundles, and often with weaker figures than the single packs.
And the mini-cons? Having four uses sounds good on paper, but doing all that (well) with minicon level engineering damn near impossible. I thrilled at the concept, but all I got was some robot contortionist doing awkward splits while pressed chest to chest with their commander.
More than a few of those arrangements? Very scaring.

Prime toys -
THANK YOU! They actually learned something! TFA's early death was engineered by their own actions against it and was completely inexcusable.
A semi-wave to hold us with mostly already quite good figures? :)
Full line later? :D
Bigger scale and better Prime and Megatron? =P~
As long as they're listening, have they seen that TRON Deluxe Clu toy's gimmick? With the face? I figure if they could get it to not hurt transforming or articulation it would make a sweet TFP Soundwave.

Generations/RtS/United Decos -
Finally, an explanation I will accept. That said, Takara has a really good model that the fan demographic with their own money drool over. Just saying.

DOTM toys -
That's nice, I'll check out the three mode guys, but still only planning to buy the real showstoppers.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182212)
Posted by Autobot032 on February 14th, 2011 @ 5:01pm CST
Vicalliose wrote:A whine that doesn't even quote correctly...


Geeeeeez....

Why do you even waste your time being a fan any more? Seriously. Everything that comes out of you is negative and full of spite and bitterness.

We got it the first time, we got it the millionth time, we really did. We don't need a rehash of it.

Please, spare us!

Blurrz wrote:
Yay, Mad Libs!

Elita-1 and Hot Shot Prime, her son of a legend, the great Optimus Prime, but sadly a bastard Autobot and certainly God forsaken. Hot Shot Prime ate a piece of unholy energon. A trick from Megatron, Hot Shot Prime continued matrix sucking, pie eating, and team killing fellow Autobots, hiding them in a pile of horse meat. Optimus was not impressed but saw it coming, as Autobots named Hot Shot, and certainly any character with flames, always disappoint him.... they always do. Thus Hot Shot was sent into another dimension. Little did Optimus know that it would be the Shattered Glass dimension, where Hot Shot Prime would serve with the Good Megatron, defying Optimus in yet another dimension. How silly the fates are!


WIN.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182214)
Posted by Optimum Supreme on February 14th, 2011 @ 5:06pm CST
Wow, lots of very informative stuff there, thanks. I especially found the stuff about pricing and decos for Takara vs Hasbro to be highly interesting.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182221)
Posted by Dr. Caelus on February 14th, 2011 @ 5:21pm CST
DotM toys are officially smaller? That's not horrible... It sucks for the movie collectors because comparable figures will now look off when put near each other (like when Jurassic Park III came out), but for the people who just complement their Classics/Generations toys with a few movie toys this works well - The movie cars (e.g. Bumblebee & Barricade) have been consistently over-sized next to Classics cars (e.g. Hot Rod & Prowl).


Megatron Wolf wrote:Hell there are still no RTS figures released over here except for the Battle in Space pack.


Ditto. I saw a Mindset once a couple of months ago, but that's been it.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182230)
Posted by DTR69 on February 14th, 2011 @ 5:50pm CST
Can someone explain a few things please.
1: Does hasbro have a set budget per wave, so i they need certain paint apps for a figure it has to come within budget, therefor some cheaper figures are at a set price and are subsadiing more expensive figures within the wave. Japan prices each figure separately, so if one figure is cheaper to make, it is cheap at price point?
2: If MP rodimus is a store exclusive, and it's not going well, does that mean the store has to pay to help fund production, and as it's an exclusive they have to pay more. And as no one has confirmed rights, hasbro acualy have decided the figure to be a store exclusive before a store even knows or wants the figure, there for, if no store wants it as an exclusive, hasbro won't make the figure available for general release, If so, why don't they sel dirct to us, and make us pay up front, so they can fund the production run, and we could get at a discounted rate.
3: PCC are absolute rubbish. When the first bits of info came out about the line, they said there was a pcc made from 28 figures, all the figures were interchangable and could make large combiners, out of several configurations, that was the gimmick. So far all it has been is the standard gestalt configuration, all poorly designed, why can't they make a gestalt that is better than a g1 gestalt, it's unbeleivable. It totaly proves my point that all the imature gimmicks aimed at the kiddy market don't work, either that or that kids aren't buying into transformers. Also Gestalts made with funky limbs aren't selling, so why are they repeating the same mistake. Fansproject have to keep mopping up the mess hasbro are making. Is fansproject actually Hasbro, and there way of releasing half of a design and throwing some rubbish together, then releasing the real parts which make the figure good at a higher price.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182240)
Posted by Noideaforaname on February 14th, 2011 @ 6:09pm CST
I love the PCCs, but distribution is horrific with them. The 2-packs are still stuck on Wave 1! The 5-packs have done well (no worse than the other lines, at least), so that whole interchangable combining drone gimmick IS selling. But Smolder, Huffer, and Searchlight evidently are not.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182243)
Posted by Shockwave7 on February 14th, 2011 @ 6:14pm CST
I never liked the Crapper-Core Comcrappers. Good riddance. However, it doesn't look like I'll be collecting much this year. None of the DotM figures did anything for me. Those giant weapons just make them look too weird.

Which means that except for the generations and reveal the shield figures that are coming out in the next few months, I have nothing to look forward to this year except the Prime figures this fall.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182245)
Posted by Slashercon on February 14th, 2011 @ 6:17pm CST
Counterpunch wrote:
Slashercon wrote:Wait, if the DOTM toys are simply smaller than before because of the Mech Tech gimmick, WHY THE HECK DID THE REUSE THE SAME D@#N VOYAGER RATCHET FOR ALL THREE MOVIES??!! I WANTED A NEWLY MOLDED VOYAGER RATCHET THAT WAS SIMPLY SMALLER, AND WHEN HASBRO HAD THAT OPPORTUNITY, THEY DIDN'T CAPITALIZE ON IT!! WHAT THE HECK??!! (Ugh!! Anyway, I'm just glad I passed on HFTD Bumblebee so I could get the better looking DOTM deluxe Bumblebee. At least he's the same size.) One major upside the DOTM toys being smaller though is that Skids and Mudflap can be in better scale with ma collection.


The DotM Deluxe Ratchet is entirely new.


XD :) AH, hahahahahahaha!!! Um, quick question: IS IT VOYAGER??!! NO!! Having a deluxe Ratchet next to a deluxe BB is like a leader class Optimus with a leader class BB. (Oh, but Ironhide gets a new voyager class AND a leader class?! It clearly would've have made more sense as Ratchet is thinner/shorter than 'Hide, but taller than BB.
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182262)
Posted by Powermaster Jazz on February 14th, 2011 @ 6:37pm CST
I blame the third party crap for Hasbro not making Arcee, Ultra Magnus, and Springer
Re: Toy Fair 2011 Aftermath - Hasbro MP Rodimus, The End of PCC, and Much More! (1182274)
Posted by Autobot032 on February 14th, 2011 @ 6:58pm CST
Powermaster Jazz wrote:I blame the third party crap for Hasbro not making Arcee, Ultra Magnus, and Springer


You're entitled to your opinion, but you're wrong.

How many years went by without a new Ultra Magnus?

From his original appearance in 1986, there was Magnus nothing until Takara, not Hasbro, created God Magnus for the Car Robots line. Hasbro merely redecoed, repacked, and renamed it into Ultra Magnus.

(I won't count the Masterpiece because he never made it to US shelves, and he was a Takara item anyway.)

From there, the next one was a Heroes Of Cybertron PVC in the '00s.

Then there was the rare and highly sought after Titanium.

There was the Classics figure, but it was nothing but a BORING redeco of Classics Optimus.

FansProject merely made a trailer/armor set to make the Classics figure do something other than collect dust. They didn't make a new figure, they didn't steal a design, they made an accessory.

So, you can't win on that one.

Arcee?

We received a TM2 Blackarachnia redeco for Botcon one year, we received an Energon Scout Class (can't remember the class's name now) that was an original mold and design, but it took them 19 years to do it.

She had a new mold for the first movie, but that was scrapped so we ended up getting only the toy. A good one, but again, an after thought.

We received another Arcee for the second movie, and everyone wants to be crazed villagers and take pitchforks to the Frankenstein monster.

We're getting yet another bike Arcee, for TF:P, but yet again...it's a bike. After all these years, we've asked them to give us a car, just once. Just. Once. They haven't done it, they obviously won't do it, so here comes 3rd party to the rescue.

Will Hasbro tackle a car mode Arcee at this point? Probably not, not since the 3rd parties are, so I'll give you half a point on this one, but still...there wouldn't be a market it for it Hasbro would've just given us the damn figure.

Same goes for Springer. Out of all of these years, we've received crappy repaints, one semi nice new mold (Energon, though he wasn't named Springer, so you can't count him completely.) and a Legends Class Osprey for one of the movies.

3rd party to the rescue, again.

Instead of Hasbro trying to figure out how to redeco the same Optimus Prime mold for the UMPTEENTH time, they could spend a little of that money on the figures we want. I mean, out of all of the triple changers they could've made, they chose Octane? They skipped Springer??

3rd parties wouldn't exist, or at least wouldn't be as prevalent if Hasbro would give us these figures.

Now, I admit, they've given us a kick ass Tracks, Jazz, Wheeljack, and Wreck-Gar, so I do recognize that they don't ignore us, but three figures out of all these decades....Ultra Magnus, Arcee, and Springer...?

C'mon. So the 3rd parties made 2.5 figures come to fruition and it's all their fault? Puhleeze.

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