Toysrus to Liquidate over $200 Million in Merchandise and More Insider Details
Wednesday, January 24th, 2018 11:54am CST
Category: Company NewsPosted by: william-james88 Views: 11,708
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- 181 stores are closing in first quarter, starting in February
- This 181 number breaks down to 91 Babiesrus, 47 Toysrus, 37 Side-by-sides, 2 outlets, and 4 express stores
- There will be an opening/remodeling of 12 new co-branded stores, different from the Side by Side build.
- Massive liquidation effort of $200M+ in merchandise.
- Plans to map and improve customer experience, revamp/improve online.
- Less skus in Brick and Mortar.
- Creating a pricing model and promotional strategy that improves the price perception.
Here is the slide they shared.

This information only pertains to the US stores.
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Posted by reluctantyouth on January 24th, 2018 @ 11:59am CST
I'm glad Peoria, IL (my store) is a combo store and well run as far as TRU goes.
Posted by TF-fan kev777 on January 24th, 2018 @ 12:06pm CST
reluctantyouth wrote:The Illinois list makes some sense, but Moline, illinois should be on there. The store looks like it was transported here directly from 1985...no updates. The Bloomington, Illinois store should also be on the list. I don't understand the Schaumburg closure...the store was recently renovated from complete craphole to almost decent. I'm sure the rent is just too much in such a swanky Chicago suburb.
I think they are looking more at coverage areas than anything else. That would help explain Moline's and Bloomington's survival versus Schaumburg, Highland Park and Vernon Hills.
Posted by Rodimus Knight on January 24th, 2018 @ 12:19pm CST
TF-fan kev777 wrote:reluctantyouth wrote:The Illinois list makes some sense, but Moline, illinois should be on there. The store looks like it was transported here directly from 1985...no updates. The Bloomington, Illinois store should also be on the list. I don't understand the Schaumburg closure...the store was recently renovated from complete craphole to almost decent. I'm sure the rent is just too much in such a swanky Chicago suburb.
I think they are looking more at coverage areas than anything else. That would help explain Moline's and Bloomington's survival versus Schaumburg, Highland Park and Vernon Hills.
It's probably based on Performance as well, not just location.
Posted by reluctantyouth on January 24th, 2018 @ 12:20pm CST
Posted by kurthy on January 24th, 2018 @ 12:22pm CST
TF-fan kev777 wrote:reluctantyouth wrote:The Illinois list makes some sense, but Moline, illinois should be on there. The store looks like it was transported here directly from 1985...no updates. The Bloomington, Illinois store should also be on the list. I don't understand the Schaumburg closure...the store was recently renovated from complete craphole to almost decent. I'm sure the rent is just too much in such a swanky Chicago suburb.
I think they are looking more at coverage areas than anything else. That would help explain Moline's and Bloomington's survival versus Schaumburg, Highland Park and Vernon Hills.
I don't think coverage is an issue there, as Davenport, IA is staying open, too (right across the river). I'm always able to find stuff there in stock the quickest, but it also looks transported here from the '80s.
Posted by Editor on January 24th, 2018 @ 12:33pm CST
william-james88 wrote:As you may recall, Toysrus Canada had also filed for bankruptcy protection independently from its American parent. Those stores, which were later revealed to be very profitable and a crucial asset to Toysrus, will remain open. The president of Toysrus Canada, Melanie Teed-Murch, said that their Canadian operations "will be taking additional steps to improve the overall customer omnichannel experience with compelling promotions, continued improvements to mobile and digital marketing and enhancements to our baby registry and loyalty programs."
This should not be surprising. The Canadian division filing for protection was a defensive measure to ensure creditors owed by TRU could not attempt to recoup losses by trying to bill the Canadian side for payments on American deliveries, or break orders/contracts with the Canadian side if they aren't happy with the US situation.
Long story short, it was done to have creditors treat the two divisions as separate entities, so the Canadian side doesn't "pay for the sins of the Father" so to speak.
That said, the Vancouver area could lose a store in the near future, as the Metrotown location could be impacted by developer (Concord Pacific) plans for the closed Sears that sat directly above that location. Of course the Target is still vacant if they just wished to increase in size and relocate to the other side of the mall, similarly to what they just did at their Willowbrook location.
Posted by ScottyP on January 24th, 2018 @ 12:52pm CST
Posted by Houstonian Prime on January 24th, 2018 @ 12:58pm CST
Posted by reluctantyouth on January 24th, 2018 @ 12:59pm CST
kurthy wrote:TF-fan kev777 wrote:reluctantyouth wrote:The Illinois list makes some sense, but Moline, illinois should be on there. The store looks like it was transported here directly from 1985...no updates. The Bloomington, Illinois store should also be on the list. I don't understand the Schaumburg closure...the store was recently renovated from complete craphole to almost decent. I'm sure the rent is just too much in such a swanky Chicago suburb.
I think they are looking more at coverage areas than anything else. That would help explain Moline's and Bloomington's survival versus Schaumburg, Highland Park and Vernon Hills.
I don't think coverage is an issue there, as Davenport, IA is staying open, too (right across the river). I'm always able to find stuff there in stock the quickest, but it also looks transported here from the '80s.
Davenport remaining open was one of the reason's I thought Moline would likely close and surprised it is not on the list. Both locations have been helped by Kmart closures too. TRU Moline has Target to contend with, but Davenport location is holding its own in that very weird/horrible traffic/corner lot. I do miss the Davenport Kmart. I missed out on Lego deals at both and very disappointed.
Posted by william-james88 on January 24th, 2018 @ 1:05pm CST
ScottyP wrote:I can tell TRU is run by MBAs and not retail people based on that slide. Reeks of the buzzword laden crap that Fast Eddie used to push before I left Sears forever ago. Look how they're doing now!

Posted by Megatron Wolf on January 24th, 2018 @ 1:56pm CST
Posted by Rodimus Prime on January 24th, 2018 @ 2:23pm CST
Posted by william-james88 on January 24th, 2018 @ 3:09pm CST
Rodimus Prime wrote:The only store in my town will be closing. The closest other store is almost a 2 hour drive. I hope at least they will mark down the stock so I can pick up a bunch of figures when my tax return arrives.
But I thought people kept saying TRU was terrible at stocking TFs. So why would a sale matter if there is nothing to pick up?
Posted by Emerje on January 24th, 2018 @ 3:28pm CST
william-james88 wrote:Rodimus Prime wrote:The only store in my town will be closing. The closest other store is almost a 2 hour drive. I hope at least they will mark down the stock so I can pick up a bunch of figures when my tax return arrives.
But I thought people kept saying TRU was terrible at stocking TFs. So why would a sale matter if there is nothing to pick up?
Most Transformers fans buy more than just Transformers.

Is it just me or does it feel like the east coast has a disproportionate number of closings compared to the entire rest of the country? Even just going from New York to Maine is a big chunk of the list. Granted, most are BRU stores, but still.
One of the two TRUs in Maine is closing, but these stores are so far from me I struggle to feel sad about it. I honestly wouldn't be upset with the whole company closing, it would just be one less frustration for me trying to get exclusives.
Emerje
Posted by o.supreme on January 24th, 2018 @ 3:34pm CST
Posted by william-james88 on January 24th, 2018 @ 3:50pm CST
Emerje wrote: I honestly wouldn't be upset with the whole company closing, it would just be one less frustration for me trying to get exclusives.
less frustrating but more expensive. As is already happening now, if a retailer chooses not to take an exclusive, it doesnt get released. It happened to several platinum sets in the US and thats why none of your stores ever stocked YOTR Optimus Prime. If TRU goes away, thats one less store willing to pick up exclusives. Sure, they will probably be available at Robot Kingdom, and thus the less frustrating part, but have fun paying $30 USD to ship an exclusive deluxe figure.
Posted by o.supreme on January 24th, 2018 @ 3:55pm CST
william-james88 wrote:If TRU goes away, thats one less store willing to pick up exclusives. Sure, they will probably be available at Robot Kingdom, and thus the less frustrating part, but have fun paying $30 USD to ship an exclusive deluxe figure.
Exactly. Shipping from RK is especially bad. The only time I've ever ordered from them was for some late release Kreon figures I knew I cold get nowhere else. When the shipping cost alone is almost the same price as the item you intend to purchase, that is unacceptable IMHO.
Posted by william-james88 on January 24th, 2018 @ 4:08pm CST
o.supreme wrote:william-james88 wrote:If TRU goes away, thats one less store willing to pick up exclusives. Sure, they will probably be available at Robot Kingdom, and thus the less frustrating part, but have fun paying $30 USD to ship an exclusive deluxe figure.
Exactly. Shipping from RK is especially bad. The only time I've ever ordered from them was for some late release Kreon figures I knew I cold get nowhere else. When the shipping cost alone is almost the same price as the item you intend to purchase, that is unacceptable IMHO.
Well... there was this one time I bought the MP Casettes from Lena at 12$ for the pair and shipping was about the same. I didnt mind then

Posted by o.supreme on January 24th, 2018 @ 4:14pm CST
william-james88 wrote: Well... there was this one time I bought the MP Casettes from Lena at 12$ for the pair and shipping was about the same. I didnt mind then
that's why brought up my example with the Kreon's. Fairly small items, with equivalent shipping is fine. But $70 to ship a 150 Unite Warriors set =$220 -NO THANK YOU.
Posted by Slashercon on January 24th, 2018 @ 4:24pm CST