Transformers Designer Aaron Archer to Attend TFcon USA 2017

TFcon is happy to welcome Toy designer, Illustrator, Story world builder, and creative lecturer Aaron Archer to TFcon DC 2017.
His TRANSFORMERS contribution as creative leader and partner touched all aspects of the brand for over 13 years. (including: Feature films, toy, video game, publishing, the ride, and animation projects). Toy Highlights include, BW Dragon Megatron, Unicron Trilogy, Alternators, Mini-cons, TF Masterpiece, GI JOE Resolute, and Star Wars Jar- Jar toys.
During his career at Hasbro/Kenner, Aaron designed action figures for a variety of brands including Beast Wars, Star Wars Ep1, GI JOE, Batman Animated series, Legends of the Dark Knight, Total Justice, Alien Resurrection, Jurassic Park 3, and many other classic toy-lines.
Aaron develops personal art projects and is active in the toy and entertainment industry. Aaron shares his creative experiences and creation methods through speaking engagements and will seen in the 2018 Netflix Toy focused documentary The Toys that made us.

WORKSHOP DESCRIPTION:
The building elements of a Franchise
Join Aaron Archer (Former Hasbro Design VP) for this 2-hour workshop, as he shares his thoughts about the pros and cons of world building and franchise planning. This workshop will help you look deeper into the forces that can shape franchises destiny.
Aaron will guide the workshop through various approaches and why some of your favorite franchises succeed or fail and by whose terms? Attendees will participate in an interactive group brainstorm to workout their creative thought process. We will discuss the real world issues that come up during development and how that impacts the final product. Anyone with an interest in the creative process behind world building (artist, writers) will find this an informative and entertaining workshop.

TFcon – America’s largest Transformers convention will take place in DC the weekend of September 29th to October 1st, 2017. TFcon USA will take place at the Hyatt Regency Reston in Reston, Virginia with special guests JACK ANGEL the voices of Astrotrain, Breakdown, Cyclonus, Omega Supreme, Ramjet, Smokescreen and Ultra Magnus in Generation 1, DAVID KAYE the voice of Megatron in Beast Wars, Beast Machines, Armada, Energon and Cybertron, as well as Optimus Prime in Transformers Animated, NEIL ROSS the voices of Bonecrusher, Hook, Sixshot, Slag and Springer in Transformers Generation 1, Transformers writer JAMES ROBERTS, Transformers comic book artist ALEX MILNE, SARA PITRE-DUROCHER, CASEY COLLER and JOSH PEREZ with more TBA. Online booking for the TFcon DC 2017 hotel block is still available. Advance TFcon DC 2017 Tickets are still on sale.