Transformers Movie Criticized For Martketing Towards Kids Too Young
Wednesday, January 9th, 2008 5:38pm CSTCategories: Movie Related News, Digital Media News
Posted by: Raymond T. Views: 32,213
According to the star, the Federal Trade Commission is urging the Motion Picture Association of America to reconsider their guidelines that allow some PG-13 movies in the United States to be marketed towards young children. The issue was taken notice by the FTC after a complaint from an advocacy group that claimed that the movie was advertised towards childeren as young as two years of age. This conclusion was drawn after commercials for the movie was aired during kids shows like Fairly Odd Parents and Jimmy Neutron.
Read the full article here.
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Posted by i_amtrunks on January 9th, 2008 @ 5:40pm CST
Advocacy groups seem to hold a lot of sway. Crazy people always do.
Posted by zemper on January 9th, 2008 @ 5:45pm CST
but well, business is business...
Posted by xxaMaxx on January 9th, 2008 @ 5:55pm CST
I also remember being a kid and I knowing a movie probably wasn't any good unless it was rated PG-13 or higher.
Posted by Raymond T. on January 9th, 2008 @ 6:05pm CST
Posted by what0080 on January 9th, 2008 @ 6:11pm CST
Posted by Autobot Jazz on January 9th, 2008 @ 6:17pm CST
Posted by imotron on January 9th, 2008 @ 6:35pm CST
Posted by Liege Evilmus on January 9th, 2008 @ 6:42pm CST
Posted by Starscreams bad comedy on January 9th, 2008 @ 6:48pm CST
2. Just because they advertised during shows that may have 2 year olds watching doesn’t means that said two year olds are going to even want to see Transformers.
3. If said two year olds want to see it then its their parents decision if they will take them to see it or if its inappropriate for them, not some advocacy group.
Posted by Abilor on January 9th, 2008 @ 6:53pm CST
Posted by Lapse Of Reason on January 9th, 2008 @ 7:46pm CST
It seems the toys were designed for an older age group too, seeing how fragile some of them are.
Posted by ***Galvatron*** on January 9th, 2008 @ 7:51pm CST
Abilor wrote:It's REALLY hard to take this seriously while Ronald McDonald is selling toddlers heart disease and diabetes...
That's McHeart Disease and McDiabetes !
Transformers the movie was geared towards 2 year olds ? this is actually an old story dating back at least 5 months now but what two year old understands all of what they would be seeing in that movie anyway ?
I saw the movie five times in the theater and not anyone under the age of 15 was ever present that I noticed.
This is BS and it's the parents job to do exactly that, PARENT your kids and stop blaming everything on tv,music,movies and so on.
Just because an ad appears on a childrens show doesn't mean only two or three year olds are watching especially a show like transformers where even the current animated version is geared towards a younger audience and a lot of the people here have watched it and gee I'm guessing most people here are not two years old!
Parents, do your bloody jobs and quit making excuses, the tv set is not an instant baby sitter for your kids!
Posted by Omega Charge on January 9th, 2008 @ 8:29pm CST
Posted by Wheelimus Prime on January 9th, 2008 @ 8:52pm CST
Posted by imotron on January 9th, 2008 @ 9:44pm CST
Posted by Nemesis_Apoc on January 9th, 2008 @ 9:55pm CST
Posted by Cascadia on January 9th, 2008 @ 10:43pm CST
Posted by Nemesis Cyberplex on January 9th, 2008 @ 10:51pm CST
Except Hasbro's products won't leave kids with a plastic ring in their throats.....er.....wait a minute......Nemesis_Apoc wrote:Hasbro is no different than Marlboro. Gotta hook'em when they're young.
Honestly, Just because they are tied into a movie, you can't forget what they are: toys....children's toys at that. So Bumblebee in the movie peed on a guy....dosen't mean any of the BB toys have a squirt gun feature lodged into the crotch.
My 3-year-old son has several of the kiddy-marketed TF toys, & I have no problem with that. Without the movie's adult content to back them up, they're nothing but hunks of plastic.
& IIRC, that's the whole reasoning for why Hasbro ever marketed them towards kiddies in the first place: so that younger kids wouldn't have to miss out on the Transformers movie characters just because the movie was out of their age range......not to cause them to want to watch the movie so much as fill the void for the ones that couldn't watch it. it's kinda a nice gesture. Besides, you don't see people getting pissy about the Spider-man & Friends toys & merchandise, even though the Spider-man movies are PG-13.
Posted by Autobot032 on January 10th, 2008 @ 12:09am CST
The rest of it? I completely agree.
It was a movie aimed at teens and adults (i.e. collectors, old school fans) and it definitely wasn't kid material.
1.) Violent. (Excessive considering the source material.)
2.) Foul language. (More than had ever been in US TF material.)
3.) Sexual situations. (Absolutely unnecessary for the film.)
It was a great movie, no doubt, but it certainly wasn't kid friendly. If I was a parent and hadn't seen the film beforehand, I too would be ballistically infuriated by the content. It's based on a kid's toyline and show, and there are plenty of tie-in toys that kids would want.
As much as I hate to admit it (beyond the age 2 thing...) this argument is sound.
This is why I like TransFormers: Animated, it really *does* encompass all audiences and entertains without selling out or compromising quality.
Posted by Ultra Markus on January 10th, 2008 @ 1:38am CST
it shouldn't matter parents will take them to a
movie like that if they choose