Transformers on the GM Catwalk
Wednesday, February 21st, 2007 4:36PM CST
Categories: Movie Related News, Event News, Press Releases, Digital Media NewsPosted by: Hotrod Views: 50,293
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From a press release
Live-Action Movie's 'Heroes' Attend 6th Annual GM Ten Event; DreamWorks/Paramount Film Slated to Debut July 4 LOS ANGELES – Four new movie stars – "Bumblebee," "Autobot Jazz," "Autobot Ratchet" and "Ironhide" – from DreamWorks Pictures and Paramount Pictures', in association with Hasbro's, forthcoming July 4th action-adventure release, "Transformers," were introduced this evening by General Motors Corp. (NYSE: GM) as it hosted its sixth annual "ten" pre-Oscar fashion event at Paramount Pictures in Hollywood. "Bumblebee" changes from the classic Chevrolet Camaro, and is a central character in the saga of aliens who take mechanical forms when on Earth "Autobot Jazz" converts from a Pontiac Solstice in a hardtop format. A Hummer H2, modified as a rescue vehicle, changes into "Autobot Ratchet" and "Ironhide" changes from a GMC TopKick medium-duty truck. They all star in this summer's live-action blockbuster, "Transformers," from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, which will premiere July 4. Buzz about the roles that these vehicles play in the movie has been spreading since a quick glimpse of the new Camaro was spotted in Paramount's newest "Transformers" trailer, which began appearing in theaters on Dec. 20, 2006. This clip, which is currently the most-viewed movie trailer on Yahoo!, also contains images of the Solstice, H2 and TopKick for fans who were quick enough to have freeze-framed it. "'Transformers' is a compelling project and offers us a global platform for marketing GM products and building our brands," said Mike Jackson, GM North America vice president, marketing and advertising. "It represents the perfect intersection of entertainment, marketing and design." "The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be the perfect 'Bumblebee,'" said Michael Bay, the film's Director. He continued, "It's got beautiful lines and a classic, timeless look. There were no other cars that came even close. I have had a great working relationship with GM for many years and am psyched to be working with them on 'Transformers.'" Gerry Rich, President of Worldwide Marketing at Paramount Pictures, added, "We are thrilled to be working with GM on this incredible and action-packed film. Having integrated the cars as characters in the film is truly an innovative concept that will help eventize this exciting 4th of July tentpole film." GM will roll out a fully integrated marketing and promotional effort around the film in the near future, including a major Chevrolet promotion, according to Jackson. |
To read the original press release click here.
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Posted by Hotrod on February 21st, 2007 @ 4:47pm CST
Posted by Anonymous on February 21st, 2007 @ 4:53pm CST
Posted by Grimshock on February 21st, 2007 @ 5:33pm CST
Posted by Psychout on February 21st, 2007 @ 5:53pm CST
Posted by Stormrider on February 21st, 2007 @ 6:21pm CST
"The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be the perfect 'Bumblebee,'" said Michael Bay, the film's Director. He continued, "It's got beautiful lines and a classic, timeless look. There were no other cars that came even close."
Did he mean no other car came close at GM?
Posted by Liege Evilmus on February 21st, 2007 @ 6:27pm CST
As for Bays comment about the classic Camaro being perfect for BB with nothing coming close, well, not to nitpick, but the Trans-Am for that year was the same thing with a pointer front.
Sorry, had to say it.
However, my first car was a beat up old Camaro that looked just like BumbleBee, I'm gonna have to paint him white.
Posted by Dragonslayer on February 21st, 2007 @ 7:27pm CST
Psychout wrote:GM are mere months away from becoming fithly stinking rich and they know it.
Oh yeah Don't forget Ford's got its own stake in this too since Barricade is a Mustang cop car. But they are not going to be getting as much from this as GM is.
Posted by Transfan_in_Houston on February 21st, 2007 @ 9:28pm CST
Transformers fan 4ever,
Transfan_in_Houston :BOT2:
Posted by Hoistimus on February 22nd, 2007 @ 7:46am CST
Win Bumblebee! I can see it now, having a prize of one of the 4 cars that star in the movie.. maybe 4 grand prize winners and each get to pick one.
Posted by GrimlockZ28 on February 22nd, 2007 @ 8:02am CST
Grimshock wrote:Goes to show how much Bay knows about TF's if he immediately felt the Camaro was a perfect fit for Bumblebee. That makes for one of the most inappropriate choices of characterization for me.
Would a Cobalt have been better?
Liege Evilmus wrote:Nothing realy new in all that.
As for Bays comment about the classic Camaro being perfect for BB with nothing coming close, well, not to nitpick, but the Trans-Am for that year was the same thing with a pointer front.
Sorry, had to say it.
However, my first car was a beat up old Camaro that looked just like BumbleBee, I'm gonna have to paint him white.
Actually, it says he spotted the classic lines of the new Camaro, of which there aren't any plans for a Firebird/Trans Am version.
Posted by Gierling on February 22nd, 2007 @ 11:24am CST
Anyhow, Im pretty sure that line about the Camaro is Bay doing some solid marketing.
As far as promotions, I think theres rumors of being able to get the movie edition camaro in yellow/black with the autobot symbols from the factory.