Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron

Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron

Monday, March 15th, 2021 4:47am CDT

Categories: Movie Related News, Toy News, People News, Collectables, Interviews
Posted by: Bounti76   Views: 44,555

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We at Seibertron always aim to bring you the latest and most relevant news on all things Transformers. Occasionally, we do get opportunities to bring you content that's not exclusive to Seibertron, but is very newsworthy, and in this case, we feel is important for all Transformers fans to know. Kevin Lukis, the owner of fellow fan site Unicron.com, was granted an exclusive interview with Hasbro's Ben Montano, who's the Senior Director of Global Brand Marketing. Many thanks to Kevin for bringing this to our attention.

In this interview, Lukis and Montano discuss the biggest (and most expensive) Transformer ever made, the Chaos-Bringer himself, Unicron! They cover all things Unicron, including:

    Why the changes to the color of the planet mode's maw was made.

    Though he's the biggest Transformer ever made, he was, at one point, going to be even bigger.


    He'd actually been planned for the Generations Selects line, which is reflected in his packaging.


    When exactly he'll start shipping to U.S. backers.


    Issues with distribution outside the U.S.

    The unlikely chance of Unicron ever being reissued.

There are many other topics covered in the interview, which you can watch below.



So are you one of the lucky backers that will be getting your figure in the next few weeks? Just curious about what a senior Hasbro figure has to say about him? What did you think of the interview? Let us know below, and sound off in the Energon Pub forums!

(We would again like to thank Kevin Lukis of Unicron.com for the content).

Credit(s): Unicron.com


This article was last modified on Monday, March 15th, 2021 5:29am CDT

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Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098242)
Posted by Counterpunch on March 15th, 2021 @ 1:35pm CDT
I know this figure cost me a bit over $600, but it's honestly going to pay for itself.

The heat generated by people fussing about it will warm my house for years to come.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098289)
Posted by Burn on March 15th, 2021 @ 3:56pm CDT
Counterpunch wrote:The heat generated by people fussing about it will warm my house for years to come.

This is why I like you.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098291)
Posted by D-Maximal_Primal on March 15th, 2021 @ 4:02pm CDT
Sabrblade wrote:
o.supreme wrote:Wow...so they are going to stick it to each customer for extra shipping, harsh...
They said a long time ago that the free shipping wouldn't apply.

Pretty sure Pulse said the same thing for this one too, no free shipping.

For lots of reasons, I am glad I cancelled and didn't lose anything for it, but I hope you guys do enjoy it, whether it be the figure or the joy of others not liking it
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098298)
Posted by AcademyofDrX on March 15th, 2021 @ 5:11pm CDT
That's not accurate, Pulse membership did include free shipping and it's still showing the free shipping on my order.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098303)
Posted by -Kanrabat- on March 15th, 2021 @ 5:38pm CDT
AcademyofDrX wrote:That's not accurate, Pulse membership did include free shipping and it's still showing the free shipping on my order.


That's only for AMERICANS who order from Pulse and are members.
Canadians and others can't be members and we never have free shipping.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098312)
Posted by Burn on March 15th, 2021 @ 7:14pm CDT
Australian's who ordered through EB Games/Zing had free shipping. :WHISTLE:
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098313)
Posted by blackeyedprime on March 15th, 2021 @ 7:38pm CDT
Counterpunch wrote:I know this figure cost me a bit over $600, but it's honestly going to pay for itself.

The heat generated by people fussing about it will warm my house for years to come.


Pretty sure when the anime accurate one gets announced in a future fans get fucked but not in a nice way day there will be more heat :)
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098317)
Posted by Counterpunch on March 15th, 2021 @ 8:46pm CDT
I'll buy that one too.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098318)
Posted by Flashwave on March 15th, 2021 @ 8:47pm CDT
Still not regretting ordering Unicron. I went the "more expensive" route through BBTS so I could pull my finances together. Part of me still thinks I am nuts for paying 75o for a TF, my model trains aren't usually this rich, but I am in no way dissapointed by the value.

Frankly, what I AM disspointed in was this interview. It felt like it was SUPPOSED to be candid, but the answers still felt like canned non-answers that we get at conventions. The guy couldn't even say "we chose to leave the part of the maw unpainted because the type of plastic needed there would npt hold paint well and we didnt want to risk it flaking off quickly." Even though thats what he said. No industry secrets or anything, just a straight up fact of reality and they still couldn't just say it.

Not painting the bot mode teeth is an odd oversight, and one I am surprised the interview did not touch on. I can forgive the planet maw, heck, I actually like it more as it makes the teeth pop asthetically, but not painting his upper mouth doesnt impact any dynamic parts movements. Then again, I would likely not have noticed it so soon had the fandom not pointed it out like immediately.
blackeyedprime wrote:
Counterpunch wrote:I know this figure cost me a bit over $600, but it's honestly going to pay for itself.

The heat generated by people fussing about it will warm my house for years to come.


Pretty sure when the anime accurate one gets announced in a future fans get **** but not in a nice way day there will be more heat :)


When that Unicron gets announced two things will have happened:

1)Hell will have Frozen Over.
2)The first Unicron will have been so long ago people will have largely forgotten about its exclusivity.

Haslab IS NOT running Unicron again anytime soon. Maybe... MAYBE 25 years from now but this is notvtheir usual redeco fodder. Its not happening.

I'm honestly surprised they are not recycling the tooling. Maybe they are holding onto it to retool for an eventual Primus?
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098320)
Posted by -Kanrabat- on March 15th, 2021 @ 9:04pm CDT
Burn wrote:Australian's who ordered through EB Games/Zing had free shipping. :WHISTLE:


Pretty sure the mark-up made the "free" shipping not so free.

Still, I just paid 120$CAN in taxes and shipping alone for a 250$US Botcon box, just from USA to Canada. So that free shipping may be more relevant than I thought. Especially for such a HUGE box that is HASLAB Unicron.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098332)
Posted by Burn on March 15th, 2021 @ 10:44pm CDT
-Kanrabat- wrote:
Burn wrote:Australian's who ordered through EB Games/Zing had free shipping. :WHISTLE:


Pretty sure the mark-up made the "free" shipping not so free.

Can pick up in store, didn't require payment up front, can still pay it off if we choose too, if there's any issues people can deal with local businesses not some online one.

Yeah, totally worth the few extra dollars. 8-)
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098340)
Posted by Emerje on March 16th, 2021 @ 12:32am CDT
Flashwave wrote:I'm honestly surprised they are not recycling the tooling. Maybe they are holding onto it to retool for an eventual Primus?

I'm not. Part of the price of HasLab projects is surely them knowing they only get one shot at using the molds so they have to price them in such a way that the molds make the maximum profit the first time rather than smaller margins and multiple reuses over time.

If they do decide to do another but different Unicron with this mold I would probably buy that one, too. I used special financing for mine so it cost me a little under $700, but I had 12 months of $58 payments to pay for it which was much more manageable than the lump sum of $607 it would have cost me. I got to buy directly from Pulse and got all the benefits that come from it like directly contributing to the goal and free shipping.

Emerje
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098342)
Posted by Dead Metal on March 16th, 2021 @ 2:19am CDT
I don't think they'll release another version of this, a new mold maybe, but not another version of this mold.

And even if Haslab ever makes their stuff available for me so I won't have to go through the extra hassle to get it, I won't. Them cheeping out on an expensive item we had to pay almost two years in advance, ad then trying to make it go away with a disingenuous interview with a shill, just so they can save a cent on paintapps doesn't really build trust.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098356)
Posted by Gauntlet101010 on March 16th, 2021 @ 7:40am CDT
I don't regret backing it, but the interview just doesn't sit right with me.

Making another with any corrections would be such a slap in the face to anyone who backed this project. But I don't think they'd do it.

I .... guess they could make Primus with similar tooling. But G1 Cybertron looks nothing like Unicron. And it's full of holes; I don't think it could work. Maybe if they made it nothing like G1 Cybertron or Cybertron's Primus.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098369)
Posted by DeathReviews on March 16th, 2021 @ 9:10am CDT
They had wanted to make it even bigger, eh? I've seen the transformation videos, and while it's a good figure, there's way too much plate-folding for my taste. Everyone who has it seems terrified to transform, or pose it, for fear of breaking it in some way. (I guess that's logical since they paid so much for it)

You have to have some pretty serious shelf space set aside to accommodate this thing. And you have to wrestle with him in order to do anything with it. Seems too high-maintenance for my taste. As for it being 'to scale'? In order to be TRULY 'planet sized' compared to that little plastic Galvatron? The Unicron would have to be the size of a city block at least. Right now, he's maybe building sized by comparison.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098374)
Posted by -Kanrabat- on March 16th, 2021 @ 9:20am CDT
All I want is just a normal retail titan class Unicron. [-(
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098375)
Posted by Sabrblade on March 16th, 2021 @ 9:20am CDT
I'd rather any new Primus we get be from Commander class Rodimus Prime.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098377)
Posted by AcademyofDrX on March 16th, 2021 @ 9:29am CDT
Those pack-in comics are absurd, I personally don't understand why anyone uses them as a basis for characters or collections. No skin off my nose, everyone can like what they like.

For me, I'll take callbacks to 35 year old children's cartoons and characters exclusive to the UK edition of the comic that ran after the US moved on. That's the real good stuff.
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098379)
Posted by -Kanrabat- on March 16th, 2021 @ 9:37am CDT
Sabrblade wrote:I'd rather any new Primus we get be from Commander class Rodimus Prime.


Unless I'm missing something, how can we turn Rodimus Prime into a planet?
Re: Unicron.com's Interview with Hasbro's Ben Montano on HasLab Unicron (2098381)
Posted by Gauntlet101010 on March 16th, 2021 @ 9:46am CDT
-Kanrabat- wrote:
Sabrblade wrote:I'd rather any new Primus we get be from Commander class Rodimus Prime.


Unless I'm missing something, how can we turn Rodimus Prime into a planet?

Primus was also a golden G1 Rodimus Prime. Like in the Legends comic.

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