Yahoo! To Give Transformers The Star Treatment?

Tuesday, February 6th, 2007 10:28AM CST

Categories: Company News, Digital Media News
Posted by: Raymond T. Views: 17,534

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www.Post-Gazzette.com reports that Yahoo! is planning to give several brandnames, including Transformers, the star-treatment by creating "Brand Universe" sites. The multi media website will showcase a pop-culture potpourri of TV shows, movies, video games and celebrities on 100 different Web sites that Yahoo plans to create later this year.

"We are totally open to driving a result that makes a partner want to work with us,", said Vince Broady, the Yahoo executive overseeing Brand Universe. According to the article, this will be done in an effort to bolster their own brand. Although the article doesn't say, it will be likely that the site will follow with the release of the Michael Bay Transformers Movie also later this year.

Credit(s): www.post-gazette.com

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Re: Yahoo! To Give Transformers The Star Treatment? (12919)
Posted by Barricade on February 6th, 2007 @ 10:29am CST

huh!?!?!?!?!?!?

Re: Yahoo! To Give Transformers The Star Treatment? (12926)
Posted by Anonymous on February 6th, 2007 @ 10:35am CST

i dont follow this

Re: Yahoo! To Give Transformers The Star Treatment? (12932)
Posted by Sunstar on February 6th, 2007 @ 10:47am CST

I am lost too.

Re: Yahoo! To Give Transformers The Star Treatment? (12952)
Posted by edcomics on February 6th, 2007 @ 11:13am CST

It just sounds like there's going to be a transformers.yahoo.com from what I can understand. For what purpose? A lot of people use Yahoo, and someone thinks there's potential for a cross-promotion. It sounds pointless to me, though.

Re: Yahoo! To Give Transformers The Star Treatment? (12977)
Posted by Autobot032 on February 6th, 2007 @ 12:02pm CST

Hell, I'm just surprised that the Pittsburgh Post Gazette actually made news...

But seriously...cross promotion is a good thing. Yahoo is huge, and if they're willing to help bolster TFs...well then, that could make for a very good thing for us.

Might even open new licenses for Alternators (so they're not on an indefinite hiatus anymore) and Classics might return!

Re: Yahoo! To Give Transformers The Star Treatment? (12994)
Posted by Raymond T. on February 6th, 2007 @ 12:28pm CST

Autobot032 wrote:Hell, I'm just surprised that the Pittsburgh Post Gazette actually made news...

But seriously...cross promotion is a good thing. Yahoo is huge, and if they're willing to help bolster TFs...well then, that could make for a very good thing for us.

Might even open new licenses for Alternators (so they're not on an indefinite hiatus anymore) and Classics might return!

Yeah, basically Yahoo! announced that they will make their own websites, which according to the Post Gazette is an effort on their part to ride on the popularity of Transformers and other brands and people. With the movie getting hyped more and more, it is not that strange that they want to include Transformers in that.

It's about time that Transformers got their just credit after 22 years...

Re: Yahoo! To Give Transformers The Star Treatment? (12995)
Posted by GetterDragun on February 6th, 2007 @ 12:28pm CST

It's to drive ad revenue. Average Internet User will look for TF stuff, find it on Yahoo, and click ads.

Re: Yahoo! To Give Transformers The Star Treatment? (13088)
Posted by Megatron Wolf on February 6th, 2007 @ 2:24pm CST

Now lets see if the site sucks or not. For all we know there might just be a history of Transformers and a hole bunch of movie crap and ads.

Re: Yahoo! To Give Transformers The Star Treatment? (13256)
Posted by Nemesis_Apoc on February 6th, 2007 @ 4:16pm CST

Seibertron will still be better

Re: Yahoo! To Give Transformers The Star Treatment? (13324)
Posted by Liege Evilmus on February 6th, 2007 @ 5:02pm CST

Thats a good Idea, I know the company I work for is going to be involved in this, but I'm to low on the totem pole to know much about it.

As for Transformers though, this site is more than plenty and then some!

Re: Yahoo! To Give Transformers The Star Treatment? (13343)
Posted by Raymond T. on February 6th, 2007 @ 5:10pm CST

Liege Evilmus wrote:As for Transformers though, this site is more than plenty and then some!

But yahoo has the potential to give more exclusives on it. Remember the fan-video Alex Kurtzman and Bob Orci did. Yahoo! could very well do more of that stuff...