Hasbro Applies for New Transformers Logo Trademark

Friday, February 24th, 2017 12:05PM CST

Categories: Toy News, Company News
Posted by: Va'al Views: 44,821

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Via the United States Patent and Trademark Office website, we have news of Hasbro applying for a new logo for their Transformers toylines, though we have no further details as to what part of the brand this will apply to. The logo, not an entirely new one, is half Autobot and half Decepticon, split vertically down the middle, black on white background. Check out more details and the image below!

Filing Details:

Trademark ID: 87341865
Filed Date: Feb. 20, 2017
Owner: Hasbro, Inc.
Category: Toy action figures, toy vehicles and toy robots convertible into other visual toy forms

Credit(s): USPTO

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Re: Hasbro Applies for New Transformers Logo Trademark (1862663)
Posted by Seibertron on February 24th, 2017 @ 12:12pm CST

FYI ... those are the movie badges, not that Hasbro and Takara haven't mixed them up with the original versions of the symbols, but just something to note.

Re: Hasbro Applies for New Transformers Logo Trademark (1862667)
Posted by transformnerd114 on February 24th, 2017 @ 12:28pm CST

Does this mean I may be able to finally get my avatar on a zip-up hodie? Not only that, but the possibility of having "Autocon" being an official faction!? I finally belong!

Re: Hasbro Applies for New Transformers Logo Trademark (1862688)
Posted by Megatron Wolf on February 24th, 2017 @ 2:31pm CST

Its probably for box art and promotional images, highly doubt its a new faction or sub group. They probably just finally realized that its stupid to only use one faction symbol in titles and box art, like how RiD has an autobot symbol on the box even when they are cons or AoE had the con emblem even when they were bots. Now this way it doesnt matter cause both sides are represented. Now that i think of it maybe its a sub line of the toys, the bots & cons team up to fight the quintessons and this is the subline insignia. Im leaning more towards box art but that could be a possibility.

Re: Hasbro Applies for New Transformers Logo Trademark (1865559)
Posted by Optimum Supreme on March 10th, 2017 @ 1:34pm CST

Punch/Counterpunch as a bayformer CONFIRMED!!!!!!!!!!!!!!111~!!!!`!!!!!!!11111111111 :michaelbay:

Re: Hasbro Applies for New Transformers Logo Trademark (1865692)
Posted by Va'al on March 11th, 2017 @ 4:25am CST

We now know this is for Forged to Fight, it's their app icon.

kabam-developing-new-transformers-massive-multiplayer-mobile-game-t107517s75.php#p1863961

Re: Hasbro Applies for New Transformers Logo Trademark (1865696)
Posted by fenrir72 on March 11th, 2017 @ 5:38am CST

Cybertron alliance?

Re: Hasbro Applies for New Transformers Logo Trademark (1865727)
Posted by Va'al on March 11th, 2017 @ 11:19am CST

fenrir72 wrote:Cybertron alliance?

Va'al wrote:We now know this is for Forged to Fight, it's their app icon.

kabam-developing-new-transformers-massive-multiplayer-mobile-game-t107517s75.php#p1863961