Hasbro Celebrates 20 Years of the TRANSFORMERS Brand at the Official TRANSFORMERS Collectors' Convention in Chicago

Saturday - Sunday (July 31 - August 1)

--(BUSINESS WIRE)--

Convention expected to draw thousands of fans from around the world

WHAT 
Thousands of TRANSFORMERS fans from all over the world will converge on the Chicago area on July 31 and August 1 to celebrate the 20th anniversary of the original ROBOTS IN DISGUISE at the Official Transformers Collectors' Convention. The event is co-sponsored by Hasbro, Inc. (NYSE: HAS), marketers of the TRANSFORMERS brand, and organized by 3H Productions, Inc.

Convention activities include: fan art display room and contest/auction; dealer tables featuring hundreds of vintage and current TRANSFORMERS merchandise for sale; a panel and presentation of the latest TRANSFORMERS products by Hasbro; panels with special celebrity guests from the toy, comic book, and television industries, including voice actors from every TRANSFORMERS animated series aired in the U.S; and a live-action script reading featuring voice actor guests and two lucky convention attendees.

Information about the Official Transformers Collectors'  Convention can be found at www.otfcc.com.

WHEN
Saturday, July 31 from 9 a.m. to 6 p.m.
Sunday, August 1 from 9 a.m. to 5 p.m.

WHERE
Donald E. Stephens Convention Center
5555 N. River Road
Rosemont, IL 60018

WHY
In 1984, the TRANSFORMERS brand took the world by storm with its compelling saga of the ROBOTS IN DISGUISE, and quickly became a childhood rite of passage with a tremendously successful toy line from Hasbro and Takara, comic book series, television program and animated feature film. Twenty years later, a new generation of kids has discovered the excitement of the TRANSFORMERS brand and the legendary characters, such as OPTIMUS PRIME and MEGATRON, which truly are "more than meets the eye."