Included in the toys that Hasbro will donate are Kreo Transformers sets, My Little Pony and many others. You can see the video from "Today" here.
Hasbro Donates $150,000 Worth Of Toys For The Today Shows' 18th Annual Toy Drive
Posted by LOST Cybertronian
Dec 13, 2011 at 2:21pm CST
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Included in the toys that Hasbro will donate are Kreo Transformers sets, My Little Pony and many others. You can see the video from "Today" here.
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Re: Hasbro Donates $150,000 Worth Of Toys For The Today Shows' 18th Annual Toy Drive
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Comment by madplanet
Dec 13, 2011
Hmm does this tactic mean that they are trying to get kids into the Kreo brand, or is the reason being that Kreo sets are clogging up warehouse space. That is kinda worrying if that is the case for Kreo fans like me. If this means it is not shifting we wont see any more sets.
Re: Hasbro Donates $150,000 Worth Of Toys For The Today Shows' 18th Annual Toy Drive
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Or maybe it means they're just donating a bunch of toys to charity. If it's a tactic, then it's for PR. You don't make charitable donations just because you have too much product you need to get rid of.
Comment by Shadowman
Dec 13, 2011
madplanet wrote:Hmm does this tactic mean that they are trying to get kids into the Kreo brand, or is the reason being that Kreo sets are clogging up warehouse space. That is kinda worrying if that is the case for Kreo fans like me. If this means it is not shifting we wont see any more sets.
Or maybe it means they're just donating a bunch of toys to charity. If it's a tactic, then it's for PR. You don't make charitable donations just because you have too much product you need to get rid of.
Re: Hasbro Donates $150,000 Worth Of Toys For The Today Shows' 18th Annual Toy Drive
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lol ... don't have much experience with marketing do you?
It will be a mixture of both. Hasbro make a substantial donation, it boosts their goodwill PR while also promoting their products and getting rid of slow moving stock.
Trust me, donating slow moving stock is a smart move.
Comment by Burn
Dec 13, 2011
Shadowman wrote:madplanet wrote:Hmm does this tactic mean that they are trying to get kids into the Kreo brand, or is the reason being that Kreo sets are clogging up warehouse space. That is kinda worrying if that is the case for Kreo fans like me. If this means it is not shifting we wont see any more sets.
Or maybe it means they're just donating a bunch of toys to charity. If it's a tactic, then it's for PR. You don't make charitable donations just because you have too much product you need to get rid of.
lol ... don't have much experience with marketing do you?
It will be a mixture of both. Hasbro make a substantial donation, it boosts their goodwill PR while also promoting their products and getting rid of slow moving stock.
Trust me, donating slow moving stock is a smart move.
Re: Hasbro Donates $150,000 Worth Of Toys For The Today Shows' 18th Annual Toy Drive
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Comment by funeralthirst7
Dec 13, 2011
How long until retailers start donating the Kre-O sets that they can't move?
