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Pepsi to Promote the Transformers Movie

Posted by Hotrod Apr 10, 2007 at 5:35pm CDT 23,765 views
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We have received an email from JR9887 informing us of a new cross promotion between Pepsi and the upcoming Transformers Movie. Here is what JR9887 told us in the email:

"thought id let you guys in on some information i just found out, pepsi inc and transformers are doing a cross promotion for the movie.. a friend of mine is hold a walk for breast cancer and pepsi donated some prizes one which was a t-shirt (black) that has a mountain dew bottle on it that says transform you summer underneath it and on the bottle has an autobot emblem on it with the movie date on the back."

Here are images JR9887 sent us:



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Re: Pepsi to Promote the Transformers Movie (view post)
Comment by 1337W422102 Apr 10, 2007
Another Pepsi Convoy?
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by Nico Apr 10, 2007
That would be cool....
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by Anonymous Apr 10, 2007
Alright! Mountain Poo.
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by TheMuffin Apr 10, 2007
I'd prefer a Prime in lime green colors. Have him come in a Mountain Dew 12 can case (reinforced with a window of course). Would be cooler if it was the leader class movie Prime as well. But I'm probably really reaching.
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by Hotrod Apr 10, 2007
Nightwatcher wrote:I'd prefer a Prime in lime green colors. Have him come in a Mountain Dew 12 can case (reinforced with a window of course). Would be cooler if it was the leader class movie Prime as well. But I'm probably really reaching.


I would love to see either of those happen.
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by Kayevcee Apr 10, 2007
Since I first saw this story on 2005 a few hours ago, I've seen nothing but disdain for Mountain Dew. What's so bad about it? I thought it was quite well liked over in the States.

-Nick
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by TheMuffin Apr 10, 2007
A select few just hate how sugary it is. And some still cling to the false information that it causes your genitalia to shrink or become useless.
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by Hotrod Apr 10, 2007
Kayevcee wrote:Since I first saw this story on 2005 a few hours ago, I've seen nothing but disdain for Mountain Dew. What's so bad about it? I thought it was quite well liked over in the States.

-Nick


I love the Mountain Dew. I mostly only drink Diet Mountain Dew myself.
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by proximus Apr 10, 2007
Meeting the FDA's legal serving limit of awesome since 1917...
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by TheMuffin Apr 10, 2007
proximus wrote:Meeting the FDA's legal serving limit of awesome since 1917...


I got a lol out of that....And why the Hell did you delete your myspace profile?
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by First-Aid Apr 10, 2007
Just like they did with Superman Returns last year. You latch onto the biggest movie of the year and market the hell out of it. Bay and Co. won't mind...Pepsi probably paid through the nose for the rights. It's nothing but free pub for the movie...this thing continues to impress me with exactly how HUGE it's going to be.
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by Liege Evilmus Apr 10, 2007
Cheap, Optimus carried Pepsi(I'm sure while dreaming of a Coke)for years, and all they do in return is throw back a Mountain Dew.
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by Bartrim Apr 10, 2007
Mountain Dew??? Ewww I'll have a crab juice :P
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by The Shadow Apr 10, 2007
First-Aid wrote:Just like they did with Superman Returns last year. You latch onto the biggest movie of the year and market the hell out of it. Bay and Co. won't mind...Pepsi probably paid through the nose for the rights. It's nothing but free pub for the movie...this thing continues to impress me with exactly how HUGE it's going to be.


I wouldn't call the upcoming Transformers movie the "biggest movie of the year" just yet. Both Spider-Man 3 and Pirates of the Caribbean: At World's End already have stronger claims to the title {with PotC 3 possibly being in the best position to take the honor since PotC earned over a billion dollar's last year}.

But no doubt about it - Paramount is going to make sure TF Live is going to be one of this years "BIG" movies, particularly since it'll have some breathing room between it and PotC 3 and S-M 3.


It'll be interesting to see Pepsi's TF themed commercials when they hit TV. I wonder how they'll incorporate the transforming angle into them...[/i]
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by ShGarland_1383 Apr 10, 2007
1337W422102 wrote:Another Pepsi Convoy?

I'd like to see it come out in America. Sure, you could buy it from Action-HQ; I just think it'd be cool if it came out here in the states.
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by featofstrength Apr 10, 2007
Man, i hate Pirates of the Caribbean
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by Robinson Apr 10, 2007
By the way the slogan is "transform your summer" it is probably some form of trip giveaway as well as figures probably
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by Robinson Apr 10, 2007
Bartrim wrote:Mountain Dew??? Ewww I'll have a crab juice :P


http://www.youtube.com/watch?v=Dgi_mWyTqUc
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by UltraPrimal Apr 10, 2007
Yes, I'm hoping this results in a North American Pepsi Prime release on Hasbro's part.
Re: Pepsi to Promote the Transformers Movie (view post)
Comment by Roboto750 Apr 10, 2007
This all sounds good to me. I could see some really unique cross-marketing here, if things are done right. I like Mountain Dew and such, but I have to admit that I'm a Coke fan at heart (hey, I live near Atlanta, give me a break :lol: ).
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