The B5 sized movie ad has two sides. The front sports the mechanical eye from the Transformers Movie posters with “Transformer” written in Katakana. The reverse side describes the movie. At the top it reads “S. Spielberg” and Michael Bay”.
In Japan, loyalty and trust are important among consumers. Therefore, it is common practice for production companies to produce movie flyers like this so that Japanese consumers (audience members) trust that the movie will be successful.
